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Custom Communication director Matthew Yeomans on social media fails and the growth of the content marketing
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The document summarizes the past, present, and future of digital marketing in 3 parts:
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Future of-digital-marketing 2013
The document summarizes the past, present, and future of digital marketing in 3 parts:
1) The past (Marketing 1.0) involved intrusive ads, spam, and the dot-com crash of the late 1990s. The survivors focused on business models and plans over flashiness.
2) The present (Marketing 2.0) includes personalized ads, social networks, user-generated content, and mobile/wireless technologies. Customers now interact and provide feedback.
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- They thrive on connection, community, creation, and curation and have an always-connected lifestyle where they can communicate anytime, anywhere.
- While technology empowers this generation, some critiques note that the percentage of highly connected individuals may only apply to certain demographics and that constant connectivity does not necessarily lead to more informed individuals.
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This document discusses social media marketing and its importance. It begins by defining different social media platforms like Flickr, blogs, YouTube, social networks and wikis. It then discusses how social media marketing can provide feedback, engagement and information dissemination while decreasing marketing budgets. The document provides examples of using social media marketing and outlines why social media will change marketing through participation and the development of a bricks and clicks model. Statistics on social media usage are also presented, as well as the process of social media participation and its public relations opportunities. The document concludes by discussing the transparent and relationship-focused nature of social media marketing.
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The document discusses how social media can be used for B2B marketing, noting that B2B buyers are highly engaged on social platforms and relationships formed there influence purchasing decisions. It provides examples of how companies are using social media for marketing, customer service, thought leadership, communications, recruiting, and open innovation. The key is integrating social media into a company's culture and communications through open participation, sharing content, and discussion on various social channels.
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The document provides an overview of social media and its use for marketing purposes. It discusses the history and premise of social media, comparing it to traditional marketing methods. Some key statistics on internet and social media usage are presented. The document also analyzes how Fortune 100 companies are using major social media platforms like Twitter, Facebook, YouTube and blogs. Finally, it explores different ways to utilize specific social media like blogs, Twitter, social networks, podcasts and video for marketing goals like communication, branding, advertising and sales.
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The document discusses the rise of social media advertising and its benefits for brands. It notes that social media allows for user-generated content and targeted ads [SENTENCE 1]. Some key advantages include increased brand recognition, opportunities to convert users, and improved brand loyalty [SENTENCE 2]. The future of social media marketing looks promising as participation by B2B marketers is growing and social media is becoming an important factor in organic search success [SENTENCE 3].
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- Generation C is typically under 35 years old and embraces connectivity through smartphones, social networks, and other technologies.
- They thrive on connection, community, creation, and curation and have an always-connected lifestyle where they can communicate anytime, anywhere.
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Social media allows people to connect, share information, and influence one another. It has transformed from a way to meet people online to an important tool for business marketing, customer service, and reputation management. While social media can provide benefits like increased visibility and customer interaction, gaining value requires time and effort to understand different platforms and sectors. Managing an effective social media presence also involves addressing potential challenges like criticism.
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The document discusses social media marketing and optimization strategies. It recommends that companies be aware of and utilize social media opportunities to interact with customers, increase online visibility, and improve services. It provides examples of social media marketing techniques including corporate blogging, using RSS feeds, microsites, online games, guerrilla marketing, and sharing content on sites like YouTube, Flickr and Google Maps. The presentation emphasizes that social media requires effort, an open mind, and different approaches from traditional marketing.
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Red Bull
Red Bull is an energy drink created in 1987 by Austrian Dietrich Mateschitz. It contains caffeine, taurine, B vitamins, and sugars. Red Bull's global revenue reached 4.93 billion euros in 2012. It has expanded its product line beyond the original drink to include flavors like orange, yellow, and red. Red Bull sponsors extreme sporting events and athletes. It promotes the brand through unconventional marketing focused on adventure sports and content marketing rather than traditional advertising.
What we can learn from Red Bull
The document discusses Red Bull's successful marketing strategies. It emphasizes that Red Bull focuses intensely on marketing and developing new markets for products. Some key strategies discussed include focusing on the product image over content, emotional storytelling, sponsoring athletes and events to build brand ambassadors, and investing heavily in marketing compared to competitors. The document also stresses the importance of controlling the communication medium and targeting young customers early.
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Content marketing uses engaging content to attract and retain consumers rather than direct sales pitches. Owned media like websites and social media are under a brand's control and key to building engagement. Analytics can improve content and the consumer experience by identifying popular content types and interactions. Red Bull and Nike use content marketing successfully through sports content and communities to build brand loyalty.
Redbull Marketing strategy
Red Bull has built brand equity through memorable advertising, unique events, and word-of-mouth marketing. It samples products widely to generate buzz. While brand extensions could diversify revenue, Red Bull risks diluting its brand if extensions do not align well with customer perceptions. Red Bull should carefully research how extensions might impact brand image before pursuing new product categories or services.
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Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.
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San marcos chamber_seminar_new_attendees
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Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
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18. Toyota’s Six Steps of Kaizen
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一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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#Fai ls and content marketing
- 1. Social Media Fails and Success in Content Marketing www.customcommunication.co.uk
- 2. About Custom Custom Communication provides content marketing and social media publishing consulting services to companies, with a special focus on sustainability. Director Matthew Yeomans is the co-founder of Social Media Influence and writes the Social Business column for Guardian Sustainable Business. He is the co-author, with Bernhard Warner, of #FAIL: The 50 Greatest Social Media Screw-ups and lead author of the Social Media Sustainability Index. He also teaches on the MBA Digital Media Management course at Cardiff University.
- 3. The #FAILs
- 4. McFAIL – Be aware of events outside your marketing calendar
- 5. Bing – Understand the sensibility of the community
- 6. Carnival Cruises – marketing and PR need joined up communication
- 7. Red Cross – Checks and balances on publishing
- 8. United – The public can be far more effective storytellers than companies
- 10. What Changed? Everyone has a voice nowadays
- 11. What Do People Want From Companies? Entertainment Response Knowledge Leadership Honesty Respect
- 12. How Can Companies Serve that Need? Be There For Be Creative Be Informative Be Relevant Them Be Transparent Be Authentic
- 13. In a nutshell… Be useful
- 14. How to start? Listen Measure Learn Create
- 15. Think like an editor would
- 16. What do these technologies have in common?
- 17. Content Marketing in Action
- 18. The glut of infographics
- 19. The rise of video and mobile video storytelling http://socialcam.com/v/1Uyvz0vO
- 22. Bringing life to dull old sustainability reports
- 23. Social media “magazines” as websites
- 24. IBM is everywhere potential customers may be
- 25. The whole world knows this image
- 26. Extreme events as a year-long narrative journey
- 27. Red Bull drew inspiration from YouTube
- 28. Contact me @mateoy matthew@customcommunication.co.uk www.customcommunication.co.uk