10 Ways to Improve Donor Retention with Social Media

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This document discusses 10 ways for non-profits to improve donor retention through social media. It provides statistics showing that social media, especially Facebook and Instagram, inspire many donors to give. However, the number of new and retained donors declined in 2018. The top reasons donors stop giving are related to poor communication from the non-profit. The document then lists 10 strategies for non-profits, such as providing impact updates, humanizing the organization, and sharing stories of how donations changed lives.

10 WAYS TO
IMPROVE DONOR
RETENTION WITH
SOCIAL MEDIA
Julia Campbell
www.JCampbellSocialMarketing.com
TWEET: @JULIACSOCIA@BLOOMERANGTECH

ABOUT ME
Mom of 2
Returned Peace Corps Volunteer (Senegal 2000-
2002)
Author, Storytelling in the Digital Age: A Guide for
Nonprofits; new book coming out very soon!
Former Development and Marketing Director at
small shops
Tweet: @JuliaCSocial, @BloomerangTech
TWEET: @JULIACSOCIA@BLOOMERANGTECH

SOCIAL MEDIA LANDSCAPE
ENTERING 2020
TWEET: @JULIACSOCIA@BLOOMERANGTECH

TWEET: @JULIACSOCIA@BLOOMERANGTECH
Source: https://jacobsmedia.com/wait-internet-minute/

AVERAGE TIME
SPENT IS DOWN,
EXCEPT FOR
INSTAGRAM
TWEET: @JULIACSOCIA@BLOOMERANGTECH

2018 GLOBAL
TRENDS IN
GIVING SURVEY
29% of donors worldwide say that social media is the
tool that most inspires them to give (email is a close
second at 27%).
56% say that Facebook inspires them the most.
20% say Instagram.
13% say Twitter.
Source: https://givingreport.ngo/
TWEET: @JULIACSOCIA@BLOOMERANGTECH

$125 MILLION RAISED ON
FACEBOOK ON GIVING
TUESDAY 2018.
THAT’S UP FROM $45
MILLION ON GIVING
TUESDAY 2017.
TWEET: @JULIACSOCIA@BLOOMERANGTECH

DONORS ARE
DISAPPEARING
Charitable giving increased by 1.6% in 2018…
BUT!
The total number of donors dropped by 4.5%.
New donors to an organization dropped by 7.3%.
Source: Fundraising Effectiveness Project’s 2018 Fourth
Quarter Report
TWEET: @JULIACSOCIA@BLOOMERANGTECH

DONORS ARE
DISAPPEARING
Newly retained donors, those who have given a
second time to an organization, dropped by 14.9%.
Gifts of less than $250 declined 4.4%.
Source: Fundraising Effectiveness Project’s 2018 Fourth
Quarter Report
TWEET: @JULIACSOCIA@BLOOMERANGTECH

WHY DONORS STOP GIVING
46% of Study Donors stop giving for reasons that are
connected to “a failure to communicate.”
feels charity is not fulfilling its mandate
disagrees with change in direction
lost interest in the cause
believes that charity no longer needs donor’s support
feels there are more compelling causes out there
believes charity has not kept in touch
Statistical Data from Donor-Centered Fundraising, Penelope Burk
TWEET: @JULIACSOCIA@BLOOMERANGTECH

https://queerideas.co.uk/2015/10/the-fundraising-paradox.html TWEET: @JULIACSOCIA@BLOOMERANGTECH

