This document discusses social media strategy and monitoring. It recommends developing social media objectives aligned with corporate, business unit, and brand level goals. Metrics should be appropriate for each level. The strategy process involves discovery, ideation, formulation and alignment, planning, and creating a roadmap. Initiatives are evaluated based on impact, readiness, risks, and priority. Tracking brand mentions with basic tools is suggested initially, but integrating deep monitoring and analytics into daily workflows allows for more actionable insights and course corrections.
This document discusses creating a coherent social media strategy. It recommends beginning with learning from customers by monitoring social media conversations and understanding customers' social behaviors and influences. It also stresses the importance of engaging in dialog with customers across various social communities and channels. Additionally, it provides examples of how companies can use social media to both support customers and innovate based on customer insights and feedback. The overall message is that social media strategy should focus on building relationships with customers through learning, conversing, supporting, and innovating on their behalf.
IESE HSM Barcelona Presentation by Charlene LiCharlene Li
This document summarizes a presentation on social technologies and strategies. It discusses learning from customers through social media monitoring and analytics. It emphasizes having an authentic dialogue with customers across multiple social channels. It also covers using social media to provide customer support in real-time and integrating social into existing support systems. Finally, it discusses how companies can encourage innovation through social media by participating in crowdsourcing, encouraging idea sharing, and bringing customers into the organization.
Milan World Business Forum speech by Charlene LiCharlene Li
The document discusses creating winning social media strategies. It provides tips for organizations on how to develop open leadership, align social strategies with key goals, create a culture of sharing, ask the right questions about measuring value, and learn from failures. The overall message is that successful social media requires having the right strategy, organization, and preparedness to build relationships through open dialogue, learning, and innovation.
Presentation at Seminarium Peru on 15 November 2012 by Charlene Li in Lima. Two presentations were given.
Speech #1: Creating A Successful Social Business Marketing Strategy
With almost a billion members, Facebook's growth and stature is representative of the maturing social media landscape. Social technologies are no longer a bright shiny object, instead representing valuable relationships that require a coherent strategy and disciplined execution.
This session will make a case that social technologies should be a mainstay of your marketing program rather than a second cousin of interactive marketing. We'll look at the implications of this priority shift, using case studies from companies who are making changes to their overall business and marketing programs. We'll also go through a checklist of the actions you'll need to prioritize to be successful.
Speech #2: Title: Marketing In The Era Of Social Technologies
The excitement around social media often centers on the technologies -- Facebook, blogs, Twitter, etc. etc. But this is the wrong approach. Rather than think about crafting a strategy around social technologies, leaders should be pondering how they can use social technologies to support and strengthen customer relationships.
For many, Groundswell was the book that broke down barriers to accepting social technologies as an opportunity to make their businesses better. Open Leadership picks up where Groundswell left off, showing leaders how to open up business and create a culture that will make social media adoption–and on a greater level, adoption of a social business model–possible and successful.
We'll be looking at the art -- and the science -- of how to tap into the power of customers and employees, including examples of what organizations and leaders are successfully doing today, as well as how to get your organization started.
Altimeter presents research, case studies and process for creating a social media program. Also includes a brief introduction to Altimeter Academy which supports social media training programs for organizations.
The Future of Work: Social and Mobile Technologies That MatterCharlene Li
Webinar by Charlene Li on June 8, 2012. Audio recording and slides also available at http://learn.gotomeeting.com/060812-NA-G2MC-WBR-SM?ID=70150000000YDip
Sponsored by GoToMee
Preparing For The Future Of Social MediaCharlene Li
This document summarizes a presentation about preparing for the future of social media. It discusses how social media has grown rapidly since 2007 with the debut of the iPhone and popular sites like Facebook. It notes that social media visits are now daily habits for most. The presentation also suggests three key things for the future: 1) consumers will reward transparent companies, 2) people want to be known individually through their data, and 3) connected employees will create a culture of sharing. It stresses that social media strategies require goals, discipline, and building the right capabilities.
Got Growth: How to position your organization for Strategic Growth and Busin...Mira Ilieva Leonard
• Drive top-line growth
• Develop a predictable new business flow
• Rejuvenate organizational business model
• Retain and expand profitable business
• Re-energize the team
• Enhance the internal business growth organization
This document discusses creating a coherent social media strategy. It recommends beginning with learning from customers by monitoring social media conversations and understanding customers' social behaviors and influences. It also stresses the importance of engaging in dialog with customers across various social communities and channels. Additionally, it provides examples of how companies can use social media to both support customers and innovate based on customer insights and feedback. The overall message is that social media strategy should focus on building relationships with customers through learning, conversing, supporting, and innovating on their behalf.
