A presentation I created to present to The Network of Executive Women. It's a high level overview of the Google 3-pack and How to get your business in the 3-pack and how Google+ is involved.
TTLPresents - IMPROVING YOUR SEO: TURNING DATA IN TO ACTIONS THAT DRIVE RESUL...The Tomorrow Lab
While many consider SEO to be a dark art that requires advanced and costly tools, the most important data sources for SEO are in fact freely available to every website owner. In this talk, Barry Adams will show how to find the right data from free or affordable tools to measure your SEO performance. Moreover, he will show you how to use that data to make the right decisions for your website to improve traffic and sales from organic search.
SearchLove Boston 2018 - Casie Gillette - The Power of Data: 15 Keys to a Suc...Distilled
In a world of content overload, standing out has never been more challenging. Good content means creating the right content, for the right people, and delivering it at the right time. Enter data. In this session, we'll dive into the biggest issues facing content marketers and break down the 15 key data points that can help guide your strategy.
SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I lear...Branded3
Have you ever been at the back of a developer queue thinking “I wish I could just do this myself” but find Google Tag Manager slightly daunting? Emma's SearchLeeds 2018 talk provided a wealth of inspiration on how to use Google Tag Manager for SEO, PPC, Event Tracking and advanced Google Analytics implementations.
Darren Shaw - Mozcon 2019 - From Zero to Local Ranking HeroDarren Shaw
Darren Shaw's Mozcon 2019 talk where he walks through a case study in local seo taking a business from zero online presence to ranking well in the local search results.
From zero web presence to ranking hyper-locally, Darren will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.
Fast and accurate SEO reporting and diagnostics with Google Analytics - Cardi...Branded3
Emma Cardiff SEO Meet talk is a 20 minute introduction to how to ensure what you’re reporting on is accurate, how to do it quickly (so you can spend more time doing SEO and less time reporting) and how to use Google Analytics to help diagnose problems and opportunities for SEO.
Darren Shaw - BrightonSEO 2019 - Can You Rank in Local Without a Website?Darren Shaw
Case study where Darren has taken a business with zero internet presence to ranking fairly well in the local packs around the city. Step through the local SEO work and see what kind of impact it had on the rankings.
eCommerce SEO Shopping Spree - State of Search 2013Mike Arnesen
The document discusses eCommerce SEO best practices for site architecture, content, duplicate content issues, structured data, social media integration, site speed, and analytics. It provides tips for using flat site structures, meaningful URLs, content on category pages, canonicalization, XML sitemaps, responsive design, and Google Analytics tagging to improve search engine optimization for eCommerce websites.
How to Generate Content that Builds it's Own LinksLizGration
This document provides a 3-step process for creating content that generates its own links: 1) Research the type of content needed, potential topics, and how to make the content better; 2) Produce the content by collecting data, visualizing it, and optimizing the content; 3) Establish visibility for the content by reviewing, refreshing, and outreaching to other sites for links. The overall recommendation is to focus on building valuable assets rather than directly seeking links, and to use multiple strategies for visibility rather than relying on just one.
TTLPresents - IMPROVING YOUR SEO: TURNING DATA IN TO ACTIONS THAT DRIVE RESUL...The Tomorrow Lab
While many consider SEO to be a dark art that requires advanced and costly tools, the most important data sources for SEO are in fact freely available to every website owner. In this talk, Barry Adams will show how to find the right data from free or affordable tools to measure your SEO performance. Moreover, he will show you how to use that data to make the right decisions for your website to improve traffic and sales from organic search.
SearchLove Boston 2018 - Casie Gillette - The Power of Data: 15 Keys to a Suc...Distilled
In a world of content overload, standing out has never been more challenging. Good content means creating the right content, for the right people, and delivering it at the right time. Enter data. In this session, we'll dive into the biggest issues facing content marketers and break down the 15 key data points that can help guide your strategy.
SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I lear...Branded3
Have you ever been at the back of a developer queue thinking “I wish I could just do this myself” but find Google Tag Manager slightly daunting? Emma's SearchLeeds 2018 talk provided a wealth of inspiration on how to use Google Tag Manager for SEO, PPC, Event Tracking and advanced Google Analytics implementations.
Darren Shaw - Mozcon 2019 - From Zero to Local Ranking HeroDarren Shaw
Darren Shaw's Mozcon 2019 talk where he walks through a case study in local seo taking a business from zero online presence to ranking well in the local search results.
