Follow these ten steps to enhance your small business networking on LinkedIn. everything starts with your profile, or your foundation. Then expand your network and use the available tools to increase your visibility and results.

1. 10 Steps To
Successful
Small
Business
Networking
on LinkedIn!
Photo Courtesy of Vinuthap
Published under the Creative Commons License

2. Another Presentation
In A Series On LinkedIn
by
Michael L. Yublosky
The “Web Professor”
April 2, 2013
connect with me
www.linkedin.com/in/michaellyublosky/

3. #1. A 100% Complete Profile
(per LinkedIn)

4. Complete your profile fully, use all
default sections and character
allowances
Be human, be transparent
Write in 1 person
st
Brand yourself
Write to your target customer
Use a “business ready” photo

5. #2. Add Keywords to LinkedIn's
Important Search Fields
Headline (Slug, Tag) - (120 Characters)
Present & Previous Position –
(100 Characters, each)
Summary/Specialty (recently combined) –
(1,500 Characters)
Experience Descriptions –
(2,000 Characters, each)

6. Use a Word Cloud Generator
(i.e. Wordle.net/create) to see
what Keywords you emphasize
Paste Text Here
Then click
< Go >

7. Sample From My LinkedIn Profile

8. #3. Add Up to 50 Skills, More
Sections, Rich Media Files

9. Sections Suggested in
“Edit Profile”

10. Rich Media Files
Documents, audio, images,
presentations, other (i.e. Kickstarter)
and videos may be added to:
Summary
Experience (Each individual)
Education (Each individual)
Need URL (Internet address)

11. #4. Expand Your Connections -
Import Email Addresses

12. Connect with Alumni
(it's Easy!)

13. Join Groups, Network
and Connect
Up to 50 Groups and 50 Sub-Groups...
Alumni
Industry
Job Search
Occupational
Regional
Special Interests

14. Benefits of Groups
You can see the profiles of group
members as if they were 1st level
connections.
Correspond without InMails (save
$10.00 each).
Commonality of group makes it easier
to connect with members.

15. The Power of LinkedIn Connections
When you connect
with someone,
their
1 - 100
st
1st become 2nd
2 – 10,000
nd 2nd become 3rd
3rd – 1,000,000
Replace 100 with 250
3 = 15,625,000
rd
Important - Expands Opportunities!

16. #5 Secure Recommendations

17. Ask for Recommendations
(Surely some one out there likes
what you did for them!)
From work experience - former bosses,
co-workers clients and customers.
Professors, advisers, partners...
You can choose to publish
or ask for a revision.

18. Customize each request with a
polite, gracious and personalized note.
Provide a few Keywords outlining the
accomplishments or qualities this person might
mention about you – or remind them
of a project or a task.
Of course, always thank the person
for writing the recommendation.
Do not just 'trade' recommendations

19. #6. Set Up Your Company Page

20. Banner Image
646 x 220 pixels

21. Display Products & Services

22. Publish Updates

23. Add Media Files (New)

24. Post Jobs, Careers (Fee)

25. To Set Up A Company Page
Must be a current company employee
listed in experience
Have a company email address on
LinkedIn account
Your company's email domain is unique
to the company
Profile strength Intermediate or All Star
Have several connections

26. #7. Set Up Your Own Special
Interest Group Discussion(s)

27. Set Up Rules and Guidelines

28. Direct New Members
To Your Web Site

29. Can Send Weekly Emails

30. Benefits to You
Sharing
Helping Others
Increase Visibility
Connect With Others –
never would have met,
would not have access to

31. #8. Define Your Tactics -
Select Your Tools
Market, Promote, Test, Repeat

32. Group Discussions -
Case Study: Daily Blogma

33. Smaller Group
39% Owners
81% Managers or Above

34. #9. Target Market Through
Advanced Search Options

35. Advanced Search Options

36. People Search

37. Company Search

38. Samples of
Advanced Search Filters
Name Premium Filters:
Keywords Company Size
Zip Code Seniority
Title Level
Company Interests
School Fortune 1000
Industry
Relationship
Language

39. #10. Make This A Company-
Wide Team Effort

40. Leverage the
additional visibility
more contributors
will add.

41. Thank you!
Let's chat if you need
help being found on
LinkedIn or Google -
Michael Yublosky
847-634-6535
for individual or
company coaching.