The document provides research on the target audience for a new tour guide being developed in York, England. Key points include:
- The research shows there is a market for tours in York as many visitors return regularly, indicating they enjoy the city.
- Over half of York's visitors stay overnight, showing potential for multiple tours per visit.
- The target age group of 18-24 currently makes up one of the lowest percentages of York visitors, requiring tailored marketing.
- Cinema interests a large percentage of potential audiences, suggesting a film-themed tour could appeal to younger visitors.
- Mainstream films shot in York should be featured to attract broader audiences that discuss the tour with others.
This document provides research on the target audience for a client project. It analyzes demographic data showing that 18-24 year olds in the UK have relatively low average incomes but frequently dine out. Research also indicates that this age group is highly engaged with social media. Statistics on York, England show a smaller percentage of residents and visitors are aged 18-24. The document concludes that there are likely few options geared towards young adults in York, presenting an opportunity.
The document discusses research conducted for a York visitor guide targeted towards 16-24 year olds. A survey was administered and found that food, socializing, and nightlife were top priorities for the target demographic. Existing visitor resources like VisitYork were reviewed and found to lack focus on this age group. Social media accounts advertising York were also analyzed. The research indicates a visitor guide and accompanying social media presence highlighting food, attractions, and discounts could attract more 16-24 year old visitors to York.
The document discusses research conducted for a York visitor guide targeted towards 16-24 year olds. A survey was administered and found that most respondents were female, lived in York, and enjoyed going out for food and drinks. Existing tourism resources like VisitYork were analyzed and found to lack offerings targeted to late teens/young adults. Social media accounts promoting York provided inspiration. The research supports creating a social media campaign and tour focused on food, nightlife, and experiences of interest to younger audiences.
This document provides details on research conducted for a filmmaking project (FMP) documentary on Yorkshire, England. Primary and secondary research sources were used, including audience surveys and interviews, market research on existing products, and research on documentary styles and the tourism industry. The documentary aims to promote tourism to Yorkshire by advertising locations and activities. Younger adults aged 23-38 are identified as the primary target audience based on research showing they spend the most time and money on holidays. Additional surveys will be used to further profile the target audience and gather information on documentary production.
The document provides information on various audience research methods that can be used, including both primary and secondary research techniques. It discusses qualitative and quantitative research approaches, as well as specific methods like surveys, focus groups, and analyzing existing data. Secondary research techniques involve analyzing data collected by other sources, while primary research involves directly collecting new data through methods like interviews and online forums. The document is intended to serve as a guide for how to conduct effective audience research.
The document provides research on existing food tour products to help inform the client's tour project for 18-24 year olds in York. It summarizes two existing food tours: 1) A Soho food bar trail that provides clues between stops to keep groups engaged and seems tailored to a similar audience but for a broader age range. 2) A London East End food tour that seems aimed at middle-aged tourists rather than focusing on independent shops and street food like the client's intended tour. The client analyzes similarities and differences to their planned tour.
The document provides demographic information about the population of York, England based on 2011 census data. It states that the total population is 198,051, with 101,797 women and 96,254 men. Most residents are between the ages of 35-54, and the median age is 38. There are 83,552 households, though only 26,903 are married.
It then discusses several architectural sites in York that would be interesting for students to study, including York Minster, The Shambles, and York Art Gallery. York Minster attracts over 650,000 visitors annually for its cultural and aesthetic aspects. The Shambles is a historic street known for its resemblance to Diagon Alley in Harry
The document discusses research on the target audience for a new client project in York, England. It finds that York's population is primarily white and older, with few activities for youth. While there are some entertainment options like go-karting and bowling, they are separated and can be costly. Most visitors to York are aged 45-55, showing the city caters more to older tourists. Social media could help promote new options for youth. Research also showed many youth prefer passive entertainment like music and TV over activities requiring active engagement. The existing York Dungeon attraction offers an engaging experience exploring York's history through interactive sets, appealing to both thrill-seekers and history lovers.
This document provides research on the target audience for a client project. It analyzes demographic data showing that 18-24 year olds in the UK have relatively low average incomes but frequently dine out. Research also indicates that this age group is highly engaged with social media. Statistics on York, England show a smaller percentage of residents and visitors are aged 18-24. The document concludes that there are likely few options geared towards young adults in York, presenting an opportunity.
The document discusses research conducted for a York visitor guide targeted towards 16-24 year olds. A survey was administered and found that food, socializing, and nightlife were top priorities for the target demographic. Existing visitor resources like VisitYork were reviewed and found to lack focus on this age group. Social media accounts advertising York were also analyzed. The research indicates a visitor guide and accompanying social media presence highlighting food, attractions, and discounts could attract more 16-24 year old visitors to York.
The document discusses research conducted for a York visitor guide targeted towards 16-24 year olds. A survey was administered and found that most respondents were female, lived in York, and enjoyed going out for food and drinks. Existing tourism resources like VisitYork were analyzed and found to lack offerings targeted to late teens/young adults. Social media accounts promoting York provided inspiration. The research supports creating a social media campaign and tour focused on food, nightlife, and experiences of interest to younger audiences.
This document provides details on research conducted for a filmmaking project (FMP) documentary on Yorkshire, England. Primary and secondary research sources were used, including audience surveys and interviews, market research on existing products, and research on documentary styles and the tourism industry. The documentary aims to promote tourism to Yorkshire by advertising locations and activities. Younger adults aged 23-38 are identified as the primary target audience based on research showing they spend the most time and money on holidays. Additional surveys will be used to further profile the target audience and gather information on documentary production.
The document provides information on various audience research methods that can be used, including both primary and secondary research techniques. It discusses qualitative and quantitative research approaches, as well as specific methods like surveys, focus groups, and analyzing existing data. Secondary research techniques involve analyzing data collected by other sources, while primary research involves directly collecting new data through methods like interviews and online forums. The document is intended to serve as a guide for how to conduct effective audience research.
