The document provides a Twitter mention report analyzing social media activity related to Super Bowl XLVII. Some key findings:
- Over 24 million tweets were posted about the Super Bowl, with Beyoncé's halftime show generating the most at 7.1 million tweets.
- The Baltimore Ravens received more Twitter mentions than the San Francisco 49ers.
- Many advertisers included Twitter handles or hashtags in their Super Bowl commercials, receiving over 100 million impressions.
Is Social Media Marketing truth or hype? See this study by the people at Heat, conducted in March 2012.
Find out how ad/marketing people use and percieve social media compared to "normal people". Oh, and the last part , Office Holiday Parties, is a must read. And I thought the Mad Men days were over.
A Turbo Session on Twitter created for financial advisers and RIA firms given by Tina Powell at TD Ameritrade Institutional's National Confererce, San Diego, CA on January 31, 2013.
Is Social Media Marketing truth or hype? See this study by the people at Heat, conducted in March 2012.
Find out how ad/marketing people use and percieve social media compared to "normal people". Oh, and the last part , Office Holiday Parties, is a must read. And I thought the Mad Men days were over.
A Turbo Session on Twitter created for financial advisers and RIA firms given by Tina Powell at TD Ameritrade Institutional's National Confererce, San Diego, CA on January 31, 2013.
Positive word of mouth and brand advocacy are important to any organization. But for nonprofits, groups that are typically challenged by strict budgets, limited human resources and government regulations, word-of-mouth and advocacy marketing are key strategies. Enter social media and the abundance of wide-open channels (most of them free to use) and communities of socially and ethically conscious millions. For many nonprofits, the opportunity to identify and tap into groups of like-minded citizens helps the organization not only share its mission and mandate, but use the common collective of fans and followers to spread those messages far and wide. Let’s look at ten nonprofits doing just that.
This is a simple idea generating tool for implementing Social Media in your company. It’s based on new idea generation techniques that I am using in my MBA thesis and its developed from those all important questions: What, Why and How? A lot of people are still scratching their heads about social media and tend to focus on the technology rather than the conversation and human elements of being social. I hope you find the Social Media Brainstorming tools and the explanations useful and best of luck on any future implementations.
Optimizing press release headlines is the single most important search engine optimization (SEO) technique that can be applied by public relations and other communications professionals.
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Covers the evolution of the "phone call" towards new forms of voice communication, the end of telecom services ubiquity, the rise of the OTT model, opportunities from Hypervoice, Telco-OTT services and the new technology of WebRTC. Also covers other areas of VoIP, IMS, SMS, RCS / joyn & the challenge for regulators and telco organisations
Positive word of mouth and brand advocacy are important to any organization. But for nonprofits, groups that are typically challenged by strict budgets, limited human resources and government regulations, word-of-mouth and advocacy marketing are key strategies. Enter social media and the abundance of wide-open channels (most of them free to use) and communities of socially and ethically conscious millions. For many nonprofits, the opportunity to identify and tap into groups of like-minded citizens helps the organization not only share its mission and mandate, but use the common collective of fans and followers to spread those messages far and wide. Let’s look at ten nonprofits doing just that.
This is a simple idea generating tool for implementing Social Media in your company. It’s based on new idea generation techniques that I am using in my MBA thesis and its developed from those all important questions: What, Why and How? A lot of people are still scratching their heads about social media and tend to focus on the technology rather than the conversation and human elements of being social. I hope you find the Social Media Brainstorming tools and the explanations useful and best of luck on any future implementations.
Optimizing press release headlines is the single most important search engine optimization (SEO) technique that can be applied by public relations and other communications professionals.
ITU Telecom 2013 Workshop: New Telecom Opportunities in Voice and MessagingDean Bubley
Presentation slides from workshop run by Martin Geddes & Dean Bubley, at the ITU Telecom World 2013 conference in Bangkok, November 2013.
