December 12th, 2014
3
Mats Granryd, President and CEO Tele2 Group 
Lars Torstensson, Group Communications & Strategy
5 
Only available for those on site in London – our apologies
6
Netherlands 
The sole 4G ONLY 
network in the world 
Kazakhstan 
>70% 3G 
population coverage 
Sweden 
The best 4G network in the world
8
9
10
11
12 
Source: Netsurvey2014 
Tele2 scores 85 on a 0-100 scale 
Base: Companies in Netsurvey’sgeneral benchmark with >500 employees 
Can you identify with the company values?
13
14
Source: Accenture report, the New Digital Operator 15
16 
Source: J.P. Morgan Cazenove“European Telecoms Driving mobile data demand” (Sept. 2014) 
France 
Portugal 
Germany 
Norway 
US 
Japan 
Korea 
Sweden 
UK 
-12% 
-10% 
-8% 
-6% 
-4% 
-2% 
0% 
2% 
4% 
6% 
0 
0.5 
1 
1.5 
2 
2.5 
4 G
*France, Germany, Italy, Spain, UK**Sweden, Korea, Japan, USASource: Cisco 17
*Multiple devices 
Source: Cisco 18
19

Way2Win - Analyst & Journalist Briefing 2014