IESE HSM Barcelona Presentation by Charlene LiCharlene Li
This document summarizes a presentation on social technologies and strategies. It discusses learning from customers through social media monitoring and analytics. It emphasizes having an authentic dialogue with customers across multiple social channels. It also covers using social media to provide customer support in real-time and integrating social into existing support systems. Finally, it discusses how companies can encourage innovation through social media by participating in crowdsourcing, encouraging idea sharing, and bringing customers into the organization.
Milan World Business Forum speech by Charlene LiCharlene Li
The document discusses creating winning social media strategies. It provides tips for organizations on how to develop open leadership, align social strategies with key goals, create a culture of sharing, ask the right questions about measuring value, and learn from failures. The overall message is that successful social media requires having the right strategy, organization, and preparedness to build relationships through open dialogue, learning, and innovation.
Presentation at Seminarium Peru on 15 November 2012 by Charlene Li in Lima. Two presentations were given.
Speech #1: Creating A Successful Social Business Marketing Strategy
With almost a billion members, Facebook's growth and stature is representative of the maturing social media landscape. Social technologies are no longer a bright shiny object, instead representing valuable relationships that require a coherent strategy and disciplined execution.
This session will make a case that social technologies should be a mainstay of your marketing program rather than a second cousin of interactive marketing. We'll look at the implications of this priority shift, using case studies from companies who are making changes to their overall business and marketing programs. We'll also go through a checklist of the actions you'll need to prioritize to be successful.
Speech #2: Title: Marketing In The Era Of Social Technologies
The excitement around social media often centers on the technologies -- Facebook, blogs, Twitter, etc. etc. But this is the wrong approach. Rather than think about crafting a strategy around social technologies, leaders should be pondering how they can use social technologies to support and strengthen customer relationships.
For many, Groundswell was the book that broke down barriers to accepting social technologies as an opportunity to make their businesses better. Open Leadership picks up where Groundswell left off, showing leaders how to open up business and create a culture that will make social media adoption–and on a greater level, adoption of a social business model–possible and successful.
We'll be looking at the art -- and the science -- of how to tap into the power of customers and employees, including examples of what organizations and leaders are successfully doing today, as well as how to get your organization started.
Altimeter presents research, case studies and process for creating a social media program. Also includes a brief introduction to Altimeter Academy which supports social media training programs for organizations.
The Future of Work: Social and Mobile Technologies That MatterCharlene Li
Webinar by Charlene Li on June 8, 2012. Audio recording and slides also available at http://learn.gotomeeting.com/060812-NA-G2MC-WBR-SM?ID=70150000000YDip
Sponsored by GoToMee
Preparing For The Future Of Social MediaCharlene Li
This document summarizes a presentation about preparing for the future of social media. It discusses how social media has grown rapidly since 2007 with the debut of the iPhone and popular sites like Facebook. It notes that social media visits are now daily habits for most. The presentation also suggests three key things for the future: 1) consumers will reward transparent companies, 2) people want to be known individually through their data, and 3) connected employees will create a culture of sharing. It stresses that social media strategies require goals, discipline, and building the right capabilities.
Got Growth: How to position your organization for Strategic Growth and Busin...Mira Ilieva Leonard
• Drive top-line growth
• Develop a predictable new business flow
• Rejuvenate organizational business model
• Retain and expand profitable business
• Re-energize the team
• Enhance the internal business growth organization
The document discusses 10 questions publishers should ask themselves regarding mobile apps and strategy. It addresses questions about competition from both brands and agencies, what mobile advertising and formats will look like, who will support development efforts, how to define publishing and success for apps, and how apps fit into cross-media strategies. The document provides recommendations for each question to help publishers strategize their mobile and app efforts.
Keynote entitled "You Don't Know How Much You Don't Know (But Here Are 10 Questions to Ask)" delivered at Pub App Expo on 12-8-11 #PubAppX Available under Creative Commons - free to use, attribution required
This document discusses strategies for businesses to succeed in a world transformed by social media. It provides a six-phase framework for developing social business maturity: 1) Planning, 2) Presence, 3) Engagement, 4) Formalized, 5) Strategic, and 6) Transformation. The key lessons are that social strategies often fail due to a lack of clear business goals; strategy requires planning initiatives across departments and over multiple years; and transforming the business fully is the ultimate goal, where business itself is social.