The document provides research on existing food tour products to help inform the client's tour project for 18-24 year olds in York. It summarizes two existing food tours: 1) A Soho food bar trail that provides clues between stops to keep groups engaged and seems tailored to a similar audience but for a broader age range. 2) A London East End food tour that seems aimed at middle-aged tourists rather than focusing on independent shops and street food like the client's intended tour. The client analyzes similarities and differences to their planned tour.
The document provides demographic information about the population of York, England based on 2011 census data. It states that the total population is 198,051, with 101,797 women and 96,254 men. Most residents are between the ages of 35-54, and the median age is 38. There are 83,552 households, though only 26,903 are married.
It then discusses several architectural sites in York that would be interesting for students to study, including York Minster, The Shambles, and York Art Gallery. York Minster attracts over 650,000 visitors annually for its cultural and aesthetic aspects. The Shambles is a historic street known for its resemblance to Diagon Alley in Harry
The document discusses research on the target audience for a new client project in York, England. It finds that York's population is primarily white and older, with few activities for youth. While there are some entertainment options like go-karting and bowling, they are separated and can be costly. Most visitors to York are aged 45-55, showing the city caters more to older tourists. Social media could help promote new options for youth. Research also showed many youth prefer passive entertainment like music and TV over activities requiring active engagement. The existing York Dungeon attraction offers an engaging experience exploring York's history through interactive sets, appealing to both thrill-seekers and history lovers.
The document provides research on the target audience for a client project in York, England. It analyzes demographic data which shows that York's population is primarily white (94%) and older (21.2% of visitors are aged 45-55). There are limited activities for youth in York, which is seen as catering more to older tourists who visit historic sites. Research includes surveys that find the target audience of 16-24 year olds have interest in fashion and are influenced by social media. Existing youth activities in York are examined, finding that those providing exploration of varied locations and opportunities for engagement attract audiences best.
The document discusses research for a client project targeting 18-26 year olds in York, England. It outlines average salaries for that age group, which impact affordable activities. It also discusses high social media usage and preferences for indoor activities. Existing apps like GeoTourist and Questo that incorporate location-based games and tours are examined as models for engaging younger audiences. A Beatles tour in Liverpool is mentioned as a musical-themed example.
Ji Yun Park Gruen Writing 39B Nov 14, 2019RIP Proposal .docxvrickens
Ji Yun Park
Gruen
Writing 39B
Nov 14, 2019
RIP Proposal
For my RIP project I plan to use the genre of advertisement in a magazine. It is going to be published on “Travel Leisure Magazine”, a travel-oriented publication that explores all aspects of travelling- such as hotels, restaurants, and things to do around the area. My RIP combines literary and documentary features, such as personal experiences and infomercial contents, in order to substantially explore the locale and its culture as well as unveil an exotic and exclusive destination. The conventions of my travel writing includes short summary and factual information about the place. The short summary will be presented in the beginning of the article in order to hook the readers and provide an insight as to what will be mentioned in the article. Factual information like statistical and informative data/content will allow the audience to access to destination facts and other search fields. For example, this convention will include facts about estimated costs, country guidelines, itineraries, etc. In contrast, my travel writing will contain personal experiences through the use of conversational and colloquial tone, vivid descriptive imagery, and first-person narrative. I will be using “I” and “you” to refer to my personal experiences and employ conversational and colloquial tone to build a rapport between the writer and the reader (puts “you” in their shoes). Moreover, vivid descriptive imagery will be frequently apparent- to create a lively atmosphere and paint idealistic pictures of the destination. To further intrigue the audience and promote/ advertise this destination, vivid descriptive imagery will help me implement the “showing” technique along with five sensory images, in which it allows me to be more descriptive and persuasive. My last convention is the visual. Real pictures are vital in travel articles because they intrigue the audience and help to relay positive emotions through happy and serene visual representations. I will represent myself as an experienced traveler in the Philippines; hence someone who also wants to have a fantasy wedding of my dream. By intertwining both literary and documentary features, I will be able to assure credibility and authority. By denoting my personal experiences and systematic research, it will be evident that I have traveled to the destination and preponderantly researched the subject I am writing about.
In the meantime, millennials have been ditching tradition as of late; they want to step out of their comfort zone and find unique ways to celebrate their wedding. That said, destination weddings can be a prime opportunity for the millennials to experiment with the unconventional, but some could be skeptical about the feasibility of such a unique option. My rhetorical purpose is pursued viewers to use my travel article to plan their destination wedding and travel smarter and easier in the Philippines. The main purpose of my travel article ...
This document discusses research conducted for a travel magazine targeted towards young adults aged 16-24 in York, England. Research included surveying the target audience to understand their interests in York and what places they would like to see featured. It was found that females aged 15-24 made up the target demographic. The document outlines the population demographics of York and popular tourist attractions to feature, including York Minster, Jorvik Viking Centre, Clifford's Tower, York Art Gallery, and the National Railway Museum. Existing magazines and layouts were analyzed for inspiration. Proposals were made to create an informative book about York's tourist locations appealing to the target audience through artistic designs, photos and history.
The document summarizes the progress made over 4 weeks in creating an informative book about York. In week 1, the student created front and back covers featuring silhouette images of landmarks. In week 2, interior pages were started using the same silhouette style. Week 3 saw completion of the first interior page on the Shambles and starting a new page. Week 4 focused on finishing existing pages and beginning another, with the overall book taking shape through an consistent silhouette style and layout across pages.
The document analyzes the target audience for videos being created to advertise a cinema called CityScreen. It determines that the target audience should be younger people ages 16-25 based on smartphone usage statistics and appeal of the student membership deal. Younger people are more likely to see mobile advertisements and have shorter attention spans suited to shorter video formats on social media. The audience is also likely to be lower middle/middle class students and young professionals who see value in luxury cinema experiences. Music with a hip hop style would be most appealing to capture the attention of this younger demographic.
- The target audience for the City Screen cinema ads is younger people aged 16-25 based on smartphone usage statistics and the student membership deal.
- Videos should be created for platforms like YouTube, social media, and their website and be between 15-90 seconds long depending on the platform.
