The document discusses research conducted for a York visitor guide targeted towards 16-24 year olds. A survey was administered and found that food, socializing, and nightlife were top priorities for the target demographic. Existing visitor resources like VisitYork were reviewed and found to lack focus on this age group. Social media accounts advertising York were also analyzed. The research indicates a visitor guide and accompanying social media presence highlighting food, attractions, and discounts could attract more 16-24 year old visitors to York.
The document discusses research on the target audience for a new client project in York, England. It finds that York's population is primarily white and older, with few activities for youth. While there are some entertainment options like go-karting and bowling, they are separated and can be costly. Most visitors to York are aged 45-55, showing the city caters more to older tourists. Social media could help promote new options for youth. Research also showed many youth prefer passive entertainment like music and TV over activities requiring active engagement. The existing York Dungeon attraction offers an engaging experience exploring York's history through interactive sets, appealing to both thrill-seekers and history lovers.
The document provides research on the target audience for a client project in York, England. It analyzes demographic data which shows that York's population is primarily white (94%) and older (21.2% of visitors are aged 45-55). There are limited activities for youth in York, which is seen as catering more to older tourists who visit historic sites. Research includes surveys that find the target audience of 16-24 year olds have interest in fashion and are influenced by social media. Existing youth activities in York are examined, finding that those providing exploration of varied locations and opportunities for engagement attract audiences best.
The document provides research on the target demographics for a social media marketing campaign promoting restaurants in York, England. A survey found that most 16-24 year olds feel pressure to find good restaurants and things to do in York. The research indicates developing an Instagram account highlighting affordable cuisine options could help address the needs and interests of the target demographic.
The document provides research on the target demographics for a social media marketing campaign promoting restaurants in York, England. It analyzes census data on York's population, survey results from visitors to York on their experiences, and social media usage statistics. This research is being used to develop an Instagram marketing scheme that will target 16-24 year olds in York and visiting York by advertising local cuisine through video advertisements and guided tours.
Research presented includes census data on York's population, visitor statistics, social media usage trends in the UK, and psychographic information on 16-24 year olds. Primary research through Instagram polls found that this age group struggles to find affordable restaurants and feels York can get boring. This informs
This document provides information for a potential social media marketing campaign to promote restaurants in York, England. It begins with research on York's demographics and visitor statistics. Then, it analyzes the target audience of 16-24 year olds and their social media usage. Various ideas are proposed, including an online walking tour guide app and an Instagram marketing scheme. The Instagram scheme is selected for further development. Details are given on creating advertisement videos for specific restaurants that highlight their food, atmosphere and appeal to younger audiences. Market research and testing of initial advertisement designs is discussed. Finally, a mood board is presented to plan the visual style of the campaign.
The document provides demographic information about York's population as well as visitor statistics. It finds that as of 2022, York's population is 215,536, with 51.9% being female and 48.1% being male. In 2021, 49% of visitors to York were day trippers and 51% stayed overnight. The average social media user in the UK has 6.3 accounts and spends 1 hour and 48 minutes per day on social media. The target audience for the project is 16-24 year olds in York who are residents or visitors. A social media advertising scheme using Instagram is proposed, featuring short video advertisements of restaurants in York.
The document provides demographic information about York's population as well as visitor statistics. It finds that as of 2022, York's population is 215,536, with 51.9% being female and 48.1% being male. In 2021, 49% of visitors to York were day trippers and 51% stayed overnight. The average social media user in the UK has 6.3 accounts and spends 1 hour and 48 minutes per day on social media. The target audience for the project is 16-24 year olds in York who are residents or visitors. A social media advertising scheme using Instagram is proposed, featuring short video advertisements of restaurants in York.
The document discusses research on the target audience for a new client project in York, England. It finds that York's population is primarily white and older, with few activities for youth. While there are some entertainment options like go-karting and bowling, they are separated and can be costly. Most visitors to York are aged 45-55, showing the city caters more to older tourists. Social media could help promote new options for youth. Research also showed many youth prefer passive entertainment like music and TV over activities requiring active engagement. The existing York Dungeon attraction offers an engaging experience exploring York's history through interactive sets, appealing to both thrill-seekers and history lovers.
The document provides research on the target audience for a client project in York, England. It analyzes demographic data which shows that York's population is primarily white (94%) and older (21.2% of visitors are aged 45-55). There are limited activities for youth in York, which is seen as catering more to older tourists who visit historic sites. Research includes surveys that find the target audience of 16-24 year olds have interest in fashion and are influenced by social media. Existing youth activities in York are examined, finding that those providing exploration of varied locations and opportunities for engagement attract audiences best.
The document provides research on the target demographics for a social media marketing campaign promoting restaurants in York, England. A survey found that most 16-24 year olds feel pressure to find good restaurants and things to do in York. The research indicates developing an Instagram account highlighting affordable cuisine options could help address the needs and interests of the target demographic.
The document provides research on the target demographics for a social media marketing campaign promoting restaurants in York, England. It analyzes census data on York's population, survey results from visitors to York on their experiences, and social media usage statistics. This research is being used to develop an Instagram marketing scheme that will target 16-24 year olds in York and visiting York by advertising local cuisine through video advertisements and guided tours.
Research presented includes census data on York's population, visitor statistics, social media usage trends in the UK, and psychographic information on 16-24 year olds. Primary research through Instagram polls found that this age group struggles to find affordable restaurants and feels York can get boring. This informs
This document provides information for a potential social media marketing campaign to promote restaurants in York, England. It begins with research on York's demographics and visitor statistics. Then, it analyzes the target audience of 16-24 year olds and their social media usage. Various ideas are proposed, including an online walking tour guide app and an Instagram marketing scheme. The Instagram scheme is selected for further development. Details are given on creating advertisement videos for specific restaurants that highlight their food, atmosphere and appeal to younger audiences. Market research and testing of initial advertisement designs is discussed. Finally, a mood board is presented to plan the visual style of the campaign.
