LIFEBUOY (Group e)
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A presentation on LIFEBUOY which is based on some basic marketing strategies and how to acquire & retain customers through its uniqueness and attributes.
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Lifebuoy
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company. Lifebuoy is HUL's flagship soap brand with a market leadership position. Lifebuoy was launched in India in 1895 and over the decades has established itself as a germ protection soap. It offers a wide range of soap variants targeted at different consumer segments with a focus on health and hygiene. Lifebuoy is the market leader in the antiseptic soap category in India.
lifebuoy hand wash
William Hesketh Lever launched Lifebuoy soap in the UK in 1894 as the first soap to contain carbolic acid, giving it germ-fighting properties and a distinctive red color. Lifebuoy was officially launched in India in 1935 and has since become India's oldest personal care brand, known for promoting health and hygiene. Though Lifebuoy has the highest brand awareness and market share in rural India, its market share has stagnated, with competitors offering similar germ protection. Its parent company HUL uses the Lifebuoy brand across soap, hand sanitizer, and hand wash products to provide affordable hygiene solutions through rural education campaigns like Swasthya Chetana.
A case study on lifebuoy
The document discusses the Lifebuoy brand of soap, which was established in the 1890s in India. It provides key facts about the brand such as that it is owned by Unilever and focuses on health and hygiene. The summary discusses Lifebuoy's origins, positioning as an affordable antiseptic soap, and its health education programs in rural areas that have reached over 100 million people. It also covers Lifebuoy's brand extensions over time to adapt to competition and changing consumer needs.
Lifebuoy presentation
Lifebuoy soap was introduced in 1895 in England by Lever Brothers, now Unilever. It originally contained carbolic acid which gave it a distinctive medicinal smell. Unilever produces Lifebuoy soap in several countries to supply different markets. In 1964, Lever Brothers started a manufacturing plant in Kalurghat, Bangladesh to produce soaps like Sunlight and Lifebuoy. Lifebuoy is now one of the largest selling health soap brands in Bangladesh known for its health and hygiene benefits through various marketing campaigns over the years.
Lifebuoy
Lifebuoy soap was introduced in 1894 in England by Lever Brothers to help stop the spread of cholera. It entered the Indian market in 1895 and became the largest selling soap brand in India by 1940. Over time, Lifebuoy expanded its product line and used various advertising campaigns promoting hygiene and health to establish itself as a family brand focused on preventing disease. It faces competition from other soap brands but maintains market share through community initiatives and social marketing campaigns.
Lifebuoy
William Hesketh Lever launched Lifebuoy soap in the UK in 1894. It is now owned by Unilever, which established operations in Bangladesh in 1964. Lifebuoy soap has been part of Bangladeshi households for over a century and provides health care products. The document discusses Lifebuoy soap's product line extensions, segmentation and targeting, branding, pricing, distribution, promotion, and marketing mix in Bangladesh. It also shares some facts about Lifebuoy and recommends ways for Unilever to increase sales and market share of the brand.
A report on 4p's and STP of clinic plus shampoo
Clinic Plus shampoo is produced by Unilever and targets women in India. It has a variety of product types and prices starting from Rs. 1/-. Clinic Plus segments the market based on geography, behavior, and price. It targets women and positions itself as a family shampoo that nourishes hair from within. The product is priced competitively compared to Dove and distributed widely through Hindustan Unilever's network to reach both rural and urban consumers. Promotion focuses on the relationship between mothers and daughters through print, TV, and online advertisements emphasizing strong, long hair.
Fair & lovely - A case study on marketing strategies of fairness cream brands.
This PowerPoint Presentation is about the marketing strategies of various fairness cream brands categorized under : Market leader, Market Challenger, Market Follower and Market Nicher. It is made by referencing the Hard Copy of a Case study named : Fair & Lovely : Creating Demand.