The document discusses how businesses can evolve from social brands focused on external communications to social businesses with internal engagement. It provides an 8-point framework for becoming a social business, including assessing the current social presence, developing a strategic plan, creating valuable social content, protecting the business from risks, and participating and engaging across social networks. The framework guides businesses to link their social strategy to key goals, develop a social architecture and governance model, consider regulatory compliance, and implement ongoing monitoring.
The document discusses creating a coherent social business strategy. It outlines 6 stages of social business maturity: 1) Planning, 2) Presence, 3) Engagement, 4) Formalized, 5) Strategic, and 6) Converged. Each stage involves typical goals, metrics, initiatives, and organizational resources. Examples are provided for how companies like Red Cross, Shell, eBay, and Sephora implement social strategies at different stages. Key recommendations for a successful social strategy include aligning executives with clear business goals, asking the right questions, creating a culture of sharing, developing discipline and process, and mastering the art of failure.
The document discusses a webinar on social media opportunities and risks for enterprises. It covers the following topics:
- The social media landscape and trends in 2011, including increased spending on staff, training, marketing, and brand monitoring technologies.
- The social media lifecycle model involving establishing a strategy linked to objectives, creating a plan, and measuring results.
- Security and privacy risks of social media like hacking, malware, and information sharing, and the need for risk management practices.
The webinar aims to help enterprises navigate social media opportunities while mitigating legal, reputational and security risks. It focuses on a lifecycle approach to social strategy, implementation, and analytics.
Social Media Measurement and ROI: One Company’s PerspectiveBoris Loukanov
The document discusses Adobe's approach to social media measurement and ROI. It describes Adobe's social media center of excellence that advises the company and establishes best practices. Adobe's measurement framework maps key performance indicators to business objectives like awareness, engagement, lead generation, and customer support. The framework uses both qualitative and quantitative metrics tracked through analytics. A case study describes Adobe's successful social media launch of Creative Suite 5 that generated over a million followers and positive financial results.
Impact interactions social media qualifications summary 2011Impact Interactions
Impact Interactions provides social media and community consulting services to help clients maximize online results through proven strategies. They outline their qualifications and methodology, beginning with audience analysis to understand user needs at different engagement levels. Their approach involves three phases - awareness, engagement, and nurturing. Impact Interactions manages all aspects of client projects from strategy through measurement of key performance indicators. References from past clients praise their expertise in social media and delivering tangible business results.
The document provides an overview of how companies can prepare for engaging with customers on social media. It recommends that companies conduct research on customer demographics, behaviors, and influencers online. It also suggests developing processes for community management, crisis response, and social media policies. Finally, it discusses aligning organizational structures, roles, and metrics to support social media strategies.
The document discusses 7 types of social media data that can be used to understand customers: demographic data, product data, psychographic data, behavioral data, location data, referral data, and intention data. It provides examples of companies like Rubbermaid, P&G, Fiat, Charles Schwab, and Mountain Dew that have used these different types of social data to improve their products, promotions and marketing based on customer insights and feedback. The key message is that savvy market researchers can glean valuable insights from social data to innovate and better serve their customers.
Social Media Marketing Plan methodologyDemand Metric
Use this methodology to create a social media marketing plan for your business. Get the associated tools & templates @ http://www.demandmetric.com/content/social-media-marketing-plan-methodology
The document provides an executive summary and agenda for a presentation on driving customer intelligence through social CRM. The executive summary outlines how Disney can enhance its existing CRM with social media data to improve business models like web property ad revenues and new revenue sharing partnerships. The agenda covers topics like the proposed social CRM platform, marketing analysis, business models, and Q&A.
The document summarizes a presentation given by Susan Etlinger of Altimeter Group and Merlyn Gordon of Webtrends on measuring social media for business value. They discuss how social metrics need to align with and support business objectives rather than just being counts of activities. They also cover trends like using a mix of top-down and bottom-up approaches, integrating social data with other systems, and ensuring measurement strategies match measurement objectives. The presentation aims to help organizations move beyond just counting metrics to truly measuring social media's impact on business outcomes and value.