The document provides demographic information about York's population as well as visitor statistics. It finds that as of 2022, York's population is 215,536, with 51.9% being female and 48.1% being male. In 2021, 49% of visitors to York were day trippers and 51% stayed overnight. The average social media user in the UK has 6.3 accounts and spends 1 hour and 48 minutes per day on social media. The target audience for the project is 16-24 year olds in York who are residents or visitors. A social media advertising scheme using Instagram is proposed, featuring short video advertisements of restaurants in York.
The document provides demographic information about York's population as well as visitor statistics. It finds that as of 2022, York's population is 215,536, with 51.9% being female and 48.1% being male. In 2021, 49% of visitors to York were day trippers and 51% stayed overnight. The average social media user in the UK has 6.3 accounts and spends 1 hour and 48 minutes per day on social media. The target audience for the project is 16-24 year olds in York who are residents or visitors. A social media advertising scheme using Instagram is proposed, featuring short video advertisements of restaurants in York.
This document provides a report on developing a social media viral marketing campaign to increase museum patronage among young adults aged 18-25. It analyzes reasons for declining museum attendance in this demographic and influences on their purchasing decisions. Successful social media campaigns by other museums like the Guggenheim and Tate Modern are examined. Recommendations include engaging young adults through social networks, movies, concerts and apps to make museums more interactive, popular and socially relevant.
The documents discuss research into potential audiences for a new online platform focused on topics like reality, consciousness, and the future. The research examines demographics and interests of younger people on social media like Instagram and TikTok, as well as trends in consumption among those aged 16-24 like fashion app Asos. Specific subcultures that may be interested, such as those interested in witchcraft, Wicca and crystals, are also analyzed.
The document discusses research for a client project targeting 18-26 year olds in York, England. It outlines average salaries for that age group, which impact affordable activities. It also discusses high social media usage and preferences for indoor activities. Existing apps like GeoTourist and Questo that incorporate location-based games and tours are examined as models for engaging younger audiences. A Beatles tour in Liverpool is mentioned as a musical-themed example.
The document outlines a proposal to create a photo mosaic made up of photographs of models wearing clothing from sustainable brands, arranged to depict a natural landscape and promote environmental sustainability. The proposal includes plans to take photos at different nature locations in York featuring people in various shades of green clothing. Research into photo mosaics, the target audience, and York demographics will inform the planning and creation of the final project.
The document provides information about media consumption habits of 16-24 year olds from various research sources:
- Only 33% watch TV weekly, preferring video on smartphones. They are more likely to be "cord-nevers" and not subscribe to cable.
- They have high access to digital TV, internet and are more confident using apps and social media than older adults. Social media usage among this age group has significantly increased over the last decade.
- Music is very important to their lives and favorite artists influence their style and social circles. They listen to a variety of genres across platforms like Spotify on their smartphones.
The document discusses research conducted on visitors to York. Some key findings include:
- The majority of visitors to York are aged 45-55, indicating younger people don't feel there is much for them. Only 6.1% are aged 17-24.
- Most visitors come from elsewhere in the UK, with over half staying overnight and a third taking day trips.
- Popular activities include enjoying the scenery, shopping, visiting museums, and eating/drinking in the evenings.
- December sees more tourism to York compared to other months, with more hotel occupancy and information center visits.
- Many visitors come from nearby areas by car, so activities should be affordable to appeal to lower-income demographics
This document provides research on the target audience for a client project. It analyzes demographic data showing that 18-24 year olds in the UK have relatively low average incomes but frequently dine out. Research also indicates that this age group is highly engaged with social media. Statistics on York, England show a smaller percentage of residents and visitors are aged 18-24. The document concludes that there are likely few options geared towards young adults in York, presenting an opportunity.
Brandon Lambert is targeting 18-24 year olds in York, England for a new creative project. This age group is heavily involved in social media like Instagram and enjoys listening to music. They also prefer evenings over daytime. Lambert plans to incorporate these interests by making social media and music central parts of the project and holding activities at night. Two existing York attractions - a ghost walk and historic theater - provide examples of entertaining and educating audiences in ways that interest Lambert's target demographic.
The document provides research on the target audience for a new tour guide being developed in York, England. Key points include:
- The research shows there is a market for tours in York as many visitors return regularly, indicating they enjoy the city.
- Over half of York's visitors stay overnight, showing potential for multiple tours per visit.
- The target age group of 18-24 currently makes up one of the lowest percentages of York visitors, requiring tailored marketing.
- Cinema interests a large percentage of potential audiences, suggesting a film-themed tour could appeal to younger visitors.
- Mainstream films shot in York should be featured to attract broader audiences that discuss the tour with others.
The document discusses creating an online magazine article about charities in York that help young people ages 16-25. It analyzes the target audience and considers topics that would interest them, such as educating, entertaining, or informing. Two potential case studies are identified: SNAPPY, a charity for children with disabilities that also offers programs for young adults; and SASH, a charity preventing youth homelessness. Initial plans are made to create an online magazine page highlighting these and other local charities to bring them more attention and inform young people of volunteering opportunities.
The document discusses research into attracting different audience demographics to York, England. It profiles the 18-24 age group ("Gen Z") that values honesty, equality and inclusivity in brands. It also profiles visitors aged 45-64 who travel from northern England and the first computer generation aged 55-64. Research into existing York tourism finds visitors enjoy attractions, scenery and markets. The Harry Potter franchise is discussed as attracting younger visitors. The Harry Potter: Hogwarts Mystery mobile game and Pokémon Go are examined as interactive experiences incorporating real locations that could attract audiences.