GIVE DONORS INFO ON
HOW THEIR GIFT WAS
USED.
TWEET: @JULIACSOCIA@BLOOMERANGTECH

SHOW THAT YOU ARE CREATING CHANGE.
TWEET: @JULIACSOCIA@BLOOMERANGTECH

HUMANIZE YOUR ORG
TWEET: @JULIACSOCIA@BLOOMERANGTECH

LET THEM KNOW
WHAT TO EXPECT.
TWEET: @JULIACSOCIA@BLOOMERANGTECH

MAKE THEM FEEL
PART OF
SOMETHING
IMPORTANT.
TWEET: @JULIACSOCIA@BLOOMERANGTECH

REMIND THEM
WHY THEY
SUPPORTED YOU.
TWEET: @JULIACSOCIA@BLOOMERANGTECH

LET THEM SHARE
THEIR VIEWS.
TWEET: @JULIACSOCIA@BLOOMERANGTECH

GIVE TIMELY, SINCERE THANK YOUS.
TWEET: @JULIACSOCIA@BLOOMERANGTECH

DEMONSTRATE
NEED.
TWEET: @JULIACSOCIA@BLOOMERANGTECH

SHARE STORIES OF
LIVES CHANGED.
TWEET: @JULIACSOCIA@BLOOMERANGTECH

INSPIRE
Join us.
Join the movement.
Help children like Kate.
We can do this.
Let’s work to stop this.
Let’s solve this together.
TWEET: @JULIACSOCIAL#KNNFORUM19

REPURPOSE AND RECYCLE YOUR BEST STORIES
TWEET: @JULIACSOCIAL#KNNFORUM19
Blog post
Email blast
Facebook post
Tweet
Instagram post
LinkedIn post
YouTube video

BATTLE-TESTED TOOLS
Canva – https://about.canva.com/en_in/canva-for-
nonprofits/
WordSwag mobile app – http://wordswag.co/
Adobe Spark – https://spark.adobe.com/edu/
Animoto (video) –
https://animoto.com/business/non-profit/
Typito (video) – https://typito.com/nonprofit
TWEET: @JULIACSOCIAL#KNNFORUM19

SOCIAL MEDIA
CONNECTS THE DOTS
FOR YOUR DONORS.
TWEET: @JULIACSOCIA@BLOOMERANGTECH

QUESTIONS?
www.JCSocialMarketing.com
Join the free nonprofit social
media manager Facebook
Group:
https://www.facebook.com
/groups/socialmediastoryt
elling/
TWEET: @JULIACSOCIA@BLOOMERANGTECH

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Description: Digital technologies have fundamentally changed the way people read and consume information. If your nonprofit is not embracing digital tools to compose a compelling narrative around your cause, your information could be getting lost in the noise. In this increasingly competitive landscape for donors’ attention and support, getting people to notice and to hear your message can seem impossible. Email communications, social media, and mobile are all important to understand, but how will these tools really help you connect with your donors and supporters?

How to Drive Social Media Engagement With Your Nonprofit Stories

Julia Campbell

How to Create a Future-Proof Nonprofit Communications Strategy

Julia Campbell

The human brain is inundated with the equivalent amount of 34 gigabytes of information daily - enough to overload a laptop within just a few days. Blogger Mark Schaefer coined the term “content shock” to describe the inevitable reality in our noisy, cluttered digital world: too much content and not enough time to consume all of it. We know that the attention of our supporters is the most precious resource. So how can we as marketers and communicators get our message to rise to the top? Key takeaways: How to navigate changes and trends in the current digital and social media marketing landscape - what nonprofits must know and what is just hype The 2 content pillars of an effective and engaging nonprofit communications strategy How to build your nonprofit communications plan for the next 3 months Several free and low-cost digital tools to enhance your nonprofit marketing Real-world examples from small nonprofits and libraries who are getting it right

How to Launch a FABULOUS #GivingTuesday Campaign with Less Work and More Impact

Julia Campbell

WORKSHOP DESCRIPTION Giving Tuesday is just a few months away! Love it or hate it, the truth is that this wildly popular international day of giving and giving back will most certainly generate record amounts of press coverage, website clicks, and donations to charities small and large. LEARNING OBJECTIVES The reasons that so many #GivingTuesday campaigns fall flat, and solutions to ensure that you don’t make the same mistakes; The 3 essential steps to take to ensure that you launch a campaign that will slay your goals and energize your supporters; The proven method that my clients have used to secure buy-in from staff and supervisors who may be skeptical about online fundraising and giving days; A clear process to prioritize your ideas and turn them into actionable tasks.

