10 tips to make an effective advert
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1. Effective advertisements should have a powerful headline to catch the reader's attention or state the main point clearly. They should also make an offer that is too good to be true to pique interest. 2. Ads should stand out visually through colorful, eye-catching design including pictures that support the message. Colorful ads are more likely to attract younger audiences. 3. Graphics and images should be exciting and joyful to hold the reader's attention rather than boring them. The ad should also clearly communicate what is being advertised to boost interest. 4. Benefits of the product should be discussed to encourage purchase. The ad should also be unique and unlike anything seen before.
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Unit 5 Task 1
Digital texts refer to electronic texts that can be viewed digitally but not physically held, such as e-books, e-magazines, and digital newspapers. Some benefits of digital texts over physical texts include unlimited storage space, interactive features like embedded links, and the ability to access a large collection of content through subscription services. Digital texts are examples of digital print-based media that can be consumed on digital devices and allow for advantages like updates and customization but rely on factors like internet access, available storage, and functioning hardware.
Task 2 Unit 5
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Task Two Notes
Interactive elements allow for two-way communication between users and digital texts. These include audio, video, graphics, links, and navigation tools. Audio and video enable users to play multimedia with a click. Graphics can be manipulated via touch. Links connect users to additional content. Navigation tools control page display and movement. Examples include magazines allowing video playback of sports highlights or workout instructions through touch, and newspapers providing tools to zoom or change pages.
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• Determine how to understand and apply the principles of AIDA (below)
• Build upon knowledge gained in the marketing courses
• Produce a high quality presentation designed to “sell” a product or inspire people to donate to a good cause
• To employ technology that demonstrate effective use of 21st century skills
Assignment:
Create a dynamic, compelling commercial/infomercial that will be used on the website for product/charity or business. Background music is required and should suit the emotional tone of the message and the tastes of the target market.
This is the
actual video presentation
or a narrated Keynote
that would serve as the commercial
for your business, charity, product.
Since this is the Actual Commercial,
you should not include background information from your creative planning
- only the actual content intended to be shown to your audience.
Deliverable:
Commercial/Infomercial using video will last 2 to 5 minutes.
Narrated Keynote will include at least 10 slides and last 2 – 5 minutes.
You may create a hybrid – Keynote plus Video or Video including Keynote.
Instructions:
1. Write a script using all research on your topic.
2. Produce a video or narrated Keynote and submit to the platform. If you are unable to upload the platform, you may use the course dropbox. Please email me that your presentation has been uploaded if you use dropbox.
Dropbox.com
Sign on:
[email protected]
Password: professionalsellingfs
Additional Information for Creating Your Presentation.
All presentations must: (AIDA)
Capture the audience's Attention
Create Interest
Instill Desire
Motivate them to Action
You should determine.
The Product/Service/Charity/Business – What are you selling?
Target Market – Who are you selling to?
Product Features and Advantages – What makes your product/charity better than others?
Benefits – What will your product/donation do for the consumer?
Objections – Why would the customer resist?
Price – For products
Minimum Contribution - For charity donations
Needs – If you are selling a product or business, what needs does your product meet?
Concept – What is the principal theme of the Presentation?
Theme headlines? What will attract the largest audience?
Strategy – How to implement the concept. Video, Keynote?
Format – documercial? storymercial? actionmercial?
Elements – What scenes must be included? Product shots, testimonials, experts?
Opening – How do we grab our audience in the first seven seconds?
How can we make the shot title catchy, different, yet reflect the show’s content?
Retentives – What specific tactics will we use to ke ...
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