The World’s second biggest travel trade show, World Travel Market just ended in London, bringing over 48,000 tourism industry key players from across the globe. Every year, as part of their educational tracks and seminars, WTM publishes its annual Industry Report surveying more than a thousand senior holidaymakers on various topics ranging from upcoming trends to airlines, emerging markets or travel resources utilization.
This document provides details on research conducted for a filmmaking project (FMP) documentary on Yorkshire, England. Primary and secondary research sources were used, including audience surveys and interviews, market research on existing products, and research on documentary styles and the tourism industry. The documentary aims to promote tourism to Yorkshire by advertising locations and activities. Younger adults aged 23-38 are identified as the primary target audience based on research showing they spend the most time and money on holidays. Additional surveys will be used to further profile the target audience and gather information on documentary production.
The document provides research on existing food tour products to help inform the client's tour project for 18-24 year olds in York. It summarizes two existing food tours: 1) A Soho food bar trail that provides clues between stops to keep groups engaged and seems tailored to a similar audience but for a broader age range. 2) A London East End food tour that seems aimed at middle-aged tourists rather than focusing on independent shops and street food like the client's intended tour. The client analyzes similarities and differences to their planned tour.
This document provides a summary of the 2014 YouthfulCities Index report. It outlines the methodology used to rank 25 global cities based on over 100 indicators across categories like civic participation, diversity, transportation, food, nightlife, and more, grouped into areas of live, work and play. Toronto was ranked as the most youthful city. The report also highlights the expansion of YouthfulCities' work to additional cities in 2014 and outlines the goal of inspiring city leaders to better understand and account for youth perspectives in urban development.
Marketing Project Presentation Museum (1)Sally Lin
The document proposes a national expansion project for a museum. It identifies four key customer segments through quantitative research and cluster analysis: New Empty Nests, New Life Starters, Golden Oldies, and Young Richers. The document then outlines promotion strategies tailored to each segment, including family talks, music festivals, and apps for families; mail campaigns and special exhibitions for empty nesters; vintage exhibitions, traditional channels, and emotional messages for golden oldies; and social media, virtual reality, and collaborations with education institutions for young richers. It maps promotion channels on a cost-benefit analysis to identify the most effective and efficient options.
How Chinese Teens Use Digital: Getting to Know Your Customers of TomorrowLabbrand
Chinese teenagers are avid users of digital technology and the internet. They perceive themselves as more reliant on the internet than older generations. They use mobile devices constantly throughout the day to consume content, communicate socially, and express themselves. The most popular social media platforms for Chinese teens are QQ, Weixin, RenRen, and Sina Weibo, which they use to stay connected with close friends and learn about new topics. However, their social media time is fragmented across multiple platforms, so brands need to research each platform to effectively engage this demographic. Overall, digital gives Chinese teens new avenues for self-expression and building their identity online.
The document proposes a national expansion project for a museum. It identifies four key customer segments - New Empty Nests, New Life Starters, Golden Oldies, and Young Richers - based on an analysis of customer and population data using tools like R, Excel and Tableau. Promotion strategies are then designed for each segment, focusing on both online and offline channels. These include family talks, music festivals, and interactive apps for New Life Starters, as well as mail campaigns, special exhibitions, and radio ads for New Empty Nests. A cost-benefit map is also included to evaluate promotion channels.
The competitive advertising analysis summarizes the summer school marketing campaigns of NYU and Columbia University. Both schools primarily use their websites to provide detailed information on summer courses, sessions, tuition, and how to apply. NYU brands their program as "Summer in NYC" to leverage the city. Their social media promotes a sense of community using #mystudyspot. Columbia's website is also very informative but lacks specific marketing objectives beyond informing students.
A group slide presentation of current and future ideas for the Chicago Public Library to be "everywhere" by offering resources and services to all user groups in places and ways that are convenient to the user.
Olivia Day is considering various options to present her work from her Final Major Project (FMP) which focused on designing makeup products. She is deciding between creating a website, submitting her video advertisement to a film festival, and participating in a 'Presentation Night' organized by her college course. Olivia ultimately decides to create a website to showcase her makeup designs and a video advertisement. She also participates in the Presentation Night to get feedback on her work from peers, friends, and family. Olivia shares a private link to her video and gets initial positive feedback. Images from the successful Presentation Night event are also included.
Olivia enjoyed her Final Major Project (FMP) the most this year because she had full creative control over the project. She designed a perfume brand and TV advertisement. Her FMP evaluation received her highest mark of the year. She aims to specialize in photography and design in her third year to prepare for a career in media marketing.
This document provides a report on developing a social media viral marketing campaign to increase museum patronage among young adults aged 18-25. It analyzes reasons for declining museum attendance in this demographic and influences on their purchasing decisions. Successful social media campaigns by other museums like the Guggenheim and Tate Modern are examined. Recommendations include engaging young adults through social networks, movies, concerts and apps to make museums more interactive, popular and socially relevant.
The documents discuss research into potential audiences for a new online platform focused on topics like reality, consciousness, and the future. The research examines demographics and interests of younger people on social media like Instagram and TikTok, as well as trends in consumption among those aged 16-24 like fashion app Asos. Specific subcultures that may be interested, such as those interested in witchcraft, Wicca and crystals, are also analyzed.
The document discusses research for a client project targeting 18-26 year olds in York, England. It outlines average salaries for that age group, which impact affordable activities. It also discusses high social media usage and preferences for indoor activities. Existing apps like GeoTourist and Questo that incorporate location-based games and tours are examined as models for engaging younger audiences. A Beatles tour in Liverpool is mentioned as a musical-themed example.
The document outlines a proposal to create a photo mosaic made up of photographs of models wearing clothing from sustainable brands, arranged to depict a natural landscape and promote environmental sustainability. The proposal includes plans to take photos at different nature locations in York featuring people in various shades of green clothing. Research into photo mosaics, the target audience, and York demographics will inform the planning and creation of the final project.
