A presentation on how to make a vibrant brand like 'Nutty Biscuit' make popular again in the marketplace of Bangladesh.

1. NUTTY
BISCUIT

2. • Olympic Industries is the leading biscuit manufacturer in Bangladesh. With
some of the most famous and popular brands in the country, such as
Energy Plus and Nutty, Olympic has a large variety of biscuits which
caters to all occasions and persons.
• There are two types of Olympic Nutty biscuit in Bangladesh market. Those
are family and standard and family packet.

3. POINTS TO ACHIEVE
Popularity amongst people specially the
children.
Brand Awareness by holding real time
surveys through free distribution.
CUSTOMER RETENTION
Low cost.
Easy to find & buy.
Unique taste.
Sales discount.
Free contests with gifts.

4. Problem Identification :
 Uniqueness
 Adaptability
 Detailed representation
 Co-ordination and combination
 Artist value and Ad’s connectivity

5. Targeted Audience
The main target are- Women between the age of 21-50 who are working, studying etc. and
usually busy with work or studies.
Positioning
 Premium category biscuit brand
 Taking the risk
 Considering the uncertainty
 First mover advantage
 Heavy beginning campaigns

6. The new positioning with justification
By proper positioning a brand can easily gain up the position in the market and get the social
image. This is why using up a DODO or a brand character is for the best.
Repositioning
i. Improved brand image
ii. Portrayal of potentiality of Nutty with humor
iii. Marketing communication and integration
iv. Recalling the former consumers

7. • Cutting through clutter
• Get attention
• Facilitates understanding
• Most importantly consumers remember the product well for its looks.

8. Televisi
on
Magazines
Sponsor
ship
Billboard
Advertise
ments
Contests
Online
& Social
Media

9. Olympic Specializes in :
QUALITY
They are dedicated to making products that are healthy, safe and hygienic.
INTEGRITY
They believe that the best way to succeed is by staying true to their core values.
COMMITMENT
They work hard, and they work with passion.
PROFESSIONALISM
They are always learning and adapting, as they are keen to follow best practices.
VISION
Sustainability, innovation, and strategic planning play key roles in their business processes. The
future is here, and they want to be part of it.
1
2
3
5
4

10. Which is better ?
I’m going totally
NUTZ !
Nutty biscuit is a product made from the
‘Nuts’ in a way that the taste stays intact
& is even more mouth-watering after
processing.
Even the most addicted lovers of the
‘Nuts’ can fall in love with it because of
its taste.
This biscuit is mainly for those who get
hardly any breaks in their daily lives &
for those who like to chat a lot over tea
or leisure.

11. THIS BISCUIT IS NUTZ !
• Nutty Biscuit serves as a very good leisure time snack. People from work
industries and education systems often go to their respected places for
wither work or to study. Their whole day goes on a pressurized period and
that’s when the Nutt Biscuit comes as a snack to them and shakes them up
in a real good mood and the mood is renewed after a short break with their
favorite Nutty Biscuit and the days goes on like ease.