Telecoms - Europe - April 2009

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Telecoms - Europe - April 2009
Published on April 2009

Report Summary

About this report

Mintel's report series 'Telecommunications Retailing in Europe' in 2009 covers 19 telecommunications retail markets in Europe.

There are separate reports for the UK, Germany, France, Spain, and Italy as well as a pan-European report combining all countries
along with an overview of the sector.

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in
this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European
countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with
retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

* background economic and demographic data
* market sizes
* regional retailing trends and issues
* market drivers
* consumer expenditure
* consumer trends
* leading pan-European retailers
* domestic retailers
* market forecasts

Table of Content

Contents

Telecoms - Europe - April 2009 Page 1/20


Market in Brief
Market size and performance
Solid market growth backed by wide scale demand
Leading retailers
The future
Report Scope
Telecommunications retailing ' A definition
Mobile phone retailers' sales
Mobile phone packages
Technology definitions
Abbreviations
Technical notes
Definitions
Currencies
Figure 1: Exchange rates, ' to other European currencies, 2004-08
Country codes
Figure 2: Country codes
VAT
Figure 3: Europe: Standard VAT rates, 2008
Other abbreviations
European Summary
The European telecommunications retail sector
The European telecommunications market size and forecast
Market size by country
Figure 4: Consumer spending on communications, by country, 2007
Figure 5: Breakdown of spending on telecoms equipment and services, by country, 2003-08
Germany the largest market but not per capita
Figure 6: Per-capita spending on communications, by country, 2007
Developing countries drawn to telecoms
Figure 7: Spending on communications as a proportion of all consumer spending, 2007
Penetration rates reaching saturation
Figure 8: Mobile phone penetration rates, 2008
Pre-pay helping to boost popularity
Figure 9: Split of pre-pay and post-pay mobile phone deals, by country, 2008
Retail sales and forecasts
Definition of the sector
Outlook and forecasts
Figure 10: Miscellaneous specialists sales, by country, 2004-13
Retail competitor analysis
Figure 11: Retailer competitor analysis, 2007-08
Future expectations
Added-services and convergence key to turnover growth
The fixed-line suffers
Resurgence of pre-pay
Keeping the higher-spending contract customers
Becoming a showcase for technology
Failing to make the most of all on offer
Europe ' Background Data
Overview
The big five economies



Wealthiest and poorest markets
Figure 12: Europe: GDP, consumer spending and retail sales per capita, by country, 2007
Fastest growing markets
Figure 13: Europe: Fastest growing economies, GDP (current prices) growth, 2003-07
Figure 14: Europe: Fastest growing retail markets, 2003-07
Summary tables
Population
Figure 15: Europe: Population, by country, 2003-07
GDP
Figure 16: Europe: GDP, by country, 2003-07
Consumer expenditure
Figure 17: Europe: Total consumer expenditure (current prices), 2003-07
Inflation
Figure 18: Europe: Inflation, by country, 2003-07
All retail sales
Figure 19: Europe: Retail sales, by country, 2003-07
Austria
Market in brief
Sector size and forecast
Economic outlook
Retailers' prospects
Figure 20: Austria: Miscellaneous retailers' sales, 2004-13
Telecoms spending
Figure 21: Austria: Consumer spending on communications, 2003-08
Price deflation
Figure 22: Austria: Price index, communications, 2000-08
Telecoms equipment ownership
Figure 23: Austria: Penetration of Fixed line and mobile telephones, 2005-08
Figure 24: Austria : Penetration of mobile phones and type of contract, by age bracket, 2008
Key points
Mobile network operators dominate
Independent specialists and MVNOs
Electricals retailers
Figure 25: Austria: Leading telecoms retailers, 2007/08
Belgium
Market in brief
Economic outlook
Figure 26: Belgium: Retail sales, 2004-13
Telecoms spending
Figure 27: Belgium: Consumer spending on communications, 2003-08
Figure 28: Belgium: Fixed-line and mobile telephone rates of penetration per consumer, 2000-06
Figure 29: Belgium: Evolution of phone ownership, by type of connection, 2001-06
Key points
Recent trends and developments
Three network players striving for supremacy