The document provides information about media consumption habits of 16-24 year olds from various research sources:
- Only 33% watch TV weekly, preferring video on smartphones. They are more likely to be "cord-nevers" and not subscribe to cable.
- They have high access to digital TV, internet and are more confident using apps and social media than older adults. Social media usage among this age group has significantly increased over the last decade.
- Music is very important to their lives and favorite artists influence their style and social circles. They listen to a variety of genres across platforms like Spotify on their smartphones.
The document discusses research conducted on visitors to York. Some key findings include:
- The majority of visitors to York are aged 45-55, indicating younger people don't feel there is much for them. Only 6.1% are aged 17-24.
- Most visitors come from elsewhere in the UK, with over half staying overnight and a third taking day trips.
- Popular activities include enjoying the scenery, shopping, visiting museums, and eating/drinking in the evenings.
- December sees more tourism to York compared to other months, with more hotel occupancy and information center visits.
- Many visitors come from nearby areas by car, so activities should be affordable to appeal to lower-income demographics
This document provides research on the target audience for a client project. It analyzes demographic data showing that 18-24 year olds in the UK have relatively low average incomes but frequently dine out. Research also indicates that this age group is highly engaged with social media. Statistics on York, England show a smaller percentage of residents and visitors are aged 18-24. The document concludes that there are likely few options geared towards young adults in York, presenting an opportunity.
Brandon Lambert is targeting 18-24 year olds in York, England for a new creative project. This age group is heavily involved in social media like Instagram and enjoys listening to music. They also prefer evenings over daytime. Lambert plans to incorporate these interests by making social media and music central parts of the project and holding activities at night. Two existing York attractions - a ghost walk and historic theater - provide examples of entertaining and educating audiences in ways that interest Lambert's target demographic.
The document provides research on the target audience for a new tour guide being developed in York, England. Key points include:
- The research shows there is a market for tours in York as many visitors return regularly, indicating they enjoy the city.
- Over half of York's visitors stay overnight, showing potential for multiple tours per visit.
- The target age group of 18-24 currently makes up one of the lowest percentages of York visitors, requiring tailored marketing.
- Cinema interests a large percentage of potential audiences, suggesting a film-themed tour could appeal to younger visitors.
- Mainstream films shot in York should be featured to attract broader audiences that discuss the tour with others.
The document discusses creating an online magazine article about charities in York that help young people ages 16-25. It analyzes the target audience and considers topics that would interest them, such as educating, entertaining, or informing. Two potential case studies are identified: SNAPPY, a charity for children with disabilities that also offers programs for young adults; and SASH, a charity preventing youth homelessness. Initial plans are made to create an online magazine page highlighting these and other local charities to bring them more attention and inform young people of volunteering opportunities.
The document discusses research into attracting different audience demographics to York, England. It profiles the 18-24 age group ("Gen Z") that values honesty, equality and inclusivity in brands. It also profiles visitors aged 45-64 who travel from northern England and the first computer generation aged 55-64. Research into existing York tourism finds visitors enjoy attractions, scenery and markets. The Harry Potter franchise is discussed as attracting younger visitors. The Harry Potter: Hogwarts Mystery mobile game and Pokémon Go are examined as interactive experiences incorporating real locations that could attract audiences.
The World’s second biggest travel trade show, World Travel Market just ended in London, bringing over 48,000 tourism industry key players from across the globe. Every year, as part of their educational tracks and seminars, WTM publishes its annual Industry Report surveying more than a thousand senior holidaymakers on various topics ranging from upcoming trends to airlines, emerging markets or travel resources utilization.
This document provides details on research conducted for a filmmaking project (FMP) documentary on Yorkshire, England. Primary and secondary research sources were used, including audience surveys and interviews, market research on existing products, and research on documentary styles and the tourism industry. The documentary aims to promote tourism to Yorkshire by advertising locations and activities. Younger adults aged 23-38 are identified as the primary target audience based on research showing they spend the most time and money on holidays. Additional surveys will be used to further profile the target audience and gather information on documentary production.
The document provides research on existing food tour products to help inform the client's tour project for 18-24 year olds in York. It summarizes two existing food tours: 1) A Soho food bar trail that provides clues between stops to keep groups engaged and seems tailored to a similar audience but for a broader age range. 2) A London East End food tour that seems aimed at middle-aged tourists rather than focusing on independent shops and street food like the client's intended tour. The client analyzes similarities and differences to their planned tour.
This document provides a summary of the 2014 YouthfulCities Index report. It outlines the methodology used to rank 25 global cities based on over 100 indicators across categories like civic participation, diversity, transportation, food, nightlife, and more, grouped into areas of live, work and play. Toronto was ranked as the most youthful city. The report also highlights the expansion of YouthfulCities' work to additional cities in 2014 and outlines the goal of inspiring city leaders to better understand and account for youth perspectives in urban development.
Marketing Project Presentation Museum (1)Sally Lin
The document proposes a national expansion project for a museum. It identifies four key customer segments through quantitative research and cluster analysis: New Empty Nests, New Life Starters, Golden Oldies, and Young Richers. The document then outlines promotion strategies tailored to each segment, including family talks, music festivals, and apps for families; mail campaigns and special exhibitions for empty nesters; vintage exhibitions, traditional channels, and emotional messages for golden oldies; and social media, virtual reality, and collaborations with education institutions for young richers. It maps promotion channels on a cost-benefit analysis to identify the most effective and efficient options.
