The document outlines the objectives, mission, vision, target market segmentation, positioning, products, placement, pricing, and promotion strategies for a company that produces healthy brownies. The company aims to be a market leader in healthy desserts by satisfying busy customers' needs for easy, healthy snacks. It will target health-conscious children, teenagers, young adults and adults in Lima, Peru and Orlando, Florida by selling single-serve brownie packages for $1-3 at gyms and grocery stores, while promoting the healthy recipes on social media.

1. Healthy Brownies
COIL Marketing Group 4

3. Objectives:
•Increase sales in each period.
•To be a Company leader in the market.
•Generate greater profits for the next period.
•Greater participation in the market.
•To be a brand recognized in the market

4. Our Mission
We are a business which
prepares and commercializes
“healthy desserts” so busy
people don’t have to worry
about it. We adapt our
products to the local and
international markets in order
to satisfy our customers. We
strive to give clear information
about our products they are
consuming.

5. Our Vision
Be a leader in the “healthy desserts” market in
each location we are present in and we inspire and
we aspire to be a company with integrity, hard
work, and innovation in all levels of the company.

6. SWOT

7. Segment
• Demographic:
• People of all genders who exercise or go to the gym often
• Psychographic:
• Customers buy this product because they are busy & need
an easy and healthy snack
• A good alternative for snacks for kids
• Difficult & Time consuming to prepare themselves
• Geography:
• We are focusing on Lima, Peru and Orlando, Florida

8. Target
• Children:
⚫This is a group from parents that want
alternative snacks that are healthy
• Teenagers:
⚫This is a group of young people that are health
conscious
• Young Adults:
⚫This group have a busier lifestyle and don’t have
time to make healthier snack options
• Adults:
⚫Usually makes decisions in the household and
makes the food daily

9. Position
We are going for a
market that satisfies the
needs of people that
don’t want to buy
expensive products. At
the same time, we strive
to make them readily
accessible to people

10. Product
Our product is the healthy
brownie that uses all natural
ingredients and sweeteners. It
gives you the satisfaction of your
sweet tooth without the negative
side affects. The packaging will
show all of the ingredients with
portion sizes

11. Place
We want to physically
be located in gyms so
they are readily
accessible right after a
workout. We also
would be in grocery
stores so they are
available for people as
they shop for weekly
food

12. Price
Our price of the package of
brownies would be around
the same price as “normal”
brownies at the $1-3 range
(5-10 soles)

13. Promotion
We will mainly advertise the healthy recipe
aspect, on the internet. We can use social media to
encourage trying the product