The document outlines an initial idea for a film series about a serial killer clown who traps and kills people, with details on the plot, merchandise including masks and knives to be sold, and target audience of 18+ males. It then shows mood boards exploring the killer's appearance and provides an informal proposal describing the concept of the killer being bullied and possessed by his mother's spirit, the types of merchandise that would be created such as t-shirts and masks, and the audience for the products.

1. Initial Plans
Ryan Craft

2. Mind Map
Ideas Film series
Plot- Serial killer
clown kills innocent
people
Merchandise- mask on t-
shirts/Murder weapon
with blood
Fake band
Merchandise-
Singers on t-
shirts/hoodies
CD cover- Band on
front walking away
too the sunset
PodcastMovie review
podcast
On YouTube

3. Mind Map
Final Idea-Film series
Murder Weapon-
Kitchen Knife and
Makes traps
DVD Cover- Mask covered in
fake blood/with wig. Kitchen
knife below mask with fake
blood. Black background.
Title look like blood. 18 rated
logo in bottom left.
Film title- Traps!
Merchandise- T-Shirts with
the killer mask and the title.
The murder weapon with
title of film on the knife.
Replicate masks of the killer
to be sold.
Hats which looks like blood
is coming off it with the
mask in the centre (blood
goes over the mask)
Poster- The mask with
blood on it. The
release date or
coming soon in the
corner. The title at the
top of the poster.
Target audience- 18
or above males.
Movie trailer-
Origins of the
killer clown

4. Mood Board

5. Mood Board Analysis
Is there any repetition in the images you have collected?
Repeated colours/images styles/fonts/tone/mood
• There is a repetition of things like the costume but are
different images just so I had more than one idea
How will your mood board influence your final product?
• It will give me an idea of what the killer will look like

6. Informal Proposal
Current Idea
Concept Serial killer got bullied at school because of the way he looked and then gets possets
by his mother who passed away and killed the bullies. The bully had a clown mask
which he stole and now the voice in his head tells him to kill people because of how
cruel the world was to him.
Type of
products you
would make
• T-Shirts
• Replicate masks and knifes
What you will
need to make
them
I would need a lot of materials like cotton to make the t-shirts and also rubber to
create the masks plus plastic for the machetes.
Audience Age:18+
Gender: Mainly Male
Stereotypes: there will be a stereotypical killer by the way they kill there victims and
most killers are known to be more mentally unstable like the killer in my movie.

7. Choices
Discounted ideas Reasons for not choosing this
project
Podcast as I was not as confident I n doing
the product.
• I was not really sure about how to do a
podcast or what I could talk about.
The fake band idea I could only think of the
basics and could not go into detail with it.
• The fake band idea was also difficult to
think off everything to do with it.