- The ads should highlight City Screen's comfortable seating and clean facilities to appeal to audience priorities while also promoting the student membership deal.
- Hip hop music should be used to match the music preferences of the target demographic.
- Multiple video options will be created that can be edited down for different platforms rather than including all details in a single 30-second video.
The target audience for the media product is males aged 18-45 due to the dark themes being more appealing to this demographic. The audience would also be British people or English speakers as the film is set in England with English actors, allowing this audience to better relate to the feelings portrayed. The audience was attracted through using recognizable survival film conventions while adding a distinctive British element. Audience feedback was also gathered during post-production to tweak elements like sound and color grading based on the target audience's feedback, further attracting this audience.
Our target audience is predominantly young women aged 18-24 in the UK, based on research of similar genres and artists. We analyzed demographics, lifestyles, and subcultures of our audience to better understand them. Demographic research showed that our audience is mostly white, ABC1 females interested in love, nature, and mellow music. Lifestyle research found that they enjoy nature, culture, politics, and spending time with family and friends. Subculture analysis identified them as creative, arty, and individualistic. To appeal to this audience, our music video features a female story about love set in natural scenery, with fashionable clothing reflecting their interests.
Brandon Lambert is targeting 18-24 year olds in York, England for a new creative project. This age group is heavily involved in social media like Instagram and enjoys listening to music. They also prefer evenings over daytime. Lambert plans to incorporate these interests by making social media and music central parts of the project and holding activities at night. Two existing York attractions - a ghost walk and historic theater - provide examples of entertaining and educating audiences in ways that interest Lambert's target demographic.
The document discusses research conducted on visitors to York. Some key findings include:
- The majority of visitors to York are aged 45-55, indicating younger people don't feel there is much for them. Only 6.1% are aged 17-24.
- Most visitors come from elsewhere in the UK, with over half staying overnight and a third taking day trips.
- Popular activities include enjoying the scenery, shopping, visiting museums, and eating/drinking in the evenings.
- December sees more tourism to York compared to other months, with more hotel occupancy and information center visits.
- Many visitors come from nearby areas by car, so activities should be affordable to appeal to lower-income demographics
Sunderland Culture is a charity based in Sunderland that aims to inspire youth and educate them about the region's history and future potential. They hold exhibitions and classes to engage the community. The "Bright Lights" exhibition features art by local youth to inspire and engage them. The document discusses conducting research through a questionnaire for the 16-25 year old target audience. It provides ideas for a documentary on generations growing up in the northeast and the Newcastle-Sunderland football rivalry. Print poster ideas focus on creating a collage to showcase the identity of the northeast region of England.
The document summarizes research conducted on potential customers for a travel company focused on trips to locations in northern England. A questionnaire was administered to gather information on customers' preferences. Most respondents were ages 18-24, with a relatively even split between males and females. Blue and green were strongly preferred colors. Images were highly preferred to text in advertisements. Most customers booked travel online and were interested in destinations that offered relaxation and historical sites. The research provided insight into how to design advertisements and trips to appeal to this target audience.
The document summarizes research conducted on potential customers for a travel company focused on trips to locations in northern England. A questionnaire was administered to gather information on customers' preferences. Most respondents were ages 18-24, with a relatively even split between males and females. Blue and green were strongly preferred colors. Images were highly preferred to text in advertisements. Most customers booked travel online and were interested in destinations that offered relaxation and historical sites. The research provided insight into how to design advertisements and trips to appeal to this target audience.
The document summarizes research conducted on potential customers for a travel company focused on trips to locations in northern England. A questionnaire was administered to gather information on demographics, preferences, and perceptions. Most respondents were ages 18-24, liked blue and green colors, preferred images over just words in advertisements, and booked holidays online. Relaxing locations, historic sites, and places for drinking and dining were popular desired activities. Respondents associated York specifically with its history, tourists, shops, and restaurants. The analysis indicates appealing to this audience through competitively priced trips featuring these types of locations and activities, with colorful, image-heavy advertisements.
Here are the key points from the research evaluation:
- Product research provided examples of existing travel advertisements to understand effective design elements. However, it lacked customer insights.
- The online questionnaire received around 16 responses from a diverse sample, allowing generalizable insights. However, online distribution risks a low response rate.
- Structured interviews allowed an in-depth understanding of customer preferences and experiences. But the small sample size limits generalizability.
Overall, triangulating multiple research methods provided a well-rounded perspective on the target audience for the travel advertisements. Both qualitative and quantitative data informed the audience profile and design approach.
This document outlines a proposed documentary about public transportation in Sunderland and the North East of England. It will focus on the impacts of public transportation on the region. The target audience is men aged 16-25. Research was conducted on existing documentaries to learn best practices around mise-en-scene, set design, lighting, and media theories. A yellow and black color scheme will be used, matching the local metro, to draw attention. The unique selling point is how public transportation benefits the city and people. A documentary format was chosen to educate the target audience about local Sunderland culture and impacts.
This document provides a report on developing a social media viral marketing campaign to increase museum patronage among young adults aged 18-25. It analyzes reasons for declining museum attendance in this demographic and influences on their purchasing decisions. Successful social media campaigns by other museums like the Guggenheim and Tate Modern are examined. Recommendations include engaging young adults through social networks, movies, concerts and apps to make museums more interactive, popular and socially relevant.
This documentary would challenge older and younger females to technology tasks to see who is better. It would investigate how technology has impacted different generations and whether younger people have surpassed older people in tech skills. The documentary was inspired by an article about an 11-year-old and 30-year-old completing tech challenges. The primary audience would be people aged 16-25 since they are most interested in technology. Various challenges would be filmed and edited together to compare the performances of each age group.
Matthew Evans is currently studying Creative Media at York College. He has worked in several roles including as a delivery person, distributor, production operative, floor staff, and crew member. Evans' employment history demonstrates customer service experience at Wigginton Stores, Local Link, Marks and Spencer's, and McDonald's. He attained strong grades in school including 7 in Mathematics and 8-8 in Combined Science.
