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Advertising as a Career
This document discusses myths about working in advertising and provides tips for getting a job in the industry. It addresses common misconceptions that advertising is unethical, easy to break into, and always glamorous. The document also outlines the two main career paths in advertising - creative or accounts - and advises researching agencies, sending tailored cover letters and resumes, interning, and dressing professionally for interviews.
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Advertising as a Career
- 1.
- 2. Perceptions Advertising Myths Is AdvertisingRight for Me? The Big Question Getting In The Interview Conclusion
- 3. “Don't tell mymother I work in an advertising agency - she thinks I play piano in a whorehouse.” - Jacques Seguela
- 4. Myth 1: Advertisingis an unethical and dishonourable profession. Myth 2: It's really hard to get started in advertising. Myth 3: You'll finally be able to put all those great ideas to good use. Myth 4: It's a glamorous, fun-filled career. Every day is a day at the beach.
- 5. Advertising Jobs Aren'tJust for Creatives. It helps to be creative though. High Pressure Environment Not Your Typical 9-5 Low Pay...At First Wear Thick Skin Passion
- 7. The Suit vs.The Creative Before you get into advertising, you have to decide what you actually want to do when you get to an agency. In general, there are two roads to take - creative, or accounts. This is of course a massive generalization, there are many roles not even covered by those descriptions. Whichever path you choose, it is always hard work
- 8. Do your Research. Who is hiring? What accounts are they handling? Got through recruitment sites such as afaqs.com, LinkedIn etc Cold Calling is not always the answer Write a great cover letter & send in your resume and portfolio (if applying for a creative position). Verify if they received it and find out who is in charge of hiring
- 9. Intern Take an EntryLevel Position Create SPEC Ads Schooling Network
- 10. Be professional. Dresslike you want the job. It may seem like a no-brainer but many job candidates have blown it by mistaking ad agencies as casual and laid back. If you find out everyone wears jeans to the office after you've got the job, that's one thing. Be Prepared. Why do you want this job? Why are you the right person for it? What makes you think you'd be a good fit for the agency? These are all questions that you should know the answers to. You never know if they'll come up during the interview.
Editor's Notes
- #2 08/12/12 16:30 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- #3 08/12/12 16:30 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- #4 08/12/12 16:30 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- #5 08/12/12 16:30 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- #6 08/12/12 16:30 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- #7 08/12/12 16:30 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- #8 08/12/12 16:30 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- #9 08/12/12 16:30 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- #10 1. Intern Agencies look at interns as potential employees. If you have the opportunity to intern, by all means, you should. 2. Take an Entry Level Position It would be nice to walk right into a corner office with a view, plop down in your leather chair and start working with big name clients. Of course, it doesn't work that way in the real world. 3. Create SPEC ADS SPEC ADS are known in the industry as work you've done on your own. It's basically pretend copywriting or graphic design but if you have no published work, it's vital to showing your talent. 4. Schooling Getting an education in advertising doesn't just apply to college students. If you're serious about working in an agency, you can learn a lot by taking a course. 5. Network Look for opportunities to meet with people in your area that are actively working in the industry. 08/12/12 16:30 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- #11 1. Intern Agencies look at interns as potential employees. If you have the opportunity to intern, by all means, you should. 2. Take an Entry Level Position It would be nice to walk right into a corner office with a view, plop down in your leather chair and start working with big name clients. Of course, it doesn't work that way in the real world. 3. Create SPEC ADS SPEC ADS are known in the industry as work you've done on your own. It's basically pretend copywriting or graphic design but if you have no published work, it's vital to showing your talent. 4. Schooling Getting an education in advertising doesn't just apply to college students. If you're serious about working in an agency, you can learn a lot by taking a course. 5. Network Look for opportunities to meet with people in your area that are actively working in the industry. 08/12/12 16:30 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- #12 08/12/12 16:30 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.