Emma's initial reaction was to create a fashion magazine aimed at young women aged 17-24. She wants the magazine to focus on accessible and trending street styles. She has started planning photos, outfits, and models. Emma created mood boards to inspire the photography, fashion, fonts, and overall tone of the magazine. The mood boards show a preference for street style photography in natural lighting and a mix of trending styles and denim outfits. The mood boards will help determine the magazine's contents and aesthetic.