1. The document outlines plans for creating a fanzine about the Star Wars planet Naboo.
2. Research was conducted on Naboo's architecture, textures, foliage and water features to accurately portray the planet.
3. The fanzine will have imagery on one page and descriptive text on the facing page. Additionally, the creator plans to include an original 3D scene of Naboo created in Blender.
4. If time allows, the creator hopes to animate the Blender scene and include it within the fanzine itself.
The document provides research on the target audience for a client project in York, England. It analyzes demographic data which shows that York's population is primarily white (94%) and older (21.2% of visitors are aged 45-55). There are limited activities for youth in York, which is seen as catering more to older tourists who visit historic sites. Research includes surveys that find the target audience of 16-24 year olds have interest in fashion and are influenced by social media. Existing youth activities in York are examined, finding that those providing exploration of varied locations and opportunities for engagement attract audiences best.
The document discusses research for a client project targeting 18-26 year olds in York, England. It outlines average salaries for that age group, which impact affordable activities. It also discusses high social media usage and preferences for indoor activities. Existing apps like GeoTourist and Questo that incorporate location-based games and tours are examined as models for engaging younger audiences. A Beatles tour in Liverpool is mentioned as a musical-themed example.
Ji Yun Park Gruen Writing 39B Nov 14, 2019RIP Proposal .docxvrickens
Ji Yun Park
Gruen
Writing 39B
Nov 14, 2019
RIP Proposal
For my RIP project I plan to use the genre of advertisement in a magazine. It is going to be published on “Travel Leisure Magazine”, a travel-oriented publication that explores all aspects of travelling- such as hotels, restaurants, and things to do around the area. My RIP combines literary and documentary features, such as personal experiences and infomercial contents, in order to substantially explore the locale and its culture as well as unveil an exotic and exclusive destination. The conventions of my travel writing includes short summary and factual information about the place. The short summary will be presented in the beginning of the article in order to hook the readers and provide an insight as to what will be mentioned in the article. Factual information like statistical and informative data/content will allow the audience to access to destination facts and other search fields. For example, this convention will include facts about estimated costs, country guidelines, itineraries, etc. In contrast, my travel writing will contain personal experiences through the use of conversational and colloquial tone, vivid descriptive imagery, and first-person narrative. I will be using “I” and “you” to refer to my personal experiences and employ conversational and colloquial tone to build a rapport between the writer and the reader (puts “you” in their shoes). Moreover, vivid descriptive imagery will be frequently apparent- to create a lively atmosphere and paint idealistic pictures of the destination. To further intrigue the audience and promote/ advertise this destination, vivid descriptive imagery will help me implement the “showing” technique along with five sensory images, in which it allows me to be more descriptive and persuasive. My last convention is the visual. Real pictures are vital in travel articles because they intrigue the audience and help to relay positive emotions through happy and serene visual representations. I will represent myself as an experienced traveler in the Philippines; hence someone who also wants to have a fantasy wedding of my dream. By intertwining both literary and documentary features, I will be able to assure credibility and authority. By denoting my personal experiences and systematic research, it will be evident that I have traveled to the destination and preponderantly researched the subject I am writing about.
In the meantime, millennials have been ditching tradition as of late; they want to step out of their comfort zone and find unique ways to celebrate their wedding. That said, destination weddings can be a prime opportunity for the millennials to experiment with the unconventional, but some could be skeptical about the feasibility of such a unique option. My rhetorical purpose is pursued viewers to use my travel article to plan their destination wedding and travel smarter and easier in the Philippines. The main purpose of my travel article ...
This document discusses research conducted for a travel magazine targeted towards young adults aged 16-24 in York, England. Research included surveying the target audience to understand their interests in York and what places they would like to see featured. It was found that females aged 15-24 made up the target demographic. The document outlines the population demographics of York and popular tourist attractions to feature, including York Minster, Jorvik Viking Centre, Clifford's Tower, York Art Gallery, and the National Railway Museum. Existing magazines and layouts were analyzed for inspiration. Proposals were made to create an informative book about York's tourist locations appealing to the target audience through artistic designs, photos and history.
The document summarizes the progress made over 4 weeks in creating an informative book about York. In week 1, the student created front and back covers featuring silhouette images of landmarks. In week 2, interior pages were started using the same silhouette style. Week 3 saw completion of the first interior page on the Shambles and starting a new page. Week 4 focused on finishing existing pages and beginning another, with the overall book taking shape through an consistent silhouette style and layout across pages.
The document analyzes the target audience for videos being created to advertise a cinema called CityScreen. It determines that the target audience should be younger people ages 16-25 based on smartphone usage statistics and appeal of the student membership deal. Younger people are more likely to see mobile advertisements and have shorter attention spans suited to shorter video formats on social media. The audience is also likely to be lower middle/middle class students and young professionals who see value in luxury cinema experiences. Music with a hip hop style would be most appealing to capture the attention of this younger demographic.
- The target audience for the City Screen cinema ads is younger people aged 16-25 based on smartphone usage statistics and the student membership deal.
- Videos should be created for platforms like YouTube, social media, and their website and be between 15-90 seconds long depending on the platform.
- The ads should highlight City Screen's comfortable seating and clean facilities to appeal to audience priorities while also promoting the student membership deal.
- Hip hop music should be used to match the music preferences of the target demographic.
- Multiple video options will be created that can be edited down for different platforms rather than including all details in a single 30-second video.
The target audience for the media product is males aged 18-45 due to the dark themes being more appealing to this demographic. The audience would also be British people or English speakers as the film is set in England with English actors, allowing this audience to better relate to the feelings portrayed. The audience was attracted through using recognizable survival film conventions while adding a distinctive British element. Audience feedback was also gathered during post-production to tweak elements like sound and color grading based on the target audience's feedback, further attracting this audience.
