The obstacles you encounter working in-house as opposed to as an agency. The importance of communication and how it's the most important skill you can learn as an in-house SEO Manager.

1. The challenges of
working in-house for a
brand… and how to
overcome them
Andy Davies | Cartridge People
SLIDESHARE.NET/ANDREWDAVIES85
@andydavies84

2. Who am I
SEO and Content Manager at Cartridge
People.
Manchester United, The West Wing.… Mason
Mason (after Greenwood).

3. What is your job when
you’re in-house SEO
Manager?

4. It’s not to be the best SEO
Manager in the UK.

5. Revenue
Orders
Cash

6. “Nobody gets paid in
traffic.”

7. Nobody wants to look an
idiot in a meeting.

8. Know where to look for
answers
Know your brand
Know your products
Know your market

9. Get the basics nailed early
on...

13. Communication is the most
important skill in SEO.

14. Good communication will
help you…
Get sign off on projects
Implement recommendations
Manage expectations
Keep your SEO strategy on track

15. Getting sign-off on
projects…

16. The 10% rule…

17. £ = add 10% £

18. Performance =
subtract 10%
-

20. Start pitching from the start

22. “Red Team” Ideas

24. Tell the business people how it’ll
benefit the business

25. Tell the creative people how
awesome it’ll be to do it

26. Implementing
Recommendations

28. How Can You Get Recommendations
Implemented?

30. The end goal is
to get your
changes and recommendations
put live.

31. That’s it.

32. When things are dragging, try not
to start nagging!

35. Managing Expectations

37. You can’t manage
expectations without
people knowing the full
picture.

38. When the MD asks how an algorithm
update is going...

39. Algorithm update…
Don't ask....

40. October 2018...

41. It’s not good enough to deliver the news, deliver it
and then tell them what you’re going to do next.

42. Be first with the news.

43. Think like a journalist, break the
news first and you can control the
story.

44. “It depends”

45. “I don’t know”

46. You will get found out.

47. Your job isn’t to know
everything.

48. That’s management, being in control.

49. How to manage the worst question
you get asked as an in-house SEO
Manager…

50. “Hi Andy, what’s up with organic
performance this afternoon?”

51. I mean…

52. Honestly…

54. @andydavies84

55. Count to 10...

56. Moving Your Strategy Forward

57. Communication is
Everything.
is King…

58. Enjoy it.

59. Get to know the people around you
and how you can bring out the best in
each other?

60. “How can we do that… but
better”.

61. “How do we stay number
one?”

62. “Work as hard as if you were number
two.”

64. Keep pushing.

66. www.twitter.com/andydavies84
https://www.linkedin.com/in/andy-davies-
a4033195/
www.cartridgepeople.com/info/blog/info/brigh
ton-seo-summer-2021
Also read:
https://www.searchenginejournal.com/technica
l-seo-buy-in-user-stories/408878/​