From One to a Million: Managing Social Media at ScaleDave Fleet
This document summarizes the challenges of managing social media at scale. It discusses moving from managing one account to millions, and outlines strategies for structure, community management, content, and measurement. Structure requires deciding on centralized vs decentralized control. Community management involves scaling one-on-one interactions while maintaining relationships. Content requires understanding objectives, channels, and executing rigorously. Measurement focuses on the right metrics and connecting them to objectives to generate insights. The key is having a full-program approach that ties measurement to objectives, plans, execution, and assessment.
This whitepaper discusses best practices for creating an effective social media strategy within an organization. It recommends first prioritizing listening to social media conversations to understand consumer feedback and insights. It then suggests developing a five-step strategy: 1) plan objectives based on listening insights, 2) ongoing listening, 3) engage and participate, 4) measure and report results, and 5) refine the strategy. Finally, it provides examples of how companies like Ford, Best Buy, Southwest Airlines and Dell successfully leverage social media through dedicated teams and collaboration across departments.
SPR Companies presents social media for business leaders (and other grown ups)Todd Nilson
This document summarizes a webinar for business leaders on using social media. The webinar provides an overview of social media strategies and tools for businesses, including how to measure effectiveness. It discusses selecting appropriate social media channels like blogs and Twitter, and creating a "social solution suite" to align social media efforts with business goals. The webinar encourages attendees to implement discussed strategies and register for upcoming live events on leadership and innovation topics.
To be successful with social media, you need a plan. In this presentation, I review a framework strategy approach that aligns the business strategy and goals with social media activities and keeps those activities accountable via analytics and key performance metrics. This deck was presented at the BMA Chicago breakfast series on May 16, 2012.
This document summarizes a presentation given by Sandra Macleod, CEO of Echo Research, about evaluating public relations effectiveness. The presentation covered setting PR objectives, measuring PR outcomes, and case studies. It began with an outline and introduction to Echo Research, a communications research firm. Macleod discussed the importance of setting clear, measurable PR objectives tied to organizational goals. She also emphasized the value of measuring outcomes like audience perceptions and behaviors, not just outputs. Case studies demonstrated Echo Research's approach to reputation measurement, media analysis, and evaluating specific PR campaigns and partnership activities.
Social Media for Business: Generating ROIKat Jenkins
Social media is a hot topic for businesses and individuals alike—but what does it really mean for business? Do you need a strategy for social media, and if so, what does that mean? In this session, you’ll learn how to build a social media strategy, get an overview of major social media platforms and their primary uses, and understand the risks and benefits of participating. Case studies of successful business social media implementations round out the session, bringing to life how social media can effect change for the better and truly build your business.
Social media is a hot topic for businesses and individuals alike—but what does it really mean for business? Do you need a strategy for social media, and if so, what does that mean? In this session, you’ll learn how to build a social media strategy, get an overview of major social media platforms and their primary uses, and understand the risks and benefits of participating. Case studies of successful business social media implementations round out the session, bringing to life how social media can effect change for the better and truly build your business.
El modelo de liderazgo a través del coaching no es una herramienta, es una filosofía y estilo de vida.
Cuando antes lo integremos en nuestra vida, antes tendremos empresas exitosas, rentables, duraderas, atrayentes y, lo más importante, Empresas Humanas.
The document discusses 10 questions publishers should ask themselves regarding mobile apps and strategy. It addresses questions about competition from both brands and agencies, what mobile advertising and formats will look like, who will support development efforts, how to define publishing and success for apps, and how apps fit into cross-media strategies. The document provides recommendations for each question to help publishers strategize their mobile and app efforts.
Keynote entitled "You Don't Know How Much You Don't Know (But Here Are 10 Questions to Ask)" delivered at Pub App Expo on 12-8-11 #PubAppX Available under Creative Commons - free to use, attribution required
This document discusses strategies for businesses to succeed in a world transformed by social media. It provides a six-phase framework for developing social business maturity: 1) Planning, 2) Presence, 3) Engagement, 4) Formalized, 5) Strategic, and 6) Transformation. The key lessons are that social strategies often fail due to a lack of clear business goals; strategy requires planning initiatives across departments and over multiple years; and transforming the business fully is the ultimate goal, where business itself is social.
The document discusses how businesses can evolve from social brands focused on external communications to social businesses with internal engagement. It provides an 8-point framework for becoming a social business, including assessing the current social presence, developing a strategic plan, creating valuable social content, protecting the business from risks, and participating and engaging across social networks. The framework guides businesses to link their social strategy to key goals, develop a social architecture and governance model, consider regulatory compliance, and implement ongoing monitoring.
