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10 Steps to Developing Great 
Ideas on time and 
on budget using 
Lean & Agile Methodologies 
Nelly Yusupova 
CTO, Webgrrls.com 
Creator, TechSpeak for Entrepreneurs 
@DigitalWoman
Fail early, fail often, fail cheap 
@DigitalWoman
Failure Is The Biggest Opportunity To 
@DigitalWoman
Failure Is The Biggest Opportunity To 
@DigitalWoman
Classic Way of Executing Ideas… 
1. Write a Business Plan 
2. Get Funding 
3. Build Product 
4. Launch 
5. Get Feedback 
Big bet & 
high risk! 
@DigitalWoman
“Lean” uses a scientific methodology to 
discover what works with less waste 
Create a Hypothesis 
Test 
Learn 
Revise 
@DigitalWoman 
Goal: 
Minimize 
TOTAL 
,me 
through 
the 
loop 
by 
learning 
as 
quickly 
as 
you 
can.
10 Steps to Developing Great Ideas 
Cost Effectively, on Time & on Budget 
@DigitalWoman 
1. 
Validate 
2. 
Prototype 
3. 
Refine 
Prototype 
4. 
Hire 
5. 
Technology 
6. 
Determine 
MVP 
7. 
Design 
MVP 
8. 
Code 
& 
Manage 
9. 
Deploy 
10. 
Track 
& 
Analyze 
@DigitalWoman 
Fail early, fail 
often, fail 
cheap
10 Steps to Developing Great Ideas 
Cost Effectively, on Time & on Budget 
@DigitalWoman 
1. 
Validate 
2. 
Prototype 
3. 
Refine 
Prototype 
4. 
Hire 
5. 
Technology 
6. 
Determine 
MVP 
7. 
Design 
MVP 
8. 
Code 
& 
Manage 
9. 
Deploy 
• 
“Leading 
the 
witness” 
to 
confirm 
your 
solu,on 
• 
Not 
digging 
deep 
enough 
• 
Asking 
people 
‘Will 
you 
be 
willing 
to 
pay 
for 
this’? 
• 
Asking 
people 
what 
they 
want 
“If 
I 
had 
asked 
people 
what 
they 
wanted, 
they 
would 
have 
said 
faster 
horses”. 
-­‐Henry 
Ford 
10. 
Track 
& 
Analyze 
@DigitalWoman
10 Steps to Developing Great Ideas 
Cost Effectively, on Time & on Budget 
@DigitalWoman 
1. 
Validate 
2. 
Prototype 
3. 
Refine 
Prototype 
4. 
Hire 
5. 
Technology 
6. 
Determine 
MVP 
7. 
Design 
MVP 
8. 
Code 
& 
Manage 
9. 
Deploy 
• 
Quick: 
so 
you 
can 
create 
mul,ple 
versions 
fast 
and 
iterate 
faster 
• 
Cheap: 
so 
you 
wouldn’t 
mind 
throwing 
it 
away 
and 
start 
over 
• 
Minimal: 
only 
contains 
core 
features 
• 
Testable: 
so 
you 
can 
put 
it 
in 
front 
of 
people 
and 
have 
them 
try 
it 
out 
• 
Measurable: 
you 
can 
get 
the 
numbers 
behind 
what’s 
working 
& 
not 
10. 
Track 
& 
Analyze 
@DigitalWoman
10 Steps to Developing Great Ideas 
Cost Effectively, on Time & on Budget 
@DigitalWoman 
1. 
Validate 
2. 
Prototype 
3. 
Refine 
Prototype 
4. 
Hire 
5. 
Technology 
6. 
Determine 
MVP 
7. 
Design 
MVP 
8. 
Code 
& 
Manage 
9. 
Deploy 
• 
Iden,fy 
Usability 
issues 
• 
Confirm 
that 
the 
solu,on 
resonates 
• 
Refining 
a 
prototype 
is 
faster 
than 
re-­‐wri,ng 
code! 
10. 
Track 
& 
Analyze 
@DigitalWoman
10 Steps to Developing Great Ideas 
Cost Effectively, on Time & on Budget 
@DigitalWoman 
1. 
Validate 
2. 
Prototype 
3. 
Refine 
Prototype 
4. 
Hire 
5. 
Technology 
6. 
Determine 
MVP 
7. 
Design 
MVP 
8. 
Code 
& 
Manage 
9. 
Deploy 
• 
Hire 
for 
DNA 
first, 
then 
work 
experience 
• 
Try 
out 
a 
new 
developer 
with 
a 
small 
project 
first 
• 
Pick 
a 
developer 
with 
ap,tude, 
not 
a 
par,cular 
skill 
set. 
• 
Hire 
slow, 
fire 
fast 
10. 
Track 
& 
Analyze 
@DigitalWoman
10 Steps to Developing Great Ideas 
Cost Effectively, on Time & on Budget 
@DigitalWoman 
1. 
