The document summarizes a seminar on business opportunities in the life sciences sector in Maghreb countries. It provides an overview of the project objectives to enable Finnish life sciences companies to identify opportunities and start planning market strategies in Morocco, Algeria, and Tunisia. It also provides background on the mature European markets, and outlines project activities and key health sector statistics and trends for each Maghreb country. Sources of potential project financing from development banks and other organizations are also listed.

1. Welcome to
Maghreb Life Sciences
Seminar
Dissemination Seminar
Jenni Mäkipää, Finpro Life Sciences
Helsinki, 27.10.2011

2. Index
• Project Objectives
• Project Background and activities
• Life Science scope for the project
• Maghreb Countries
• Overview of Morocco, Algeria and Tunisia
• Project Finance
04/11/2011 © Finpro 2

3. LS Maghreb Project Objectives
to find concrete business To enable Finnish LS
opportunities in the Maghreb companies to start
life science markets for Finnish planning their market
companies strategies in the area
• Morocco • Health sector landscape
• Algeria • Main players • Local network creation
(companies and institutions)
• Tunisia • Future trends • Finpro LS market expert pool
• Business models available
• Hospital market • Earnings logics • Focused export promotion
• Dental market • Company pilots
• Purchasing logics
• E-health market
• Health tourism
04/11/2011 © Finpro 3

4. Background
• Europe and US market mature markets with high competition
• 2008 Africa DUO project (Finpro, Tekes, TEM) which indicated
future growth market with maturing market potential. The
results showed that life science sector was one of the major
sectors with business potential.
• Need to define the business potential from marco-level to
micro-level.
• Maghreb countries have close trade relations with Europe and
ahead in their market maturation process
04/11/2011 © Finpro 4

5. Project Activities
2010 2011
Project Core Team
Jenni Mäkipää
Anneli Virtanen
Heli Pasanen-Zentz
Paula Strand
04/11/2011 © Finpro 5

6. Maghreb:
Algeria, Libya, Mauritania, Morocco, Tunisia
• All states are members of the Arab
Maghreb Union (l’Union de
Maghreb Arabe, UMA). UMA
promotes regional integration
with emphasis on economic and
political co-operation.
• IMF (International Monetary Fund)
divides the region into three groups:
- Major oil producers - Algeria and Libya
- Emerging markets - Morocco and Tunisia
- Poorest country - Mauritania (oil production
started in 2006)
• The population of Algeria, Tunisia and Morocco is
around 77 million and the proportion of Muslims is
almost 100 %.

7. Maghreb Overview
Morocco Algeria Tunisia
Population 31,5 million 34,9 million 10,5 million
GDP € 65,4 billion $ 139,8 billion € 33,4 billion
GDP per capita € 2 076 $ 3 926 € 3180
GDP growth 4,9 % 2,3 % 3,7 %
Healthcare expenditure of GDP 5,4 % 5,6 % 6%
Public hospitals 133 47 hospitals 172 hospitals
460 polyclinics 9 para-public
Private hospitals 270 130 116
6 15 16,00
% % % 41
%
79 84,00 59
% % %
Public Private
04/11/2011 © Finpro 7

8. FDI in Maghreb
Foreign Direct Investment by
type of company
2008-2009
Date 8 © Finpro

9. Public Health Care Expenditure/capita
• Tunisian healthcare figures are the highest among the 3 countries in this study
• Algerian figures have been growing the most 2001-2003
• Moroccan figures lowest but growing steadily
Date 9 © Finpro

10. Fairs in Healthcare Sector
ALGERIA MOROCCO
SIEHM Medical & Hospital Equipment International MEDICAL EXPO International Exhibition of Health
Expo Care
Place: Palais des Expositions d'Alger Place: Casablanca - Office des Foires et Expositions
Date: Beginning of April de Casablanca http://www.ofec.ma
Frequency: once a year Date:12-15 January 2012
Frequency: once a year
SIMEM International Pharmaceuticals & Medical
Equipment Expo OFFICINE EXPO Pharma Fair &
Place: Palais de la Culture d’Alger IPE Industrie Pharma Expo
Date: End of April Place: Marrakech – Palais de Congrès Mansour
Frequency: once a year Eddahbi
Date 2-3 March 2012
FORUM LABO ALGERIE Laboratory Suppliers' Frequency: once a year
Exhibition
Place: Palais des Expositions d'Alger TUNISIA
Date: May 2011/2013
Frequency: every 2 years SANTE EXPO Health Expo
Place: Parc des expositions du Kram, Tunis
S.E. A. - SALON DE L'EXTERNALISATION EN Date: 01-04.03.2012
ALGÉRIE Frequency: once a year
Out-Sourcing Event In Algeria
Place: Algiers - Hôtel Sheraton Club des Pins
Date: October
Frequency: once a year
Date © Finpro 10

11. Project Finance in The Health Sector
• Development Financiers
– European Union / European Investment Bank
– African Development Bank
– World Bank
• Health sector funding is focused on technical assistance, capacity
building and development of health care systems
• Other Financiers
– Finnfund / Finnpartnership
– Finnvera
– Finnish Concessional Credits (Tunisia and Morocco eligible)
– Nordic Investment Bank
– Commercial Banks
– Arabic financiers