1. 1
B2B OPERATION
Fedor Hoevenaars

2. 2
B2B has a clear # 2 position in fixed services
Strong
customer base
Broad service
spectrum
Own
infrastructure
ATM’S TRAINS SCHOOLS &
UNIVERSITIES
HEALTHCARECASINO’S
 One of the largest fiber optic networks
 Total length 5,213 km
 Access to 55 radio nodes

3. 3
Incumbent is dominant in B2B
58%
16%
5%
4%
16%
Business Market Share: Fixed
Voice Connections
58%
13%
4%
4%
8%
6%
7%
Business Market Share: IP-VPN
Connections
Tele2 is the only full-service alternative
Sources: OPTA Structural Market Monitor Q1 2013
58%
13%
4%
4%
8%
6%
7%
BusinessMarketShare: IP-VPNConnections
KPN Tele2 UPC Ziggo Vodafone Eurofiber Other

4. 4
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Mobile
Fixed
Mobile drives B2B revenue development
Overall strong revenue growth in B2B driven by mobile, where fixed remains important
 B2B Mobile growth taking of
in 2015 when network
reached full coverage and
quality
 Overall revenue growth
from all segments: SME
and Enterprise
 Continued decline in fixed
voice MoU and traditional
voice service being
replaced by Hosted Voice.
 Our strength in Data
(VPN/Internet) remains
highly important for the
future
*Not based on actual figures

5. 5
3%
4%
6%
9%
11%
37%
39%
47%
67%
0% 20% 40% 60% 80%
Other
Supported new ways of working
Don't know
4G hasn't benefited my business
Improved customer satisfaction
Increased employee well-being / motivation
Won more business
Cust costs
Increased productivity
Relevance of 4G in B2B
4G is a perfect complement to our Fixed business
‘How can LTE
improve the
processes we
already have?’
‘What’s totally new?’
Source: Arthur D. Little Analysis

6. 6
Corporate
SME
SOHO
Full service provider, serving all segments
Direct: Account
Management
Indirect: Partners
and Telesales
Online and Retail
Sales channel expansion in SME is part of our growth strategy in B2B

7. 7
Transition to integrated services
Convergence is creating momentum
By adding mobile to our portfolio the addressable market is doubled
 Cloud/Hosted PBX is growing
 Fixed and Mobile are integrating
 Anywhere, anytime access on any device
 Security is of increased importance
Increasing ICT complexity
We rather partner than invent
ourselves
Tele2
Fixed &
Mobile
Customer
Centricity
Collaboration
Business
Continuity
Cost
Control
4 themes lead our proposition development and
partner selection

8. 8
Large bank
Corporate SME Wholesale
Our B2B strategy proves to be successfulCustomersPartners

9. 9
Tele2
Fixed
Mobile
Convergence
Customer
Centricity
Collaboration
Business
Continuity
Cost
ControlWith 4G capabilities Tele2 is able to address the entire business market
SMECorporate
Wholesale SOHO
Take away: converged connectivity is
opening the market

10. 10
Conclusions
>20% >10%
Back to growth
&
benefit from
synergy
Continue growth
&
build 4G
Maintain fixed
&
grow mobile
>15%

11. 11
Q&A PART 3
Fedor Hoevenaars