MVNOs struggling for growth'
No future for Avenir
Figure 30: Belgium: Leading telecoms retailers, 2007/08
Enterprise data
Figure 31: Belgium: Enterprise data, 2001-06
Czech Republic
Market in brief
Economic outlook
Figure 32: Czech Republic: Retail sales, 2004-13
Telecoms spending
Figure 33: Czech Republic: Consumer spending on communications, 2003-08
Figure 34: Czech Republic: Telecommunications services spending, share by type of service, 2006-07
Price deflation in equipment, services steady
Figure 35: Czech Republic: Price index, communications, 2003-07
Figure 36: Czech Republic: Mobile phone ownership, by age group, 2003 and 2007
Figure 37: Czech Republic: Mobile phone vs land line, by age group, 2006
Key points
MNOs dominate mobiles distribution
Recent trends and innovations
Mobile advertising trialled
Expanding distribution
Targeting niche groups
Hands-on approach
Figure 38: Czech Republic: Leading mobile network operators, 2007/08
Figure 39: Czech Republic: Identified telecoms retailers, 2008
Denmark
Market in brief
Economic outlook
Figure 40: Denmark: Retail sales, 2004-13
Telecoms spending
Figure 41: Denmark: Consumer spending on communications, 2003-08
Handset prices fall, services steady
Figure 42: Denmark: Price index, communications, 2003-08
Specialists' performance volatile
Figure 43: Denmark: Sales of office and telecoms equipment retailers, 2003-08
Figure 44: Denmark, Usage of mobile phones and advanced handset features, 2008
Figure 45: Denmark: Usage of advanced handset features, by age group, 2008
Figure 46: Denmark: Mobile phone subscriptions, 2003-08
Key points
Voluntary group Telekaeden still strong
Dantalk saved but loses members



Telia expands distribution
Sonofon expands with partners and acquisitions
TDC and 3 keen on services
MVNOs enter the market
Figure 47: Denmark: Leading telecoms retailers, 2007
Figure 48: Denmark: Leading telecoms network operators, 2008
Market shares
Figure 49: Denmark: Leading retailers' share of telecoms spending, 2007
Enterprise and outlet data
Figure 50: Denmark: Retail sale of telecommunications equipment, enterprises and employment, 2003-06
Finland
Market in brief
Economic outlook
Figure 51: Finland: Retail sales, 2004-13
Telecoms spending
Figure 52: Finland: Consumer spending on communications, 2003-08
Steady price deflation
Figure 53: Finland: Price index, communications, 2003-07
Specialists' performance volatile
Figure 54: Finland: Sales of office and telecoms equipment retailers, 2003-08
Figure 55: Finland: Mobile phone ownership in households, 2002-07
Key points
Figure 56: Finland: Leading telecoms retailers, 2008
Figure 57: Finland: Office and telecoms equipment, outlet and enterprise numbers, 2003-07
France
Market in brief
The future
The competitive landscape
Broader market environment
Key points
Population growth forecast to slow
Figure 58: France: Population trends, 2003-08
Figure 59: France: Population projections, by age group, 2005-45
Implications for retailers and providers
Economy
Inevitable recession
Figure 60: France: Gross domestic product, 1996-2007
Consumer confidence undermined by economic insecurity
Figure 61: France: Household consumer expenditure, 1995-2007
Plummeting consumer confidence
Figure 62: France: Consumer confidence, January 1998-November 2008
Inflation falling once more
Figure 63: France: Consumer prices, 2002-08
Implications for retailers and providers