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Lifebuoy
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company. Lifebuoy is HUL's flagship soap brand with a market leadership position. Lifebuoy was launched in India in 1895 and over the decades has established itself as a germ protection soap. It offers a wide range of soap variants targeted at different consumer segments with a focus on health and hygiene. Lifebuoy is the market leader in the antiseptic soap category in India.
lifebuoy hand wash
William Hesketh Lever launched Lifebuoy soap in the UK in 1894 as the first soap to contain carbolic acid, giving it germ-fighting properties and a distinctive red color. Lifebuoy was officially launched in India in 1935 and has since become India's oldest personal care brand, known for promoting health and hygiene. Though Lifebuoy has the highest brand awareness and market share in rural India, its market share has stagnated, with competitors offering similar germ protection. Its parent company HUL uses the Lifebuoy brand across soap, hand sanitizer, and hand wash products to provide affordable hygiene solutions through rural education campaigns like Swasthya Chetana.
A case study on lifebuoy
The document discusses the Lifebuoy brand of soap, which was established in the 1890s in India. It provides key facts about the brand such as that it is owned by Unilever and focuses on health and hygiene. The summary discusses Lifebuoy's origins, positioning as an affordable antiseptic soap, and its health education programs in rural areas that have reached over 100 million people. It also covers Lifebuoy's brand extensions over time to adapt to competition and changing consumer needs.
Lifebuoy presentation
Lifebuoy soap was introduced in 1895 in England by Lever Brothers, now Unilever. It originally contained carbolic acid which gave it a distinctive medicinal smell. Unilever produces Lifebuoy soap in several countries to supply different markets. In 1964, Lever Brothers started a manufacturing plant in Kalurghat, Bangladesh to produce soaps like Sunlight and Lifebuoy. Lifebuoy is now one of the largest selling health soap brands in Bangladesh known for its health and hygiene benefits through various marketing campaigns over the years.
Lifebuoy
Lifebuoy soap was introduced in 1894 in England by Lever Brothers to help stop the spread of cholera. It entered the Indian market in 1895 and became the largest selling soap brand in India by 1940. Over time, Lifebuoy expanded its product line and used various advertising campaigns promoting hygiene and health to establish itself as a family brand focused on preventing disease. It faces competition from other soap brands but maintains market share through community initiatives and social marketing campaigns.
Lifebuoy
William Hesketh Lever launched Lifebuoy soap in the UK in 1894. It is now owned by Unilever, which established operations in Bangladesh in 1964. Lifebuoy soap has been part of Bangladeshi households for over a century and provides health care products. The document discusses Lifebuoy soap's product line extensions, segmentation and targeting, branding, pricing, distribution, promotion, and marketing mix in Bangladesh. It also shares some facts about Lifebuoy and recommends ways for Unilever to increase sales and market share of the brand.
A report on 4p's and STP of clinic plus shampoo
Clinic Plus shampoo is produced by Unilever and targets women in India. It has a variety of product types and prices starting from Rs. 1/-. Clinic Plus segments the market based on geography, behavior, and price. It targets women and positions itself as a family shampoo that nourishes hair from within. The product is priced competitively compared to Dove and distributed widely through Hindustan Unilever's network to reach both rural and urban consumers. Promotion focuses on the relationship between mothers and daughters through print, TV, and online advertisements emphasizing strong, long hair.
Fair & lovely - A case study on marketing strategies of fairness cream brands.
This PowerPoint Presentation is about the marketing strategies of various fairness cream brands categorized under : Market leader, Market Challenger, Market Follower and Market Nicher. It is made by referencing the Hard Copy of a Case study named : Fair & Lovely : Creating Demand.
Lifebouy
Lifebuoy soap was introduced in 1895 as a disinfectant soap to help prevent diseases like typhoid and yellow fever. It became the largest selling soap brand in the world. Over time, Lifebuoy expanded its product line and moved from targeting only men to marketing to families. In the 1990s, Lifebuoy's market share declined as competitors entered the market. To rejuvenate the brand, Lifebuoy launched new variants targeting different segments and increased advertising. It also conducted health programs to promote hygiene awareness and position itself as beneficial to communities.