From zero web presence to ranking hyper-locally, Darren will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.
Fast and accurate SEO reporting and diagnostics with Google Analytics - Cardi...Branded3
Emma Cardiff SEO Meet talk is a 20 minute introduction to how to ensure what you’re reporting on is accurate, how to do it quickly (so you can spend more time doing SEO and less time reporting) and how to use Google Analytics to help diagnose problems and opportunities for SEO.
Darren Shaw - BrightonSEO 2019 - Can You Rank in Local Without a Website?Darren Shaw
Case study where Darren has taken a business with zero internet presence to ranking fairly well in the local packs around the city. Step through the local SEO work and see what kind of impact it had on the rankings.
eCommerce SEO Shopping Spree - State of Search 2013Mike Arnesen
The document discusses eCommerce SEO best practices for site architecture, content, duplicate content issues, structured data, social media integration, site speed, and analytics. It provides tips for using flat site structures, meaningful URLs, content on category pages, canonicalization, XML sitemaps, responsive design, and Google Analytics tagging to improve search engine optimization for eCommerce websites.
How to Generate Content that Builds it's Own LinksLizGration
This document provides a 3-step process for creating content that generates its own links: 1) Research the type of content needed, potential topics, and how to make the content better; 2) Produce the content by collecting data, visualizing it, and optimizing the content; 3) Establish visibility for the content by reviewing, refreshing, and outreaching to other sites for links. The overall recommendation is to focus on building valuable assets rather than directly seeking links, and to use multiple strategies for visibility rather than relying on just one.
Coloring Outside the Lines: Mastering SEO for Content MarketingDFWSEM
This document discusses best practices for content marketing and SEO. It provides tips for developing compelling content that speaks to target personas and drives calls to action. Key recommendations include focusing on quality over quantity, using keywords strategically, crafting catchy headlines and descriptions, and optimizing on-page elements like internal links and images. The document emphasizes balancing creativity with technical SEO considerations to produce content that is both findable and engaging.
Implement and TRACK Structured Data - SMX East 2014Mike Arnesen
As part of the panel on "25 Smart Examples of Structured Data You Can Use", I'm presenting ways you can implement and track (a commonly overlooked piece) structured data and semantic markup. This is a preview! The whole thing will be live on October 1st.
Dimitris will go through a very interesting topic on how publishing velocity can contribute to SEO.
How you can build a blog and a solid content plan from scratch and using extensive KW research and KW clustering, quick solutions (external & internal writers, stock images website & Canva for editing them) and drive 1,000,000+ organic visits per month in 11 months purely non-branded.
Using publishing velocity (delivering more than 80 articles per month) can close the big gap between your website and your main search competitors that have been doing this for years while at the same time you increase your search potential dramatically.
If you're looking for a large site migration to go without a hitch you're going to need a robust and methodical way of working through your redirects - no matter how big the site.
Migrations are the make of break point of any site process because you have, in theory, everything to lose if it is done wrong.
In this presentation Chris will run through the framework with which to approach redirect mapping of a new site process.
Rest of the blog writeup can be found here - https://strategiqmarketing.co.uk/blog/htaccess-hell-brightonseo-2016/
What KPIs should SEOs work towards? | BSEO September 2021 Alice Logan
This document discusses key performance indicators (KPIs) that search engine optimizers (SEOs) should track. It identifies three types of KPIs: primary KPIs like organic clicks, sessions, and conversions; segway KPIs measured by different teams like core web vitals scores and pagespeed; and extracurricular KPIs beyond SEO like engagement and revenue metrics. The document emphasizes that KPIs help SEOs define website performance, optimize for relevant keywords, increase traffic from search, and understand how their work contributes to broader business goals.
Influencing On-Site Metrics | US & SEO Collide!DFWSEM
This document discusses how on-site user experience metrics can influence search engine rankings. It recommends three steps: 1) Gaining insights about your audience through heatmaps and tracking where people click and scroll on your site. 2) Moving the needle by testing big changes to see their impact on metrics like bounce rates and page views. 3) Conducting easy content tests to determine how much content different audiences prefer by testing pages with short, medium, and long lengths and seeing which perform best. The document provides examples of content tests that showed mobile users preferred shorter pages while desktop users engaged more with medium-length pages.