The market in context
Key points
Spending on telecommunications just behind overall spending
Figure 64: France: Consumer spending on selected categories of goods, 2003-07
Spending changes
Figure 65: France: Spending on telecommunications, 1996-2007
Prices in freefall
Figure 66: France: Consumer prices, telecommunications 1998-2007
Mobile phone penetration
Figure 67: France: Rates of fixed-line and mobile phone penetration, by age group, 2006
Figure 68: France: Rates of fixed-line and mobile phone penetration, by family status, 2006
Figure 69: France: Rates of mobile phone penetration, by region, 2006
Key points
Figure 70: France: Retail sales, 2004-13
Figure 71: France: Miscellaneous specialists' sales as proportion of all non-food retail sales, 2004-13
Recent trends in French telecoms retailing
Key points
Triumvirate hold the power
Rise of the MVNO
Competition for mobile phone retailers
Growth potential
Figure 72: France: Leading players in the telecoms retail sector, 2007/08
Germany
Market in brief
The future
Mobile phone ownership
Leading players
Key points
Population in decline
Figure 73: Germany: Population trends, 2003-07
Figure 74: Germany: Births, deaths, immigration and emigration, 2000-07
Figure 75: Germany: Population, by age group, 2006, 2010 and 2015
Implications for telecoms
Economy in recession
Figure 76: Germany: Gross domestic product, 1998-2008
Weak consumer spending
Figure 77: Germany: Consumer expenditure, 1999-2008
Inflation in free-fall
Figure 78: Germany: Consumer prices, 1999-2008
Key points
Telecoms spending
Figure 79: Germany: Consumer spending on communications, 2002-08



Figure 80: Germany: Consumer spending on communications, by segment, 2007
Figure 81: Germany: Annual telephone usage, by type, 2002-07
Price deflation
Figure 82: Germany: Consumer Price Index for communications, 2000-07
Figure 83: Consumer Price Index for telecommunications services, 2005-08
Fixed line telephones
Figure 84: Germany: Percentage of households with telecoms services and products, 2003-07
Mobile phone ownership
Figure 85: Germany: Number of mobile phone users, 1992-2007
Type of mobile phone contract
Figure 86: Germany: Proportion of pre-pay and contract customers, 2002-07e
Key points
Economic outlook
Consumer outlook
Figure 87: Germany: Miscellaneous specialists' retail sales, 2004-13
Key points
Network operators dominate
Figure 88: Germany: Mobile phone market, share of customers, by network operator, 2003-07
Growing importance of MVNOs
Consolidation among telecoms retailers
Competition from outside the sector
Figure 89: Germany: Leading telecoms players, 2007/08
Greece
Market in brief
Economic outlook
Figure 90: Greece: Miscellaneous retailers' sales, 2004-13
Telecoms spending
Figure 91: Greece: Consumer spending on communications, 2003-08
Figure 92: Greece: Total number of mobile subscribers, 2000-07
Key points
Recent developments
Germanos and Alpha Copy
Electrical specialists
Figure 93: Greece: Leading telecoms retailers, 2007/08
Hungary
Market in brief
Economic outlook
Figure 94: Hungary: Miscellaneous specialists' sales, 2004-13
Telecoms spending



Figure 95: Hungary: Consumer spending on communications, 2003-08
Figure 96: Hungary: Number of fixed line and mobile connections, 2004-08
Figure 97: Hungary: Number of calls on Fixed and Mobile networks, 1995-2007
Key points
Mobile network operators
Lack of competition from MVNOs
Figure 98: Hungary: Leading telecoms retailers, 2007/08
Republic of Ireland
Market in brief
Economic outlook
Figure 99: Republic of Ireland: Retail sales, 2004-13
Telecoms spending
Figure 100: Republic of Ireland: Consumer expenditure on communications, 2003-08
Figure 101: Ireland: Mobile phone penetration rate, 2004-07
Figure 102: Ireland: Mobile phone users, by contract type, 2004-07
Figure 103: Ireland: Proportion of users on pre-pay and post-pay mobile phone deals, 2004-07
Key points
New kids on the block
MVNO's yet to emerge
Specialist retailers tentative
Figure 104: Republic of Ireland: Leading telecoms retailers, 2007/08
Enterprise data
Figure 105: Republic of Ireland: Number of enterprises, 2002-06
Italy
Market in brief
The future
Sector size and performance
Key points
Dependent population growing
Figure 106: Italy: Population trends, 2003-07
Figure 107: Italy: Population projections, by age group, 2007-47
Implications for retailers
Economy slips into recession
Figure 108: Italy: Gross domestic product, 1996-2007
Weakening consumer confidence hampers spending
Figure 109: Italy: Household consumer expenditure, 1996-2007
Implications for mobile phone retailers
Inflation again decelerating
Figure 110: Italy: Consumer prices, 2002-07
Unemployment decline halts'
Figure 111: Italy: Unemployment rate, 1998-2008