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Nonprofit Storytelling in A Digital World - HandsOn Tech Boston

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10 Ways to Use Social Media to Promote Your Giving Tuesday Campaign

Julia Campbell

I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on November 30 – Giving Tuesday! According to to Charity Navigator, “An astonishing $2.47 billion was donated to U.S. nonprofits by a reported 34.8 million people on GivingTuesday, December 1, 2020, according to Giving Tuesday, Inc., the nonprofit behind the movement and eponymous hashtag #GivingTuesday. That amount, described as a “massive swell of generosity”, reflected a 29% increase in donations compared to 2019.” So much more than a simple fundraising event, Giving Tuesday is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as well as encouraging everyday people to give back in any way they can. The best part is that you don’t have to create a complicated campaign to join in the fun.

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How to Get More People to Sign-Up for Your Event

Julia Campbell

If you have a campaign on GoFundMe Charity or are considering launching one, our Registration and Ticketing functionality is a great feature that can help you reach your campaign’s goals. Important: You cannot add registration if a donation has already been made to your campaign. To avoid this, please refrain from publishing your campaign before you finish configuring its settings. Registration or ticketing is great for your campaign if you need to: Combine registration and fundraising into one smooth process Collect a participation fee Ask your supporters additional custom questions Organize supporters to participate in a live event Sell tickets, spots, or merchandise In this webinar, you will learn: How to set up the Registration and Ticketing functionality; How to optimize your registration and ticketing campaign by strategically pricing your tickets and getting creative with ticket types; How to take advantage of GoFundMe’s donation and sharing tools; How to leverage these tools to reach more of our network and drive more registrations.

How to Set Up The Donate Button and Start Collecting Donations On Your Website

Julia Campbell

Are you able to collect donations directly from your website? With the new GoFundMe Charity Donate Button, it's super simple to collect donations for your nonprofit through your own website with only a couple of clicks. In this webinar, you will learn: How to set up the Donate Button on your website How to customize your online donation page to drive more donations Ways to grow your supporter base How to follow-up with new donors after they make their first gift

May 27, 2020: How Nonprofits Can Adapt Their Storytelling in the Time of Soci...

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Storytelling is the fuel in the communication engine of the modern nonprofit. Great storytelling does more than simply communicate a message or push out an agenda; it gets at the heart of how humans process information. Mission-driven storytelling has the potential to change hearts and minds around complex, difficult issues. All nonprofit professionals and volunteers need to start thinking of themselves as storytellers if they want to convert their stakeholders from passive participants to passionate advocates. In this free online training designed for nonprofits, you will learn: How to make the case for storytelling at your nonprofit Real-world examples of compelling stories resonating right now The benefits of sharing your stories (for your audience!) Qualities of a stellar nonprofit storyteller I'll also be taking questions and giving you more details about my brand new online program Storytelling that Sticks: The Essential 5-Step Formula to Collect, Craft, and Share the Most Effective and Engaging Stories About Your Impact!

Stellar #GivingTuesdayNow Results with GoFundMe Charity's Free On Demand Tools

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How to Start Your #GivingTuesdayNow Campaign with GoFundMe Charity's Free Tools

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Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

Julia Campbell

Register for this webinar: https://www.charityhowto.com/nonprofit-webinar/coronavirus-and-nonprofits-how-to-communicate-in-a-time-of-crisis?list=Free+Courses Key Takeaways from this free webinar: How to communicate with your donors and supporters during this time of crisis; How to adapt your social media content and your email communications; How to communicate about cancelled and postponed events; and Examples of real-world nonprofit social media posts, emails, and web pages adapted for the coronavirus crisis.