How to Automatically Subcategorise Your Website Automatically With Pythonsearchsolved
The document describes a Python script that can automatically generate new subcategories for an ecommerce website based on clustering product names. It discusses:
- Using NLTK to generate n-grams from product names to cluster related products
- Filtering the n-grams to keep only those with commercial value by checking for search volume and CPC data
- Running the script on a large home improvement site to identify over 1,650 new subcategory opportunities with a total search volume of over 13 million
- Sharing the script so others can automate subcategory identification for their own sites to scale up an important SEO tactic.
Redefining relevance: links in 2018 - #LeedsLovesSearchBranded3
At Branded3's Leeds Digital Festival event, Leeds Loves Search, Stephen Kenwright looks at link in 2018. How important are links for SEO performance in 2018? What are the most important factors we need to consider when we’re building links? Steve talks through two large-scale recent studies undertaken by Branded3, looking at ranking factors and link metrics – and how we can use these to drive better results.
Wine, Kittens and other dangerous fruit - Using search intent to understand y...UNIKORN
A talk delivered on BrightonSEO September 10th 2021, about how the customer journey and search intent models can work together and help you understand what your users ar asking from you, and you can give it to them by optimising for search intent.
The Top Backlink Profiles of 2017 & How They Were Built with Rowe DigitalSearch Engine Journal
Kevin Rowe, Founder & CEO of Rowe Digital, examines the link profiles for top ranking sites based on his analysis of more than 500 keywords and identifies strategies required to build similar profiles. This webinar presentation, produced in partnership with Rowe Digital, will help you prioritize opportunities and which strategies will win your links.
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...Branded3
As one of Google’s most important ranking signals, links have seen a huge number of changes in how they are viewed and how they apply. As an industry, we have been encouraged to learn that the power of links as a signal has decreased in favour of other metrics, but is that actually the case? Paul, with access to the link profiles of thousands of sites and literally billions of links, takes us through the arguments for how we should really view our links in 2017 and beyond.
The Inbounder London - 2. May 2017 Russell Mc Athy We Are Marketing
The document discusses using machine learning and data analytics to forecast future sales for SEO. It provides examples of analyzing Google Analytics data to understand customer journeys and attribute values to different marketing channels and pages. The author advocates this approach can help SEOs better showcase their success through understanding micro and macro conversions.
This document provides tips for businesses to succeed on Google through search engine optimization (SEO). It recommends creating a Google account and Google+ business page to build an online presence. Completing the business profile with contact details, hours, keywords, website, photos, and activity can help get the business into Google's top search results. The document also suggests using blogs, videos on YouTube, and avoiding fake reviews to engage customers and improve SEO over time.
TechSRUs is a professional IT support company that offers a wide range of services for computers, networks, AV systems, and data recovery. They provide 24/7 monitoring and proactive maintenance to ensure systems are running smoothly and protect against issues. Their services are aimed at giving customers less worry about their technology and keeping systems optimized for peak performance.
An overview of getting your business on Google, and some important factors regarding SEO and Google Search Results. What does Google look for and how you can succeed at marketing on Google.
This presentation was used at the Stamford Innovation Center on July 16th, 2015
A Starter Guide to IT Managed ServicesDavid Castro
Making the switch to MSP is worth the time and effort because MSPs are approximately 200-400% more profitable than non-MSPs. And MSPs are 3x to 10x more valuable than traditional VARs. This 21-page guide will help you: --Develop and execute on a solid business strategy for running a managed services company --Choose the right IT systems management solution to help enable your vision --Price your managed services fairly, competitively, and profitably --Understand MSP pricing and profit scenarios including cost, profit, and MRR/project/breakfix calculations and analysis --Avoid some common pitfalls --Understand the benefits that come with implementing managed services correctly --Understand how an IT service provider successfully rolled out managed services for its customers and transformed into one of the largest MSPs in the country. December 2012.
Techs R Us provides 24/7 IT monitoring and support services to small and mid-sized businesses. Their services include 24/7 monitoring of clients' IT networks, immediate alerting for any issues, and monthly reporting on network health and security. They also conduct regular asset tracking and inventory to help clients plan budgets and reduce technology costs over the long run.
