The document provides 10 tips for an effective trade show exhibit to promote products, attract prospects, and interact with customers. The tips include having an uncluttered booth that clearly communicates the company's identity and value proposition, integrating the exhibit design with other marketing materials, using bright colors and large product images to create visual impact, keeping the booth simple by focusing on popular products, and engaging with attendees by providing giveaways, demonstrations, and friendly conversations.

2. HOW TO BE
SUCCESSFUL AT THE TRADE SHOW
Tradeshows allow us to interact with people, promote
new products, get the latest updates on industry trends
and stay on top of our competition. Effective trade
show exhibit design shapes our intangible marketing
messages into a solid presence that increases company
visibility, attracts prospects, and hosts our customers.
10 TIPS

3. Of course you need a beautifully designed booth that is
uncluttered, well-merchandised and shows off your
products to their best advantage.

4. I hope these 10 tips will give you usable ideas to
enhance your trade show exhibit…

5. Tip 1.
Ensure your exhibit clearly says who you are, what you
do, and why someone should buy from you.

6. Tip 2.
Be true to your brand and create greater recognition and
memorability by integrating your exhibit design with
your other marketing mediums, such as web, brochures,
email, print ads, and direct mail.

7. Tip 3.
Create visual impact with a booth that has bright, bold
colors (as brand appropriate), big and attractive images
of your products that matter to your audiences, and easy
to read text that says the right messages.

8. Tip 4.
Keep it simple and eliminate clutter! Focus on displaying
your most popular and new products rather than trying
to cram all your products into a limited booth space.
Highlight the uniqueness of your products.

9. Tip 5.
Make sure there are enough business cards of your
company, and the “contact sheet” to follow up.

10. Tip 6.
Be creative! Use stand up props, so everything is not
laying flat on your table.

11. Tip 7.
Give something interesting away. (e.g. a pen with your
company's name & website)

12. Tip 8.
Go green! It may be cliché, but attendees & organizers
notice if you are ecologically conscience.

13. Tip 9.
Decide whatever technology you will use in the exhibit
to demonstrate your product, people always love to stop
to watch a video.

14. Tip 10.
Smile and being personally attentive to answer any
query rather than stand around with arms crossed. Don't
be afraid to step outside of the booth to greet people!

15. And please remember…
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