Importance of Keywords

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Keyword research is the most important part of SEO.

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One of the fastest growing areas of SEO and content strategy is comprehensive, holistic topic coverage for blogs and websites. Google’s Hummingbird filter has changed how content is ranked. Keywords don’t matter anymore. It's all about semantic search. Leveraging semantic associations throughout your site can boost your rankings (a lot!) Problems occur when website and blog content become too broad and diverge from overarching themes. There are very few products outside enterprise software which can help users to find topic gaps and avoid this so-called "topic creep." Data analyst extraordinaire, Eric Van Buskirk demonstrates how to do topic research for your blogs and websites by using several tools within the SEMrush interface.

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