How Chinese Teens Use Digital: Getting to Know Your Customers of TomorrowLabbrand
Chinese teenagers are avid users of digital technology and the internet. They perceive themselves as more reliant on the internet than older generations. They use mobile devices constantly throughout the day to consume content, communicate socially, and express themselves. The most popular social media platforms for Chinese teens are QQ, Weixin, RenRen, and Sina Weibo, which they use to stay connected with close friends and learn about new topics. However, their social media time is fragmented across multiple platforms, so brands need to research each platform to effectively engage this demographic. Overall, digital gives Chinese teens new avenues for self-expression and building their identity online.
The document proposes a national expansion project for a museum. It identifies four key customer segments - New Empty Nests, New Life Starters, Golden Oldies, and Young Richers - based on an analysis of customer and population data using tools like R, Excel and Tableau. Promotion strategies are then designed for each segment, focusing on both online and offline channels. These include family talks, music festivals, and interactive apps for New Life Starters, as well as mail campaigns, special exhibitions, and radio ads for New Empty Nests. A cost-benefit map is also included to evaluate promotion channels.
The competitive advertising analysis summarizes the summer school marketing campaigns of NYU and Columbia University. Both schools primarily use their websites to provide detailed information on summer courses, sessions, tuition, and how to apply. NYU brands their program as "Summer in NYC" to leverage the city. Their social media promotes a sense of community using #mystudyspot. Columbia's website is also very informative but lacks specific marketing objectives beyond informing students.
A group slide presentation of current and future ideas for the Chicago Public Library to be "everywhere" by offering resources and services to all user groups in places and ways that are convenient to the user.
Olivia Day is considering various options to present her work from her Final Major Project (FMP) which focused on designing makeup products. She is deciding between creating a website, submitting her video advertisement to a film festival, and participating in a 'Presentation Night' organized by her college course. Olivia ultimately decides to create a website to showcase her makeup designs and a video advertisement. She also participates in the Presentation Night to get feedback on her work from peers, friends, and family. Olivia shares a private link to her video and gets initial positive feedback. Images from the successful Presentation Night event are also included.
Olivia enjoyed her Final Major Project (FMP) the most this year because she had full creative control over the project. She designed a perfume brand and TV advertisement. Her FMP evaluation received her highest mark of the year. She aims to specialize in photography and design in her third year to prepare for a career in media marketing.
The student created a makeup brand and advertisement for their final major project. They conducted thorough research including a survey to understand audience preferences. This helped them develop inclusive products catering to various skin tones. They also researched successful brands like Glossier and Rare Beauty to identify trending aesthetics and apply this to their own brand. Filming involved family members as actors. Overall, the student felt relieved upon completion and proud of their work in developing a professional brand and advertisement. The research elements and applying learnings from other brands were highlighted as particularly helpful aspects of the project.
The student created a makeup brand and advertisement for their final major project. They conducted thorough research including a survey to understand audience preferences. This helped them develop inclusive products and brand identity. Key aspects like minimalist aesthetic and empowering messaging were inspired by studying successful brands like Glossier. Filming involved family members as actors. Overall, the student felt proud of their hard work and that the project prepared them for university studies. They learned the importance of research and discovered an appealing aesthetic to apply through studying other brands.
Olivia hopes to create a makeup brand for her final major project. She will design makeup products that will be presented on a website and advertised in a Valentine's Day themed video. The brand's aesthetic will be modern and minimalist, inspired by leading brands. Products will have soft, neutral tones to appeal to a diverse audience. For her previous project, Olivia designed a perfume but feels she can now better showcase her skills by designing multiple products and demonstrating her abilities with Photoshop and video editing software. She outlines a storyline for the Valentine's Day advertisement that will feature various scenes showing the products being used and their benefits.
Emily Weiss launched her beauty blog "Into the Gloss" in 2010 which gained popularity with 6 million monthly views. In 2014, she used the $2 million from seed funding to launch Glossier with 4 initial products. Glossier challenged the aspirational beauty industry standards by focusing on feeling good in your own skin. The company is now worth over $1.2 billion. Weiss pioneered an authentic marketing approach by focusing on real imagery rather than technical aspects.
The document provides details on the pre-production for Olivia Day's makeup advertisement. It discusses the locations that will be used, which will primarily be in and around Olivia's home to fit with the theme that love is all around. Equipment that will be used includes Olivia's Panasonic camera and a handheld light. Studio time will be booked to photograph products. Personnel including friends and family are identified for acting roles. Props and costumes are outlined to fit the romantic valentine's theme. A storyboard is presented showing the envisioned scenes that will transition between a young girl receiving gifts to a baker applying powder in the kitchen. Locations are then defined where filming will take place.
Olivia plans to create a makeup brand for her FMP. She will design products, a website, social media presence, and advert. Last year she created a perfume brand video advert but wants to expand the scope. She provides mood boards and is inspired by brands like Glossier, Rhode Skin, and Charlotte Tilbury. Olivia will research techniques, conduct surveys, and analyze existing brands. Her goals are to create a cohesive aesthetic and market the brand effectively across multiple platforms.
The document summarizes the results of a survey conducted to research the target audience for a new makeup brand. Some key findings include:
1) The majority of survey respondents were ages 18-24, indicating this age group should be a primary target.
2) Most respondents reported wearing makeup 4-5 times a week or everyday, suggesting products should be durable and long-lasting.
3) Over 90% preferred light, simple makeup over heavy makeup, reflecting current trends.
4) Mascara and concealer were the most used products, with mascara being chosen by most as the one product they would use.
5) TikTok posts were reported to be the most influential
The document discusses a student's final major project (FMP) idea to create a cosmetics brand. The student wants to design the brand's website, makeup products, logo, advertising, and social media accounts. They are familiar with the modern makeup industry and want to create an inclusive brand with diverse shades and textures to appeal to different skin types and genders. Their influences will include researching existing brands' marketing techniques, product designs, and social media. They aim to introduce audiences to a fresher brand and cause traction using clean, gender-neutral designs created with apps like Photoshop and PremierPro. The student's previous experience designing cosmetics products and advertisements, as well as creating social media concepts, will help
The document is a reflection from a student on their year two fashion fanzine project focused on designer Vivienne Westwood. Some key points:
- The student chose to focus on Westwood due to her interest in fashion and admiration for Westwood's work. The fanzine format allowed artistic freedom.