The document discusses creating a coherent social business strategy. It outlines 6 stages of social business maturity: 1) Planning, 2) Presence, 3) Engagement, 4) Formalized, 5) Strategic, and 6) Converged. Each stage involves typical goals, metrics, initiatives, and organizational resources. Examples are provided for how companies like Red Cross, Shell, eBay, and Sephora implement social strategies at different stages. Key recommendations for a successful social strategy include aligning executives with clear business goals, asking the right questions, creating a culture of sharing, developing discipline and process, and mastering the art of failure.
The document discusses a webinar on social media opportunities and risks for enterprises. It covers the following topics:
- The social media landscape and trends in 2011, including increased spending on staff, training, marketing, and brand monitoring technologies.
- The social media lifecycle model involving establishing a strategy linked to objectives, creating a plan, and measuring results.
- Security and privacy risks of social media like hacking, malware, and information sharing, and the need for risk management practices.
The webinar aims to help enterprises navigate social media opportunities while mitigating legal, reputational and security risks. It focuses on a lifecycle approach to social strategy, implementation, and analytics.
Social Media Measurement and ROI: One Company’s PerspectiveBoris Loukanov
The document discusses Adobe's approach to social media measurement and ROI. It describes Adobe's social media center of excellence that advises the company and establishes best practices. Adobe's measurement framework maps key performance indicators to business objectives like awareness, engagement, lead generation, and customer support. The framework uses both qualitative and quantitative metrics tracked through analytics. A case study describes Adobe's successful social media launch of Creative Suite 5 that generated over a million followers and positive financial results.
Impact interactions social media qualifications summary 2011Impact Interactions
Impact Interactions provides social media and community consulting services to help clients maximize online results through proven strategies. They outline their qualifications and methodology, beginning with audience analysis to understand user needs at different engagement levels. Their approach involves three phases - awareness, engagement, and nurturing. Impact Interactions manages all aspects of client projects from strategy through measurement of key performance indicators. References from past clients praise their expertise in social media and delivering tangible business results.
The document provides an overview of how companies can prepare for engaging with customers on social media. It recommends that companies conduct research on customer demographics, behaviors, and influencers online. It also suggests developing processes for community management, crisis response, and social media policies. Finally, it discusses aligning organizational structures, roles, and metrics to support social media strategies.
The document discusses 7 types of social media data that can be used to understand customers: demographic data, product data, psychographic data, behavioral data, location data, referral data, and intention data. It provides examples of companies like Rubbermaid, P&G, Fiat, Charles Schwab, and Mountain Dew that have used these different types of social data to improve their products, promotions and marketing based on customer insights and feedback. The key message is that savvy market researchers can glean valuable insights from social data to innovate and better serve their customers.
Social Media Marketing Plan methodologyDemand Metric
Use this methodology to create a social media marketing plan for your business. Get the associated tools & templates @ http://www.demandmetric.com/content/social-media-marketing-plan-methodology
The document provides an executive summary and agenda for a presentation on driving customer intelligence through social CRM. The executive summary outlines how Disney can enhance its existing CRM with social media data to improve business models like web property ad revenues and new revenue sharing partnerships. The agenda covers topics like the proposed social CRM platform, marketing analysis, business models, and Q&A.
The document summarizes a presentation given by Susan Etlinger of Altimeter Group and Merlyn Gordon of Webtrends on measuring social media for business value. They discuss how social metrics need to align with and support business objectives rather than just being counts of activities. They also cover trends like using a mix of top-down and bottom-up approaches, integrating social data with other systems, and ensuring measurement strategies match measurement objectives. The presentation aims to help organizations move beyond just counting metrics to truly measuring social media's impact on business outcomes and value.
From One to a Million: Managing Social Media at ScaleDave Fleet
This document summarizes the challenges of managing social media at scale. It discusses moving from managing one account to millions, and outlines strategies for structure, community management, content, and measurement. Structure requires deciding on centralized vs decentralized control. Community management involves scaling one-on-one interactions while maintaining relationships. Content requires understanding objectives, channels, and executing rigorously. Measurement focuses on the right metrics and connecting them to objectives to generate insights. The key is having a full-program approach that ties measurement to objectives, plans, execution, and assessment.
