The document discusses key questions every entrepreneur must answer. It addresses: 1) Defining goals for the business and determining what type of business to start. 2) Establishing a strategy for achieving goals and whether the strategy can ensure growth and profit. 3) Evaluating if the entrepreneur has the necessary resources and network to execute the strategy. The document provides an overview of important issues entrepreneurs must consider related to goal-setting, strategy, execution, growth rates, resources, and organizational infrastructure.

1. NDERMARRESIA @ FIEK
Tema 2: Pyetjet te cilave cdo ndermarres duhet tju pergjigjet
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2. Shqarimi i qellimeve: Ku
deshiroj te shkoj?
Cfare lloji te ndermarrjes duhet te ndertoj?
Cfare rreziqe dhe sakrifica kerkon nje ndermarrje e tille?
A mund ti pranoj keto rreziqe dhe sakrifica?
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3. Vendosja e strategjise: Si do te
arrije atje?
A eshte definuar strategjia si duhet?
A mund te siguroje kjo strategji rritje dhe profit te mjaftueshem?
A eshte strategjia e qendrueshme?
A jane qellimet e mia per rritje teper konzervative apo teper
agresive?
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4. Ekzekutimi i strategjise: A
mund ta bej?
A i posedojme resurset dhe lidhjet e duhura?
Sa e forte eshte organizata?
A mund ta luaj une rolin tim?
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5. are inextricahly linked. Whereas the manager of a looking for quick profits from in-and-out deals.
puhlic company has a fiduciary responsibility to Similarly, so-called lifestyle entrepreneurs, wbo are
maximize value for shareholders, entrepreneurs interested only in generating enough of a cash flow
build their businesses to fulfill personal goals and, to tnaintain a certain way of life, do not need to
Korniza e ceshtjeve qe duhen
if necessary, seek investors with similar goals. build businesses that could survive without them.
Before they can set goals for a business, entrepre- But sustainabihty-or the perception thereof-mat-
neurs must he explicit ahout their personal goals. ters greatly to entrepreneurs who hope to sell their
And they must periodically ask themselves if those businesses eventually. Sustainability is even more
konsideruar
goals have changed. Many entrepreneurs say that important for entrepreneurs who want to build
they are launching their businesses to achieve inde- an institution that is capable of renewing itself
pendence and control their destiny, but those goals through changing generations of technology, em-
are too vague. If they stop and think about it, tnost ployees, and customers.
An Entrepreneur's Guide to the Big Issues
If the answer is yes.
Are my goals well defined?
Personal aspirations
Business suslainability and size
Tolerance for risk
Do 1 hove rile right strategy?
Clear definition
Profifabilify and potential for growth
Durability
Rate of growth
Can t execute the strategy?
Resources
Organizational infrastructure
The founder's role
If fhe onswer is no...
122 HARVARt:) BUSINESS REVIEW November-December 1996
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6. Gjetja e shkalles optimale te
rritjes
Ekonomite e shkalles apo rrjeti i konsumatoreve.
Aftesia per ti “lidhur” konsumatoret apo posedimi i resurseve qe
jane te mangeta.
Rritja e kompetitoreve
Mungesa e resurseve
Kapaciteti i brendshem i financimit
Konsumatoret tolerant
Temperamenti dhe qellimet personale
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7. Investimi ne infrastrukturen
organizative
Delegimi i detyrave
Specializimi i detyrave
Mobilizimi i fondeve per rritje
Krijimi i nje historie te kompanise
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