This document provides an agenda and slides for a Tele2 Netherlands presentation on launching a new mobile network and service offerings. The summary includes: - The presentation covers launching Tele2's new 4G network in the Netherlands, disruptive mobile pricing plans for both high-end and low-cost handsets, and how Tele2's offerings compare favorably to competitors. - Slides show Tele2's 4G network metrics and plans for nationwide coverage, new mobile plans that undercut competitors on price and data allowances, and analysis demonstrating Tele2 will have the lowest prices in the market. - The goal is to "go to war on data" with industry-leading prices and disrupt the mobile market in

1. IT’S TIME
TO OPEN UPWelkom | Welcome | Välkommen

2. 09.00 –09.05 Being a Challenger, Allison Kirkby
09.05 –09.10 The Set-up, Jeff Dodds
09.10 –09.25 The Network, Francois Mairey
AGENDA
09.25 –09.50 The Deal, Jeff Dodds
09.50 –10.20 Questions?

3. BEING
A CHALLENGERAllison Kirkby | President and CEO

4. SHAKING
THINGSUP
SINCE1993

5. WHY DO WE
CHALLENGE?

6. BECAUSE
WE CAN!

7. THE
SET-UPJeff Dodds | CEO Tele2Netherlands

8. FIXED
B2B
MOBILE

9. MOBILE

10. The best
Of the
best...

11. but...
Source: T-Efficient: Competitor business update – H1 2015

12. Source: T-Efficient: Competitor business update – H1 2015
Why?

13. TELE2
IS ON A
MISSION

14. TELE2
IS ON A
MISSION
Great coverage

15. TELE2
IS ON A
MISSION
Great coverage
Great speed

16. TELE2
IS ON A
MISSION
Great coverage
Great speed
The lowest price

17. WHEN?

18. 12TH OF
NOVEMBER
2015

19. THE
NETWORKFrancois Mairey | CTIOTele2 Netherlands

20. Our 4G
network
Population coverage outdoor 92%
Population coverage indoor 65%
Geographical coverage 80%

21. Our 4G
network
Population coverage outdoor 92%
Population coverage indoor 65%
Geographical coverage 80%
• Transferred learnings from
oneof the best in the world

22. Our 4G
network
Population coverage outdoor 92%
• Nationwide 4G population
coverage Q1 2016
Population coverage indoor 65%
Geographical coverage 80%
• Transferred learnings from
oneof the best in the world

23. Our 4G
network
Population coverage outdoor 92%
• Nationwide 4G population
coverage Q1 2016
Population coverage indoor 65%
Geographical coverage 80%
• Transferred learnings from
oneof the best in the world
High speed

24. Our 4G
network
Population coverage outdoor 92%
• Nationwide 4G population
coverage Q1 2016
Population coverage indoor 65%
Geographical coverage 80%
• Transferred learnings from
oneof the best in the world
High speed
High capacity

25. Our 4G
network
Population coverage outdoor 92%
• Nationwide 4G population
coverage Q1 2016
Population coverage indoor 65%
Geographical coverage 80%
• Transferred learnings from
oneof the best in the world
High speed
High capacity
Low latency

26. VOLTE
LTE
advanced

27. VOLTE
LTE
advanced
• Speeds up to 225 Mb/Sec
• Efficient spectrum usage
• LTE-A features to come

28. VOLTE
LTE
advanced
• Speeds up to 225 Mb/Sec
• Efficient spectrum usage
• LTE-A features to come
• Very short call set-up time
• Save battery
• HD voice & noise reduction

29. THE
DEALJeff Dodds | CEO Tele2Netherlands

30. Existing
Customer
Is king

31. Going to war
on daTA

32. Going to war
on daTA
TCOinMRC€
10
20
30
40
50
60
70
- 5 000 10 000 15 000 20 000 25 000
Telfort
KPN
Vodafone
T-Mobile
Hollands nieuwe
Subscription
+
Samsung
Galaxy S6
Edge
Data bucket in MB per month

33. Going to war
on daTA
TCOinMRC€
10
20
30
40
50
60
70
- 5 000 10 000 15 000 20 000 25 000
Telfort
KPN
Vodafone
T-Mobile
Tele2 old
Tele2 new
Hollands nieuwe
10
20
30
40
50
60
70
- 5 000 10 000 15 000 20 000 25 000
Telfort
KPN
Vodafone
T-Mobile
Tele2 old
Hollands nieuwe
Subscription
+
Samsung
Galaxy S6
Edge
Data bucket in MB per month

34. Going to war
on daTA
TCOinMRC€
10
20
30
40
50
60
70
- 5 000 10 000 15 000 20 000 25 000
Telfort
KPN
Vodafone
T-Mobile
Tele2 old
Tele2 new
Tele2 new J5
Hollands nieuwe
Tele2
Subscription
+
Samsung
Galaxy J5
Data bucket in MB per month

35. Disruptive proposition
for 4G VoLTE Handsets

36. Disruptive proposition
for 4G VoLTE Handsets
100min/SMS
1GB
€10
unlimited
voice/SMS
1.5GB
€16
unlimited
voice/SMS
4GB
€21
unlimited
voice/SMS
8GB
€25
unlimited
voice/SMS
24GB
€35