Our target audience is predominantly young women aged 18-24 in the UK, based on research of similar genres and artists. We analyzed demographics, lifestyles, and subcultures of our audience to better understand them. Demographic research showed that our audience is mostly white, ABC1 females interested in love, nature, and mellow music. Lifestyle research found that they enjoy nature, culture, politics, and spending time with family and friends. Subculture analysis identified them as creative, arty, and individualistic. To appeal to this audience, our music video features a female story about love set in natural scenery, with fashionable clothing reflecting their interests.
Brandon Lambert is targeting 18-24 year olds in York, England for a new creative project. This age group is heavily involved in social media like Instagram and enjoys listening to music. They also prefer evenings over daytime. Lambert plans to incorporate these interests by making social media and music central parts of the project and holding activities at night. Two existing York attractions - a ghost walk and historic theater - provide examples of entertaining and educating audiences in ways that interest Lambert's target demographic.
The document discusses research conducted on visitors to York. Some key findings include:
- The majority of visitors to York are aged 45-55, indicating younger people don't feel there is much for them. Only 6.1% are aged 17-24.
- Most visitors come from elsewhere in the UK, with over half staying overnight and a third taking day trips.
- Popular activities include enjoying the scenery, shopping, visiting museums, and eating/drinking in the evenings.
- December sees more tourism to York compared to other months, with more hotel occupancy and information center visits.
- Many visitors come from nearby areas by car, so activities should be affordable to appeal to lower-income demographics
Sunderland Culture is a charity based in Sunderland that aims to inspire youth and educate them about the region's history and future potential. They hold exhibitions and classes to engage the community. The "Bright Lights" exhibition features art by local youth to inspire and engage them. The document discusses conducting research through a questionnaire for the 16-25 year old target audience. It provides ideas for a documentary on generations growing up in the northeast and the Newcastle-Sunderland football rivalry. Print poster ideas focus on creating a collage to showcase the identity of the northeast region of England.
The document summarizes research conducted on potential customers for a travel company focused on trips to locations in northern England. A questionnaire was administered to gather information on customers' preferences. Most respondents were ages 18-24, with a relatively even split between males and females. Blue and green were strongly preferred colors. Images were highly preferred to text in advertisements. Most customers booked travel online and were interested in destinations that offered relaxation and historical sites. The research provided insight into how to design advertisements and trips to appeal to this target audience.
The document summarizes research conducted on potential customers for a travel company focused on trips to locations in northern England. A questionnaire was administered to gather information on customers' preferences. Most respondents were ages 18-24, with a relatively even split between males and females. Blue and green were strongly preferred colors. Images were highly preferred to text in advertisements. Most customers booked travel online and were interested in destinations that offered relaxation and historical sites. The research provided insight into how to design advertisements and trips to appeal to this target audience.
The document summarizes research conducted on potential customers for a travel company focused on trips to locations in northern England. A questionnaire was administered to gather information on demographics, preferences, and perceptions. Most respondents were ages 18-24, liked blue and green colors, preferred images over just words in advertisements, and booked holidays online. Relaxing locations, historic sites, and places for drinking and dining were popular desired activities. Respondents associated York specifically with its history, tourists, shops, and restaurants. The analysis indicates appealing to this audience through competitively priced trips featuring these types of locations and activities, with colorful, image-heavy advertisements.
Here are the key points from the research evaluation:
- Product research provided examples of existing travel advertisements to understand effective design elements. However, it lacked customer insights.
- The online questionnaire received around 16 responses from a diverse sample, allowing generalizable insights. However, online distribution risks a low response rate.
- Structured interviews allowed an in-depth understanding of customer preferences and experiences. But the small sample size limits generalizability.
Overall, triangulating multiple research methods provided a well-rounded perspective on the target audience for the travel advertisements. Both qualitative and quantitative data informed the audience profile and design approach.
This document outlines a proposed documentary about public transportation in Sunderland and the North East of England. It will focus on the impacts of public transportation on the region. The target audience is men aged 16-25. Research was conducted on existing documentaries to learn best practices around mise-en-scene, set design, lighting, and media theories. A yellow and black color scheme will be used, matching the local metro, to draw attention. The unique selling point is how public transportation benefits the city and people. A documentary format was chosen to educate the target audience about local Sunderland culture and impacts.
This document provides a report on developing a social media viral marketing campaign to increase museum patronage among young adults aged 18-25. It analyzes reasons for declining museum attendance in this demographic and influences on their purchasing decisions. Successful social media campaigns by other museums like the Guggenheim and Tate Modern are examined. Recommendations include engaging young adults through social networks, movies, concerts and apps to make museums more interactive, popular and socially relevant.
This documentary would challenge older and younger females to technology tasks to see who is better. It would investigate how technology has impacted different generations and whether younger people have surpassed older people in tech skills. The documentary was inspired by an article about an 11-year-old and 30-year-old completing tech challenges. The primary audience would be people aged 16-25 since they are most interested in technology. Various challenges would be filmed and edited together to compare the performances of each age group.
Matthew Evans is currently studying Creative Media at York College. He has worked in several roles including as a delivery person, distributor, production operative, floor staff, and crew member. Evans' employment history demonstrates customer service experience at Wigginton Stores, Local Link, Marks and Spencer's, and McDonald's. He attained strong grades in school including 7 in Mathematics and 8-8 in Combined Science.
1. The document outlines plans for creating a fanzine about the Star Wars planet Naboo.
2. Research was conducted on Naboo's architecture, textures, foliage and water features to accurately portray the planet.
3. The fanzine will have imagery on one page and descriptive text on the facing page. Additionally, the creator plans to include an original 3D scene of Naboo created in Blender.
4. If time allows, the creator hopes to animate the Blender scene and include it within the fanzine itself.
The document outlines Matthew Evans' plans for a project creating a fanzine about resistance on the planet Naboo in the Star Wars universe. It discusses research conducted on fanzine formats and styles as well as the planet of Naboo. Potential approaches include creating an animation or 3D scene to include in the fanzine to visualize what Naboo may have looked like during the Empire's reign.