This document introduces managed IT infrastructure services. It discusses threats to infrastructure like data corruption, component failure, and human error. It then outlines the benefits of managed services, including higher availability, efficient outsourcing, 24/7 monitoring, and leveraging best practices. Key aspects of the managed services solution are proactive monitoring, knowledge sharing, and certified staff.
Coloring Outside the Lines: Mastering SEO for Content MarketingDFWSEM
This document discusses best practices for content marketing and SEO. It provides tips for developing compelling content that speaks to target personas and drives calls to action. Key recommendations include focusing on quality over quantity, using keywords strategically, crafting catchy headlines and descriptions, and optimizing on-page elements like internal links and images. The document emphasizes balancing creativity with technical SEO considerations to produce content that is both findable and engaging.
Implement and TRACK Structured Data - SMX East 2014Mike Arnesen
As part of the panel on "25 Smart Examples of Structured Data You Can Use", I'm presenting ways you can implement and track (a commonly overlooked piece) structured data and semantic markup. This is a preview! The whole thing will be live on October 1st.
Dimitris will go through a very interesting topic on how publishing velocity can contribute to SEO.
How you can build a blog and a solid content plan from scratch and using extensive KW research and KW clustering, quick solutions (external & internal writers, stock images website & Canva for editing them) and drive 1,000,000+ organic visits per month in 11 months purely non-branded.
Using publishing velocity (delivering more than 80 articles per month) can close the big gap between your website and your main search competitors that have been doing this for years while at the same time you increase your search potential dramatically.
If you're looking for a large site migration to go without a hitch you're going to need a robust and methodical way of working through your redirects - no matter how big the site.
Migrations are the make of break point of any site process because you have, in theory, everything to lose if it is done wrong.
In this presentation Chris will run through the framework with which to approach redirect mapping of a new site process.
Rest of the blog writeup can be found here - https://strategiqmarketing.co.uk/blog/htaccess-hell-brightonseo-2016/
What KPIs should SEOs work towards? | BSEO September 2021 Alice Logan
This document discusses key performance indicators (KPIs) that search engine optimizers (SEOs) should track. It identifies three types of KPIs: primary KPIs like organic clicks, sessions, and conversions; segway KPIs measured by different teams like core web vitals scores and pagespeed; and extracurricular KPIs beyond SEO like engagement and revenue metrics. The document emphasizes that KPIs help SEOs define website performance, optimize for relevant keywords, increase traffic from search, and understand how their work contributes to broader business goals.
Influencing On-Site Metrics | US & SEO Collide!DFWSEM
This document discusses how on-site user experience metrics can influence search engine rankings. It recommends three steps: 1) Gaining insights about your audience through heatmaps and tracking where people click and scroll on your site. 2) Moving the needle by testing big changes to see their impact on metrics like bounce rates and page views. 3) Conducting easy content tests to determine how much content different audiences prefer by testing pages with short, medium, and long lengths and seeing which perform best. The document provides examples of content tests that showed mobile users preferred shorter pages while desktop users engaged more with medium-length pages.
How to Automatically Subcategorise Your Website Automatically With Pythonsearchsolved
The document describes a Python script that can automatically generate new subcategories for an ecommerce website based on clustering product names. It discusses:
- Using NLTK to generate n-grams from product names to cluster related products
- Filtering the n-grams to keep only those with commercial value by checking for search volume and CPC data
- Running the script on a large home improvement site to identify over 1,650 new subcategory opportunities with a total search volume of over 13 million
- Sharing the script so others can automate subcategory identification for their own sites to scale up an important SEO tactic.
Redefining relevance: links in 2018 - #LeedsLovesSearchBranded3
At Branded3's Leeds Digital Festival event, Leeds Loves Search, Stephen Kenwright looks at link in 2018. How important are links for SEO performance in 2018? What are the most important factors we need to consider when we’re building links? Steve talks through two large-scale recent studies undertaken by Branded3, looking at ranking factors and link metrics – and how we can use these to drive better results.
Wine, Kittens and other dangerous fruit - Using search intent to understand y...UNIKORN
A talk delivered on BrightonSEO September 10th 2021, about how the customer journey and search intent models can work together and help you understand what your users ar asking from you, and you can give it to them by optimising for search intent.
The Top Backlink Profiles of 2017 & How They Were Built with Rowe DigitalSearch Engine Journal
Kevin Rowe, Founder & CEO of Rowe Digital, examines the link profiles for top ranking sites based on his analysis of more than 500 keywords and identifies strategies required to build similar profiles. This webinar presentation, produced in partnership with Rowe Digital, will help you prioritize opportunities and which strategies will win your links.
