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Group – 6 ID
1. Rakin Naveed 1510347030
2. Md. Symon 1512032030
3. Md. Shafiqul Haque Bhuiyan 1610552630
4. Adnan Osmani 1721416030
5. Marjuk Mahbub 1811700630
 Promising name in the arena of furniture manufacturing industry of
Bangladesh
 Maintaining quality and elevated standards of service.
 Comprises of a group of skilled and experienced designers, engineers and
technicians.
 Unique variety of traditional and contemporary designs at a reasonable price
 Pioneer in the plastic injection molding industry in Bangladesh.
 ‘‘Tanin Group’’ got the ISO Certification and clinched the Best Brand Award
2014 by Bangladesh Brand Forum.
Mission
 To become one of the
leading companies in
contributing to society
with quality products
and services
Vision
 Dedication to the
highest quality of
customer service
delivered with a sense
of warmth,
friendliness,
individual pride, and
company spirit
Product
• Armless Chair
• Baby Chair
• Visitor Chair
• Steel Plastic Table
• Steel plastic tool
• Steel leather tool
• Steel Chair
• Classic Table
• Supreme table
• Office Sofa
• All the products of ‘‘Tanin Group’’
are made in Bangladesh with
recycled HDPE plastic. It’s weather-
resistant, Eco-friendly, low-
maintenance, and guaranteed for life.
•Price
• We will follow the market penetration prices
• We will go for market development pricing
• As in the domestic market, the price at which a product or service is sold directly
determines the income of your business.
Promotion
• Television channel
• Social Media
• Billboard
• Personal selling
Place :
Our main target Audience : International travelers and local consumers of
Bhutan.
Our main target place : Local markets of Paro, Thimphu, and Punakha
Strength : Emerging middle class.
Weakness : Most vulnerable economies
 GEOGRAPHY
 DEMOGRAPHY
 ECONOMY
 GDP
 CULTURE
• INTRODUCTION STAGE
• GROWTH STAGE
• MATURITY STAGE
• DECLINE STAGE
Nature of
Country
Tranportation
system
Duty free
market
Comany's
technology
Uneducated
workers
Technological
lackings
Dominance of
other
countries
Various type of
customers
Demand of
product
Trade aggrement
Absence of
production plant
International
Investment
Tax, tarrif,
quota system
Cost on
branding,
promotion
Route cost
Competitor of
surroundings
Agricultural country
Budget deficit
GDP $3040, Inflation 4.2%
Unemployment rate 2.34%
System of
government
Hilly countryside
Environmental
pollution zero
Peace loving
Life expectancy
Religious
Law derive
Protection on
trademark, patents
Allowing foreign
invest
Technological condition
Energy generating
Developing skills
• Flow or transport of goods or services from point of origin to point of
consumption.
• Primarily focusing on the market of the city of Thimphu, Paro and Punakha.
• The 3 cities are major business hubs and high value destination for tourists.
• Expand gradually.
• Exit Bangladesh border through Burimari Land port, Lalmonirhat.
• Transit through India (Chengrabandha and Hasimara).
• Enter Bhutan through Phuntsholing Border.
• Goods transported to Tanin warehourse to be distributed to retailers.
• Custom duties
• Tariff
• Import and export taxes
• Import quota & restrictions
• Additional miscellaneous cost (import license, cargo truck permit etc.)
