The Simple 7 Step Autoresponder Sales Sequence Every Business Needs
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What is an autoresponder series An autoresponder series is a set of emails that are triggered by an opt-in to an email list. Once a new lead opts into an email list the emails are sent automatically based on the sequence you have set up. For example, the day a lead opts in is DAY 0 and your autoresponder could be set to send them email on DAY 1, DAY 3, DAY 4 and DAY 8. In other words your new lead will receive a separate email 1, 3, 4 and 8 days after opting in to your list. This is how you build sales on autopilot. Your autoresponder series might look like this: I'll be covering in depth the 7-Step Autoresponder Step 1 - Understand The Mentality of An Internet Lead Step 2 - Decide How Long You'll Follow Up Step 3 - Decide How Often You'll Email Step 4 - Write Your Subject Lines Step 5 - Decide On Your Body Copy Structure Step 6 - Write Your Emails Step 7 - Check All Links For Accuracy Who's this talk for? • People who have an email list but don't know how to use it to sell • People who have a list and basic automation set up and want to maximize it • People who just can't seem to convert or get any opens on their emails
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The Simple 7 Step Autoresponder Sales Sequence Every Business Needs
- 1. THE SIMPLE 7 STEP AUTORESPONDER SALES SEQUENCE EVERY BUSINESS NEEDS EMAILMARKETINGDUBLIN
- 3. STEP 0 What You Need
- 7. Sales Copy Is Not….
- 8. 3. Email service provider
- 9. Who The F**k Are You?
- 10. Darren Jonathan McNelis Some Companies ● DoubleYourDating Worlds Largest Dating Advice Company For men ● GetAltitude Teaches Entrepreneurs To Grow & Scale their business ● I have collectively sent millions of emails to millions of people! Email Marketer & Copywriter
- 11. Darren Jonathan McNelis Some Companies ● DoubleYourDating Worlds Largest Dating Advice Company For men ● GetAltitude Teaches Entrepreneurs To Grow & Scale their business ● I have collectively sent millions of emails to millions of people! Email Marketer & Copywriter
- 12. Step 1 - The Mentality of An Internet Lead Step 2 - Decide How Long You'll Follow Up Step 3 - Decide How Often You'll Email Step 4 - Write Your Subject Lines Step 5 - Decide On Your Body Copy Structure Step 6 - Write Your Emails Step 7 - Check All Links For Accuracy
- 13. STEP 1 Understand The Mentality of An Internet Lead
- 16. STEP 2 Decide How Long You'll Follow Up
- 18. Average 2-3 weeks depending...
- 19. Average 2-3 weeks depending...
- 21. STEP 3 Decide How Often You'll Email
- 23. STEP 4 Write Your Subject Lines
- 24. Basic Formula...
- 25. End Result Customer Wants + Specific Period Of Time + Address The Objections
- 30. [Your Company Name Here] Weekly Newsletter
- 31. STEP 5 Decide On Your Body Copy Structure
- 32. EMAIL 1 – Reconnect, EMAIL 2 – Benefits EMAIL 3 – Explain ease-of-use, EMAIL 4 – Show Social Proof EMAIL 5 – Build Value, Add Bonuses EMAIL 6 – Reminder, warning EMAIL 7 – Reconnect,
- 33. STEP 6 Write Your Emails
- 36. Hey <First Name> We just sent you XX yesterday I just want to make sure you got a chance to check it out! --------- Hey <First Name> We just received your email about XX :) One of the guys/gals here are working on getting out information on XX .
- 38. Benefits of using XX (Bullets)
- 39. Hey <First Name> One of the most important things you will get from XX is XX ● It only takes XX time - explain more here This is where you start to add your CTA
- 40. Email 3 Easy Of Use...
- 41. Speed of results, Future cast
- 42. …… the great thing about our training is how easily you will absorb the lessons within X hours …...Using us will take all the hassle away from planning if your self
- 43. Email 4 Social Proof...
- 44. Tell them why you’re the best...
- 45. Hey <First Name> I had a client who told me that I couldn’t write better emails then him… I told him give me a pencil, paper and 10mins This is what he said after we worked together ….Darren is one of the most insightful copywriters I have ever worked with he was able to take my crap and boring copy and transform it into words that sell! - Michael Valmont CEO ---------- …..With 10 years experience working with XX
- 46. Email 5 Build Value...
- 47. Raise Value, Add Bonuses
- 49. Remind them + warning
- 50. Hey <First Name> We sent that quote to you X days ago I just want to know if this is still something you want to do? Because that quote will expire in XX hours/days and we might have to pay more if you request a new one…
- 52. Better time? Follow up?
- 53. Hey <First Name> We noticed you never had a chance to do/buy/see XX . Life gets in the way :) Maybe you tell us a better time to follow up…
- 54. STEP 7 Check All Links For Accuracy
- 55. No meme needed here…
- 57. 1. Group Review
- 58. 2. Join Facebook Group
- 59. 3. Let’s build your funnel.
- 60. Let’s Make $$!!
Editor's Notes
- Again, this’ll depend on the length of your offer. If your offer is only good for 48 hours, you’re gonna email every day, maybe even twice on the last day. But when it’s a long standing offer you wouldn’t do that. I like to follow-up with a specific offer every 2-3 days because these are gentle reminders. I tend to do a lot of take away selling and positioning that make my offers something that people want to “qualify” for. Because of that I don’t have to (and its not appropriate to) hard, in your face, sell the way an everyday email reminder about an offer does. And I advocate for that stance no matter what your industry or niche. If you don’t have a deadline associated with your Tripwire, then emailing every day stinks of desperation and used car salesman. Those poor guys get a bad rap. What a tough gig. But the image we conjure up when we think of them ultimately ends up as someone we don’t trust, someone that’s pushy, and isn’t really on “our” side. That’s not the position you want to be in to sell your stuff. What you want is an alignment between you and your prospect that so clearly puts you and that person on the same side, that it’s unmistakable that you’re on the same team. Don’t worry. I’ll show you some examples. And that brings us to the fun stuff … What Do You Say To These People To Convince Them To Buy?