Telecoms equipment ownership and usage
Figure 112: Italy: Number of active mobile phone lines and prepaid cards, 2003-07
Figure 113: Italy: Mobile phone usage, by demographic group, 2006
Figure 114: Italy: Mobile phone features used, 2006
Figure 115: Italy: Usage of selected mobile phone features, by age group, 2006
Market in context
Key points
Mature telecoms posts weak growth
Figure 116: Italy: Consumer spending, growth in selected main categories (current prices), 2003-07
Equipment in decline, services steam ahead
Figure 117: Italy: Consumer spending on communications, 2003-08
Price a major factor
Figure 118: Italy: Consumer Price Index, communications, 2003-07
Key points
Economic outlook
Figure 119: Italy: Miscellaneous specialists' retail sales, 2004-13
Recent trends in telecoms sector
Network operators' handset revenue
Figure 120: Italy: Mobile telephone companies' revenues, by type, 2004 and 2007
Key points
MVNOs heat up competition
Services key to growth'
Figure 121: Italy: Leading telecoms retailers, 2008
The Netherlands
Market in brief
Economic outlook
Figure 122: The Netherlands: Miscellaneous retailers' sales, 2004-13
Telecoms spending
Figure 123: Netherlands: Consumer spending on communications, 2003-08
Price deflation
Figure 124: Netherlands: Consumer Price Index, communications, 2000-08
Figure 125: The Netherlands: Mobile phone connections, 2006-08
Figure 126: The Netherlands: Annual telephone usage, by type, June 2006-June 2008
Key points
Rising consolidation
Large presence of independent retailers
Cut-back in handset subsidies
Retailers seeking clearer differentiation
Figure 127: The Netherlands: Leading telecoms players, 2007/08
Figure 128: The Netherlands: Enterprise and outlet numbers for telecommunications equipment retailers, 2005-08
Figure 129: The Netherlands: Number of telecommunication equipment outlets, 1995-2006



Norway
Market in brief
Economic outlook
Figure 130: Norway: Retail sales, 2004-13
Telecoms spending
Figure 131: Norway, consumer spending on communications, 2003-08
Specialists begin to lose share of all retail
Figure 132: Norway: Sales of office and telecoms equipment retailers, 2003-08
Saturation high, features go unused
Figure 133: Norway: Share of population owning a mobile phone, 1999-2007
Figure 134: Norway: Features used on mobile phone, by gender, 2008
Figure 135: Norway: Features used on mobile phone, by age, 2008
Key points
Network operators strong in retail
Branching out overseas
Telekiosken expands offer and stores
Non-specialists remain important
Figure 136: Norway: Leading telecoms retailers, 2007
Figure 137: Norway: Leading mobile telecoms network operators, 2008
Market shares
Figure 138: Norway: Leading retailers' share of telecoms spending, 2007
Poland
Market in brief
Economic outlook
Figure 139: Poland: All food retailers' sales, 2004-13
Figure 140: Poland: Total mobile phone subscribers, 1995-2007
Figure 141: Poland: Mobile phone penetration rate, 2003-07
Figure 142: Poland: Consumer Price Indices, communications, 2000-07
Key points
Recent developments
Vying for top spot
Rise of the MVNOs
Retail competition
Figure 143: Poland: Leading telecoms retailers, 2007/08
Enterprise data
Figure 144: Poland: Retail enterprises, 2002-06
Portugal
Market in brief
Economic outlook
Figure 145: Portugal: Miscellaneous retailers' sales, 2004-13



