The document outlines a pre-production plan for a fashion line. It includes a schedule spanning 6 weeks, with tasks like photoshoots, design work, social media setup, and website/app development. Facilities needed include a studio, canteen, toilets, and equipment like cameras, lights, and design software. Due to coronavirus, facilities have changed and the photoshoots will now take place at home with self-modeling instead of models.

1. Pre-Production Planning

2. Summary
 For my production these are the following products that I
will create:
- Promotional Print Adverts
- Lookbook (T-Shirts , Jackets , joggers, shoes Clothing )
- Website
- Social Media

3. Schedule
Week 1
For week one of my production my plan is to get the photos. These photos will be the photos that I plan to use for my products and lookbook.
Getting these photos in the first week means that I then don’t need to worry about it during the next weeks and if something goes wrong during
the shoot it gives me time to re-arrange the shoot with plenty of time.
Week 2
For week two my main tasks will be to create the logos and to create the designs for the t-shirts, joggers and shoes. Having a week to do this
allows me to allows me to look at different logo designs. Allows me to create different designs and in general allows my skills to get better
throughout the week.
Week 3
For week three I will be focusing on putting these designs onto my photos that I took week one. In week three I will be editing the photos and
using photomanipulation to make the products look professional. Also In week three I will be creating my advertisements that I will use to
market the product.
Week 4
In week four I will be focusing on my social media pages. For this I will create my brand different social media pages which I will mainly focus
on Instagram and facebook as these are the main social media that my target audience use. As well as creating the social media I will create
the online store / website
Week 5
In week 5 I will finish off my website and create screenshots of the app that I am designing and also make my app logo.
Week 6
i will use week six in case I fall behind on my work and need this time to finish off products that I haven't finished. Week six also
gives me time to make any improvements to any of my products that I may have thought of later on after reviewing them

4. Mood Board
This is the mood that I am going for with my project. I am going for a
high-end streetwear. I want to design different products from t-shirts to
shoes. I will design a few logos that I can include on my products. I will
try and reflect the streetwear style by dressing my model in clothes
similar to these so that it fits in with the style of clothing.

5. Colour Scheme
I think this colour palette will work well to use for my designs. The colours are bright which
means if they are placed on a simple colour garment then they will stand out and the designs
will be eye catching in this colour. Because the colour is bright this will target my young
audience, the colour red also has connotations to strength, passion, leadership which could
link in to if people buy the brands it will make them feel confident in what their wearing
This colour scheme I think would work well with my garments that I am going to put the
design on because these colours are very plain and simple. This would be a good choice
because most clothes that you see tend to be fairly simple colours or most outfits tend to
have these colours included which is why I think it would be a good choice because it means
that people can match these colours with many different colours as these colours work well
with any combination and because this colour scheme is plain and simple and the focus would
be on the design of the t-shirt which is why I think it will be effective. The colour black from
this colour scheme links into power, strength and authority.
Here is another colour scheme that I am looking at. This colour scheme is fairly plain and
simple. This is the sort of colour scheme that I may use when I am when it comes to my
website, app, and app logo. I think that this is a good colour scheme for the website, app and
logo because I don’t want the colours for the website and app to be dark because otherwise
when people go on my website it looks very strange as you don’t tend to see websites with a
dark colour scheme and as a luxury brand I don’t want customers looking at my website and
thinking it looks strange as this would lose sales especially as the brand is starting up and as
well it doesn’t look conventional as again you don’t see brands dark colour schemes they tend
to be simple using simple colours.

6. Trainer

7. Trainer Analysis
I have looked at many different trainer silhouettes from Vans,
Balenciaga's sock runners , NMDs , Jordan Concords. These
trainers that I have looked at are the possible trainers that I
may use for the silhouette of my trainer that I will then add
my design onto. I am planning on using an existing shoe
silhouette and in post-production adding my design onto the
silhouette so these trainers that I have looked at are the
possible trainers that I will use. From all the trainers that I have
looked for I am thinking on using the Nike air force as first of
all this is a popular shoe for anybody even people that aren't
into streetwear however over the years streetwear have had its
impact on this trainers and many brands such as off-white and
supreme have done their own version of this shoe and many
streetwear fans get this shoe and paint their designs onto the
shoe. My plan is to take some photos of this shoe for my look
book and in post-production I will edit the logo out and edit it
my own design onto the shoe so that I am making the shoe
look original and making the shoe look like it is one of my
own.