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...Branded3
As one of Google’s most important ranking signals, links have seen a huge number of changes in how they are viewed and how they apply. As an industry, we have been encouraged to learn that the power of links as a signal has decreased in favour of other metrics, but is that actually the case? Paul, with access to the link profiles of thousands of sites and literally billions of links, takes us through the arguments for how we should really view our links in 2017 and beyond.
The Inbounder London - 2. May 2017 Russell Mc Athy We Are Marketing
The document discusses using machine learning and data analytics to forecast future sales for SEO. It provides examples of analyzing Google Analytics data to understand customer journeys and attribute values to different marketing channels and pages. The author advocates this approach can help SEOs better showcase their success through understanding micro and macro conversions.
This document provides tips for businesses to succeed on Google through search engine optimization (SEO). It recommends creating a Google account and Google+ business page to build an online presence. Completing the business profile with contact details, hours, keywords, website, photos, and activity can help get the business into Google's top search results. The document also suggests using blogs, videos on YouTube, and avoiding fake reviews to engage customers and improve SEO over time.
TechSRUs is a professional IT support company that offers a wide range of services for computers, networks, AV systems, and data recovery. They provide 24/7 monitoring and proactive maintenance to ensure systems are running smoothly and protect against issues. Their services are aimed at giving customers less worry about their technology and keeping systems optimized for peak performance.
An overview of getting your business on Google, and some important factors regarding SEO and Google Search Results. What does Google look for and how you can succeed at marketing on Google.
This presentation was used at the Stamford Innovation Center on July 16th, 2015
A Starter Guide to IT Managed ServicesDavid Castro
Making the switch to MSP is worth the time and effort because MSPs are approximately 200-400% more profitable than non-MSPs. And MSPs are 3x to 10x more valuable than traditional VARs. This 21-page guide will help you: --Develop and execute on a solid business strategy for running a managed services company --Choose the right IT systems management solution to help enable your vision --Price your managed services fairly, competitively, and profitably --Understand MSP pricing and profit scenarios including cost, profit, and MRR/project/breakfix calculations and analysis --Avoid some common pitfalls --Understand the benefits that come with implementing managed services correctly --Understand how an IT service provider successfully rolled out managed services for its customers and transformed into one of the largest MSPs in the country. December 2012.
Techs R Us provides 24/7 IT monitoring and support services to small and mid-sized businesses. Their services include 24/7 monitoring of clients' IT networks, immediate alerting for any issues, and monthly reporting on network health and security. They also conduct regular asset tracking and inventory to help clients plan budgets and reduce technology costs over the long run.
This document introduces managed IT infrastructure services. It discusses threats to infrastructure like data corruption, component failure, and human error. It then outlines the benefits of managed services, including higher availability, efficient outsourcing, 24/7 monitoring, and leveraging best practices. Key aspects of the managed services solution are proactive monitoring, knowledge sharing, and certified staff.
This document provides a guide to local SEO. It discusses setting up and optimizing Google My Business and Bing Places listings. It also covers keyword research tactics specific to local SEO, including using the Google Keyword Planner and analyzing competitors. The document emphasizes targeting location-based keywords that include the name of the local area to optimize for nearby customers.
Google My Business or Google Plus Your Business is there for you why not take advantage of it. Fully utilize this resource to better optimize one's business online.
How To Create Your Google Business ProfileSimplilearn
"How To Create Your Google Business Profile" video by simplilearn Aims to help you get started with your Google business profile setup and how to manage it. In Google Business Profile Setup 2023 video, We will discuss about google business profile dedicated for Local and SEO Marketing. Then we will go throught the procedure to setup a business profille. We will wrap up this How To Create Your Google Business Profile video with Pros & Cons of Google business profile.
The Following Topics will be discuss in this video
👉 00:00 Introduction to How To Create Your Google Business Profile
👉 02:59 What is Google Business Profile?
👉 06:04 Google Business Profile for Local Marketing
👉 17:03 Google Business Profile for SEO
👉 20:05 Get Started With Google Business Profile
👉 36:20 Pros and Cons of Google Buiness Profile
🔥 Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-dig...
❓ What is Google Business Profile?
