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by @JoePulizzi
6 Steps to Building a Massive
Audience with Content
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
MY STORY
@JoePulizzi
@JoePulizzi
Was I alone?
@JoePulizzi
@JoePulizzi
@JoePulizzi
First, build an audience.
Then, monetize it.
@JoePulizzi
@JoePulizzi
@JoePulizzi
Sweet Spot
@JoePulizziColumbia Missourian
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
Ann Reardon
@JoePulizzi
@JoePulizzi
Food Scientist Education
@JoePulizzi
@JoePulizzi
More examples here
@JoePulizzi
@JoePulizzi
Food Scientist Education
Impossible
Food Creations
Content Tilt
@JoePulizzi
Everyone stops at the sweet spot…
Hardly anyone “tilts” the content.
@JoePulizzi
‣ Google Trends
@JoePulizzi
@JoePulizzi
@JoePulizzi
What do all media
companies do that you
do not with your
content?
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
Create Your Mission
Statement:
- Defined Audience
- Deliver
- Outcome
@JoePulizzi
@JoePulizzi
One Content Type
One Main Platform
Consistent Delivery
Long Period of Time
The Base
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
One Content Type
+ One Platform
+ Consistency
+ Time
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
First, build an audience.
Then, monetize it.
@JoePulizzi
@JoePulizzi
@JoePulizzi
Content Inc. – The Podcast
http://cmi.media/CI-podcast
@JoePulizzi
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Joe Pulizzi

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