Covers the evolution of the "phone call" towards new forms of voice communication, the end of telecom services ubiquity, the rise of the OTT model, opportunities from Hypervoice, Telco-OTT services and the new technology of WebRTC. Also covers other areas of VoIP, IMS, SMS, RCS / joyn & the challenge for regulators and telco organisations
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The Changing World of Business BloggingMarketwired
The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012
Company blogs aren't what they used to be. With the evolution of social media and greater emphasis on relationship building, the business blog has become a vital content channel and a conduit for two-way communication. Your blog boosts brand visibility, builds customer trust and drives sales leads. Join us on March 28 for new techniques that can help you make your business blog more effective. Learn about:
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There are cries that traditional media is dying, that newspapers are doomed and that “real” journalism is no longer practiced, thanks to the fact that anyone with a video-enabled-smartphone and access to the Internet can pass themselves off as a ‘reporter’. But by now, you know the doomsayers were wrong. There are many traditional outlets that embrace social media and encourage it among their staff and subscribers. They’ve even built social media into their business models. Take a look at our 10 picks for the most socially connected mainstream media outlets.
Crisis management is an entirely different practice in the social media arena. Thanks to social media’s viral nature, how your firm handles a bad situation can make or break its future. You now must respond to PR crises quickly, with authenticity and aplomb. Gone are the days when you can easily bury a story or get by with a simple “no comment” response. You must listen to the conversations happening in social media as they happen, train your staff to lead with the company’s values when the going gets rough, and you must have a plan for what to do when the news hits the fan. Our list of ten Social Media Comeback contenders are companies and brands that successfully dealt with tough crises – self-made and otherwise –using social media tools and a social media mindset.
Marketwire Presentation on Social Media and Investor Relations - January 19, ...Marketwired
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While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
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Boletin de la I Copa Panamericana de Voleibol Femenino U17 Guatemala 2024Judith Chuquipul
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"Of course, you prefer to take players who are fully fit, but that's okay. We want to wait and be patient for some players even if they cannot play in those first matches," he told a press conference. The 37-year-old Vertonghen, Belgium’s Euro Cup 2024 most-capped international with 154 appearances, is struggling to shake off a groin injury.
"He will be there normally. This also applies to Youri Tielemans and Arthur Theate. The latter's position is very sensitive. We don't have many choices at left back. "It will only change if it turns out that they will only be available when, say, the final of the Euro 2024 Championship comes around. That's too long to wait. "However, I am confident that the injured boys are on track for the Euros.
Belgium vs Romania: Radu Dragusin Prepares for Crucial Role in Euro Cup Germany
Some of them have taken not one but two steps forward in their rehabilitation," he said. None of the injured players will feature in this week’s warm-up friendlies against Montenegro and Luxembourg. Romania centre-back Radu Dragusin found chances limited at Tottenham Hotspur in the second half of the 2023-24 season.
But is crucial to his country's cause at UEFA Euro 2024 where his aerial ability, physicality and hard graft make him a standout player. The 22-year-old moved to North London from Italian side Genoa in January but was kept on the sidelines by the form of another new arrival for the season, Mickey van de Ven, something Romania coach Edward Iordanescu admitted was a concern.
It will mean limited game-time going into the finals, but Dragusin, who cites Netherlands defender Virgil van Dijk as a role model, started every Euro Cup Germany qualifier as Romania went through the campaign unbeaten in their 10 games. He will be among their most important players in their first game in Germany against Ukraine in Munich on June 17, taking the right centre-back role in what is likely to be a back four.
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Narrated Business Proposal for the Philadelphia Eaglescamrynascott12
Slide 1:
Welcome, and thank you for joining me today. We will explore a strategic proposal to enhance parking and traffic management at Lincoln Financial Field, aiming to improve the overall fan experience and operational efficiency. This comprehensive plan addresses existing challenges and leverages innovative solutions to create a smoother and more enjoyable experience for our fans.