Google Business Profile is a tool that enables you to manage and optimize your Business Profile on Google. Your Business Profile is Google’s term for your Google business listing. Business Profiles appear in Google Maps and in the local results of Google Search.
❓Important Points to keep in mind while setting up google business profile for Local Marketing
⏩ Customer Engagement
⏩ Highlight your business
⏩ Gain Insights
⏩ Perform Local SEO
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs
#GoogleBusiness #GoogleBusinessProfile #GoogleBusinessProfileSetUp #GoogleMyBusiness #GoogleMyBusinessVerification #GoogleBusinessProfile #Google #Business #GoogleBusiness #GoogleMyBusinessTutorial #GoogleMyBusinessAccountSetUp #Simplilearn #2022 #2023
🔥 Watch Top Trending Videos From Simplilearn:
⏩ Top 10 Programming Languages in 2023: https://youtu.be/Q2u3llawnvc
⏩ Top 10 Certifications for 2023: https://youtu.be/S6yadRofCsM
⏩ Top 10 Highest Paying Jobs in 2023: https://youtu.be/9tL1m9MXaXQ
⏩ Top 10 Dying Programming Languages 2023: https://youtu.be/51mUwZ6J2D4
⏩ Top 10 Technologies to Learn in 2023: https://youtu.be/jTX8MSw0Ufw
⏩ Top 5 Programming Languages To Get Hired In MAANG: https://youtu.be/AXchY3kFTuI
⏩ Top 10 Certifications & Highest Paying Jobs Across The Globe In 2023: https://youtu.be/RiTsqruVXAI
About Professional Certificate Program In Digital Marketing:
Fast-track your career with Professional Digital Marketing Course in collaboration with Purdue University and Meta Blueprint. Learn top digital marketing tools with this online marketing course featuring Masterclasses from Meta and Purdue and Harvard Business Publishing case studies. This digital marketing course in India is meant for professionals looking to pursue a Digital Marketing career, know the fundamentals, and gain hands-on experience, and experienced marketers keen on learning the
How To Create Your Google Business ProfileSimplilearn
How To Create Your Google Business Profile" video by simplilearn Aims to help you get started with your Google business profile setup and how to manage it. In Google Business Profile Setup 2023 video, We will discuss about google business profile dedicated for Local and SEO Marketing. Then we will go throught the procedure to setup a business profille. We will wrap up this How To Create Your Google Business Profile video with Pros & Cons of Google business profile.
The Following Topics will be discuss in this video
👉 00:00 Introduction to How To Create Your Google Business Profile
👉 02:59 What is Google Business Profile?
👉 06:04 Google Business Profile for Local Marketing
👉 17:03 Google Business Profile for SEO
👉 20:05 Get Started With Google Business Profile
👉 36:20 Pros and Cons of Google Buiness Profile
🔥 Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-dig...
❓ What is Google Business Profile?
Google Business Profile is a tool that enables you to manage and optimize your Business Profile on Google. Your Business Profile is Google’s term for your Google business listing. Business Profiles appear in Google Maps and in the local results of Google Search.
❓Important Points to keep in mind while setting up google business profile for Local Marketing
⏩ Customer Engagement
⏩ Highlight your business
⏩ Gain Insights
⏩ Perform Local SEO
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs
#GoogleBusiness #GoogleBusinessProfile #GoogleBusinessProfileSetUp #GoogleMyBusiness #GoogleMyBusinessVerification #GoogleBusinessProfile #Google #Business #GoogleBusiness #GoogleMyBusinessTutorial #GoogleMyBusinessAccountSetUp #Simplilearn #2022 #2023
🔥 Watch Top Trending Videos From Simplilearn:
⏩ Top 10 Programming Languages in 2023: https://youtu.be/Q2u3llawnvc
⏩ Top 10 Certifications for 2023: https://youtu.be/S6yadRofCsM
⏩ Top 10 Highest Paying Jobs in 2023: https://youtu.be/9tL1m9MXaXQ
⏩ Top 10 Dying Programming Languages 2023: https://youtu.be/51mUwZ6J2D4
⏩ Top 10 Technologies to Learn in 2023: https://youtu.be/jTX8MSw0Ufw
⏩ Top 5 Programming Languages To Get Hired In MAANG: https://youtu.be/AXchY3kFTuI
⏩ Top 10 Certifications & Highest Paying Jobs Across The Globe In 2023: https://youtu.be/RiTsqruVXAI
About Professional Certificate Program In Digital Marketing:
Fast-track your career with Professional Digital Marketing Course in collaboration with Purdue University and Meta Blueprint. Learn top digital marketing tools with this online marketing course featuring Masterclasses from Meta and Purdue and Harvard Business Publishing case studies. This digital marketing course in India is meant for professionals looking to pursue a Digital Marketing career, know the fundamentals, and gain hands-on experience, and experienced marketers keen on learning the
You know local SEO is key for brick and mortar location-based stores. But maybe you don't know where to start. These three tips are the three simplest ways to earn organic local rankings quickly.