This whitepaper discusses best practices for creating an effective social media strategy within an organization. It recommends first prioritizing listening to social media conversations to understand consumer feedback and insights. It then suggests developing a five-step strategy: 1) plan objectives based on listening insights, 2) ongoing listening, 3) engage and participate, 4) measure and report results, and 5) refine the strategy. Finally, it provides examples of how companies like Ford, Best Buy, Southwest Airlines and Dell successfully leverage social media through dedicated teams and collaboration across departments.
SPR Companies presents social media for business leaders (and other grown ups)Todd Nilson
This document summarizes a webinar for business leaders on using social media. The webinar provides an overview of social media strategies and tools for businesses, including how to measure effectiveness. It discusses selecting appropriate social media channels like blogs and Twitter, and creating a "social solution suite" to align social media efforts with business goals. The webinar encourages attendees to implement discussed strategies and register for upcoming live events on leadership and innovation topics.
To be successful with social media, you need a plan. In this presentation, I review a framework strategy approach that aligns the business strategy and goals with social media activities and keeps those activities accountable via analytics and key performance metrics. This deck was presented at the BMA Chicago breakfast series on May 16, 2012.
This document summarizes a presentation given by Sandra Macleod, CEO of Echo Research, about evaluating public relations effectiveness. The presentation covered setting PR objectives, measuring PR outcomes, and case studies. It began with an outline and introduction to Echo Research, a communications research firm. Macleod discussed the importance of setting clear, measurable PR objectives tied to organizational goals. She also emphasized the value of measuring outcomes like audience perceptions and behaviors, not just outputs. Case studies demonstrated Echo Research's approach to reputation measurement, media analysis, and evaluating specific PR campaigns and partnership activities.
Social Media for Business: Generating ROIKat Jenkins
Social media is a hot topic for businesses and individuals alike—but what does it really mean for business? Do you need a strategy for social media, and if so, what does that mean? In this session, you’ll learn how to build a social media strategy, get an overview of major social media platforms and their primary uses, and understand the risks and benefits of participating. Case studies of successful business social media implementations round out the session, bringing to life how social media can effect change for the better and truly build your business.
Social media is a hot topic for businesses and individuals alike—but what does it really mean for business? Do you need a strategy for social media, and if so, what does that mean? In this session, you’ll learn how to build a social media strategy, get an overview of major social media platforms and their primary uses, and understand the risks and benefits of participating. Case studies of successful business social media implementations round out the session, bringing to life how social media can effect change for the better and truly build your business.
El modelo de liderazgo a través del coaching no es una herramienta, es una filosofía y estilo de vida.
Cuando antes lo integremos en nuestra vida, antes tendremos empresas exitosas, rentables, duraderas, atrayentes y, lo más importante, Empresas Humanas.
La transformacion de una empresa analógica en una empresa digital: Caso BBVAIgnasi Martín Morales
Este documento describe la necesidad urgente de que los bancos se transformen de empresas analógicas a empresas digitales para sobrevivir en la era digital. Explica que BBVA comenzó este proceso de transformación hace siete años a través de tres elementos clave: la construcción de una avanzada plataforma tecnológica, un profundo cambio cultural, y recientemente un cambio organizativo radical para acelerar la renovación cultural y convertirse en la primera empresa de servicios basados en el conocimiento.
In 2015, successful organizations will form connections
between services, devices and places. The seams between
these cannot be avoided, but can be managed and
finessed.
Las organizaciones cometen varios errores comunes en su proceso de transformación digital como tener una visión parcial del cliente en lugar de entender sus necesidades y comportamientos, trasladar su propio lenguaje corporativo a los clientes en lugar de comprender su perspectiva, y centrarse demasiado en iniciativas tácticas individuales en lugar de tener una visión estratégica global. Para tener éxito, las compañías deben orientarse a las personas en lugar de la tecnología y comprender plenamente al cliente desde una perspectiva antropológica.
El documento habla sobre coaching para lograr objetivos. Explica que el coaching ayuda a las personas a encontrar por sí mismas soluciones a sus problemas y obtener resultados extraordinarios a través de preguntas y reflexiones. También describe diferentes tipos de coaching como personal, ejecutivo y de equipos, y cómo cada uno ayuda en áreas como el autoconocimiento, cambio y mejora del rendimiento. Finalmente, discute que el coaching sirve para que las personas exploren su autoconocimiento y aumenten su calidad de vida.
