This presentation is intended to not only to reveal some of the most common myths in SEO, but to give you some details as to why they're myths and how you can use the truth behind them to further improve on your own SEO rankings and revenue.
We are a Delhi based digital marketing and search engine optimizing company that offers complete digital marketing services and training to every business. We started our digital marketing service in 2014 and gained popularity under the name Dayitwa Consultancy Services. Later we changed it to Dayitwa Consultancy Services Pvt.
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...Branded3
As one of Google’s most important ranking signals, links have seen a huge number of changes in how they are viewed and how they apply. As an industry, we have been encouraged to learn that the power of links as a signal has decreased in favour of other metrics, but is that actually the case? Paul, with access to the link profiles of thousands of sites and literally billions of links, takes us through the arguments for how we should really view our links in 2017 and beyond.
We are a Delhi based digital marketing and search engine optimizing company that offers complete digital marketing services and training to every business. We started our digital marketing service in 2014 and gained popularity under the name Dayitwa Consultancy Services. Later we changed it to Dayitwa Consultancy Services Pvt.
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...Branded3
As one of Google’s most important ranking signals, links have seen a huge number of changes in how they are viewed and how they apply. As an industry, we have been encouraged to learn that the power of links as a signal has decreased in favour of other metrics, but is that actually the case? Paul, with access to the link profiles of thousands of sites and literally billions of links, takes us through the arguments for how we should really view our links in 2017 and beyond.
A presentation I created to present to The Network of Executive Women. It's a high level overview of the Google 3-pack and How to get your business in the 3-pack and how Google+ is involved.
Computers might already be better at your job than you are. Are you ready to partner with them to keep your job?
This presentation shows you how hard our jobs have become, gives you the results of some of our testing, and outlines a plan to keep our jobs.
SEO is fragile.
With engineers, designers, product managers, marketing managers, and sometimes even CEOs dipping their hands into the complex SEO mix, things can inevitably go awry.
Simple changes to titles, headers, and especially the meta robots tag can wreak havoc on traffic and revenue.
To exasperate matters, technical SEO is becoming more complex with the growth of JS frameworks, dynamic rendering, the growth of AMP, and transition to the mobile-first index.
In this webinar, Mark Munroe, CEO at SEORadar, will demonstrate how to easily integrate SEO testing into the QA process to prevent SEO problems from ever going live.
You will learn:
– An SEO testing process that will help you avoid failed migrations, rogue redirects, inadvertent noindexing, disappearing tags, and more.
– Why the key to safe SEO is catching problems before they get deployed.
– How to use audit tools, especially change monitoring, to catch inadvertent problems.
SMX London 2014 - SEO Periodic Table of Ranking FactorsGrant Simmons
Presentation I gave at SMX in London with Danny Sullivan and others. Looking at Google ranking ranking factors, what's new, what's trending and what's next
My Top 10 things you should know about to ensure Google ranks you on the Search Engine Results Pages: Site Age, URL Structure, Content, Content Age, Site Performance, Internal Links, External Links, Trust, Speed and Local Search.
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
This presentation will share 10 cutting edge strategies to generate massive website traffic and social media clicks and turn that traffic into revenue.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Soical Marketing
Jay Berkowitz, Internet Nursery School Professor and CEO, Ten Golden Rules (Twitter @JayBerkowitz)
5 SEO Mistakes You Can Fix Today
These are five very common SEO mistakes that our SEO Team sees on a regular basis as we review websites.
Goal: To walk you through each of these five mistakes and show you step by step how you can IDENTIFY and CORRECT these issues to improve your organic search rankings.
We will cover...
1) Duplicate Content
Duplicate content is one of the most common mistakes we see on a website especially with Wordpress themed websites. Most webmasters and business owners don't have any idea that they have duplicate content or that it can negatively affect your search rankings.
2) Keyword Theming
Keyword theming will help you eliminate keyword stuffing (which Google hates - think negative SEO and penalties) and enable you to get more keyword phrases ranked for an individual page on your website. We will walk you through how it works and how to use the Google AdWords Keyword tool (for free) to start keyword theming.
3) Competitor Tracking
Knowing what keyword phrases your competitors are ranking for is great, but identifying the easy opportunities to move ahead of them because Google hasn't indexed specific content types or keyword themes is even better. Yup, we will teach how to do this too so you can start dominating your competitors. (Just don't share this with them)
4) User Experience Optimization
It's great to improve your SEO and drive more traffic to your website, but happens once someone lands on your homepage, landing page, or blog? UX is critical to converting traffic to leads and customers. We provide you with good and bad examples as well as best practices regarding One-Click methodology, calls to action, page load speed, and navigation.
5) Images
Yes, images play an integral role to your User Optimization, but also to your overall search engine optimization strategy. This isn't just about ALT Text, but you need to start by thinking about the filename of your images before you upload them to your website, how the image size will affect page load speed, and by all means please don't use stock images.
Our SEO Team will guide you through all of these and drop in a few more.
If you need more help, we are here for you and will provide with a free SEO Website Review.
Inbound Marketing Agents
SEO Team
E: agent@inboundmarketingagents.com
W: www.inboundmarketingagents.com
P: 615.600.4790
Check www.greensboro-seo.com for the supporting material and resources for this SEO presentation given by Sam Kanakanui at the Nussbaum Center for Entrepreneurship in Greensboro, NC in August.
A presentation I created to present to The Network of Executive Women. It's a high level overview of the Google 3-pack and How to get your business in the 3-pack and how Google+ is involved.
