Patrick outlines initial plans to create marketing graphics for a fictional film or TV series, including posters, CD/DVD cases, and collectible box sets, focusing on the visual design aspects rather than creating actual content. The project would involve 3 main graphic elements: a CD/DVD case cover, a collectible box exterior, and additional extras like posters. Patrick considers both sci-fi and cartoon genres for the fictional content and notes advantages to using existing actor photos over creating original cartoon graphics.