Figure 146: Portugal: Consumer spending on communications, 2003-08
Figure 147: Portugal: Households with a mobile phone, 2004-08
Figure 148: Portugal: Telephone traffic, 2003-07
Key points
TMN
Vodafone
Optimus
MVNOs
Independent specialists
Electricals specialists
Online retailing
Figure 149: Portugal: Leading telecoms retailers, 2007/08
Spain
Market in brief
The future
Key points
Gradual population growth
Growing population'
Figure 150: Spain: Population trends, 2004-08
'is also ageing
Figure 151: Spain: Population projections, by age group, 2007 and 2015
Economy
The good times are over
Figure 152: Spain: Gross domestic product, 1998-2008
Inflation beginning to cool
Figure 153: Spain: Consumer prices, 1999-2008
Unemployment rising
Figure 154: Spain: Unemployment rate, 1996-2008
Consumer confidence hitting new lows
Figure 155: Spain: Consumer confidence indicator, 2005-08
Consumer spending falling
Figure 156: Spain: Household consumer expenditure, 1998-2008
Implications for telecoms providers and retailers
Key points
Telecoms spending just below all spending growth
Figure 157: Spain, Household consumer spending on selected categories of goods, 2003-07
Figure 158: Spain: Household consumer spending on telecoms as proportion of all household consumer spending, 1998-2007
Mixed price influences
Figure 159: Spain: Consumer price indices for all products and selected communications areas, 2001-08
Figure 160: Spain: Consumer price index for telecommunications and fax equipment, 2001-08
Figure 161: Spain: Mobile phone penetration, by age group, 2008
Figure 162: Spain: Mobile phone penetration, by region, 2008



Figure 163: Spain: Households with at least one mobile phone, by household size, 2007
Key points
Economic outlook
Figure 164: Spain: Retail sales, 2004-13
Figure 165: Spain: Other Specialists' sales as share of all non-food retailers' sales, 2004-13
Recent trends in telecoms retailing
Key points
The big three
MVNOs increasing competition
Figure 166: Spain: Leading telecommunications players, 2007/08
Enterprise data
Figure 167: Spain: Other specialist enterprise numbers, 2002-06
Sweden
Market in brief
Economic outlook
Figure 168: Sweden: Miscellaneous specialists' retail sales, 2004-13
Telecoms spending
Figure 169: Sweden: Consumer spending on communications, 2003-08
Figure 170: Sweden: Average annual household expenditure on telecommunications, 2003-07
Figure 171: Sweden: Average household consumption of electronic communications, 2001-07
Figure 172: Sweden: Sales of mobile phone handsets, 1993-2008
Telecoms equipment ownership and usage
Figure 173: Sweden: Key indicators for the electronic communications market, 2006-08
Figure 174: Sweden: Mobile phone usage, 2008
Figure 175: Sweden: Mobile phone usage, by age group, 2008
Figure 176: Sweden: Type of mobile phone usage, 2008
Figure 177: Sweden: Mobile network operators, call plans and subscriptions brand names, 2009
Figure 178: Sweden: Mobile phone subscriptions: Share by operator, June 2008
Key points
Figure 179: Sweden: Leading telecommunications retailers, 2008/09
Market shares
Figure 180: Sweden: Leading retailers share of telecoms retailers' sales, 2007
Enterprise data
Figure 181: Sweden: Telecoms retailers, number of enterprises, 2003-07
Switzerland
Market in brief
Economic outlook
Figure 182: Switzerland: Miscellaneous retailers' sales, 2004-13
Figure 183: Switzerland: Consumer spending on communications, 2003-08
Deflation for both services and equipment
Figure 184: Switzerland: Price index, communications, 2005-07