- Research included examining existing fanzines to understand conventions like scrappy designs. Interviews were also conducted.
- The 16-page fanzine was published online, featuring Westwood's career and collections as well as messages around sustainability. Design was inspired by a fashion sketchbook.
- Reflecting on the process, the student felt the fanzine conveyed their research well while maintaining
Personal Study Essay Research Document Pro Forma - Copy.pptxOliviaDay7
This document provides a schedule and plan for a personal study project on the topic of the male gaze in creative media production. The schedule outlines research tasks to be completed from summer to mid-October, including researching relevant theories such as the auteur theory, reception theory, and Laura Mulvey's male gaze theory. The document also includes notes summarizing these theories and quotes related to them. An essay plan is then outlined analyzing how the male gaze infiltrates society through figures like Kim Kardashian and social media, and how this affects women's self-perception.
The document discusses fanzines, which are publications created by enthusiasts of various art and cultural topics like music, movies, and photography. Originally created in the 1970s, fanzines were handwritten or included stuck-on images, but now are often designed digitally using software. However, fanzines still emphasize creative freedom for their creators. The document also provides information about researching existing fanzines to gather ideas for design techniques, intended audiences, and ways to effectively convey topics through a fanzine's style and format.
Factual development and planning pro forma.pptxOliviaDay7
Olivia plans to produce a fanzine studying Vivienne Westwood's early punk fashion designs and rise to fame. She created a mood board depicting Westwood's dark, politically-charged aesthetic that she will mimic. Her fanzine will include sections on Westwood's collections, muse Sara Stockbridge, controversial designs, activism, and sustainable fashion tips. Olivia will interview subjects on fast fashion and conduct a look book of pre-loved clothes. She created questions, scheduled interviews and photos, and contingencies in case of delays or technical issues. Over six weeks, Olivia will finalize interviews, edit photos, and complete the fanzine's production and evaluation.
This project involved creating a magazine and social media campaign to promote food tourism in York aimed at young adults aged 18-24. Extensive research was conducted including a survey of the target audience to understand their interests.
The final magazine featured reviews of trendy restaurants and cafes, information on nightlife and study spots, and deals to appeal to students. Bold colors and 90s design aesthetics were used throughout to engage the target audience.
Feedback from peers was positive, noting the visually appealing design complemented the informative text. Incorporating student interests like study spots and discounts demonstrated an understanding of the audience. The project was largely successful in promoting York as an appealing city for food and lifestyle beyond its history.
The student has developed ideas for a magazine and social media campaign promoting food and nightlife in York, England. The magazine will have a 1990s-inspired aesthetic using a film lens and will feature the best cafes, bars, and Instagrammable spots. An accompanying Instagram account will allow users to complete a "FutureYork Social Media Tour" by checking into locations for exclusive deals. Production is scheduled over 8 weeks, with the student conducting research, capturing photos, and creating mockups to plan the campaign's look and feel.
The document discusses research conducted for a York visitor guide targeted towards 16-24 year olds. A survey was administered and found that most respondents were female, lived in York, and enjoyed going out for food and drinks. Existing tourism resources like VisitYork were analyzed and found to lack offerings targeted to late teens/young adults. Social media accounts promoting York provided inspiration. The research supports creating a social media campaign and tour focused on food, nightlife, and experiences of interest to younger audiences.
Olivia Day - UAL Progression Pro-Forma 2022-23OliviaDay7
This document provides information about Olivia Day's academic qualifications and university course options. It includes her GCSE results, listing grades from 7 to 5. It then outlines 6 potential university courses she is considering, providing details on entry requirements, course content, and her rating of suitability for each. The personal statement section discusses her experience in creative media production and interests in film/TV and digital media as potential career paths. It also mentions her part-time job and enjoyment of photography.
1. The document outlines research conducted on target audiences and marketing strategies for perfume products. It analyzes audiences of existing perfume brands like Dior, Yves Saint Laurent, and Ariana Grande.
2. Research findings indicate middle class women aged 20-35 and those who value luxury items are the target demographic. Successful marketing uses celebrities, unique strategies like Snapchat ads, and influencer marketing through social media.
3. The document considers how to apply lessons from high-profile perfume campaigns to its own product. This includes incorporating floral imagery and aesthetics inspired by brands like Marc Jacobs in its advertising materials.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
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https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
State of Artificial intelligence Report 2023kuntobimo2016
Artificial intelligence (AI) is a multidisciplinary field of science and engineering whose goal is to create intelligent machines.
We believe that AI will be a force multiplier on technological progress in our increasingly digital, data-driven world. This is because everything around us today, ranging from culture to consumer products, is a product of intelligence.
The State of AI Report is now in its sixth year. Consider this report as a compilation of the most interesting things we’ve seen with a goal of triggering an informed conversation about the state of AI and its implication for the future.
We consider the following key dimensions in our report:
Research: Technology breakthroughs and their capabilities.
Industry: Areas of commercial application for AI and its business impact.
Politics: Regulation of AI, its economic implications and the evolving geopolitics of AI.
Safety: Identifying and mitigating catastrophic risks that highly-capable future AI systems could pose to us.
Predictions: What we believe will happen in the next 12 months and a 2022 performance review to keep us honest.
