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Research
Ryan Craft
Existing Products
• The 76ers are all in for the championship
• Brooklyn have a better chance than New York
• Bad idea for Tobias Harris being traded to
76ers
• The eastern conference will be close
• Don’t think Lakers will do well
Link to the podcast/documentary; https://www.youtube.com/watch?v=L8k5I1GKsSc
Existing Products
• Prediction for NBA playoffs by NBA legend
Isaiah Thomas
• Talks about who is likely to be traded
Link to the podcast/documentary; https://www.youtube.com/watch?v=5mmFA84ctkY
Existing Products
• Stephen A chooses Lakers to go the western
conference finals (win 50+ games)
• Other person believes Portland will go to the
west finals
• Houston wont face Lakers in playoffs
Link to the podcast/documentary; https://www.youtube.com/watch?v=nc0g00zqIFs
Research Analysis
• What common features do the researched
products have?
– They all have a similar opinion on who they think
will be in the NBA playoffs
• What aspects of the research will you include
within your on work?
– One of the podcasts talk about the Clippers doing
a bad trade by trading Tobias Harris but the others
think it was a god move
Audience
Audience Profile
Category Demographic Content to appeal to this audience
Age Range
15+ • They will be a little bit of swearing during
the podcast
Gender
Male • The NBA are male superstars so men can
relate to it more
Psychographic
Belonger • Being loyal to there team and there
favourite players
Social Status
Type A • Respond to messages about there product
(NBA)

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2. research(4)

  • 2. Existing Products • The 76ers are all in for the championship • Brooklyn have a better chance than New York • Bad idea for Tobias Harris being traded to 76ers • The eastern conference will be close • Don’t think Lakers will do well Link to the podcast/documentary; https://www.youtube.com/watch?v=L8k5I1GKsSc
  • 3. Existing Products • Prediction for NBA playoffs by NBA legend Isaiah Thomas • Talks about who is likely to be traded Link to the podcast/documentary; https://www.youtube.com/watch?v=5mmFA84ctkY
  • 4. Existing Products • Stephen A chooses Lakers to go the western conference finals (win 50+ games) • Other person believes Portland will go to the west finals • Houston wont face Lakers in playoffs Link to the podcast/documentary; https://www.youtube.com/watch?v=nc0g00zqIFs
  • 5. Research Analysis • What common features do the researched products have? – They all have a similar opinion on who they think will be in the NBA playoffs • What aspects of the research will you include within your on work? – One of the podcasts talk about the Clippers doing a bad trade by trading Tobias Harris but the others think it was a god move
  • 7. Audience Profile Category Demographic Content to appeal to this audience Age Range 15+ • They will be a little bit of swearing during the podcast Gender Male • The NBA are male superstars so men can relate to it more Psychographic Belonger • Being loyal to there team and there favourite players Social Status Type A • Respond to messages about there product (NBA)

Editor's Notes

  1. Choose a product similar to your own and discuss it Use of audio- what do they include and to what effect- sound effects, music, voice over. Content of voice over- what do they talk about, language used (formal/informal), etc Audience appeal- how does it make its audience want to buy/watch/play it?
  2. Choose a product similar to your own and discuss it Use of audio- what do they include and to what effect- sound effects, music, voice over. Content of voice over- what do they talk about, language used (formal/informal), etc Audience appeal- how does it make its audience want to buy/watch/play it?
  3. Choose a product similar to your own and discuss it Use of audio- what do they include and to what effect- sound effects, music, voice over. Content of voice over- what do they talk about, language used (formal/informal), etc Audience appeal- how does it make its audience want to buy/watch/play it?