Matthew Evans proposes an interactive cinematic tour of York for 18-24 year olds. The tour will highlight York's film locations and cinemas using videos, a 3D map created from Google Maps scans, and a mobile app. Evans will gather feedback from peers and evaluate the project ongoing and at completion to ensure high quality.

1. Proposal
1
Student Name and Number: Matthew Evans 420796
Project proposal title and date: York’s Cinematic Tour 23/09/22
Main area of activity
Cinema – Interactive Tour
Target Audience
18–24-Year-Olds
Rationale:
I have decided on this project because film is something that I’m very interested in and therefor I
know a lot about the chosen topic, and I will enjoy researching and discovering the films that have
previously been filmed within the city. The film industry also is the industry that I want to work in
later in my life. Doing this project will allow me to incorporate what I want to do later in life into this
project, I will be able to use 3D software to create a visual layout and guide for the tour using
Google Maps’ scan of York.
Project Concept:
For this project, I want to create a tour around York focusing on all the cinema related areas of
York, this ranges from Luxury Cinema’s to famous filming locations around the city. This will be a
walking tour and I am currently toying with the idea of making the tour an interactive tour using
small videos explaining the points of interest as the customer makes their way around the tour. I
have already decided upon making one main trailer for the tour that will be a short snappy video to
gather interest in the tour as I found from my research that my young target audience will enjoy
this form of video much more, opposed to a longer, much more detailed video about the tour. I will
also definitely make a 3D map of the city that will highlight the tour path for the customer. I have
already researched into this idea and found a way to use Google Maps’ 3D scans for my own
purposes, opposed to scanning areas myself, which may not have been possible in the time frame.
Other than this, I may need to do some research into how to make an easy-to-use area/app for the
customer to get this information any time during the tour.
How will the project be evaluated and reviewed:
I plan to gather ideas and feedback from peers inside of my target audience to see if this tour
interests them, I think this is a good way to evaluate the current state of my project. I will also use
on-going evaluation to constantly assess myself and the product to ensure its of a high quality,
finally I will do a final evaluation to make a conclusive assessment of my product and if I’m happy
with its outcome.

2. Proposal
2
Bibliography:
1. BritMovieTours. (2022). James Bond Walking Tour of London.
[Online]. BritMovieTours. Last Updated: 16 September 2022. Available
at: https://britmovietours.com/bookings/james-bond-walking-tour-of-
london/ [Accessed 16 September 2022].
2. BritMovieTours. (2022). Wizards London Bus Tour.
[Online]. BritMovieTours. Last Updated: 16 September 2022. Available
at: https://britmovietours.com/bookings/harry-potter-london-tour/ [Accessed
16 September 2022].
3. City Sightseeing York. (2022). Hop-On Hop-Off tours of York. [Online]. City
Sightseeing York. Last Updated: 16 September 2022. Available
at: https://www.yorkcitysightseeing.com/ [Accessed 16 September 2022].
4. Markom3D. (2022). FAQ - Export Google Maps to Blender Tutorial.
[Online]. YouTube. Last Updated: 28 March 2022. Available
at: https://www.youtube.com/watch?v=t7s4DdgNrVI [Accessed 23
September 2022].
5. Markom3D. (2021). Google Maps to Blender. [Online]. YouTube. Last
Updated: 30 August 2021.
Available at: https://www.youtube.com/watch?v=IkqrIx3PQ0A [Accessed 14
September 2022].
6. Statista. (2014). Cinema audience distribution in the United Kingdom (UK)
as of 2014, by age and gender. [Online]. Statista. Last Updated: 15 April 2014.
Available at: https://www.statista.com/statistics/296240/age-and-gender-of-the-
cinema-audience-uk/ [Accessed 16 September 2022].
7. VisitYork. (2020). Quarterly Visitor Survey Aug – Oct 2020.
[Online]. VisitYork. Last Updated: August/October 2020. Available at: https://ca1-
york.dccdn.net/images/Quarterly-Visitor-Survey-Aug-Oct-2020-
3_highres.pdf?v=1623055986 [Accessed 16 September 2022].
Week Specific Tasks
1 Visual Identity/Branding
Production

2 Theme investigation 
3 Content development and
planning

4 Theme content production 
5 Theme content production 
6 Evaluation 
7 Contingency 