Validate 
2. 
Prototype 
3. 
Refine 
Prototype 
4. 
Hire 
5. 
Technology 
6. 
Determine 
MVP 
7. 
Design 
MVP 
8. 
Code 
& 
Manage 
9. 
Deploy 
3rd 
Party 
Solu,ons 
+ 
APIs 
+ 
Custom 
Code 
10. 
Track 
& 
Analyze 
What 
Technology 
can 
I 
use 
to 
launch 
as 
quickly 
as 
Possible? 
@DigitalWoman
10 Steps to Developing Great Ideas 
Cost Effectively, on Time & on Budget 
@DigitalWoman 
1. 
Validate 
2. 
Prototype 
3. 
Refine 
Prototype 
4. 
Hire 
5. 
Technology 
6. 
Determine 
MVP 
7. 
Design 
MVP 
8. 
Code 
& 
Manage 
9. 
Deploy 
Quality 
Cost 
Time 
Which 
Two 
do 
you 
want? 
• 
What 
features 
do 
you 
have 
to 
build 
now 
vs. 
later 
• 
How 
can 
you 
simplify 
the 
backend 
and 
build 
it 
in 
stages 
• 
Are 
there 
third 
party 
solu,ons 
or 
APIs 
10. 
Track 
& 
Analyze 
@DigitalWoman
10 Steps to Developing Great Ideas 
Cost Effectively, on Time & on Budget 
@DigitalWoman 
1. 
Validate 
2. 
Prototype 
3. 
Refine 
Prototype 
4. 
Hire 
5. 
Technology 
6. 
Determine 
MVP 
7. 
Design 
MVP 
8. 
Code 
& 
Manage 
9. 
Deploy 
• 
Design 
& 
UI 
can 
make 
or 
break 
your 
startup 
• 
Developers 
are 
not 
designers 
10. 
Track 
& 
Analyze 
@DigitalWoman
@DigitalWoman 
1. 
Validate 
2. 
Prototype 
3. 
Refine 
Prototype 
4. 
Hire 
5. 
Technology 
6. 
Determine 
MVP 
7. 
Design 
MVP 
8. 
Code 
& 
Manage 
9. 
Deploy 
10 Steps to Developing Great Ideas 
Cost Effectively, on Time & on Budget 
10. 
Track 
& 
Analyze 
@DigitalWoman
@DigitalWoman 
1. 
Validate 
2. 
Prototype 
3. 
Refine 
Prototype 
4. 
Hire 
5. 
Technology 
6. 
Determine 
MVP 
7. 
Design 
MVP 
8. 
Code 
& 
Manage 
9. 
Deploy 
10 Steps to Developing Great Ideas 
Cost Effectively, on Time & on Budget 
10. 
Track 
& 
Analyze 
@DigitalWoman
10 Steps to Developing Great Ideas 
Cost Effectively, on Time & on Budget 
10. 
Track 
& 
Analyze 
@DigitalWoman 
1. 
Validate 
2. 
Prototype 
3. 
Refine 
Prototype 
4. 
Hire 
5. 
Technology 
6. 
Determine 
MVP 
7. 
Design 
MVP 
8. 
Code 
& 
Manage 
9. 
Deploy 
• 
What 
are 
the 
most 
used 
features? 
• 
How 
are 
user 
using 
them? 
• 
What 
new 
features 
should 
I 
build? 
How 
can 
I 
improve 
the 
product 
based 
on 
what 
I’m 
learning? 
@DigitalWoman
Lean Product Development is not easy 
• Have to incorporate this methodology into your company culture 
• Have to listen to the right feedback 
• It doesn’t guarantee success 
Minimizes waste 
& 
By failing early and often, 
you increase your chances 
of hitting success 
@DigitalWoman
TechSpeak for Entrepreneurs 2-day Bootcamp 
hdp://TechSpeakForEntrepreneurs.com
Q & A 
Nelly Yusupova 
nelly@digitalwoman.com http://DigitalWoman.com

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10 Steps to Developing Great Ideas on time and on budget using Lean & Agile Methodologies

  • 1. 10 Steps to Developing Great Ideas on time and on budget using Lean & Agile Methodologies Nelly Yusupova CTO, Webgrrls.com Creator, TechSpeak for Entrepreneurs @DigitalWoman
  • 2.
  • 3. Fail early, fail often, fail cheap @DigitalWoman
  • 4. Failure Is The Biggest Opportunity To @DigitalWoman
  • 5. Failure Is The Biggest Opportunity To @DigitalWoman
  • 6. Classic Way of Executing Ideas… 1. Write a Business Plan 2. Get Funding 3. Build Product 4. Launch 5. Get Feedback Big bet & high risk! @DigitalWoman
  • 7. “Lean” uses a scientific methodology to discover what works with less waste Create a Hypothesis Test Learn Revise @DigitalWoman Goal: Minimize TOTAL ,me through the loop by learning as quickly as you can.