This document provides an introduction to using Google+ for business purposes. It begins with an introductory section explaining the target audience and levels of content. It then provides step-by-step instructions on how to set up a Google+ business page in 5 steps. Next, it gives 5 tips for managing a Google+ business page such as previewing it as customers would see it and including visuals in shared content. The document then discusses how Google search gets more personalized through features like Google+ and provides 4 ways to personalize a business through Google+ such as setting up a Google+ page and adding the +1 button to a website.
The document provides instructions for setting up and optimizing a Google+ business page in order to maximize search engine optimization potential, including creating a Gmail account, populating a Google profile, joining Google+, setting up a business page, seeding the page with public content, and engaging with the Google+ community. Key recommendations are to make all posts and content public, use keywords, get the +1 button on websites, and invite contacts to join Google+.
The document discusses recent changes to Google's local search results, known as the "10 pack". It notes that Google has expanded the 10 pack to include searches without location terms. It provides tips for optimizing a website to rank in the 10 pack, such as including the correct address and internal linking. The document also summarizes the results of a local search ranking factors survey, finding that claiming and verifying business listings, getting reviews, and obtaining citations are very important. Finally, it provides three tips for configuring Google Analytics to better analyze local search traffic.
Ten tips to optimize your local Search approach in SEO and SEA: Marnik D'Hoore manages the Search Agency Bseen. He will give a concrete presentations on optimization best-practices for Local Search initiatives. This presentation applies mostly to advertisers with a local offline presence. The tips will be both on concrete actions to be executed on natural search initiatives as well as paid search/Google AdWords tips.
This document provides 10 tips to optimize a local search approach for SEO and SEA. It recommends claiming and optimizing a Google Place page to directly rank in local search results. Other tips include getting reviews on the Google Place page, registering on other directories, optimizing dealer listings, using coupons and user-generated content to improve rankings. It also gives 3 tips for local search optimization for SEA, such as using Google Maps and Places in ads and geographical settings. Finally, it outlines 3 new Google Places features including a rating tool and potential future ability to purchase placement.
This is the webinar slides for the March 13th free webinar that Chris Abraham is presenting/presented for the Mike Moran Group and the Biznology blog on G+ for business. Google+ is a controversial new platform by Google for personal social networking as well as for business. This webinar and the associated deck explores G+ from a practical standpoint and works through how to set up both Google+ for personal use as well as for Google+ for Business using Business Pages to promote brand as well as to influence Google organic search results.
Are you interested in using Google+ for your company, but don’t know where to start? Have you heard that Google has integrated G+ into its organic search results and want to explore the SEO benefits of G+ for your business? Are you curious about Google+ Brand Pages for your organization but don't know how to start? Do you already have a presence on Twitter and Facebook and want to know whether to allocate precious resources to another social media platform? Have you seen G+ on the Internet and are +1-curious and want to learn how to integrate your brand with G+ and Google?
In this Webinar, you’ll find out how to:
• Set up your G+ personal account and profile, the basis for inclusion on the G+ for business community
• Set up your G+ Brand Page to best promote your brand and attract customers
• Create and share content with the goal of engaging current customers as well as prospective customers and partners
• Use G+ Circles and Hangout as a way of targeting and engaging with your followers
• Set up your privacy on your personal G+ to optimized search engine indexing for maximum SEO impact.
In this free 30-minute Biznology® Webinar, Chris Abraham explains how to set up Google+, from your personal G+ profile to your corporate Brand Page. Chris will show you how to open up your page for maximum SEO benefit and share ways to attract followers and keep them interested. Chris will also explore ways of engaging your followers so that they become both brand ambassadors and customers.
