Go to your local grocery store - not the big chain super market - the little corner store, 7-11. Walk the aisles - look at the products on the bottom shelf, with the worst in store placement. Select a product/brand from what you see. Now, rebuild this brand - not redesign the packaging alone - but make it relevant for the 21st century. Do your research, learn the history of the brand, who owns it, when was it founded, is it privately or publicly held, what other products do they have in their portfolio, is it regional, national - everything.

1. Pop Culture Engineering
By Adrian Bautista & Eunice Hahn

2. What is an OREO?
An OREO is a simple sandwich cookie consisting of two chocolate wafers with a sweet
creme filling in between. For being such a simple chocolate cookie, OREO has a wide
variety of products to choose from. OREO is also known for it’s creative and effective
advertising and branding plan ever since their “You Can Still Dunk in the Dark”
advertisement during the 2013 Super Bowl.

3. History of OREO
The OREO was first developed and produced by the National Biscuit Company (today
known as Nabisco) in 1912 at its Chelsea, Manhattan factory. The name Oreo was first
trademarked on March 14, 1912. It was launched as an imitation of the Hydrox cookie
manufactured by Sunshine company, introduced in 1908 and the original design of the
cookie featured a wreath around the edge of the cookie and the name "OREO" in the
center. In the United States, they were sold for 25 cents a pound in novelty cans with
clear glass tops. The first Oreo was sold on March 6, 1912 to a grocer in Hoboken, New
Jersey. Since then, OREO has been developing since and is still produced today.

4. However, there is one OREO product
that doesn’t live today...

5. the
IDEA
BIG

6. The rebirth of...

7. This time around, our audience will be
young adults and mothers...
Who doesn’t like a little guilty pleasure? Our young adults and mothers have a
craving for something sweet, but who can blame them? After an intense
workout or a long day at work, everyone has a right to treat themselves to
something sweet. So why not with a bowl of OREO O’s?

8. Advertisement
Being aware of guilty pleasures can be connected with
lust and confidence. Imagine a television advertisement
with a young mother knowing a bowl of OREO O’s may
not be the right choice of snack, but understands that
she can be confident even after having a filling bowl of
cereal.
Song choices in mind:
Demi Lovato - Confident
Ariana Grande - Dangerous Woman

9. Things just got #awkward
With so many oreo products, this Instagram post allows the
audience to feel as though they are breaking up with the OREO
cookie and leaving it for the newly rebranded OREO O’s Cereal.

10. Celebrity
Indorsement
Advertisement
#DANGEROUS
There’s nothing wrong with being a little
dangerous… although, licking random doughnuts at
a doughnut shop is something you shouldn’t do.
#Dangerous #TheOs

11. Pop Culture Engineering Summary
OREO O’s is rebranded to make the everyday mother feel young and risky
again. With platforms like Instagram, Twitter, and Youtube, OREO O’s now has
the opportunity to not only to be rediscovered by word of mouth, but by an
audience who is constantly on the go and ready to settle down for something
sweet.