Library technology in content discovery - evidence from a large-scale reader survey - uksg 2013

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This document summarizes the results of a large-scale survey of over 19,000 readers globally about how they discover and access scholarly content. The survey was supported by several academic publishers and aimed to provide data to publishers, libraries, and technology companies on the relative importance of different discovery channels. It finds that while publishers' websites and search engines are still dominant, libraries and library-linked discovery tools play an important role in many subject areas. The full report contains extensive breakdowns of the results by demographics, disciplines, and other categories.

Technology Business

Library technology in
content discovery
Evidence from a large-scale reader survey
Simon Inger, April 2013
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License

Researcher
Student
Librarian
Publisher Site
Search Engine
Library Link
Server
Aggregator
A&I
Library
Web Pages
Peer Link
Email Alert
Aggregated
Article
Publisher’s
Article

Publisher Site
Search Engine
Library Link
Server
A&I
Peer Link
Email Alert
Aggregated
Article
Publisher’s
Article
What the
publisher
can count

Researcher
Student
Librarian
Publisher Site
Search Engine
Library Link
Server
Aggregator
A&I
Library
Web Pages
Aggregated
Article
Publisher’s
Article
What the
library can
count

Survey on Reader Navigation
• Mission: Gain a measure of the relative
importance of all of these channels to
inform publishers and information buyers
• Survey of Readers following on from 2005
and 2008 studies
• Much larger, with over 19,000
respondents globally
• Over a year in planning, execution and
analysis
• Thanks to all our supporters, studied
multiple subject areas

Supporters
• BMJ Group
• CABI
• Cambridge University Press
• IOP Publishing
• Nature Publishing Group
• Palgrave Macmillan
• Publishing Technology
• RSC Publishing
• SAGE
(response rates between 1.7% and 6.4%)

Limitations
• It’s a survey
• Survey was only in English
• Survey used invitations from our
supporters – not necessarily completely
representative sample
• Due to data privacy/data protection rules,
all those invited to the survey via email
will be quite highly engaged with the
publisher (“opted in”)

What was studied?
• Preference of discovery resources
• Search engine preference
• Device preference
• App use
• Publisher web site features
• all broken down by region, income, job
role, subject area, sector

Some take-aways
• Libraries
– Do these figures match your experiences?
– What plans to better reach some subjects?
• Publishers
– Understand which channels readers in your
disciplines utilise to discover your content.
• Library Technology Providers
– What should be done about underperforming
subject areas? More content, better tools?
• Platform Providers
– Supporting all of these discovery channels?

Questions?
simon@sic.ox14.com
simon@renewtraining.com

Report and Analytical Tool
• Full report contains 90 charts and 123
pages in total
• Analytical tool allows for breakdown of
results by all demographics and subject
area.
– Over 19000 respondents globally
– Over a trillion meaningful chart combinations
– Marketing to libraries, authors, societies
– Assessing aggregator deals and inclusion in
library search tools
• See http://www.renewtraining.com/publications.htm for
details and to order.

This document summarizes the results of a large survey on how readers discover scholarly journal content. The survey received over 19,000 respondents globally and examined which discovery resources readers prefer, their search engine and device preferences, and their usage of publisher websites and other channels. Key findings include that publisher websites are not dominant discovery channels, Google and Google Scholar are less important for subscribers than sometimes believed, and different subject areas prefer different discovery methods, such as humanities researchers relying more on library websites. The full report contains extensive data broken down by demographics and subject area.

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Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/ DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen! Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell. Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten. Diese Themen werden behandelt - Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten - Wie funktionieren CCB- und CCX-Lizenzen wirklich? - Verstehen des DLAU-Tools und wie man es am besten nutzt - Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw. - Praxisbeispiele und Best Practices zum sofortigen Umsetzen

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Library technology in content discovery - evidence from a large-scale reader survey - uksg 2013

1. Library technology in content discovery Evidence from a large-scale reader survey Simon Inger, April 2013 This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License

2. Researcher Student Librarian Publisher Site Search Engine Library Link Server Aggregator A&I Library Web Pages Peer Link Email Alert Aggregated Article Publisher’s Article

3. Publisher Site Search Engine Library Link Server A&I Peer Link Email Alert Aggregated Article Publisher’s Article What the publisher can count

4. Researcher Student Librarian Publisher Site Search Engine Library Link Server Aggregator A&I Library Web Pages Aggregated Article Publisher’s Article What the library can count

5. Researcher Student Librarian Publisher Site Search Engine Library Link Server Aggregator A&I Library Web Pages Peer Link Email Alert Aggregated Article Publisher’s Article

6. Survey on Reader Navigation • Mission: Gain a measure of the relative importance of all of these channels to inform publishers and information buyers • Survey of Readers following on from 2005 and 2008 studies • Much larger, with over 19,000 respondents globally • Over a year in planning, execution and analysis • Thanks to all our supporters, studied multiple subject areas

7. Supporters • BMJ Group • CABI • Cambridge University Press • IOP Publishing • Nature Publishing Group • Palgrave Macmillan • Publishing Technology • RSC Publishing • SAGE (response rates between 1.7% and 6.4%)

10. Limitations • It’s a survey • Survey was only in English • Survey used invitations from our supporters – not necessarily completely representative sample • Due to data privacy/data protection rules, all those invited to the survey via email will be quite highly engaged with the publisher (“opted in”)

11. What was studied? • Preference of discovery resources • Search engine preference • Device preference • App use • Publisher web site features • all broken down by region, income, job role, subject area, sector

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23. Some take-aways • Libraries – Do these figures match your experiences? – What plans to better reach some subjects? • Publishers – Understand which channels readers in your disciplines utilise to discover your content. • Library Technology Providers – What should be done about underperforming subject areas? More content, better tools? • Platform Providers – Supporting all of these discovery channels?

24. Questions? simon@sic.ox14.com simon@renewtraining.com

25. Report and Analytical Tool • Full report contains 90 charts and 123 pages in total • Analytical tool allows for breakdown of results by all demographics and subject area. – Over 19000 respondents globally – Over a trillion meaningful chart combinations – Marketing to libraries, authors, societies – Assessing aggregator deals and inclusion in library search tools • See http://www.renewtraining.com/publications.htm for details and to order.

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Editor's Notes