Computers might already be better at your job than you are. Are you ready to partner with them to keep your job?
This presentation shows you how hard our jobs have become, gives you the results of some of our testing, and outlines a plan to keep our jobs.
SEO is fragile.
With engineers, designers, product managers, marketing managers, and sometimes even CEOs dipping their hands into the complex SEO mix, things can inevitably go awry.
Simple changes to titles, headers, and especially the meta robots tag can wreak havoc on traffic and revenue.
To exasperate matters, technical SEO is becoming more complex with the growth of JS frameworks, dynamic rendering, the growth of AMP, and transition to the mobile-first index.
In this webinar, Mark Munroe, CEO at SEORadar, will demonstrate how to easily integrate SEO testing into the QA process to prevent SEO problems from ever going live.
You will learn:
– An SEO testing process that will help you avoid failed migrations, rogue redirects, inadvertent noindexing, disappearing tags, and more.
– Why the key to safe SEO is catching problems before they get deployed.
– How to use audit tools, especially change monitoring, to catch inadvertent problems.
SMX London 2014 - SEO Periodic Table of Ranking FactorsGrant Simmons
Presentation I gave at SMX in London with Danny Sullivan and others. Looking at Google ranking ranking factors, what's new, what's trending and what's next
My Top 10 things you should know about to ensure Google ranks you on the Search Engine Results Pages: Site Age, URL Structure, Content, Content Age, Site Performance, Internal Links, External Links, Trust, Speed and Local Search.
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
This presentation will share 10 cutting edge strategies to generate massive website traffic and social media clicks and turn that traffic into revenue.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Soical Marketing
Jay Berkowitz, Internet Nursery School Professor and CEO, Ten Golden Rules (Twitter @JayBerkowitz)
5 SEO Mistakes You Can Fix Today
These are five very common SEO mistakes that our SEO Team sees on a regular basis as we review websites.
Goal: To walk you through each of these five mistakes and show you step by step how you can IDENTIFY and CORRECT these issues to improve your organic search rankings.
We will cover...
1) Duplicate Content
Duplicate content is one of the most common mistakes we see on a website especially with Wordpress themed websites. Most webmasters and business owners don't have any idea that they have duplicate content or that it can negatively affect your search rankings.
2) Keyword Theming
Keyword theming will help you eliminate keyword stuffing (which Google hates - think negative SEO and penalties) and enable you to get more keyword phrases ranked for an individual page on your website. We will walk you through how it works and how to use the Google AdWords Keyword tool (for free) to start keyword theming.
3) Competitor Tracking
Knowing what keyword phrases your competitors are ranking for is great, but identifying the easy opportunities to move ahead of them because Google hasn't indexed specific content types or keyword themes is even better. Yup, we will teach how to do this too so you can start dominating your competitors. (Just don't share this with them)
4) User Experience Optimization
It's great to improve your SEO and drive more traffic to your website, but happens once someone lands on your homepage, landing page, or blog? UX is critical to converting traffic to leads and customers. We provide you with good and bad examples as well as best practices regarding One-Click methodology, calls to action, page load speed, and navigation.
5) Images
Yes, images play an integral role to your User Optimization, but also to your overall search engine optimization strategy. This isn't just about ALT Text, but you need to start by thinking about the filename of your images before you upload them to your website, how the image size will affect page load speed, and by all means please don't use stock images.
Our SEO Team will guide you through all of these and drop in a few more.
If you need more help, we are here for you and will provide with a free SEO Website Review.
Inbound Marketing Agents
SEO Team
E: agent@inboundmarketingagents.com
W: www.inboundmarketingagents.com
P: 615.600.4790
Check www.greensboro-seo.com for the supporting material and resources for this SEO presentation given by Sam Kanakanui at the Nussbaum Center for Entrepreneurship in Greensboro, NC in August.
Before You Submit An Article To The Search EnginesAlbert Fang
Things you should consider before submitting an article to the search engines. AKA, blog posts, web posts, etc.
Visit our blog: http://www.mooladays.com
Seven Quick Wins to Increase Traffic in GoogleCasey Meraz
This is the presentation from the http://www.climbseo.org group Optimization 101: How To Get Big Results From Small Changes.
In this slide deck you will learn seven quick wins you can take that will help you to increase your traffic in Google and provide a better user experience.
This is intended for an entry level audience.
Why Some Websites Rank Better Than Others on Google... And What to Do About ItAbility SEO
Google is a multi-billion dollar business based on giving people what they are looking for online. If you want to succeed online, follow these principles to become the website Google wants to deliver ahead of your competitors
The SEO game has undergone dramatic change in the last 12 months, if you need to get your mind straight about what SEO is about and how to do it right, this is for you.
This is a true SEO 101 session.
It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Start with this quick and easy to understand video about search engine optimization.
This SlideShare is a recap of the Twitter #SEOChat hosted by Captivate Search Marketing President Chris J. Everett on August 4th, 2016. The SEOChat discussed various questions on the topic of Conducting SEO Site Audits. Topics range from favorite SEO site auditing tools, leveraging Schema markup and Google AMPs, and common factors influencing both on-page and off-page SEO.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
7. #9
Questions?
Page optimization is all that’s
needed to rank well.
Title tags
Description tags
Site architecture
Internal linking
8. #9
Questions?
Page optimization is all that’s
needed to rank well.
Title tags
Description tags
Site architecture
Internal linking
Site health