Nonprofit Social Media Strategy In the Time of Coronavirus

Julia Campbell

How can your nonprofit continue to post on social media during the coronavirus pandemic? What's too much, too little, insensitive? How to stay focused on mission-related content while still addressing COVID-19? Join the #NonprofitNerds for a live webinar and Q&A session. Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida, will share his case study. He's had to cancel and postpone events, take things virtual, talk to donors, fundraise, and entirely pivot Komen Florida's social media strategy in the light of COVID19.

Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...

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A Wake Up Call for P2P Fundraisers - sponsored by DonorDrive

Julia Campbell

It’s NOT business as usual for Non-Profit Organizations. Yesterday's growth drivers are becoming increasingly obsolete; demographic shifts are resetting donor and participant expectations; and the promise of technology to reach new donors has never been more real. Julia Campbell walks you through the three ways to thrive in the new normal for NPOs. Keynote sponsored by DonorDrive: https://www.donordrive.com/

How Nonprofits Should Adapt Their Social Media Strategy in 2020

Julia Campbell

Live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020! In this free online training, you will learn: ⚡️ The key changes in the current social media landscape that affect nonprofits; ⚡️ The three seismic shifts affecting donor behavior and preferences; ⚡️ How to make sense of the recent changes to Facebook's business model - and what to do about them; ⚡️ Tools and apps for social media management and content creation. I'll also be taking questions and giving you more details about Social Media for Social Good Academy - my brand new online training program for nonprofit social media managers!

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Highlights Permanent Residents decrease along with percentage of TR2PR decline to 52 percent of all Permanent Residents. March asylum claim data not issued as of May 27 (unusually late). Irregular arrivals remain very small. Study permit applications experiencing sharp decrease as a result of announced caps over 50 percent compared to February. Citizenship numbers remain stable. Slide 3 has the overall numbers and change.

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Up the Ratios Bylaws - a Comprehensive Process of Our Organization

uptheratios

Up the Ratios is a non-profit organization dedicated to bridging the gap in STEM education for underprivileged students by providing free, high-quality learning opportunities in robotics and other STEM fields. Our mission is to empower the next generation of innovators, thinkers, and problem-solvers by offering a range of educational programs that foster curiosity, creativity, and critical thinking. At Up the Ratios, we believe that every student, regardless of their socio-economic background, should have access to the tools and knowledge needed to succeed in today's technology-driven world. To achieve this, we host a variety of free classes, workshops, summer camps, and live lectures tailored to students from underserved communities. Our programs are designed to be engaging and hands-on, allowing students to explore the exciting world of robotics and STEM through practical, real-world applications. Our free classes cover fundamental concepts in robotics, coding, and engineering, providing students with a strong foundation in these critical areas. Through our interactive workshops, students can dive deeper into specific topics, working on projects that challenge them to apply what they've learned and think creatively. Our summer camps offer an immersive experience where students can collaborate on larger projects, develop their teamwork skills, and gain confidence in their abilities. In addition to our local programs, Up the Ratios is committed to making a global impact. We take donations of new and gently used robotics parts, which we then distribute to students and educational institutions in other countries. These donations help ensure that young learners worldwide have the resources they need to explore and excel in STEM fields. By supporting education in this way, we aim to nurture a global community of future leaders and innovators. Our live lectures feature guest speakers from various STEM disciplines, including engineers, scientists, and industry professionals who share their knowledge and experiences with our students. These lectures provide valuable insights into potential career paths and inspire students to pursue their passions in STEM. Up the Ratios relies on the generosity of donors and volunteers to continue our work. Contributions of time, expertise, and financial support are crucial to sustaining our programs and expanding our reach. Whether you're an individual passionate about education, a professional in the STEM field, or a company looking to give back to the community, there are many ways to get involved and make a difference. We are proud of the positive impact we've had on the lives of countless students, many of whom have gone on to pursue higher education and careers in STEM. By providing these young minds with the tools and opportunities they need to succeed, we are not only changing their futures but also contributing to the advancement of technology and innovation on a broader scale.