The project aimed to create a Star Wars fanzine with 3D elements. While the 3D scene turned out well, time constraints prevented completion of the fanzine aspect. Key learnings included new 3D modeling, animation, and simulation techniques. Ship animations and time management could be improved for future projects. Overall feedback was positive about the progress made in 3D skills.
The document provides an overview of the Auteur Theory chosen by Matthew Evans for his personal study project research. It includes definitions and examples of the theory. The Auteur Theory suggests that directors can be considered the "authors" of the films they direct, as their personal creative vision and style leaves a distinct mark across multiple projects. Quotes from directors like Francois Truffaut and Alan Parker are included that both support and refute aspects of the theory.
The document provides an evaluation form for a York tour project. It includes sections for an evaluation overview, project overview, research undertaken, developing ideas, project outcome, and personal response. The student chose a cinema theme for their tour focusing on areas of York used in films. Research included locations scouted and used in productions. The student planned to create an interactive app but only completed a video due to time constraints. While disappointed in the final outcome, the student felt it was a technically challenging project that helped them learn new 3D software skills.
The document provides guidance for planning a York tour project, including sections on idea generation, research, potential approaches, techniques, and conventions. It discusses researching the target audience of younger people in York and developing ideas for advertising the tour, such as a short trailer video and interactive map app. The document outlines using 3D scans to create an animated map highlighting the tour path and editing footage in After Effects, with the goal of creating an advertisement that appeals to younger audiences.
The document discusses research conducted for a fanzine and animation project focused on Star Wars. It examines different fanzine layouts, color schemes, and formatting techniques. It also explores how to recreate aspects of the planet Naboo and Star Wars blaster animations in Blender, noting techniques for the environment, buildings, foliage, water, lighting, and simulating blaster bolts and lightsabers. The research uncovered various presentation styles and technical methods that could be applied to the fanzine and animation productions.
This document summarizes the experiences at three different open days and events:
1. Teesside University open day provided information on course requirements and portfolio expectations from speaking to an animation tutor. The on-campus housing was dated. Student finance information was also provided.
2. The Escape Studios open day facilities were highly advanced with powerful computers, cameras, and a motion capture demonstration. Course contents incorporated real-world experience. Tutors were still active in the industry.
3. At the Aesthetica Film Festival, animation shorts displayed unique styles. Different genres were watched but animation and a few dramas/comedies grabbed attention. It provided inspiration for future projects.
Matthew Evans is applying to university to study visual effects (VFX) and pursue his passion. He discovered his interest in VFX through creating basic effects as a hobby in video game edits. This led him to leave sixth form and enroll in a creative media course to develop his creative skills. He believes university is the ideal place to gain crucial industry skills from tutors with experience. His goal is to become a VFX artist at a top company like ILM or Weta Digital.
This research summary discusses techniques the documenter learned about creating fanzines and recreating elements from Star Wars. Regarding fanzines, the documenter discovered different formatting and presentation styles, including using mainly imagery or a page spread with imagery on one page and text explaining it on the other. They also learned about using consistent color schemes. Regarding Star Wars, the documenter researched planet Naboo's unique architecture, lighting, and foliage to recreate it in Blender, and ways to animate blaster bolts and address potential bloom issues with lightsabers. The research covered different topics but provided guidance on styles and techniques for the documenter's fanzine and 3D projects.
This evaluation summarizes a student's film tourism project for York, England. The student created a 3D replica of York in Blender to showcase a cinema-themed tour. Render times were a challenge due to volumetric clouds. While the technical quality was good, the student was ultimately dissatisfied with the final video's ability to engage the target audience and address the client brief. The student learned from time management and planning issues but saw the project as a valuable learning experience in new 3D and animation skills.
Matthew Evans created a 3D scan of York using RenderDoc to import information from Google Maps into Blender. He spent the first two weeks cleaning up the scan by cropping areas and deleting unwanted vertices. He animated the camera to fly around the city and highlight the first tour location. In week 3, Matthew created animated guide objects to reveal the tour path and continued camera animation. In the final week, he added lighting and textures and developed the camera animation further.
Matthew Evans proposes an interactive cinematic tour of York for 18-24 year olds. The tour will highlight York's film locations and cinemas using videos, a 3D map created from Google Maps scans, and a mobile app. Evans will gather feedback from peers and evaluate the project ongoing and at completion to ensure high quality.
The document provides guidance for planning a practical project, including stages, types of planning, and documents to assemble. It notes this is not exhaustive and the template will need to be amended depending on the specific project. The document recommends adding more pages and visuals as needed and will be updated during pre-production.
This document discusses a client project for creating a film tour of York, England for 18-24 year olds. The creator chose this idea because of their extensive knowledge of York's filming locations and tourism industry from living there their whole life. They developed two potential ideas - a 3D animated tour map and an interactive app concept. In the end, they decided to create a trailer advertising the tour and showing the interactive app concept to appeal more to younger audiences. A 4 week production schedule is outlined to develop the 3D tour map animation, edit the trailer, and create a video demonstrating the interactive app concept.
Personal Study Essay Research Document Pro Forma.pptxMatthewEvans7662
The document provides instructions for a personal study project on creative media production. It outlines requirements to produce a research document with collected quotes and summarized information from various sources on the chosen topic. The research document must include an alphabetized bibliography. Deadlines are provided for choosing a focus topic, researching theories and examples, analyzing specific works, and uploading the final project. The chosen topic section discusses researching the treatment of visual effects artists in the film industry, with details and quotes provided from several sources on working conditions at Marvel Studios. Micro analyses of specific Marvel films are also included to highlight issues seen in the visual effects work.
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2. Audience
From this research, I can identify that there is a market
for tour guides in York. The research shows that many
people who visit York come to visit again and are often
regular visitors, this shows that the target audience likes
the city of York and bringing a new tour to the city will
only provide returning visitors with a new experience,
making their visit to York unique from the last time they
visited with little to no downsides.
To further back up my discovery of the market for
tours in York city centre, this extra piece of audience
research shows that a large percent (63%) of visitors
that come into the city centre of York are from
‘somewhere else in the UK’ whereas a smaller
percentage (36%) of visitors are from within
Yorkshire and a further 1% of York's visitors are from
overseas.
