Viral marketing is quickly becoming the most popular way to advertise a brand.

1. Marketers and businesses want to know
how to make content
go VIRAL.
published on the web
Image
source:
Verslas

2. Viral
Holy Grail.
has been seen!
as marketing’s!
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Source:
Vassil

3. Businesses want ad agencies
to press their viral button.
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Source:
PhotoGraham

4. Most
social media
“gurus”
say it’s
all about
LUCK.
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Source:
Artotem

5. However, virality isn’t
It’s not
And it’s not
luck
magic
random.
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Source:
ABC
Television

6. “There’s a science behind why people
A
recipe.
A
formula,
even.”
talk and share.
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Source:
Clarita

7. Viral content is
fun to read,
watch,
or listen to.
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Source:
Xeni

8. Corning Inc.’s fun and visually fascinating video,
“A Day Made of Glass”
got views.
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Source:
fabi42

9. Viral content is relatable.
People will share content that
resonates with them on an emotional level.
Image
Source:
JohnnyMrNinja

10. The article
“30 Things to Stop Doing to Yourself”
from Marc and Angel Hack Life
has gotten over
600, 000
shares.
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Source:
drewish

11. Viral
content
is
unique.
“Create
a
head-­‐turner.
Make
them
look
twice.
Take
a
chance.”
Image
Source:
yellowcloud

12. Each of Old Spice’s
unique commercials
featuring Isaiah Mustafa
have gotten
of views.
Image
Source:
houbi

13. Viral
content
is
easy
to
watch
or
read.
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Source:
~dgies

14. “ On the average web page,
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Source:
mconnors
users have time to read, at most,
28 percent
of the words during an average visit;
20 percent
is more likely” - Nielson

15. Pins on Pinterest go viral
because they don’t take much time
to anchor the reader
Image
Source:
Cornelia
Durka
/
Birgit
Vogel

16. Image
Source:
Sarah
MarOn

17. Content is an equal opportunity endeavor.
Size doesn’t matter.
Image
Source:
Dan
BenneP

18. 62 percent
Of ads are aired by Fortune 500 companies, but
60 percent
Of viral ads are being generated by smaller companies.
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Source:
kconnors

19. You never know whether something will go viral.
Image
Source:
Marko
Puusaar

20. We can only try to understand why people talk and share,
so we can create content.
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Source:
nazka2002

21. hPp://knowyourmeme.com/memes/events/isaiah-­‐mustafa-­‐old-­‐spice
hPp://www.huffingtonpost.com/blake-­‐landau/the-­‐5-­‐aPributes-­‐of-­‐
viral_b_2901769.html
hPp://www.bizzuka.com/company-­‐blog/5-­‐keys-­‐to-­‐creaOng-­‐viral-­‐
content
hPp://www.huffingtonpost.com/jonah-­‐berger/virals-­‐secret-­‐
formula_b_3052685.html
hPp://business.Ome.com/2013/02/04/tesOng-­‐the-­‐science-­‐of-­‐sharing-­‐
at-­‐the-­‐super-­‐bowl-­‐can-­‐viral-­‐ads-­‐be-­‐manufactured/
Image
Source:
kartooner