Lifebuoy way-of-life 2010-12-oct12-tcm13-355913
This document discusses Lifebuoy's goal to change the handwashing behavior of 1 billion people across Asia, Africa and Latin America by 2015. It outlines Lifebuoy's role in Unilever's Sustainable Living Plan and commitment to making a daily difference through handwashing behavior change programs, skills development partnerships, and advocacy efforts like Global Handwashing Day. The document also tracks social and business impacts and celebrates Lifebuoy handwashing champions.
Surf excel
- Surf Excel is a detergent brand produced by Hindustan Unilever Limited (HUL) that has been present in India since 1959.
- It is one of the leading brands in the Indian laundry detergent market and was the first detergent brand to be advertised on television in India.
- Surf Excel competes in an oligopolistic market structure against other major detergent brands like Tide, Ariel, Nirma and Rin. It positions itself as a brand that can remove all types of stains without fading colors.
libouy
Hindustan Unilever (HUL) is the largest soap manufacturer in India. To increase sales of its Lifebuoy soap brand, HUL launched health education campaigns promoting handwashing with soap. These campaigns educated people about invisible germs and how handwashing with Lifebuoy soap can prevent diseases like diarrhea. One such campaign, Swasthya Chetna, reached over 15,000 villages across 8 states. The campaigns were successful in increasing Lifebuoy sales and reducing disease incidence through improved hygiene behaviors.
Lifeboy Stratergy
The document discusses Unilever's vision, portfolio, brands, management structure, and R&D capabilities. It highlights that Unilever aims to provide consumer goods that are good for people and the planet. The company invests heavily in R&D, filing over 250 patents annually, and has over 20,000 total patents. Unilever manages a global portfolio of leading brands across food, home, and personal care categories.
Analysing the competitor factor in HUL
This document is the executive summary of a project report on analyzing competitors and boosting sales in the fast moving consumer goods (FMCG) sector in India. It discusses installing vending machines for three FMCG products - tea (Lipton), coffee (Bru), and soups (Knorr). The summary outlines the 5 stages of installing a vending machine: pre-delivery inspection, pre-installation survey, addressing electrical/plumbing requirements, qualified technician installation, and training personnel for machine handling and maintenance. The full report would provide more details on the FMCG industry, company profiles, objectives, methodology, findings and recommendations.
Lux
HUL is India's largest FMCG company touching 2 out of 3 Indian consumers. It has a wide product mix of 20 categories including home and personal care products and food and beverages. Lux soap was launched in India in 1929 and over the years has been positioned as the beauty soap of stars and common girls aged 16-35 from middle income groups. HUL has a strong distribution network reaching over 1 million retail outlets across India using its IT-powered RSNet system. Lux soap comes in various variants with different fragrances and packaging sizes and is promoted through celebrity endorsements.
Dove_HUL
Dove is a personal care brand owned by Unilever that was launched in India in 1995. It markets products like soap, shampoo, deodorant, and moisturizer. Dove differentiated itself through campaigns focusing on real beauty and promoting self-esteem for all women. It gained popularity in India through competitive pricing and effective advertising campaigns comparing Dove favorably to other brands.
Dove soap presentation
Unilever is one of the world's largest packaged goods companies operating in many countries. In the late 1990s, it streamlined its vast portfolio and focused on brands like Dove. Dove soap was launched in 1955 containing a patented mild cleansing ingredient positioned as a beauty bar that moisturizes skin unlike drying regular soap. Advertisements showed cream being poured into the bar. A dermatologist study found Dove dried and irritated skin less than other soaps, leading Unilever to aggressively market Dove and gain over 24% of the market by 2003. Dove has since expanded into body wash, hand wash, face care, hair care, deodorant, and body lotions.