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10 Ways to Improve Donor Retention with Social Media

1. 10 WAYS TO IMPROVE DONOR RETENTION WITH SOCIAL MEDIA Julia Campbell www.JCampbellSocialMarketing.com TWEET: @JULIACSOCIA@BLOOMERANGTECH

2. ABOUT ME Mom of 2 Returned Peace Corps Volunteer (Senegal 2000- 2002) Author, Storytelling in the Digital Age: A Guide for Nonprofits; new book coming out very soon! Former Development and Marketing Director at small shops Tweet: @JuliaCSocial, @BloomerangTech TWEET: @JULIACSOCIA@BLOOMERANGTECH

3. SOCIAL MEDIA LANDSCAPE ENTERING 2020 TWEET: @JULIACSOCIA@BLOOMERANGTECH

4. TWEET: @JULIACSOCIA@BLOOMERANGTECH Source: https://jacobsmedia.com/wait-internet-minute/

5. TWEET: @JULIACSOCIA@BLOOMERANGTECH

6. TWEET: @JULIACSOCIA@BLOOMERANGTECH

7. AVERAGE TIME SPENT IS DOWN, EXCEPT FOR INSTAGRAM TWEET: @JULIACSOCIA@BLOOMERANGTECH

8. 2018 GLOBAL TRENDS IN GIVING SURVEY 29% of donors worldwide say that social media is the tool that most inspires them to give (email is a close second at 27%). 56% say that Facebook inspires them the most. 20% say Instagram. 13% say Twitter. Source: https://givingreport.ngo/ TWEET: @JULIACSOCIA@BLOOMERANGTECH

9. $125 MILLION RAISED ON FACEBOOK ON GIVING TUESDAY 2018. THAT’S UP FROM $45 MILLION ON GIVING TUESDAY 2017. TWEET: @JULIACSOCIA@BLOOMERANGTECH

10. DONORS ARE DISAPPEARING Charitable giving increased by 1.6% in 2018… BUT! The total number of donors dropped by 4.5%. New donors to an organization dropped by 7.3%. Source: Fundraising Effectiveness Project’s 2018 Fourth Quarter Report TWEET: @JULIACSOCIA@BLOOMERANGTECH

11. DONORS ARE DISAPPEARING Newly retained donors, those who have given a second time to an organization, dropped by 14.9%. Gifts of less than $250 declined 4.4%. Source: Fundraising Effectiveness Project’s 2018 Fourth Quarter Report TWEET: @JULIACSOCIA@BLOOMERANGTECH

12. WHY DONORS STOP GIVING 46% of Study Donors stop giving for reasons that are connected to “a failure to communicate.” feels charity is not fulfilling its mandate disagrees with change in direction lost interest in the cause believes that charity no longer needs donor’s support feels there are more compelling causes out there believes charity has not kept in touch Statistical Data from Donor-Centered Fundraising, Penelope Burk TWEET: @JULIACSOCIA@BLOOMERANGTECH

13. https://queerideas.co.uk/2015/10/the-fundraising-paradox.html TWEET: @JULIACSOCIA@BLOOMERANGTECH

