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Social Media and the Sword of Destiny

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Presented to Regina Folk Fest Feb 28, 2018. Social media isn't what people make it out to be. It's word-of-mouth on steroids! And you can't control word-of-mouth, you can only influence it!

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Social Media and the Sword of Destiny

  1. 1. Social Media: the Sword of Destiny
  2. 2. “The companies that learn the fastest will win.” -Eric Ries
  3. 3. “It’s not like you’re going to find the CEO of Conexus on Social Media!” -A skeptical client
  4. 4. 1. Why Social Media?
  5. 5. People only go online for two reasons; to solve a problem or to entertain themselves.
  6. 6. Quit telling people to share what you create. Create something people want to share.
  7. 7. 2. What’s your goal? 3. And how will you know you achieved it?
  8. 8. 4. What’s your engagement strategy?
  9. 9. YouTube Twitter Facebook vs Instagram SnapChat
  10. 10. YouTube Twitter Facebook vs Instagram SnapChat “Pay to play” “Engage to play”
  11. 11. How are you growing your network? How are you connecting with potential customers?
  12. 12. Search #YQR find local people, businesses and non- profits. Follow them, interact with them.
  13. 13. Reciprocity (Helping others to help yourself)
  14. 14. 13 to 1
  15. 15. 5. What’s your posting strategy? (when and where are you posting?)
  16. 16. Twice per week on Facebook, once on Instagram. Daily Tweets, once a week Facebook, once a week Instagram.
  17. 17. Posting “more” doesn’t mean you’re getting to more people.
  18. 18. People, projects, passions.
  19. 19. People
  20. 20. Projects
  21. 21. Passions
  22. 22. Why will people care?
  23. 23. 6. Cheese Whiz has it and you can too!
  24. 24. Real > Professional
  25. 25. What are three words that describe you?
  26. 26. Happy, inspiring, motivated, smart, amazing, real, authentic, colorful, wild, fun, caring, artsy, family centred, handy, entertaining, creative.
  27. 27. Fun, innovative, educational
  28. 28. How do you show personality?
  29. 29. Gifs, Emojis, and Hashtags can help show personality
  30. 30. 7. How will you measure?
  31. 31. Tactic Why? Measur eable Due Date Champ ion
  32. 32. Reddit.com/r/upliftingnews
  33. 33. Questions?
  34. 34. strategylab.ca @StratLab jeph@strategylab.ca

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