Lifebuoy
The document discusses the repositioning of the Lifebuoy brand by Hindustan Unilever Limited in India. Originally positioned as a masculine soap, Lifebuoy's market share declined in the late 1990s with the rise of beauty soap brands. HUL repositioned Lifebuoy in 2002 to target entire families rather than just men, changing the product formulation, packaging, and marketing campaigns. The repositioning was successful, with Lifebuoy regaining market share and launching rural health programs that reached over 120 million people.
Lux final presentation group one
The document summarizes market research findings about the brand Lux soap from Hindustan Unilever. It finds that Lux has near 100% brand awareness in India and is known as a premium beauty soap. Television is the main source of awareness about Lux. The brand is strongly associated with actress Aishwarya Rai. Strawberry and cream is the best-selling variant. Lux has a large distribution and sales network in India.
Got Milk?: Branding a commodity
The document discusses the "Got Milk?" branding campaign for milk by the California Milk Processor Board (CMPB). It evaluates the CMPB's marketing programs from the 1990s to current times. The 1990s program focused on health benefits but was less attractive. Current programs show food and humor to grab more attention. The CMPB risks alienating no one with initiatives like targeting Hispanics, and should focus on strengthening current segments and exploring new demographics. The "Got Milk?" campaign can run forever if it keeps introducing new creative ads.
Surf excel
Hindustan Unilever Limited (HUL) is India's largest FMCG company, formed through mergers and acquisitions since the 1930s. It is 52% owned by Unilever. Surf Excel is HUL's premium detergent brand, launched in 1959. Over the decades, Surf Excel has strengthened its brand through innovations, effective marketing strategies like TV advertisements and children's events. However, it faces threats from competitors and operates in a low-margin detergent sector. The document discusses HUL's history, Surf Excel's marketing strategies and performance analysis metrics like sales growth and EBITDA margins.
Lifebuoy Case Study
Lifebuoy Berbagi Sehat (LBS) is Unilever Indonesia's corporate social responsibility program to promote hygiene education among Indonesians. LBS 1 focused on donating latrines and distributing health booklets. LBS 2 targeted schools with activities like school visitations. LBS 3 expanded media outreach and engaged teachers as influencers. The strategies in LBS 2 and LBS 3 were effective at maintaining the brand's image and building customer trust while benefiting society. Unilever striked a balance between social good and business goals through CSR that reinforced the brand's values in public health. The concept of "doing good and doing well" through CSR is not inherently tarnished if the programs are
Lifebuoy soaps brand positioning
Lifebuoy soap was launched in the UK in 1894 by William Lever as a disinfectant soap containing carbolic acid. It was launched in India in 1935 and became India's oldest personal wash brand, standing for health and hygiene through germ protection. Over the decades, Lifebuoy underwent several reforms to its packaging, ingredients, and messaging to stay relevant in India, targeting health concerns of men, families, and rural consumers on a budget. It continues to position itself as protecting users from germs through ingredients like Active-B while providing an affordable bathing experience.
dove
This document provides an overview of the soap industry in India, Unilever as a company, and the Dove brand. It discusses Dove's product strategy of combining moisturizer and softness for dry skin. Dove's pricing strategy involved initially entering India at a high price but then lowering the price. The document also outlines Dove's distribution, promotion, market segmentation, targeting, positioning, and SWOT analysis.
surf excel liquid (new product development)
Surf Excel launched a new liquid detergent called "Surf Excel Blue" and "Surf Excel Green" in Pakistan. The product was developed after market research identified an opportunity for a liquid detergent. Surf Excel developed a marketing strategy including TV commercials, print ads, and promotions to introduce the new product line and target households in major cities. While the new liquid detergents face competition from established brands, Surf Excel believes their product innovation and marketing campaign can gain market share.
Shampoo market
This slide gives you the result of a secondary research on Shampoo Market in India.This research gives you the Shampoo market size,the different segments in the shampoo market,the different companies and their brands in shampoo market,prominent brands in consumer and B2B market,The SWOT analysis of Cavinkare and suggestion for Cavinkare.