  • 8. 10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget @DigitalWoman 1. Validate 2. Prototype 3. Refine Prototype 4. Hire 5. Technology 6. Determine MVP 7. Design MVP 8. Code & Manage 9. Deploy 10. Track & Analyze @DigitalWoman Fail early, fail often, fail cheap
  • 9. 10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget @DigitalWoman 1. Validate 2. Prototype 3. Refine Prototype 4. Hire 5. Technology 6. Determine MVP 7. Design MVP 8. Code & Manage 9. Deploy • “Leading the witness” to confirm your solu,on • Not digging deep enough • Asking people ‘Will you be willing to pay for this’? • Asking people what they want “If I had asked people what they wanted, they would have said faster horses”. -­‐Henry Ford 10. Track & Analyze @DigitalWoman
  • 10. 10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget @DigitalWoman 1. Validate 2. Prototype 3. Refine Prototype 4. Hire 5. Technology 6. Determine MVP 7. Design MVP 8. Code & Manage 9. Deploy • Quick: so you can create mul,ple versions fast and iterate faster • Cheap: so you wouldn’t mind throwing it away and start over • Minimal: only contains core features • Testable: so you can put it in front of people and have them try it out • Measurable: you can get the numbers behind what’s working & not 10. Track & Analyze @DigitalWoman
  • 11. 10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget @DigitalWoman 1. Validate 2. Prototype 3. Refine Prototype 4. Hire 5. Technology 6. Determine MVP 7. Design MVP 8. Code & Manage 9. Deploy • Iden,fy Usability issues • Confirm that the solu,on resonates • Refining a prototype is faster than re-­‐wri,ng code! 10. Track & Analyze @DigitalWoman
  • 12. 10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget @DigitalWoman 1. Validate 2. Prototype 3. Refine Prototype 4. Hire 5. Technology 6. Determine MVP 7. Design MVP 8. Code & Manage 9. Deploy • Hire for DNA first, then work experience • Try out a new developer with a small project first • Pick a developer with ap,tude, not a par,cular skill set. • Hire slow, fire fast 10. Track & Analyze @DigitalWoman
  • 13. 10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget @DigitalWoman 1. Validate 2. Prototype 3. Refine Prototype 4. Hire 5. Technology 6. Determine MVP 7. Design MVP 8. Code & Manage 9. Deploy 3rd Party Solu,ons + APIs + Custom Code 10. Track & Analyze What Technology can I use to launch as quickly as Possible? @DigitalWoman
  • 14. 10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget @DigitalWoman 1. Validate 2. Prototype 3. Refine Prototype 4. Hire 5. Technology 6. Determine MVP 7. Design MVP 8. Code & Manage 9. Deploy Quality Cost Time Which Two do you want? • What features do you have to build now vs. later • How can you simplify the backend and build it in stages • Are there third party solu,ons or APIs 10. Track & Analyze @DigitalWoman
  • 15. 10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget @DigitalWoman 1. Validate 2. Prototype 3. Refine Prototype 4. Hire 5. Technology 6. Determine MVP 7. Design MVP 8. Code & Manage 9. Deploy • Design & UI can make or break your startup • Developers are not designers 10. Track & Analyze @DigitalWoman
  • 16. @DigitalWoman 1. Validate 2. Prototype 3. Refine Prototype 4. Hire 5. Technology 6. Determine MVP 7. Design MVP 8. Code & Manage 9. Deploy 10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget 10. Track & Analyze @DigitalWoman
  • 17. @DigitalWoman 1. Validate 2. Prototype 3. Refine Prototype 4. Hire 5. Technology 6. Determine MVP 7. Design MVP 8. Code & Manage 9. Deploy 10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget 10. Track & Analyze @DigitalWoman
  • 18. 10 Steps to Developing Great Ideas Cost Effectively, on Time & on Budget 10. Track & Analyze @DigitalWoman 1. Validate 2. Prototype 3. Refine Prototype 4. Hire 5. Technology 6. Determine MVP 7. Design MVP 8. Code & Manage 9. Deploy • What are the most used features? • How are user using them? • What new features should I build? How can I improve the product based on what I’m learning? @DigitalWoman
  • 19. Lean Product Development is not easy • Have to incorporate this methodology into your company culture • Have to listen to the right feedback • It doesn’t guarantee success Minimizes waste & By failing early and often, you increase your chances of hitting success @DigitalWoman
  • 20. TechSpeak for Entrepreneurs 2-day Bootcamp hdp://TechSpeakForEntrepreneurs.com
  • 21. Q & A Nelly Yusupova nelly@digitalwoman.com http://DigitalWoman.com