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
2. Audience
This age band of visitors to York indicates that
17-24 year olds are only a small percentage of
visitors to the city. I’m making it my job to
ensure that particular ratio is changed. There
is so much for young adults to do and
Young people love to follow trends and are very easily
influenced. Shedding more light on ‘Britain’s most popular
city’ (https://yougov.co.uk/topics/travel/articles-
reports/2018/08/20/york-britains-most-liked-city) and what
it has to offer to the younger percentile audience, will be
beneficial to not only the city’s reputation but to local
independent businesses which Gen Z go mad for.
experience in York, for example to go for a healthy brunch at one of the many
fashionable cafés; spending an afternoon shopping on the high street or even soak up
the history of the city from behind a camera lens. All of these are common interests of
people of this age range (17-24) as another survey states that wellness, shopping and
photography are all a part of general spending habits of Gen Z
(https://blog.hubspot.com/marketing/what-gen-z-spends-money-on).
3. Audience
As a 17 year old, I am a part of the demographic to which I am trying to reach out. I love the
city of York and am rarely bored when out in town. Me and my social circle (all girls) often go
out for brunch or dinner and are always looking to try new places and experience ranges of
cuisine. The places I commonly visit in York tend to be ‘hot spots’ for others of a similar age to
me which has makes me wonder whether there might be a deeper meaning to this. As
previously stated, people of ages 17-24 remain obsessed with trends and attractive looking
places to visit. I say this because I often find myself going to places and thinking “this would
look good on my Instagram feed,” or “this place is so cute I have to come here again with
friends”. Therefore, my visitor guide will include the trendiest and underrated spots in the city
– those underneath the radar - and I will log my personal experiences within the city and sell
them to consumers in the hope that they would be shared online and inform others of a
similar age of the unique experiences York has to offer. Whether that be places to relax with
friends, its booming nightlife, cosy spots for brunch, historic and photogenic buildings, or
vintage shops.
So called ‘influencers’ or ’content creators’ are very present on social media and vlogging has
become extremely popular to watch on platforms such as YouTube and TikTok. Therefore, the
content of York that I plan to share will follow a similar format to the style which influencers
use e.g. bright colours, aesthetic photography and in-depth reviews of spots in York in order to
sell them honestly to my audience.
4. Audience
For this York tour guide, the audience demographic is set at the ages 16-24. People in this
range lie in the so called ‘Generation Z,’ which stands for ‘Generation Zoomer’ and refers to
the internet. People of this age are stereotypically known for being most present online and
can often be influenced by a simple Instagram or TikTok post, for example. The slight
naiveness of this audience grants an advantage as I may be able to sell a city visit just by a
single ‘viral’ social media post.
UK social media platform statistics have not changed dramatically, except for the continued
growth in popularity of TikTok. The app TikTok permits users to scroll endlessly on the ‘For
You Page’ which allows public accounts to reach audiences from around the world, and so
in order to reach the target demographic I will advertise my Future York account by
uploading trendy content that will fall into the algorithm of my required audience. Sources
say that The largest share of TikTok users (26%) in the UK is aged 18-24, which ideally is the
age group to which I am trying to reach out and bring into York’s centre.
I can keep track of the demographics of the TikTok views by creating a ‘business account’
and this way I will learn to cater to my audience and ensure that the right content is
engaging with by the correct audience.
From personal experience, I often find myself finding restaurant/venue reviews on TikTok
and then I save them for later in the hope that I will soon get the chance to visit that place,
whether it be in York or an entirely different city. Therefore, advertising what the city has to
offer will be beneficial to attracting 16-25 year olds to the city of York.
5. Audience
Social media usage in the UK has increased over the last 12 months and continues to
grow. Overall, approximately 90 percent of people of this age in the UK have a profile
on a social media network. Although it has many purposes, social media is often used
as a source of news. In 2021, an online survey conducted in the UK found that 36
percent of UK news consumers said they used Facebook as a source of news, making it
the third most popular source, after national broadcasters BBC and ITV. However, for
the age range my audience is set at (17-24), Facebook is less commonly used. Now
news is being spread through other platforms just as much which makes it more
accessible to younger audiences. This goes to show how we have the world at our
fingertips and the speed at which information can be spread and consumed is faster
than ever. This is why creating a social media profile/campaign is a great way to target
the required audience for Future York as they will be able to pick up information
quickly and be tempted by the way in which I plan to advertise the York visitor guide.
7. Existing Product Research - VisitYork
VisitYork is a York-based travel information centre with
a host of online resources. They have an enormous
amount of information on the best places to stay, eat,
shop, events etc. The organisation has built a website
with multiple resources which highlights the perfect
day activities for visitors of York to participate in:
The website even has a search bar to refine what it is
customers may be looking to do in the city. For research
purposes, I searched for which ‘tours’ York currently
has on offer at the moment. For example, it shows
that some of the tours on offer are nature and history
based whereas others offer food/cuisine tours and
there are even a few seasonal tours such as ‘York
Christmas Walking Tour’. They are all family friendly
and I wouldn’t particularly pin them as tours that
would spark the interest of late teens/ young adults.
With the busy schedule of college/university life, I plan on creating a ‘tour’ around York that people
can participate in as more of a checklist. For example I will compose a list of affordable things to do
in the city that stand out to young adults and they can log the process through social media - the
further along they get, the more offers they may be able to unlock within the city.
8. Existing Product Research -
@york.independentlife
Through searching for possible inspiration for my social media
profile, I came across an Instagram account by the username
@York.independentlife. The profile shares many beautifully
photographed images of the city such as historical
buildings/streets, natural surroundings and the varieties of
grub which the city has to offer. Not only that but also the
events that York has on offer at various venues, such as
comedy acts, spoken-word poetry etc.
The audience demographic based on the account’s
interactive followers is very broad, however is predominantly
aged 30+, with a socioeconomic status of working - middle
class. What draws the attraction of this social group to this
profile is the sophistication and friendly vibe which it has. The
images are clear, with bright colours and have a very convivial
mood – making York appear as a picture-perfect place to
bring a family.