Slide 2:
Picture this: It’s a crisp fall afternoon, driving towards Lincoln Financial Field. The atmosphere is electric—tailgaters grilling, fans in Eagles jerseys creating a sea of green and white. The air buzzes with camaraderie and anticipation. You park, join the throng, and make your way to your seat. The stadium roars as the Eagles take the field, sending chills down your spine. Each play is a thrilling dance of strategy and skill. This is what being an Eagles fan is all about—the joy, the pride, and the shared experience.
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But now, the day is marred by frustration. The excitement wanes as you struggle to find a parking spot. The congestion is overwhelming, and tempers flare. The delays mean you miss the pre-game excitement, the tailgate camaraderie, and even the opening kick-off. After the game, the joy of victory or the shared solace of defeat is overshadowed by the stress of navigating out of the parking lot. The gridlock, honking horns, and endless waiting drain the energy and joy from what should have been an unforgettable experience.
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The Philadelphia Eagles are not just a premier NFL team; they are an integral part of the community, hosting games, concerts, and various events at Lincoln Financial Field. Our state-of-the-art stadium is designed to provide a world-class experience for every attendee. Whether it's the thrill of game day, the excitement of a live concert, or the camaraderie of community events, we pride ourselves on delivering a fan-first experience and maintaining operational excellence across all our activities. Our commitment to our fans and community is unwavering, and we continuously strive to enhance every aspect of their experience, ensuring they leave with unforgettable memories.
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Recent trends show an increasing demand for efficient event logistics. Our customer feedback has consistently highlighted frustrations with parking and traffic. Surveys indicate that a significant number of fans are dissatisfied with the current parking situation. Comparisons with other venues like Citizens Bank Park and Wells Fargo Center reveal that we lag in terms of parking efficiency and convenience. These insights underscore the urgent need for innovation to meet and exceed fan expectations.
Slide 6:
As we delve into the intricacies of our operations, one glaring issue emer
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Super Bowl XLVII Twitter Mention Report
1. MARKE TWIRE RE POR T S
Super Bowl XLVII
Twitter Mention
Report
RE P ORTI NG P E RI OD
FEBRUARY 3, 2013
Powered by
2. EXECUTIVE SUMMARY
Based on the data reviewed for this reporting period, the following insights have been provided:
• Super Bowl XLVII was a smash hit for Twitter, with • Twitter played a prominent role in this year’s Super
over 24 million related tweets posted Bowl advertisements, with 50% of all advertisers
> 44% of all tweets were RT’s including a Twitter callout in their spot
> Beyoncé’s Half Time Show generated the > This represents a 42% increase from the
greatest number of tweets related to a specific previous year, when only 5 (out of 62) Super
event, accounting for 28% of all Super Bowl Ads featured a Twitter @Handle or #Hashtag
XLVII related posts
• Some advertisers earned praise for their quick
> Only 4% of Beyoncé Half Time related
thinking in publishing blackout-themed ads while
tweets were associated with the Destiny’s
viewers waited 34 minutes for the game to resume
Child reunion
> This “Always On” approach helped to generate
• Of the two teams that competed in Super Bowl over 100 million impressions for Oreo and
XLVII, the Baltimore Ravens team was more Tide alone
popular based on the number of overall Twitter
mentions (+5M), as well as in number of organic
tweets, RTs and @replies
> Twitter followers for both teams increased by
977% (Ravens) and 836% (49ers) compared to
a day before the game
Super Bowl XLVII Twitter Mention Report | February 2013 | Reporting Period: February 3, 2013 2
3. DASHBOARD
Below is a competitive overview of mentions related to Super Bowl XLVII, the participating teams and other
related data captured from Twitter on February 3, 2013.