I can also see that over half of York’s visitors chose to
stay in York overnight, this further shows the market
four more tours within York as visitors have time to
do more than 1 tour even if my tour isn’t their first
choice.
3. Audience
While researching the age statistics of visitors in York, I can identify that my target audience being age 18-24 is of one
of the lowest age ranges of visitors, visiting York. This may be due to the cities old characteristics and history that may
be more appealing to an older audience opposed to the younger audience, but also, it could be due to the younger
audience not having any insight into the things that young people can do in the city. This shows the gap for a new tour
guide aimed at the younger visitors to try and raise the number of young people who visit York. This research will be
extremely useful to me before heading into production as I can see that my target audience currently is not that
present in York so I need to tailor my production to bring excitement to the young audience about the city of York to
raise the levels of young visitors in the city, to increase the success of the tour guide that I will be creating in this
project.
4. Audience
Here I can see that there is a number of
visitors in York that do visit York’s
‘museums and attractions’. This shows
me that there is a audience that is
interested in seeing different areas of
York and further shows me that there is a
market for a new tour guide. I can also
see that a lot of York’s visitors ‘strolled
around and enjoyed the ambience’. This
further shows that marketing a tour
guide could be extremely useful to York’s
visitors as many of them may not even
realise that York has tour guides.
I can also see some interesting socioeconomic stats from this research which can help me to accurately price my tour
guide and provide me with a budget for the tour when pinpointing areas of interest for the tour. From the research I
can see the average spend per person per day excluding accommodation in York. I see ‘£64.45’ as quite a high amount
for the average person and I know, being a young person myself and within my own target audience that my audience
may not have that high of a spend in York per day. This means that I should make my tour more budget friendly to
appeal to my younger target audience to make the tour more affordable for them. Finally, I can also see here that
York’s visitors have a high satisfaction rate causing the likelihood of return to also be very high, this further shows the
market for my tour guide and that it can be successful if marketed and designed right for my target audience.
5. Audience
For the next part of my research, I decide to look at things more topic related to the area I will be designing my tour
around. From this research, it is safe to assume that my target audience is that of the most people interested in cinema
across both genders with around a combined 28%. This shows me that my idea to design my tour around cinema and
the things related to cinema within York will be a viable idea and should spark an interest in my younger target
audience. I can also see that my target audience consists of around 15% males and 13% females, this shows me that
gender is basically irrelevant for my tour as there's a pretty even split between males and females. It is worth noting
that this research uses an age group of 15-24 which has my target audience within so my stats mentioned previously
may not be completely true, but it is safe to assume that they won't be too far off due to my target audience occupying
majority of that age group used in the research.
I can also see that the age group beneath my target
audience is the second highest percentage of cinema
audience with a combined percentage of 19% over both
genders, this shows me that my tour topic can be
suitable for even younger audiences also as well as
showing me that cinema audience is dominantly
younger people ranging from ages 7-24 meaning the
younger group outside my target audience will
eventually get older and feed a new vast audience into
my target audience, meaning my tour can be
successful/have an audience for years to come.
6. Audience
I believe that my target audience for this project will mostly identify within the Belongers psychographics group as my
tour of York will explore a lot of 'mainstream' areas and ideas. I also believe that this psychographic group identifies
with a lot of the younger people today as many younger people are afraid of criticism and judgement from piers,
associating them with this psychographic group. Due to my tour being film orientated, in order to gather most people's
interest in the tour I have to pick films that are mainstream and well known so that the product can appeal to a larger
audience, but I also need to pick films that have been shot within York. By picking 'mainstream films and franchises, I
will appeal to a larger audience, this is a huge benefit considering this psychographic group; because I'm appealing to a
larger audience, a lot of people in this Belongers group will then talk to their friends and family about the tour as
they're 'always wanting to fit in with their families, friends, and community'. This will further broaden my audience and
create a higher chance of success for my tour.
7. Audience
Research Summary:
To summarise, through the research I have undertaken into my target audience for this project, I have discovered a
variety of different information about both my audience's perception to cinema and my audience's perception to York. I
have discovered that my target audience, currently, is not the biggest age group in York. Currently, a lot of York's visitors
consist of much older age groups so targeting something to a younger audience will need to be specifically tailored to
the younger people and have good marketing to reach them. However, to counter this, I did discover that my target
audience is the biggest age group of cinema-goers. This means that my target audience age group will be interested by
the product that I have to offer them within York. I hope that this means that my tour will bring more younger people
into the city to lower the age demographic making the city more enjoyable for younger people. I also discovered from
my research that a lot of the visitors that come to York are families. This may mean that a lot of my target audience will
come with their families and go on tours of the city with their families. They may not have previously had an option to
go on a tour more tailored to their age group, I hope that my cinematic tour will give younger people an option for
something fun and interesting to do in the city centre, whilst also offering education of the city and some insight into
film.
9. Wizard London Bus Tour
This tour is focused around one of the most famous/well known filming locations of the Harry Potter Movies.
Prices start at £32.50 for adults, £21 for children and they also offer a groups offer which is for 10 or more
persons and is just £24 per person in the group. The entire tour is estimated to last around 3 and a half hours
and starts at St Pancras Rail Station below the clock tower. This tour is entirely based on the bus and consists of
many of the famous filming locations seen in the Harry Potter movies and the entire tour is inspired by all 8
movies of the Harry Potter series. With Harry Potter film locations scattered across the capital, the Wizards
London Bus Tour is the best way to see the sites in comfort and style plus you’ll also get to see many other
familiar landmarks along the way too including St Pauls Cathedral, Big Ben, London Bridge, The Monument,
Bank of England and much more. The tour finally ends at Kings Cross Station which was one of the filming
locations seen throughout the harry potter movies as this is where Platform 9 ¾ is. This also provides the
audience with a the choice to either return
home or continue to sightsee in London as
it helpfully ends in King’s Cross meaning
that the audience can easily access a train
if they have travelled from far away but are
also in the city centre which may convince
them to stay in the city for a little bit longer
to see things they haven’t yet seen. This is
an extremely successful tour due to the
success of the films but a great thing I like
that they offer is the group offer for tickets
as well as ending the tour in a convenient
location for the riders. These are both
things that I want to and could implement
into my own tour for York.
