This document contains data and charts about Tele2 Sweden's mobile network coverage, usage, and pricing over time. It shows that Tele2 Sweden achieved 99% population coverage and 76% area coverage by October 2014, and that mobile data usage per customer increased from around 200 MB per quarter in late 2013 to over 300 MB per quarter in mid-2014. Charts also show the distribution of customers using less than 1 GB of data per month versus more than 1 GB, and Tele2 Sweden's mobile data pricing plans.

1. Thomas Ekman, CEO Tele2 Sweden

2. Thomas Ekman
Tele2 Sverige
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bilder när jag skickar PPTN

3. 3

4. 99%
76%
Population coverage
Area coverage
Jan 2012
Oct2014
MB
3G
4G
MB
GB/Customer
Q213
Q113
Q313
Q114
Q314
Q214
Q413
4

5. 99%
76%
Population coverage
Area coverage
90%
Jan 2012
Oct2014
MB
3G
4G
MB
GB/Customer
Q213
Q113
Q313
Q114
Q314
Q214
Q413
5

6. Source: PTS-reportH1 2014
150
160
170
180
190
200
210
220
230
Q3 2013
Q4 2013
Q1 2014
Q2 2014
Q3 2014
•
•
•
6

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8. •
•
•
•
•
Q3-13
Q4-13
Q1-14
Q2-14
Q3-14
Postpaid TOTAL
MBB TOTAL
8
62%
56%
47%
38%
44%
53%
Q1 2014
Q2 2014
Q3 2014
1GB Bucket
>1 GB Bucket
Q1-14
Q2-14
Q3-14

9. •
•
•
•
9

10. 10

11. •
•
•
11

12. 12

13. 13

14. 14

15. 49
69
119
169
199
249
349
699
0
50
100
150
200
250
300
0
100
200
300
400
500
600
700
800
0.2 GB
1 GB
3 GB
6 GB
12 GB
20 GB
30 GB
60 GB
SEK/month
SEK/GB
15

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