In order to make my social media account reach my target audience (17-24) I will carry a similar
approach to @York.independentlife by advertising what the city has to offer, however the page will
retain a more specific, trendy aesthetic.
9. Primary research - Survey
Survey Results: https://www.surveymonkey.co.uk/r/SC2L3KH
I designed a survey in order to analyse the results of the target demographic I am
looking for to find my product. My survey was shared to a class of university students,
along with personal friends and family. As previously stated, the focus age bracket which
I need is 17-24, which thankfully gave the most answers as I aim to make a magazine
and social media account targeted to university students.
13% of people answered they are 17 or younger.
44% of people answered they are in the 18-20 bracket.
2% of people answered they are in the 21-29 bracket
10% of people answered they are in the 30-39 bracket.
13% of people answered they are in the 40-49 bracket.
18% of people answered they are in the 50-59 bracket.
10. Primary research - Survey
The majority of people who took this survey were women. I hoped that it would be
an even balance so that I could get even results for both genders and grasp a better
general understanding of what all types of people are looking for within York.
However, Survey Monkey offers the ability to refine the results of the survey and look
into which answers each gender gave within the survey which helps.
77% of participants answered that they identify as Female.
23% of participants answered that they identify as Male.
11. Primary research - Survey
An important factor of my survey research was understanding which participants lived
in York so that I could study who takes the time to travel into York upon a whim in
comparison to those who are in York on a daily basis.
59% of participants live in York
41% of participants do not live in York
12. Primary research - Survey
The responses to this question were fairly predictable. Out of 39 responses, 24 said that
going for drinks / visit cafes / go for lunch/dinner was a priority – all food related. 6 of
these stated that they went out for food with friends. With this information, I have
recognised the importance of including food/cuisine in York into my York tour as it will
certainly grasp the interest of the younger audiences.
The majority of those who answered differently are aged 30+ and said that they enjoy
doing things such as “visit historic buildings e.g. York Minster” which suggests to me that
going out for drinks etc. are mostly the interests of a younger audience.
13. Primary research - Survey
Understanding how often people travel into Central York helps me gain an
understanding of the relevance of my product. Thankfully, the results show that most
people travel into York ‘very often’ and so they may be more likely to participate in the
indulgence of finding out new things to do in York and be intrigued by possible offers
which my tour guide will include.
49% of participants answered that
they travel into York very often.
31% of participants answered that
they travel into York often.
2% of participants answered that they
sometimes travel into York
16% of participants answered that
they rarely travel into York
2% of participants answered that they
never travel into York.
14. Primary research - Survey
.
As I am setting my target audience focus upon late teens/ young adults, I decided it
is only reasonable to incorporate the nightlife of York into my project. For example,
I could inform visitors to York of weekday events each club/bar has to offer e.g.
Quids-in at Kuda bar and club, Pound A Pint (PAP) at Yates, and freshers events for
students around the town.
5% of participants said that the nightlife in York was
excellent.
64% of participants said that the nightlife in York
was good.
26% of participants said that the nightlife in York
was moderate.
2% of participants said that the nightlife in York was
bad.
2% of participants said that the nightlife in York was
awful.
15. Primary research - Survey
In order to personally help my research when looking for restaurants/cafes to eat out
at in York, I asked the survey participants to let me know which places they would
recommend. This way, when I compose the food tour and review some restaurants on
the social media page, I will have a head start on where to visit/recommend. There is
quite a variety in the many forms of cuisine which were recommended, the range in
flavours and environments will enable the food tour to be deemed as more exciting
and motivating.
16. Primary research - Survey
I needed to know whether creating a social media account would be beneficial to
my audience and so I asked for their opinion on the concept. Thankfully, the
results show that most people are interested in the idea.
Social media is an easy way to be quickly fed information which I believe is why it
is so attractive to the younger generation, and so small reminders of what York
has to offer may subconsciously make the idea of visiting the city more appealing.
67% of participants said yes
33% of participants said no
17. Primary research - Survey
For additional help/research I needed to know what sort of content people would
be expecting to see on the social media page. There were many food related
comments, as expected, and luckily food reviews are what I intend to be the prime
subject on the account. Another very common answer to this question was “offers”
and “vouchers”. To satisfy my audience, I plan on including special offers and
discounts as a result to participating in the food trial.
Not only will the page consist of food and drink related topics, but also upcoming
events coming to the city and aesthetic photographed images of spots in York
18. Primary research - Survey
In order to decide which tour category I should pursue, I asked my survey
participants what they like to do in their spare time as the tour would be
something they could do in that time. This is so that I could analyze the results
and see which was the most common answer so that I could broaden the
chances of people wanting to participate by making the most common theme
the topic of the tour.
The most common answers to this question were “socializing with friends” and
“eating out,” as expected. Therefore, I aim to make these matters the topic of my
tour and I will also feature the other regular responses in the magazine and social
media page to branch out as much as possible.
20. Bibliography
1. Generation Z - https://blog.hubspot.com/marketing/what-gen-z-spends-money-on - (November
29, 2021)
2. York, Britain’s most liked city article - https://yougov.co.uk/topics/travel/articles-
reports/2018/08/20/york-britains-most-liked-city (August 20, 2018)
3. TikTok user statistics - https://thesocialshepherd.com/blog/tiktok-statistics
4. Social media networks statistics - https://www.avocadosocial.com/uk-social-media-statistics-2022/
5. VisitYork website - https://www.visityork.org
6. @York.independentlife Instagram profile - https://www.instagram.com/york.independentlife/
7. My SurveyMonkey survey - https://www.surveymonkey.co.uk/r/SC2L3KH
Editor's Notes
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstream/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.