8. Hoodies & T-Shirts

9. Hoodie & T-Shirt Analysis
I have looked at many different hoodies and t-shirt as well as looking
at different colour garments. From looking at the different garments
for my product I am going to choose a hoodie and t-shirt that is
oversized for many reasons. The first reason is because in streetwear
there are many different popular styles of clothes and oversized is a
popular and it is personally one of my favourites looks and I feel that I
can create many good designs to put onto these garments and as well
as this wearing oversized is very combatable and as a luxury streetwear
brand comfort is very important. Also from looking at the different
garments I have looked at the different garments colours from red,
green and blue and for my product I will stick with plain and simple
colours such as, white , black and grey etc. The reason for doing this s
because I think that having these simple colours for the garment will
help my design to stand out more and as well as this having simple
colour means that I can easily match these clothes easily with different
products from our range and as well because my audience is 16-35
even though they may wear different colours I believe that these are
the main colours that they wear so it also helps me to attract my
product to its target audience as my audience tend to wear more dark
and simple colours than bright colours that stand out

10. Trouser Garments

11. Trouser Garments Analysis
I have looked at many different trouser designs
from jeans to joggers and to cargo trousers. From
looking at the different trousers out there for my
brand I have decided that I want to create cargo
trousers and cargo joggers. The reason for creating
both of these are because cargo trousers are usually
quite baggy so for the customers that like baggy
trousers this option Is available for them and for
customers that want a slim look the cargo joggers
are perfect for this. As well I feel that this is perfect
for my brand as these will go well with the other
products that I am going to create and all my pieces
can be worn together. The cargo trousers and cargo
joggers that I will create will be black and I may have
some branding going down the side of the leg and a
logo on them in a colour which will stand out. As
well as these I am thinking on creating some
joggers which aren't baggy but tend to have more
of an oversized fit.

12. Fonts
This Arial Black font will be a good font to use on my branding for my
product. I think this font will work well for my advert / poster because the
font is simple, it is plain and bold. This will work well because fonts are fairly
simple on branding for these products so it fits in well with the conventions
and it will make my product look professional. I would use this font for the
brands name and put this at the top of the page as when I have looked at
previous existing products of adverts the adverts are simple and include
simple text and I think that this text would work perfect for that reason.
This Abadi MT Condensed light font I may use on the advert of my product.
I think this font would work for the description of my advert because it looks
plain and simple. It is easy to read and as my product is a luxury item I
think that this font will fit in and work well as it looks aesthetically pleasing
and as a luxury streetwear product I want everything to look authentically
pleasing.
This font blackoak std would not work for my work as I think it looks too
bold and as well the font is hard to read so I don’t think it would work in my
work whether I use it for a t-shirt design or whether I use it for the website.
As well I also think that this font wouldn’t suit my target audience as the
target audience for my product is 16-35 and I feel like this font would suit a
much younger audience.

13. Advert Layout
Description / info
Brand Name
This is the layout for my advert. The advert will be fairly simple as this is
conventional from the adverts that I have looked at. As you can see from
the layout design here that I have created I will have the brands name at
the top of the page as this will stand out and catch the audience's
attention. I will chose a font that is easy to reach and is eye catching.
Next to the brands name I will include the logo because this will help
with brand recognition the photo will be of one of the look books as this
will be the product that I am promoting. At the bottom of the page I will
write a quick description of the product including the retail and where
you can buy the product. This will be small at the bottom of the page
because the most important part is the product itself and the brands
name and as well as this, this is conventionally how brands create their
adverts for their products. All my adverts that I create will be in a similar
structure to this as the structure tends to remain the same.
Logo

14. LookBook / Products Layout
Logo
These are my different lookbooks. I will have a few more however overall they all
follow the same concept. As you can see I am going to create a variety of
different products from t-shirts, hoodies and shoes. These will be the main
products however I will also make some bottoms such as joggers and cargo
trousers.