Informe para que las organizaciones que aún creen que lo digital, lo mobile y lo social no les afecta, se vayan dando cuenta de que esto no es una moda ni algo sólo de los más jóvenes, sino un cambio que está transformando sectores por completo.
Lo digital, lo mobile y lo social están aquí para quedarse
Este documento presenta el informe anual eEspaña 2014. Los alumnos de la "Academia de especialistas", un cortometraje sobre el autismo, inspiran el diseño del informe. El sector TIC registró una caída del 7% en 2013. El sector de las telecomunicaciones también cayó más de un 7%. A pesar de algunos avances como el 4G, la fibra y los paquetes convergentes, los ingresos por cliente continúan bajando. Los contenidos digitales también registraron retrocesos en ingresos a pesar del aumento del consumo
Eyes wide shut: Global insights and actions for banks in the digital ageIgnasi Martín Morales
We know what banks want to achieve.
We know how they can achieve it. What we
want to explore further is how close banks
are to achieving their digital goals, both
now and over the next few years. So we
asked 157 senior IT executives, CIOs, CTOs
and other heads of technology spanning
14 primary markets for their thoughts on
digital banking’s potential for today – and
tomorrow. This paper presents the findings
of our study and examines the implications
of our findings for banking technology
executives.
Powerful forces are reshaping the banking industry. Customer expectations, technological
capabilities, regulatory requirements, demographics and economics are together creating an
imperative to change. Banks need to get ahead of these challenges and retool to win in the next era.
Banks must not only execute on today’s imperatives, but also radically innovate and transform
themselves for the future.
El documento presenta los resultados de una encuesta a 254 empresas españolas sobre medios de pago y fraude online. Algunos hallazgos clave son: el 42% acepta pagos desde fuera de España, aunque el 25% excluye a algunos países de la UE; el 50% realiza ventas a través de dispositivos móviles; y la tasa media de fraude anual se sitúa entre el 1-2% de la facturación total. La mayoría utiliza sistemas como TPV virtual o PayPal, aunque muchas buscan reducir comisiones y mejor
El resumen del documento en 3 oraciones o menos es:
Los resultados del estudio muestran que las tablets más comunes son los modelos de Apple y Samsung, y que la tablet se usa principalmente como sustituto del ordenador portátil. Los usuarios de iPad tienden a ser más jóvenes, creativos y con mayor poder adquisitivo, mientras que los usuarios de Android son más mayores y técnicos. La fidelidad a la marca Apple es muy alta, con casi el 70% de los dueños de iPad también teniendo un iPhone.
Guía pràctica de eCommerce. Comienza a vender online. Atrae y reten clientes en tu tienda virtual. Gestiona los pagos online. Conoce los aspectos legales del medio `digital.
- 95% of responding banks have completed, are undergoing, or planning a customer experience management transformation program
- Banks see trust and reputation as more important values than loyalty or advocacy in customer interactions
- 40% of banks have appointed a head of customer experience to oversee program implementation, but C-level executives are also actively involved in customer strategies
- Legacy infrastructure is seen as the biggest hurdle to improving customer experience, particularly in achieving consistent service across channels
Guia compra en bubok Libro "Del fracaso al éxito en 121 citas célebres"Ignasi Martín Morales
Eliges el libro "Del fracaso al éxito en 121 citas celebres" en la tienda Bubok, agregas el libro a tu carrito de compra y realizas el pago con tarjeta de crédito o débito; luego recibes un correo electrónico confirmando la compra y enlace para descargar el libro.
Presentación en el curso de verano de El Escorial de Villafañe & Asociados Conslutores sobre la ética empresarial y en la banca, la reputación de la banca española y cómo recuperar la confianza de los clientes
The document summarizes findings from the 2013 World Retail Banking Report. It finds that while customer experiences improved modestly in 2013, less than half of banking customers say they are likely to stay with their current bank. Customer retention is most strongly correlated with having a positive customer experience. The report also finds that channels, such as mobile banking, have strong potential to differentiate banks and attract customers if banks can deliver a consistent experience across channels.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
How to Setup Default Value for a Field in Odoo 17Celine George
In Odoo, we can set a default value for a field during the creation of a record for a model. We have many methods in odoo for setting a default value to the field.
