1000 1030 inger-library technology in content discovery - evidence from a large-scale reader survey - uksg 2013

This document summarizes the results of a large-scale survey of over 19,000 readers conducted by Simon Inger in 2013. The survey aimed to understand how readers discover and access scholarly content through various channels like libraries, search engines, publishers' websites, and aggregators. It provides insights for libraries, publishers, and technology providers on which discovery resources are most important for different regions, subjects, and user groups. The full report contains detailed charts and allows analyzing the data in various ways.

Education Technology

Library technology in
content discovery

Evidence from a large-scale reader survey

Simon Inger, April 2013
@renew_training

Library Library Link
Web Pages Server

Researcher
A&I Publisher’s
Article
Aggregator
Student
Search Engine

Publisher Site Aggregated
Librarian Article

Email Alert

Peer Link

Library Link

What the
Server

publisher
can count A&I Publisher’s
Article

Search Engine

Publisher Site Aggregated
Article

Email Alert

Peer Link

Survey on Reader Navigation

• Mission: Gain a measure of the relative
importance of all of these channels to
inform publishers and information buyers
• Survey of Readers following on from 2005
and 2008 studies
• Much larger, with over 19,000
respondents globally
• Over a year in planning, execution and
analysis
• Thanks to all our supporters, studied
multiple subject areas

Supporters

• BMJ Group
• CABI
• Cambridge University Press
• IOP Publishing
• Nature Publishing Group
• Palgrave Macmillan
• Publishing Technology
• RSC Publishing
• SAGE
(response rates between 1.7% and 6.4%)

Limitations

• It’s a survey
• Survey was only in English
• Survey used invitations from our
supporters – not necessarily completely
representative sample
• Due to data privacy/data protection rules,
all those invited to the survey via email
will be quite highly engaged with the
publisher (“opted in”)

What was studied?

• Preference of discovery resources
• Search engine preference
• Device preference
• App use
• Publisher web site features

• all broken down by region, income, job
role, subject area, sector

Some take-aways

• Libraries
– Do these figures match your experiences?
– What plans to better reach some subjects?
• Publishers
– Understand which channels readers in your
disciplines utilise to discover your content.
• Library Technology Providers
– What should be done about underperforming
subject areas? More content, better tools?
• Platform Providers
– Supporting all of these discovery channels?

Questions?

simon@sic.ox14.com
simon@renewtraining.com

Report and Analytical Tool

• Full report contains 90 charts and 123
pages in total
• Analytical tool allows for breakdown of
results by all demographics and subject
area.
– Over 19000 respondents globally
– Over a trillion meaningful chart combinations
– Marketing to libraries, authors, societies
– Assessing aggregator deals and inclusion in
library search tools
• See http://www.renewtraining.com/publications.htm for
details and to order.

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