Special sponsored presentation by Abraham Harrison LLC, Brick Marketing, and Marketing Pilgrim
Chris Abraham is one of the bloggers at Biznology. Chris is a leading expert in online public relations with a focus on blogger outreach, blogger engagement, and Internet reputation management. Chris was recently named as one of the top 50 social media power influencers on Forbes and one of the top 10 social media influencers of 2011 by Marketwire.
This document provides tips and best practices for using Google+ for business purposes. It discusses creating a Google+ business page, including adding photos, information and regular posts. It also covers how to effectively use the page by keeping it complete and updated, using hashtags, and posting different types of content like photos, videos and text. The goal is to engage followers and increase interactions on the business page.
The team at G Map Pros have been managing Google My Business accounts and providing local SEO services for over 10 years. Experience gives us a great understanding of what works, as well as what doesn’t; combining experience with analytics and some automation helps deliver better results on a regular basis. We have analyzed thousands of businesses that show up in the Google Maps 3-Pack in some of the most competitive markets and industries throughout the United States. We know what it takes to get you to the Prime Real Estate position on the search engines. Contact Us Today! (816) 605-3750.
Google Plus and SEO
Reputation Management: Why Your Business Must Set Up an Account
1. Google has evolved to require more consideration of authenticity through user signals on Google Plus.
2. Setting up a Google Plus for Business page allows businesses to be represented authentically and integrate with Google search and maps.
3. Managing content, press releases, and social media can help businesses leverage Google Plus to message to brand searchers and dominate their Google exposure.
This deck was presented at IRCE 2013 in Chicago. Learn about the top 10 SEO tactics for gaining buy in and getting SEO work done. Give us a call to learn more.
Have you claimed your Google My Business listing yet? Did you know that Google gives you a FREE listing that can help you rank locally for your local business? Find out the steps you need to take to claim your local business listing on Google My Business (part of the GYBO partnership program with SCORE East Central Iowa.)
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
Securing BGP: Operational Strategies and Best Practices for Network Defenders...APNIC
Md. Zobair Khan,
Network Analyst and Technical Trainer at APNIC, presented 'Securing BGP: Operational Strategies and Best Practices for Network Defenders' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...APNIC
Adli Wahid, Senior Internet Security Specialist at APNIC, delivered a presentation titled 'Honeypots Unveiled: Proactive Defense Tactics for Cyber Security' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
2. Google is a critical part of any business marketing plan. If
you don’t exist on Google, you don’t exist.
Succeeding at Google for Businesses
Hello!
2
3. SEO
SEARCH ENGINE OPTIMIZATION
SEO is a complicated process but is primarily made up of a lot of
common sense. If it seems to good to be true, or like a bad idea it
probably is.
3
5. G+
GOOGLE+ FOR BUSINESS
A Google+ Business Page is an important aspect of your SEO
campaign. Let’s Start There. This creates your Google local
listing and potentially adds you to the 3 pack.
5
6. KEYWORDS
THEY’RE STILL RELEVANT
Now Let’s Do Some Research! What Keywords Work For
Your Business? You Might Be Surprised. When writing the
profile for your Google+ page include these keywords!
Keyword Planner & Spyful
6
8. THE 3-PACK
A COMPLETED PROFILE INCLUDES
•Contact Info
•Email
•Phone
•Address
•Hours of Operation
•A thorough, keyword rich description
•Website (Verified)
•Relevant Profile Picture
•Relevant Cover Photo
8
GOOGLE WALKS YOU THROUGH THE PROCESS
9. YOUR PROFILE
HOW TO GET IN THE TOP 3
•Thorough Description
•Reviews/Ratings
•Contact Info
•Local
•Activity (Posts including citations)
9
10. BLOGGING
EVERYONE IS DOING IT
It Can’t Be Overstated..Google Wants Fresh, Relevant
Content..Because that’s what your audience wants. The
easiest way to accomplish this is with a Blog. Share your blog
posts to Google+
10
11. YOUTUBE
IT’S CONNECTED
Video Marketing would also give your business a huge boost.
Your Google+ Business Page connects to your YouTube
Channel if set up properly.
11
12. CAUTION
A FEW DON’TS
•Create Multiple Pages, unless you have multiple locations
•Create an irrelevant profile
•Leave your profile incomplete
•Create Fake Reviews!!
•Forget to verify your address and website
12