Product mix of hll
Hindustan Unilever (HUL) is India's largest marketer of soaps, detergents, and home care products. It also leads in personal products categories like shampoos, skin care, hair care, deodorants, and colour cosmetics. HUL is the market leader in tea, processed coffee, branded wheat flour, tomato products, and ice cream. The document then provides details on HUL's product portfolio including popular soap, detergent and personal care brands available in rural Indian markets such as Lifebuoy, Lux, Liril, Hamam, Breeze, Dove, Rexona, Wheel, Surf Excel, Rin, Clinic Plus and P
Colgate rural marketing
- Colgate was founded in 1806 and is now a global personal care company headquartered in the US.
- In India, Colgate has over 50% market share in the oral care segment, manufacturing and marketing toothpaste, toothbrushes and other oral care products.
- Colgate faces competition from HUL and other players but maintains leadership through strong brand recognition, rural expansion, and launching new products tailored to Indian consumers.
Report
This document analyzes the Lifebuoy brand of soap. It discusses Lifebuoy's international history beginning in the UK in the late 1800s. It then covers Lifebuoy's history and branding in India from the 1960s to present day. The core brand values of ensuring cleanliness, hygiene, health and an active lifestyle are examined over time. Different branding strategies used in India are summarized, from focusing on sports and health to targeting families and mothers. The document also briefly discusses brand articulation, advertising's role, positioning, personality and challenges.
14395668 lifebuoy
Hindustan Unilever (HUL) is India's largest fast moving consumer goods company. One of HUL's oldest and largest brands is Lifebuoy soap, which was launched in 1895. Lifebuoy is positioned as a health and hygiene soap and has a user base of over 600 million consumers in India. It is the largest selling soap brand in the world. HUL promotes Lifebuoy through health education programs, TV and print ads focusing on family health, and demonstrations of germs on hands at public events. Lifebuoy is primarily sold in Asia and Africa, with a focus on rural areas through health officer teams and a goal of reaching every Indian village.
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Lifebouy
Lifebuoy soap was introduced in 1895 as a disinfectant soap to help prevent diseases like typhoid and yellow fever. It became the largest selling soap brand in the world. Over time, Lifebuoy expanded its product line and moved from targeting only men to marketing to families. In the 1990s, Lifebuoy's market share declined as competitors entered the market. To rejuvenate the brand, Lifebuoy launched new variants targeting different segments and increased advertising. It also conducted health programs to promote hygiene awareness and position itself as beneficial to communities.
Lifebuoy way-of-life 2010-12-oct12-tcm13-355913
This document discusses Lifebuoy's goal to change the handwashing behavior of 1 billion people across Asia, Africa and Latin America by 2015. It outlines Lifebuoy's role in Unilever's Sustainable Living Plan and commitment to making a daily difference through handwashing behavior change programs, skills development partnerships, and advocacy efforts like Global Handwashing Day. The document also tracks social and business impacts and celebrates Lifebuoy handwashing champions.
Surf excel
- Surf Excel is a detergent brand produced by Hindustan Unilever Limited (HUL) that has been present in India since 1959.
- It is one of the leading brands in the Indian laundry detergent market and was the first detergent brand to be advertised on television in India.
- Surf Excel competes in an oligopolistic market structure against other major detergent brands like Tide, Ariel, Nirma and Rin. It positions itself as a brand that can remove all types of stains without fading colors.
libouy
Hindustan Unilever (HUL) is the largest soap manufacturer in India. To increase sales of its Lifebuoy soap brand, HUL launched health education campaigns promoting handwashing with soap. These campaigns educated people about invisible germs and how handwashing with Lifebuoy soap can prevent diseases like diarrhea. One such campaign, Swasthya Chetna, reached over 15,000 villages across 8 states. The campaigns were successful in increasing Lifebuoy sales and reducing disease incidence through improved hygiene behaviors.