14. TWEET: @JULIACSOCIA@BLOOMERANGTECH

15. TWEET: @JULIACSOCIA@BLOOMERANGTECH

16. GIVE DONORS INFO ON HOW THEIR GIFT WAS USED. TWEET: @JULIACSOCIA@BLOOMERANGTECH

17. TWEET: @JULIACSOCIA@BLOOMERANGTECH

18. TWEET: @JULIACSOCIA@BLOOMERANGTECH

19. TWEET: @JULIACSOCIA@BLOOMERANGTECH

20. SHOW THAT YOU ARE CREATING CHANGE. TWEET: @JULIACSOCIA@BLOOMERANGTECH

21. TWEET: @JULIACSOCIA@BLOOMERANGTECH

22. HUMANIZE YOUR ORG TWEET: @JULIACSOCIA@BLOOMERANGTECH

23. TWEET: @JULIACSOCIA@BLOOMERANGTECH

24. TWEET: @JULIACSOCIA@BLOOMERANGTECH

25. LET THEM KNOW WHAT TO EXPECT. TWEET: @JULIACSOCIA@BLOOMERANGTECH

26. TWEET: @JULIACSOCIA@BLOOMERANGTECH

27. TWEET: @JULIACSOCIA@BLOOMERANGTECH

28. MAKE THEM FEEL PART OF SOMETHING IMPORTANT. TWEET: @JULIACSOCIA@BLOOMERANGTECH

29. TWEET: @JULIACSOCIA@BLOOMERANGTECH

30. TWEET: @JULIACSOCIAL#KNNFORUM19

31. TWEET: @JULIACSOCIAL#KNNFORUM19

32. REMIND THEM WHY THEY SUPPORTED YOU. TWEET: @JULIACSOCIA@BLOOMERANGTECH

33. TWEET: @JULIACSOCIA@BLOOMERANGTECH

34. TWEET: @JULIACSOCIA@BLOOMERANGTECH

35. LET THEM SHARE THEIR VIEWS. TWEET: @JULIACSOCIA@BLOOMERANGTECH

36. TWEET: @JULIACSOCIA@BLOOMERANGTECH

37. TWEET: @JULIACSOCIA@BLOOMERANGTECH

38. GIVE TIMELY, SINCERE THANK YOUS. TWEET: @JULIACSOCIA@BLOOMERANGTECH

39. TWEET: @JULIACSOCIA@BLOOMERANGTECH

40. TWEET: @JULIACSOCIA@BLOOMERANGTECH

41. TWEET: @JULIACSOCIA@BLOOMERANGTECH

42. DEMONSTRATE NEED. TWEET: @JULIACSOCIA@BLOOMERANGTECH

43. TWEET: @JULIACSOCIA@BLOOMERANGTECH

44. TWEET: @JULIACSOCIA@BLOOMERANGTECH

45. TWEET: @JULIACSOCIA@BLOOMERANGTECH

46. SHARE STORIES OF LIVES CHANGED. TWEET: @JULIACSOCIA@BLOOMERANGTECH

47. TWEET: @JULIACSOCIA@BLOOMERANGTECH

48. TWEET: @JULIACSOCIA@BLOOMERANGTECH

49. TWEET: @JULIACSOCIA@BLOOMERANGTECH

50. TWEET: @JULIACSOCIAL#KNNFORUM19

51. INSPIRE Join us. Join the movement. Help children like Kate. We can do this. Let’s work to stop this. Let’s solve this together. TWEET: @JULIACSOCIAL#KNNFORUM19

52. REPURPOSE AND RECYCLE YOUR BEST STORIES TWEET: @JULIACSOCIAL#KNNFORUM19 Blog post Email blast Facebook post Tweet Instagram post LinkedIn post YouTube video

53. BATTLE-TESTED TOOLS Canva – https://about.canva.com/en_in/canva-for- nonprofits/ WordSwag mobile app – http://wordswag.co/ Adobe Spark – https://spark.adobe.com/edu/ Animoto (video) – https://animoto.com/business/non-profit/ Typito (video) – https://typito.com/nonprofit TWEET: @JULIACSOCIAL#KNNFORUM19

54. SOCIAL MEDIA CONNECTS THE DOTS FOR YOUR DONORS. TWEET: @JULIACSOCIA@BLOOMERANGTECH

55. QUESTIONS? www.JCSocialMarketing.com Join the free nonprofit social media manager Facebook Group: https://www.facebook.com /groups/socialmediastoryt elling/ TWEET: @JULIACSOCIA@BLOOMERANGTECH

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