SUPER BOWL BALTIMORE SAN FRANCISCO HALF TIME SHOW ADVERTISEMENT
RAVENS 49ERS
TOTAL MENTIONS 10.5 M 5M 3.2M 7.1M 3.6M
(All sources)
Twitter Mentions 10,401,701 (99%) 5,004,252 (99%) 3,253,060 (99%) 7,142,192 (99%) 3,548,431 (97%)
Super Bowl XLVII Twitter Mention Report | February 2013 | Reporting Period: February 3, 2013 3
4. SUPER BOWL MENTIONS
POSITIVE NEUTRAL
21% 63%
NEGATIVE
6%
Super Bowl XLVII Twitter Mention Report | February 2013 | Reporting Period: February 3, 2013 4
5. SUPER BOWL XLVII ANALYSIS
Super Bowl XLVII (exclusively, not including Super Bowl-related mentions) Negative mentions were mainly due to fan reactions to ads shown during
generated a total of 10.5 million mentions. Moreover, 61% of the total the game (33%). This topic just narrowly beat out the unexpected blackout,
mentions came from sources with low authority (authority score of 4 or which was found in 31% of all Super Bowl related posts.
less). In terms of sentiment, Super Bowl XLVII generated more negative
sentiment than positive; a difference of 8%. A large volume of Twitter mentions came from RTs, which accounted for
about 44% of all mentions. Moreover, 60% of the total Twitter mentions
were posted by male users.
10.5 MILLION MENTIONS TOP RETWEETS
32%
33%
30%
31%
20%
18%
16%
12%
8%
ADS
RAY
LEWIS
GAME
SATISFACTION
RETIREMENT
ENJOYMENT
OTHERS
GAME
PLAYS
POWER
OUTAGE
ADS
HALFTIME
SATISFACTION
PERFORMANCE
OTHERS
4,342 est. 3,563 est.
WORD CLOUD
“Superbowl”, “Super”, “Bowl”,
“SB47”, “Superbowl47”,
“XLVII”, “Halftime”, “Half”,
“Time”, “Beyonce”,
“Beyonce’s” and “2013”
have been excluded from
Word Cloud results.
Super Bowl XLVII Twitter Mention Report | February 2013 | Reporting Period: February 3, 2013 5
6. HALF TIME ANALYSIS
Accounting for 28% of all Super Bowl content, the Pepsi Half Time Show In regard to sentiment, fan approval of Beyoncé’s performance accounted
generated 7.1M Twitter mentions, with 49% of the content being RT’s. for almost three-quarters of all positive mentions. However, this was also
As a contrast to the largely male produced Twitter content related to the one of the most-criticized topics, generating 44% negative sentiment.
Super Bowl, 53% of all Half Time-related tweets were published by females
– a smart move by organizers to broaden the appeal of the event. Finally, the appearance by fellow Destiny’s Child band mates Kelly
Rowland and Michelle Williams was featured in 4% of all Half Time-related
mentions, and did not factor into either positive or negative sentiment.
7.1 MILLION MENTIONS TOP RETWEETS
73%
44%
22%
17%
16%
12%
4%
6%
6%
2,452 est. 1,744 est.
STAGE
PREVIOUS
BACSTAGE
AUDIENCE
OTHERS
STAGE
BEYONCE
CHOICE
OF
OTHERS
PERFORMANCE
YEAR
SCENES
ANTICIPATION
PERFORMANCE
HATERS
PERFORMERS
COMPARISON
WORD CLOUD
Super Bowl XLVII Twitter Mention Report | February 2013 | Reporting Period: February 3, 2013 6
7. TEAM ANALYSIS
TOP RETWEETS TOP RETWEETS
3,332 est. 2,987est.
3,313 est. 2,465 est.