Figure 185: Switzerland: Number of mobile connections, 2000-07
Key points
Strong position of network operators
Intense competition leads to consolidation
MVNOs on the rise
Electricals specialists
Figure 186: Switzerland: Leading telecoms retailers, 2007/08
UK
Issues in the market
Key themes
Definitions
Abbreviations
Future opportunities
Exploit the need to stay connected'
How to attract more female mobile phone shoppers online'
Can 'smartphones' offer 'life-hacking' opportunities'
Market in brief
Network stores continue to dominate the mobile phone retail market
What is worrying mobile phone retailers'
3G finally starting to take off'
New stores for new products
Flat-rate pricing accelerating the decline of fixed line
Internal market environment
Key points
Gap between mobile and fixed-line revenues broadens
Figure 187: UK: Fixed access and call revenues and mobile revenues, 2002-07
3G connections rising
Figure 188: UK: Number of active 3G mobile connections per 100 inhabitants, 2002-07
Contract v. pay-as-you-go
Figure 189: GB: Type of mobile phone contract used, 2004, 2006 & 2008
Key points
PDI
Figure 190: UK PDI: Total personal disposable income, 2003-13
Waning consumer confidence
Figure 191: UK: Nationwide Consumer Confidence Index, May 2004-Jan 2009
An ageing population
Figure 192: UK: Trends in the age structure of the UK population, by gender, 2003-13
Who's innovating'
Key points
Carphone re-invents the mobile phone store
More live handsets in store'
Social networking on the move
Cash-back is king
Free phones come to pay-as-you-go
Strengths and weaknesses
Strengths



Weaknesses
Market size and forecast
Key points
Multiple phone subscriptions
Figure 193: UK: Mobile phone subscribers, 2003-08
Market size and forecast
Figure 194: UK retail sales of mobile phone handsets (including contract), by volume and value, 2003-13
Factors used in the forecast
Sector sales and forecasts
Key points
Economic outlook
Retail prospects
Actions speak louder than words'
Mobile phone specialists
ONS retail sales data
Figure 195: UK: Miscellaneous specialist retailers' sales, 2004-13
Key points
Leading mobile phone retailers
Figure 196: UK: Leading mobile phone retailers, 2008
Network stores ' O2
Network stores ' the others
Carphone Warehouse
Phones 4U
Tesco and the other supermarkets
Their growth is based on:
Virgin Mobile affected by Woolworths and Zavvi closures
Evaluation
Figure 197: UK: Leading mobile phone retailers, 2008
Brand elements
Brand map
Figure 198: Attitudes and usage of telecoms retail brands, January 2009
The Carphone Warehouse
What the consumer thinks
Figure 199: Attitudes towards the Carphone Warehouse brand of retail stores, January 2009
Phones 4U
Figure 200: Attitudes towards the Phones 4U brand of retail stores, January 2009
Vodafone stores
Figure 201: Attitudes towards the Vodafone brand of retail stores, January 2009
Orange stores
Figure 202: Attitudes towards the Orange brand of retail stores, January 2009
O2 stores
Figure 203: Attitudes towards O2 brand of retail stores, January 2009
Experience of telecoms retail brands
Argos is most popular
Figure 204: Consumer usage of various telecoms retail brands, January 2009



Brand intentions for telecoms retail brands
3 Store has the lowest brand consideration
Figure 205: Consideration of various telecoms retail brands, January 2009
Brand satisfaction for telecoms retail brands
O2 has most excellent satisfaction
Figure 206: Satisfaction with various telecoms retail brands, January 2009
Round-up
Brand communication and promotion
Key points
Networks dominate adspend in the sector
Figure 207: UK: Top 25 advertising spenders in the mobile network and handset sector, 2006-08
T-Mobile trying to claw back market share
Figure 208: UK: Total network subscribers, by network operators, 2003-08
Handset makers will need to up the ante
And an even busier market set for 2009
Music a continuing focus of 2008
Figure 209: UK: Total advertising spend in the mobile network and handset sector, by media type, 2006-08
Where do consumers buy mobile phones'
Key points
Figure 210: UK: Stores where internet respondents purchased their latest main mobile from, December 2008
Networks dominate distribution
Independents and supermarkets stronger in-store than online
Women show greater preference for shopping in store
Figure 213: UK: Comparison between those buying their latest main mobile via online and offline channels, December 2008
Younger consumers buying phones online
Figure 214: UK: Comparison between those buying their latest main mobile via online and offline channels, by detailed demographics,
December 2008
Figure 215: UK: Comparison between those buying their latest main mobile via online and offline channels, by detailed demographics,
December 2008
Customers of 3 nearly twice as likely to have bought online
E-commerce already an important channel
Figure 216: UK: Method internet respondents used when it came to buying their latest main mobile, December 2008
Motivations for shopping at a particular retailer (online and In store)
Key points
Topline responses
Figure 217: UK: Motivations for using a particular website or shop to buy latest main mobile handset, December 2008
20-34s more price-sensitive when it comes to the package
Figure 218: UK: 'Offered the cheapest deal for the package I wanted', by age group, December 2008
The handset's the thing!
Mobile phone usage habits
Key points
Used a lot, but not the advanced features
Figure 219: UK: Mobile phone usage habits, December 2008
Men are from Mars, women are from Venus
3G exposes the generation gap
In store versus online
Figure 220: UK: Consumers' mobile phone usage habits, by in store/online, December 2008
Appendix ' Where do consumers buy their mobile phone'