Lifeboy Stratergy
The document discusses Unilever's vision, portfolio, brands, management structure, and R&D capabilities. It highlights that Unilever aims to provide consumer goods that are good for people and the planet. The company invests heavily in R&D, filing over 250 patents annually, and has over 20,000 total patents. Unilever manages a global portfolio of leading brands across food, home, and personal care categories.
Analysing the competitor factor in HUL
This document is the executive summary of a project report on analyzing competitors and boosting sales in the fast moving consumer goods (FMCG) sector in India. It discusses installing vending machines for three FMCG products - tea (Lipton), coffee (Bru), and soups (Knorr). The summary outlines the 5 stages of installing a vending machine: pre-delivery inspection, pre-installation survey, addressing electrical/plumbing requirements, qualified technician installation, and training personnel for machine handling and maintenance. The full report would provide more details on the FMCG industry, company profiles, objectives, methodology, findings and recommendations.
Lux
HUL is India's largest FMCG company touching 2 out of 3 Indian consumers. It has a wide product mix of 20 categories including home and personal care products and food and beverages. Lux soap was launched in India in 1929 and over the years has been positioned as the beauty soap of stars and common girls aged 16-35 from middle income groups. HUL has a strong distribution network reaching over 1 million retail outlets across India using its IT-powered RSNet system. Lux soap comes in various variants with different fragrances and packaging sizes and is promoted through celebrity endorsements.
Dove_HUL
Dove is a personal care brand owned by Unilever that was launched in India in 1995. It markets products like soap, shampoo, deodorant, and moisturizer. Dove differentiated itself through campaigns focusing on real beauty and promoting self-esteem for all women. It gained popularity in India through competitive pricing and effective advertising campaigns comparing Dove favorably to other brands.
Dove soap presentation
Unilever is one of the world's largest packaged goods companies operating in many countries. In the late 1990s, it streamlined its vast portfolio and focused on brands like Dove. Dove soap was launched in 1955 containing a patented mild cleansing ingredient positioned as a beauty bar that moisturizes skin unlike drying regular soap. Advertisements showed cream being poured into the bar. A dermatologist study found Dove dried and irritated skin less than other soaps, leading Unilever to aggressively market Dove and gain over 24% of the market by 2003. Dove has since expanded into body wash, hand wash, face care, hair care, deodorant, and body lotions.
Lifebuoy
The document discusses the repositioning of the Lifebuoy brand by Hindustan Unilever Limited in India. Originally positioned as a masculine soap, Lifebuoy's market share declined in the late 1990s with the rise of beauty soap brands. HUL repositioned Lifebuoy in 2002 to target entire families rather than just men, changing the product formulation, packaging, and marketing campaigns. The repositioning was successful, with Lifebuoy regaining market share and launching rural health programs that reached over 120 million people.
Lux final presentation group one
The document summarizes market research findings about the brand Lux soap from Hindustan Unilever. It finds that Lux has near 100% brand awareness in India and is known as a premium beauty soap. Television is the main source of awareness about Lux. The brand is strongly associated with actress Aishwarya Rai. Strawberry and cream is the best-selling variant. Lux has a large distribution and sales network in India.
Got Milk?: Branding a commodity
The document discusses the "Got Milk?" branding campaign for milk by the California Milk Processor Board (CMPB). It evaluates the CMPB's marketing programs from the 1990s to current times. The 1990s program focused on health benefits but was less attractive. Current programs show food and humor to grab more attention. The CMPB risks alienating no one with initiatives like targeting Hispanics, and should focus on strengthening current segments and exploring new demographics. The "Got Milk?" campaign can run forever if it keeps introducing new creative ads.
Surf excel
Hindustan Unilever Limited (HUL) is India's largest FMCG company, formed through mergers and acquisitions since the 1930s. It is 52% owned by Unilever. Surf Excel is HUL's premium detergent brand, launched in 1959. Over the decades, Surf Excel has strengthened its brand through innovations, effective marketing strategies like TV advertisements and children's events. However, it faces threats from competitors and operates in a low-margin detergent sector. The document discusses HUL's history, Surf Excel's marketing strategies and performance analysis metrics like sales growth and EBITDA margins.