@HANDLE FOLLOWER GROWTH
Average 121,200 new Followers/Month Average 105,382 new Followers/Month
Super Bowl XLVII Twitter Mention Report | February 2013 | Reporting Period: February 3, 2013 7
8. ADVERTISING ANALYSIS
FOLLOWERS LIKES
BRAND IMPRESSIONS POSITIVE NEUTRAL NEGATIVE PRE-GAME POST-GAME SHIFT PRE-GAME POST-GAME SHIFT
BUDWEISER 224M 417 349 19 1,609 8,768 445% 3,731,554 3,737,380 0.16%
BUD LIGHT 61.9M 262 148 25 5,468 5,520 0.95% 5,227,858 5,260,760 0.63%
PEPSI 285M 616 485 167 1,081,464 1,085,360 0.36% 9,380,165 9,410,523 0.32%
DORITOS 172M 321 183 17 27,138 28,208 4% 4,015,094 4,018,970 0.10%
COCA-COLA 896M 373 173 174 666,432 668,961 0.38% 58,274,206 58,559,676 0.49%
LINCOLN 72.3M 210 73 19 15,585 17,305 11% 281,154 286,631 2%
VOLKSWAGEN 121M 363 124 18 91,677 92,748 1% 551,077 554,140 0.56%
TOYOTA 92.5M 205 61 6 117,783 118,540 0.64% 1,276,087 1,288,064 0.94%
TACO BELL 324M 293 117 16 325,973 333,114 2% 9,646,337 9,691,777 0.47%
SAMSUNG 370M 308 217 5 224,821 225,520 0.31% 1,055,266 1,055,729 0.04%
INSIGHT TOP AD HASHTAGS MOST MENTIONED (TWITTER)
Among the ten brands analyzed, Taco Bell was the brand most associated
with Super Bowl mentions, with 31% of the total share of voice, followed
by Doritos and Budweiser with 22% and 19%, respectively. Hashtags were
far more common in this year’s Super Bowl ads, with 50% of ads featuring
a Twitter callout. Budweiser’s “Clydesdales” ad (featuring #Clydesdales)
helped to push their Twitter handle follower growth by 445%.
Some brands (not included in this list) earned praise for their quick
action by posting blackout-themed ads during the unexpected 34-minute
stoppage. Oreo and Tide were two such brands, and their two blackout-
related tweets (which were posted while fans waited for the game
to resume) generated a combined total of 17,092 RTs and over
100,000,000 impressions from these two tweets alone.
Super Bowl XLVII Twitter Mention Report | February 2013 | Reporting Period: February 3, 2013 8
9. APPENDIX
BOOLEANS USED
“super bowl” OR superbowl OR sb47 OR superbowl47 OR suberbowlxlvii OR “#superbowl” OR “#sb47” OR
“#superbowl47” OR “#suberbowlxlvii”
“half time” OR halftime OR beyonce OR “#PepsiHalfTime”
ad OR ads OR advertise OR advertising OR advertisement OR advertisement OR commercial OR
commercials OR “#superbowlad” OR “#superbowlads”
“@49ers” OR “#49ers” OR “#niners” OR 49ers OR sf49ers OR “san francisco 49ers” OR “SF 49ers”
“@Ravens” OR “#ravens” OR “#RavensNation” OR “baltimore ravens” OR baltimoreravens OR ravens
BRAND TWITTER @HANDLES: FACEBOOK PAGES:
Budweiser @Budweiser facebook.com/budweiser
Bud Light @BudLightBeer facebook.com/budlight
Pepsi @Pepsi facebook.com/pepsi
Doritos @DoritosUSA facebook.com/doritosUSA
Coke @CocaCola facebook.com/cocacola
Lincoln @LincolnMotorCo facebook.com/lincoln
Volkswagen @VW facebook.com/volkswagen
Toyota @Toyota facebook.com/toyota
Taco Bell @TacoBell facebook.com/tacobell
Samsung @SamsungTweets facebook.com/samsungusa
Super Bowl XLVII Twitter Mention Report | February 2013 | Reporting Period: February 3, 2013 9
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Super Bowl XLVII Twitter Mention Report | February 2013 | Reporting Period: February 3, 2013 11