15. Layout Socials.
Logo
BIO
Social media pages tend to be quite simple and straight forward.
For my brand I am going to mainly focus on the main 2 that my
audience tend to use which are Instagram and Facebook. I will
either create these pages and as you can see this is how it will look.
It will have the logo for its profile picture and in the bio it will state
what brand it is and the images that I upload will be images of our
products. The Facebook page will be very similar however one of
the difference will be that I will need to create a banner however
both of these pages will have the same content on and this is one
of my ways in how I will build an online presence for my brand and
how I will connect with my audience and grow the brand,

16. Website Layout
LOGO
FOOTWEARNEW T-SHIRTS HOODIES
PRODUCT
The website for my brand is fairly simple. At the top of
the website you have the brands logo. Again this helps
with the brand recognition and as well it also just lets
the customer know that they are on the brands official
page. At the top of the page we have our different
category's so there is new , t-shirts, hoodies and
footwear. These could change for what products I create
but at the moment they are the key products that I will
be focusing on. At the moment the colour scheme that I
am planning on using is simply. Black, white and red or
black, white and grey however I am going to have a look
at some different colours and I will just have a look at
what works best and what is most aesthetically pleasing.

17. App Website Layout
LOGO
CATEGORY
CATEGORY
CATEGORY
There isn't much difference about the app from the website as
they are both very similar. The app is just the same as the
website however it just makes it compatible with phones and
tablets as this means it will give customers a smooth
experience when they are purchasing the product on their
phones and that is important for any business no matter if
they're a luxury brand or not as if the online store or app is
hard to navigate this means there is less chance of the
customer purchasing the item so therefore having an app
version of the online store means that the consumer is more
likely to purchase the item. As well as the app I will also need
to create a app logo which will most likely be the smaller
version of my logo so that the customer easily will know that
this app is associated with the brand.

18. Facilities
Studio
One facility that I will have for my project is the studio. I will use the studio when it comes for me to
take my photos that I can then use to put my designs on. The studio is a key facility because it has
got everything I need in one place. The studio will have the white backdrop it has a camera in there
and it also has all the lighting that I can use. The studio will be a good facility to use because it
means that I am in control of the lighting and no one will get in the way of my shoot.
Shop
If the models are hungry during the then this won't be a problem as college has a canteen where
they can go and buy food, there is also a shop at college where the models can go to and buy
something to eat or there are even vending machines that they can go too. As an alternative across
the road from college there is Tesco which models can go to and by what they like or can go to the
café there.
Toilets
If the models need the toilet throughout the shoot this won't be a problem because college has
numerous toilets around the site

19. Finances / Equipment
Camera – For my photoshoot I will need a camera. This won't cost me anything because I have a camera
at home that I can use or I can use my iPhone as iPhone these days have a very good camera so this
won't cost me anything either. I could also use the cameras that college have and this won't cost me
anything either.
Lights - the lighting that I need for my photoshoot won't cost me anything as at home I have two soft box
lights that I could use as well as a LED light that I could also use. Along with this I could use the lights that
college have in the studio or as an alternative I could even just use natural lighting.
Location – The location of the shoot won't cost me anything as for the shoot I am wanting to take photos
in the studio at college so this means all the facilities I need are at college. If I decide to take photos out of
the studio I will take photos in public so again there won't be no costs
Software – The software I'll be using for my project will be Adobe Illustrator to design my logo and I'll be
using photoshop to edit my pictures and to put my designs onto the t-shirt. These software also won't cost
me anything because if I want to use them I can use them at college for free and if I do want to work at
home I already have this software so this won't cost me anything.
Garments – For my project I will need different garments that I can use for my models to take my images
in. I do already have a few different plain garments in various different sizes that I could use but if I need to
go and buy some more then this shouldn’t cost me too much I can get some cheap ones from H&M for
around £20

20. Updated Facilite's
Due to the current circumstances I am unable to use the facilities that I currently had
planned. My plan was to use the facilities at college and use college equipment
however due to the coronavirus outbreak and college being shut I am unable to do
this. My new plan is that I am going to have my shoot at home. I have a camera that I
can use and also have a lighting that I can use. The only problem I may come across
would not being able to have models for the shoot due to self-isolating, being on
lockdown and the danger of having them come over as they may be carrying the
virus. So my new plan is that I will set up all the equipment and then I will have my
camera on a tri-pod and model the clothes myself so I can then go into post
production and edit my designs onto the clothes like normal.