Lifebuoy Case Study
Lifebuoy Berbagi Sehat (LBS) is Unilever Indonesia's corporate social responsibility program to promote hygiene education among Indonesians. LBS 1 focused on donating latrines and distributing health booklets. LBS 2 targeted schools with activities like school visitations. LBS 3 expanded media outreach and engaged teachers as influencers. The strategies in LBS 2 and LBS 3 were effective at maintaining the brand's image and building customer trust while benefiting society. Unilever striked a balance between social good and business goals through CSR that reinforced the brand's values in public health. The concept of "doing good and doing well" through CSR is not inherently tarnished if the programs are
Lifebuoy soaps brand positioning
Lifebuoy soap was launched in the UK in 1894 by William Lever as a disinfectant soap containing carbolic acid. It was launched in India in 1935 and became India's oldest personal wash brand, standing for health and hygiene through germ protection. Over the decades, Lifebuoy underwent several reforms to its packaging, ingredients, and messaging to stay relevant in India, targeting health concerns of men, families, and rural consumers on a budget. It continues to position itself as protecting users from germs through ingredients like Active-B while providing an affordable bathing experience.
dove
This document provides an overview of the soap industry in India, Unilever as a company, and the Dove brand. It discusses Dove's product strategy of combining moisturizer and softness for dry skin. Dove's pricing strategy involved initially entering India at a high price but then lowering the price. The document also outlines Dove's distribution, promotion, market segmentation, targeting, positioning, and SWOT analysis.
surf excel liquid (new product development)
Surf Excel launched a new liquid detergent called "Surf Excel Blue" and "Surf Excel Green" in Pakistan. The product was developed after market research identified an opportunity for a liquid detergent. Surf Excel developed a marketing strategy including TV commercials, print ads, and promotions to introduce the new product line and target households in major cities. While the new liquid detergents face competition from established brands, Surf Excel believes their product innovation and marketing campaign can gain market share.
Shampoo market
This slide gives you the result of a secondary research on Shampoo Market in India.This research gives you the Shampoo market size,the different segments in the shampoo market,the different companies and their brands in shampoo market,prominent brands in consumer and B2B market,The SWOT analysis of Cavinkare and suggestion for Cavinkare.
Product mix of hll
Hindustan Unilever (HUL) is India's largest marketer of soaps, detergents, and home care products. It also leads in personal products categories like shampoos, skin care, hair care, deodorants, and colour cosmetics. HUL is the market leader in tea, processed coffee, branded wheat flour, tomato products, and ice cream. The document then provides details on HUL's product portfolio including popular soap, detergent and personal care brands available in rural Indian markets such as Lifebuoy, Lux, Liril, Hamam, Breeze, Dove, Rexona, Wheel, Surf Excel, Rin, Clinic Plus and P
Colgate rural marketing
- Colgate was founded in 1806 and is now a global personal care company headquartered in the US.
- In India, Colgate has over 50% market share in the oral care segment, manufacturing and marketing toothpaste, toothbrushes and other oral care products.
- Colgate faces competition from HUL and other players but maintains leadership through strong brand recognition, rural expansion, and launching new products tailored to Indian consumers.
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This document analyzes the Lifebuoy brand of soap. It discusses Lifebuoy's international history beginning in the UK in the late 1800s. It then covers Lifebuoy's history and branding in India from the 1960s to present day. The core brand values of ensuring cleanliness, hygiene, health and an active lifestyle are examined over time. Different branding strategies used in India are summarized, from focusing on sports and health to targeting families and mothers. The document also briefly discusses brand articulation, advertising's role, positioning, personality and challenges.