IMC
Tools
Adverti
sing
Sales
Promot
ion
Person
al
Selling
Direct
Market
ing
Mobile
Market
ing
Social
Media
Market
ing
Public
Relatio
ns
Sponso
rships
Tanin Group in Bhutan
Source: Fictitious data, for illustration purposes only
Initial Investment Categories BDT ( tk ) BTN ( ₹ )
New Products 2,00,00,000 17,389,792.60
Transportation 20,000 17,384.37
IT Sector 20,00,000 1,738,437.06
Billboard, Banner 10,00,000 869,218.53
Newspaper, TVC 1,00,000 86,915.37
Online Promotion 3,00,000 260,746.10
Politicians 10,00,000 869,153.65
HR Management 20,00,000 1,738,411.83
Emergency Supplies 80,000 69,536.47
1
st
week Voucher/Coupons 50,000 43,460.30
Total 2,65,50,000 2,30,83,056.28
Identifying
The Risks
Prioritizing
The Risks
Developing
Contingency
Plans
Maintaining
The Plan
Presentation - Tanin group in bhutan
Presentation - Tanin group in bhutan

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Presentation - Tanin group in bhutan

  • 1. Group – 6 ID 1. Rakin Naveed 1510347030 2. Md. Symon 1512032030 3. Md. Shafiqul Haque Bhuiyan 1610552630 4. Adnan Osmani 1721416030 5. Marjuk Mahbub 1811700630
  • 2.  Promising name in the arena of furniture manufacturing industry of Bangladesh  Maintaining quality and elevated standards of service.  Comprises of a group of skilled and experienced designers, engineers and technicians.  Unique variety of traditional and contemporary designs at a reasonable price  Pioneer in the plastic injection molding industry in Bangladesh.  ‘‘Tanin Group’’ got the ISO Certification and clinched the Best Brand Award 2014 by Bangladesh Brand Forum.
  • 3. Mission  To become one of the leading companies in contributing to society with quality products and services Vision  Dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit
  • 4. Product • Armless Chair • Baby Chair • Visitor Chair • Steel Plastic Table • Steel plastic tool • Steel leather tool • Steel Chair • Classic Table • Supreme table • Office Sofa • All the products of ‘‘Tanin Group’’ are made in Bangladesh with recycled HDPE plastic. It’s weather- resistant, Eco-friendly, low- maintenance, and guaranteed for life.
  • 5. •Price • We will follow the market penetration prices • We will go for market development pricing • As in the domestic market, the price at which a product or service is sold directly determines the income of your business.
  • 6. Promotion • Television channel • Social Media • Billboard • Personal selling
  • 7. Place : Our main target Audience : International travelers and local consumers of Bhutan. Our main target place : Local markets of Paro, Thimphu, and Punakha Strength : Emerging middle class. Weakness : Most vulnerable economies
  • 8.  GEOGRAPHY  DEMOGRAPHY  ECONOMY  GDP  CULTURE
  • 9. • INTRODUCTION STAGE • GROWTH STAGE • MATURITY STAGE • DECLINE STAGE
  • 10. Nature of Country Tranportation system Duty free market Comany's technology Uneducated workers Technological lackings Dominance of other countries Various type of customers Demand of product Trade aggrement Absence of production plant International Investment Tax, tarrif, quota system Cost on branding, promotion Route cost Competitor of surroundings
  • 11. Agricultural country Budget deficit GDP $3040, Inflation 4.2% Unemployment rate 2.34% System of government Hilly countryside Environmental pollution zero Peace loving Life expectancy Religious Law derive Protection on trademark, patents Allowing foreign invest Technological condition Energy generating Developing skills
  • 12. • Flow or transport of goods or services from point of origin to point of consumption. • Primarily focusing on the market of the city of Thimphu, Paro and Punakha. • The 3 cities are major business hubs and high value destination for tourists. • Expand gradually.
  • 13.
  • 14. • Exit Bangladesh border through Burimari Land port, Lalmonirhat. • Transit through India (Chengrabandha and Hasimara). • Enter Bhutan through Phuntsholing Border. • Goods transported to Tanin warehourse to be distributed to retailers.
  • 15. • Custom duties • Tariff • Import and export taxes • Import quota & restrictions • Additional miscellaneous cost (import license, cargo truck permit etc.)
  • 17.
  • 18. Tanin Group in Bhutan Source: Fictitious data, for illustration purposes only Initial Investment Categories BDT ( tk ) BTN ( ₹ ) New Products 2,00,00,000 17,389,792.60 Transportation 20,000 17,384.37 IT Sector 20,00,000 1,738,437.06 Billboard, Banner 10,00,000 869,218.53 Newspaper, TVC 1,00,000 86,915.37 Online Promotion 3,00,000 260,746.10 Politicians 10,00,000 869,153.65 HR Management 20,00,000 1,738,411.83 Emergency Supplies 80,000 69,536.47 1 st week Voucher/Coupons 50,000 43,460.30 Total 2,65,50,000 2,30,83,056.28