10 messages to remember from STIMAC
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The document provides 10 messages to remember about marketing strategies. It recommends (1) using paid media to boost earned media by displaying customer interactions, (2) still believing in advertising as $1 spent generates $5 in GDP, and (3) taking advantage of competitors' successes by promoting related hashtags. It also suggests (4) creating strong physical experiences to complement digital efforts, (5) connecting customers by enabling shared experiences, and (6) measuring word of mouth by number of people talking, shares, and content sharing. The document further advises (7) tracking customer behavior as the sum of motivation, ability and triggers, (8) being prepared for subscription models ruled by AI in 2030, and (9)
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The document is a presentation from The House of Marketing on branding and positioning. It discusses key topics like what a brand is, the importance of emotion in branding, examples of strong brands, and brand management fundamentals. The presentation was given to students to introduce them to marketing concepts and recruit for internships at The House of Marketing.
HACKATHOM by The House of Marketing
The House of Marketing offers HackaTHoMs, which are 3-hour brainstorming sessions combining the knowledge of marketing consultants with brainsteering techniques to help clients tackle challenges from new perspectives. Clients provide a briefing of their marketing question or issue, and HackaTHoMs bring together the client's team and at least 10 consultants in a co-creative setting to solve problems clients lack time or knowledge to address themselves.
Millennials: the marketing environment for the new generation of shoppers
This document provides an overview of marketing to millennials. It discusses how the marketing environment is constantly changing due to information overload, short attention spans, disruptive technologies, and new generations of shoppers. Digital marketing allows for personalized engagement and measurement of customer journeys. Millennials in particular value convenience, trust, and seamless omnichannel experiences. Customer experience is now key to building loyalty as customers have more control over the purchasing process and demand two-way dialogue. The conclusion emphasizes that a seamless customer journey across channels is essential for modern marketing.
Best advices from bernard gustin on how to turn a crisis into an opportunity
This document provides 10 pieces of advice from Bernard Gustin on how to turn a crisis into an opportunity. The advice includes having a clear vision, reinventing your business model, being a strong leader, communicating proactively and transparently, putting employees at the center of strategy, empowering and investing in employees, and prioritizing people above all else during a crisis.
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10 messages to remember from STIMAC
- 1. 10 messages to remember #STIMAC December 2015
- 2. 1. Boost your earned media by paid media Display all your customers’ social interactions on your website or Facebook page. Increase your online traffic and likes.
- 3. 2. Still believe in advertising 1 € spent on advertising in Belgium generates 5 € incremental GDP
- 4. 3. Take advantage of your competitor’s success moment When Apple presented their keynote 2014, Samsung bought one pear from the Belgian pear farmers for every tweet with the hash tag #aPearForAnApple
- 5. 4. Create strong physical moments Live Nation is the most profitable music company in the world. Digital enables the real world.
- 6. Connect your customers by letting them do things together Best Kept Secret festival: where you make real friends 5. Connect your customers by letting them do things together
- 7. 6. Measure word of mouth Height # of people talking Weight # of shares Depth # of content sharing XX
- 8. 7. Track behavior It is the sum of motivation, ability and a trigger
- 9. 8. Forget about the traditional companies Netflix invests more in content than BBC
- 10. 9. Be prepared for the future 2030: Our life will become a subscription plan ruled by artificial intelligence
- 11. 10. And turn setbacks into successes Secrets to cope with setbacks: What could be good about this? How would my role models react? How can I leverage this into an asset?
- 12. Do you want more information? Let’s talk! www.thehouseofmarketing.be info@thom.eu