Figure 221: Outlets (online and offline) internet respondents purchased their latest main mobile from, by detailed demographics,
December 2008
Figure 222: Outlets (online and offline) internet respondents purchased their latest main mobile from, by detailed demographics,
December 2008
Figure 223: Comparison between those buying their latest main mobile via online and offline channels, by detailed demographics,
December 2008
Figure 224: Comparison between those buying their latest main mobile from a network store, independent specialist and
supermarkets, by detailed demographics, December 2008
Figure 225: Method internet respondents used when it came to buying their latest main mobile, by detailed demographics, December
2008
Appendix ' Motivations for shopping at a particular retailer (online and in store)
Figure 226: Motivations for using a particular website or shop to buy latest main mobile handset, by detailed demographics,
December 2008
December 2008
December 2008
Appendix ' Mobile phone usage habits
Figure 229: Mobile phone usage habits, by detailed demographics, December 2008
Aircall
History
Financial performance
Store portfolio
Retail offering
Product offer
e-commerce and home shopping
Avenir Telecom
Strategic evaluation
History
Figure 232: Avenir Telecom: Financial performance, 2003/04-2007/08
Figure 233: Avenir Telecom: Sales by market, 2007/08
Store portfolio
Bulgaria
Figure 234: Avenir Telecom: Outlet data, 2007-08
Retail offering
Product offer
Brands
Pricing
Advertising and marketing
e-commerce
Base
History
Figure 235: BASE: Financial performance, 2003-07
Store portfolio
Figure 236: BASE: Outlet data, 2003-07
Retail offering



Market positioning
Pricing
Brands
e-commerce
BelCompany
History
Figure 237: BelCompany: Sales performance: 2004-08
Store portfolio
Figure 238: BelCompany: Outlet data, 2003-07
Figure 239: BelCompany: Retail floor space, 2003-07
Retail offering
Market positioning
Product offer
Pricing
e-commerce
Belgacom
History
Figure 240: Belgacom: Financial performance, 2003-07
Figure 241: Belgacom: Turnover, by business unit, 2003-07
Figure 242: Belgacom: Active customers, 2003-07
Figure 243: Belgacom: Handset sales, 2003-07
Fixed Line Services (FLS)
International Carrier Services (ICS)
Store portfolio
Retail offering
Product offer
e-commerce
Bouygues Telecom
History
Figure 244: Bouygues Telecom: Financial performance, 2003-07
Store portfolio
Figure 245: Bouygues Telecom: Outlet data, 2004-08
Retail offering
Product offer
e-commerce
The Carphone Warehouse
History
Carphone and Best Buy
Figure 246: The Carphone Warehouse: Group financial performance, 2003/04-2007/08
Business segments
Figure 247: The Carphone Warehouse: Distribution division turnover, 2003/04-2007/08
Retail (including Online)
Figure 248: The Carphone Warehouse: Retail turnover, 2003/04-2007/08
Turnover by country



Figure 249: The Carphone Warehouse: Group turnover, by region, 2003/04-2007/08
Store portfolio
Figur



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