How to Manage Reception Report in Odoo 17Celine George
A business may deal with both sales and purchases occasionally. They buy things from vendors and then sell them to their customers. Such dealings can be confusing at times. Because multiple clients may inquire about the same product at the same time, after purchasing those products, customers must be assigned to them. Odoo has a tool called Reception Report that can be used to complete this assignment. By enabling this, a reception report comes automatically after confirming a receipt, from which we can assign products to orders.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
http://www.businessweek.com/globalbiz/content/jun2009/gb20090619_984913.htmhttp://twitter.com/#!/vodafoneukAlmost ALL of Vodafone UK’s ~75,000 tweets are public @replies to customer inquiries. The only tweets that aren’t are to let customers now when their team is signing off for the night and signing back on in the morning. Although the article I read that mentioned them said they also used it for marketing purposes, I didn’t see any marketing messages recently.This is a great representation of dialog and support frameworks.
http://www.typicallyspanish.com/news/publish/article_25232.shtmlTurespaña ( The Spanish Institute of Tourism) has launched an innovative online campaign on social networks, such as Facebook, Twitter and Youtube relating to the subject, “Spain, a country to share”. The project aims to completely change the way of communicating and promoting Spanish destinations, going beyond the classic idea of Spain as a destination for “sun and beach”.http://www.facebook.com/spain – nearly 500k fans, hundreds engaging on every post.http://www.formspring.me/ilovespainhttp://www.youtube.com/spain<tags>#europe#spain#facebook#dialog#tourism#charlene
We’ve seen South American telecom companies embrace social customer service to a higher degree – publically resolving issues on an individual basis. But Vodafone IT and ES both do a good job of listening to their customers and engaging in a way that supports their needs. Key differences: Italy tends to take things offline, aging customers to submit their numbers to the Italian team, while Vodafone Spain tackles issues head on, without publicly naming or tagging their Twitter customer support team.http://twitter.com/#!/vodafone_eshttp://twitter.com/#!/vodafoneit
Wind Italy (Italian Telecom company, roughly #3 in the country today) launched the Wind Business Network – a social network for budding entrepreneurs, small businesses and startups in Italy. It is receiving rave recognition in terms of awards…but engagement on the site is relatively lackluster. Still, they’ve provided support to 200+ small business, interacting together as a community. The community was launched as a means to grow subscriptions, and while data on results is not available – it is a truly innovative way for a service provider that all businesses need (phone, internet, etc) to support their community of potential customers.http://www.slideshare.net/TheBlogTV/theblogtv-value-behind-community-may-2011http://www.windbusinessfactor.it/
http://www.facebook.com/danskebank?v=app_177360692283592http://www.visible-banking.com/2011/02/idebank-danske-bank-leverages-facebook-to-improve-its-mobile-banking-application.html“Activity & UsageIn its first few weeks, Idebank has generated a good level of activity and usage. It is a good experiment which already generated a good level of involvement. Please find below a few stats:* 9,950+ monthly active users* 2,000+ votes* 169 ideas* 128 comments”Great quote here from the blog post:“Danske Bank has chosen one of the best ways to leverage its page: mobile banking is still cool, innovative, and customers are enthusiastic. The feedback is not a concern because it doesn't involve products, and it gives the bank a unique opportunity to identify its key advocates, its most passionate and influential customers about mobile and innovation, and build relationships with them.”March 16, 2011<tags>#financial#europe#sweden#facebook#innovate
I think the frame stopped here in part 1 of the YouTube series is a powerful message. “Fiat stopped to listen.” It’s step 1 in the objectives (learn) and one that permeates through every aspect of the framework. Fiat set out (with help from the agency AgenciaClick Isobar) in unprecedented fashion to launch the first ever crowdsourced car. Fiat built a forum at http://www.fiatmio.cc/ - really a small social network – that created a workspace for exchange of dialog between Fiat drivers and car designers. Drivers posed and answered questions about features and functions they’d like to see. They told Fiat EXACTLY what they wanted to see via social media. This is the ultimate engagement, and exercise of trust between brand and consumer.More info: http://adage.com/article/global-news/top-social-media-campaigns-brazil-china-hungary/227440/#auto#b2c#innovate#learn#youtube
Starbucks has a site where people can make suggestions on how they should improve. The key difference is that the suggestions are public, and people can vote for their favorite suggestions. Here’s an example of automatic ordering. Note that there is a status update here “Under Review”.http://mystarbucksidea.force.com/<tags>#foodbev<region><country>#community#innovate<market><research area>#charlene