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Hindustan Unilever (HUL) is India's largest fast moving consumer goods company. One of HUL's oldest and largest brands is Lifebuoy soap, which was launched in 1895. Lifebuoy is positioned as a health and hygiene soap and has a user base of over 600 million consumers in India. It is the largest selling soap brand in the world. HUL promotes Lifebuoy through health education programs, TV and print ads focusing on family health, and demonstrations of germs on hands at public events. Lifebuoy is primarily sold in Asia and Africa, with a focus on rural areas through health officer teams and a goal of reaching every Indian village.
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Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods company. It has a wide portfolio of brands across food, home care, personal care, and water categories. HUL has been operating in India since 1895 and is a subsidiary of Unilever, with Unilever holding a 51.5% stake in HUL. Some of HUL's biggest and most well-known brands in India include Lifebuoy, Lux, Surf, Rin, Wheel, Fair & Lovely, and Vaseline. HUL has a strong rural presence in India through its various initiatives aimed at health, hygiene, and empowerment in rural communities.
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LIFEBUOY (Group e)
- 1. LIFEBUOY
- 2. I N T R O D U C T I O N
- 3. Lifebuoy is a brand of soap marketed by Unilever and was officially launched in INDIA in 1935. With its many soap variants and specially-designed body washes, Lifebuoy products give protection from 10 infection-causing germs. These, along with the range of liquid hand washes and hand sanitizers, ensure daily hygiene and freshness for the entire family. The slogan for Lifebuoy in Bangladesh became – ‘Lifebuoy Jekhane Shasthho Shekhane’.
- 4. C O N TA I N S H I G H VA L U E P R O D U C T AT T R I B U T E S
- 5. Gifting behavior is a gift exchange that takes place between a giver and a recipient. If this behavior is applied for Lifebuoy in certain events and emergency situations (such as CORONA) then the brand awareness will be stronger and later on this will result in even more consumer-oriented product. This method also allows people to choose a product for long term use after using a free product for its effectiveness. So, it can also bring out many new customers as well.
- 6. S E G M E N TAT I O N DEMOGRAPHIC GEOGRAPHIC PSYCHOGRAPHIC I. Age II. Gender III. Religion IV. Income I. Climate II. Population III. Land I. Lifestyles II. Social Class III. Personal Characteristics
- 10. W E N E E D L I F E B U O Y • OUR GIVEN PRODUCT IS “LIFEBUOY” SOAP WHICH WE CAN CONSIDER AS ACQUIRED NEEDS BECAUSE WE NEED TO BE PROTECTED AND CLEAN FROM BACTERIA AND WE LEARN IT FROM OUR ENVIRONMENT. LIFEBUOY HAS NATURAL AND FRESH INGREDIENTS; IT CARES FOR OUR SKIN AND GIVES US SUPERIOR PROTECTION, ALONG WITH FRESHNESS AND ASSURE US TO COMBATING AGAINST INFECTIONS WHILE NOURISHING OUR SKIN.
- 11. LIFEBUOY & THE 3 THEORIES Freudian Theory • Made of ID, Superego & Ego • Rational thoughts & unconscious needs of consumers Neo- Freudian Theory • Consists more creative theories after the ‘Freudian Theory’ • Mainly focused on social relationships & interaction Trait Theory • Highlights the uniqueness & innovativeness of a product like Lifebuoy etc. • Includes several types of traits.
- 12. S TAY C L E A N S TAY S A F E • Lifebuoy the most trusted product for staying healthy is placed in the heart of all people who come across the topic of being ‘clean’. After an exhausting work day when people come to freshen up they prefer lifebuoy the most. Of course, many people have substitutes for washing and staying clean but if people are to choose lifebuoy amongst 10 other random washing products then it will without a doubt come 1st as a priority. In a word, lifebuoy is the absolute valued & reasonable washing product which one can ask for their daily lives to stay neat & clean.
- 13. THANK YOU
- 14. 1. Marjuk Mahbub Slide no. 1-5 2. Kazi Jannatul Ferdous Slide no. 6-9 3. Rakib Hassan Tamal Slide no. 10 4. Md Ariful Islam Slide no. 11-13