10. James Bond Walking Tour of London
This is another film based tour that is in London and is based around one of the UK’s most famous/recognisable
film series of all time: ‘James Bond’. Prices for this tour start at £15 for adults, £10 for children and they also
offer a groups offer which is for 10 or more persons and is just £10 per person in the group. This tour is a
walking tour that takes around 2 ½ hours to complete, it visits many of the series most famous filming locations
within London such as, the National Gallery, Mi5 and Mi6. This tour however also provides its audience with an
insight into aspects of the British Secret Service as well as James Bond’s original creator Ian Fleming’ Life. The
tour will start at Charing Cross, then course its way through Westminster, the beating heart of British politics
and intrigue, filled with government buildings and secret bunkers, all with secrets to tell. During the James
Bond walking tour, you’ll get a chance to see many filming locations from movies including Skyfall, SPECTRE, No
Time to Die, A View to a Kill, The Living Daylights and more. There will also be lots of opportunities to take
pictures and see familiar locations up-close
and personal. However, this tour does
contain a bus journey as part of the tour
and it does require you to have a Oyster
OR Travelcard which for this reason must
be factored into the price for most
customers. However, there is also a bus
tour for the James Bond filming locations in
London which you can use this travelcard
on and experience a new tour as both
tours complement each other. I like the
pricing of this tour and I think its
something I could implement into my own
tour to make it affordable for my target
audience.
11. Hop-on Hop-off Bus Tours of York
By York CitySightseeing
This is one of if not York’s most famous tour of the city. The tour uses a bus that has 1 route and 21 stop
locations, any of these locations you can use to get onto the bus to continue/start your tour, or you can use the
stops to get off the bus and get a closer look of the attraction you are outside of. Prices start at £16 for adults,
£9 for Under 16s, £13 for students, £13 for concession and £35 for a family ticket. However these tickets are 24
hour tickets which means you can use them as many times as you would like within the 24 hour period since
buying the tickets. This means you can really spend your time at each site you're interested in and still have
plenty of time to hop on the bus on see more of the attractions York has to offer. This tour goes through all of
York’s most famous attractions including Museum Gardens, Memorial Gardens and around the minster with
stops at all sides providing the option for
Customer to get off at any side they want
for the best view. This shows me that York
definitely has the capacity and audience
for successful tours within the city.
Implementing a hop-on hop-off bus would
be an awesome thing to implement into
my tour but it would need a lot of sites
included in the tour to make it worth it. I
also think the pricing for this tour is pretty
good and affordable for the younger
audience especially with a student ticket
which is definitely something I could
implement into my own tour.
12. Google Maps to Blender
By Markom3D
Whilst thinking of ways to present my tour guide in a modern, innovative way to grab the attention of my
younger target audience, I thought of using a 3D recreation of York that would highlight the tour path for the
customer. I realised almost instantly that this would be near impossible to create from scratch in the 3 weeks
production time that we have scheduled. I then started to look around the internet to see if there was already
a recreation of York in 3D, I soon discovered that there was nothing besides extremely famous cities such as
New York and San Francisco. I then remembered that there is a 3D scan of the entire globe using satellite
imagery from google in the form of google earth/maps. After taking to YouTube I discovered that it was
possible to use a plugin/addon that allows you to take part of the 3D world created by google and put it into
Blender. Although these images are not particularly high resolution at a close-up range, this should serve well
enough for the purpose that I want to use
it for this project. Because I plan to use this
technique to show the city from a
relatively high angle, the images don’t
need to be super high resolution as once
motion blur is added, it would be almost
indistinguishable. I hope to use this
technique in the production stage of this
project to highlight the path that my tour
guide will take to the customer/client. I
hope that this will be something
new/interesting that grabs my target
audience and interests them into finding
out more about my tour of York.
14. Bibliography
1. BritMovieTours. (2022). James Bond Walking Tour of London. [Online]. BritMovieTours. Last Updated: 16
September 2022. Available at: https://britmovietours.com/bookings/james-bond-walking-tour-of-london/
[Accessed 16 September 2022].
2. BritMovieTours. (2022). Wizards London Bus Tour. [Online]. BritMovieTours. Last Updated: 16 September 2022.
Available at: https://britmovietours.com/bookings/harry-potter-london-tour/ [Accessed 16 September 2022].
3. City Sightseeing York. (2022). Hop-On Hop-Off tours of York. [Online]. City Sightseeing York. Last Updated: 16
September 2022. Available at: https://www.yorkcitysightseeing.com/ [Accessed 16 September 2022].
4. Markom3D. (2022). FAQ - Export Google Maps to Blender Tutorial. [Online]. YouTube. Last Updated: 28 March
2022. Available at: https://www.youtube.com/watch?v=t7s4DdgNrVI [Accessed 23 September 2022].
5. Markom3D. (2021). Google Maps to Blender. [Online]. YouTube. Last Updated: 30 August 2021. Available at:
https://www.youtube.com/watch?v=IkqrIx3PQ0A [Accessed 14 September 2022].
6. Statista. (2014). Cinema audience distribution in the United Kingdom (UK) as of 2014, by age and gender.
[Online]. Statista. Last Updated: 15 April 2014. Available at: https://www.statista.com/statistics/296240/age-and-
gender-of-the-cinema-audience-uk/ [Accessed 16 September 2022].
7. VisitYork. (2020). Quarterly Visitor Survey Aug – Oct 2020. [Online]. VisitYork. Last Updated: August/October
2020. Available at: https://ca1-york.dccdn.net/images/Quarterly-Visitor-Survey-Aug-Oct-2020-
3_highres.pdf?v=1623055986 [Accessed 16 September 2022].
Editor's Notes
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.