37. Disruptive proposition
for 4G VoLTE Handsets
100min/SMS
1GB
€10
unlimited
voice/SMS
1.5GB
€16
unlimited
voice/SMS
4GB
€21
unlimited
voice/SMS
8GB
€25
unlimited
voice/SMS
24GB
€35
Average discount
onhandset
€0
Average discount
onhandset
€0
Average discount
onhandset
€4
Average discount
onhandset
€6
Average discount
onhandset
€8
+ + + + +

38. Source: Websites of mobile operators
How do we compare?
Galaxy S6 + 4GB + Unlimited voice
•Unlimited
voice/sms
•3GB
€ 46
€ 30 one-off
•Unlimited
voice/sms
•5GB
€ 54
€ 0 one-off
•Unlimited
voice/sms
•3GB
€ 46
€ 29.95 one-off

39. Source: Websites of mobile operators
How do we compare?
Galaxy S6 + 4GB + Unlimited voice
•Unlimited
voice/sms
•3GB
€ 46
€ 30 one-off
•Unlimited
voice/sms
•5GB
€ 54
€ 0 one-off
•Unlimited
voice/sms
•3GB
€ 46
€ 29.95 one-off
•Unlimited
voice/sms
•4GB
€ 39
€ 0 one-off

40. Source: Websites of mobile operators
How do we compare?
Galaxy S6 + 4GB + Unlimited voice
•Unlimited
voice/sms
•3GB
€ 46
€ 30 one-off
•Unlimited
voice/sms
•5GB
€ 54
€ 0 one-off
•Unlimited
voice/sms
•3GB
€ 46
€ 29.95 one-off
•Unlimited
voice/sms
•4GB
€ 39
€ 0 one-off

41. Source: www.studentmobiel.nl
How do we compare?
Galaxy J5 + 1GB + 100 MINUTES
•100
min/sms
•0.7GB
€ 23
€ 45 one-off
•150
min/sms
•1GB
€ 0 one-off
•120
min/sms
•0.5GB
€ 0 one-off
€ 27.50€ 24.50

42. Source: www.studentmobiel.nl
How do we compare?
Galaxy J5 + 1GB + 100 MINUTES
•100
min/sms
•0.7GB
€ 23
€ 45 one-off
•150
min/sms
•1GB
€ 0 one-off
•120
min/sms
•0.5GB
€ 0 one-off
€ 27.50
•100
min/sms
•1GB
€ 15
€ 0 one-off
€ 24.50

43. Source: www.studentmobiel.nl
How do we compare?
Galaxy J5 + 1GB + 100 MINUTES
•100
min/sms
•0.7GB
€ 23
€ 45 one-off
•150
min/sms
•1GB
€ 0 one-off
•120
min/sms
•0.5GB
€ 0 one-off
€ 27.50
•100
min/sms
•1GB
€ 15
€ 0 one-off
€ 24.50

44. Source: www.studentmobiel.nl
How do we compare?
Galaxy J5 + 1GB + 100 MINUTES
•100
min/sms
•0.7GB
€ 23
€ 45 one-off
•150
min/sms
•1GB
€ 0 one-off
•120
min/sms
•0.5GB
€ 0 one-off
€ 27.50
•100
min/sms
•1GB
€ 15
€ 0 one-off
OR
€ 24.50

45. Source: www.studentmobiel.nl
How do we compare?
Galaxy J5 + 1GB + 100 MINUTES
•100
min/sms
•0.7GB
€ 23
€ 45 one-off
•150
min/sms
•1GB
€ 0 one-off
•120
min/sms
•0.5GB
€ 0 one-off
€ 27.50
•100
min/sms
•1GB
€ 15
€ 0 one-off
OR
•Unlimited
Voice/sms
•4GB
€ 24
€ 0 one-off
€ 24.50

46. Source: www.studentmobiel.nl
How do we compare?
Galaxy J5 + 1GB + 100 MINUTES
•100
min/sms
•0.7GB
€ 23
€ 45 one-off
•150
min/sms
•1GB
€ 0 one-off
•120
min/sms
•0.5GB
€ 0 one-off
€ 27.50
•100
min/sms
•1GB
€ 15
€ 0 one-off
OR
•Unlimited
Voice/sms
•4GB
€ 24
€ 0 one-off
€ 24.50

47. Source: www.studentmobiel.nl
How do we compare?
Galaxy J5 + 1GB + 100 MINUTES
•100
min/sms
•0.7GB
€ 23
€ 45 one-off
•150
min/sms
•1GB
€ 0 one-off
•120
min/sms
•0.5GB
€ 0 one-off
€ 27.50
•100
min/sms
•1GB
€ 15
€ 0 one-off
OR
•Unlimited
Voice/sms
•4GB
€ 24
€ 0 one-off
OR
EVEN
€ 24.50

48. Source: www.studentmobiel.nl
How do we compare?
Galaxy J5 + 1GB + 100 MINUTES
•100
min/sms
•0.7GB
€ 23
€ 45 one-off
•150
min/sms
•1GB
€ 0 one-off
•120
min/sms
•0.5GB
€ 0 one-off
€ 27.50
•100
min/sms
•1GB
€ 15
€ 0 one-off
OR
•Unlimited
Voice/sms
•4GB
€ 24
€ 0 one-off
OR
EVEN
•Unlimited
Voice/sms
•8GB
€ 28
€ 0 one-off
€ 24.50

49. Source: www.studentmobiel.nl
How do we compare?
Galaxy J5 + 1GB + 100 MINUTES
•100
min/sms
•0.7GB
€ 23
€ 45 one-off
•150
min/sms
•1GB
€ 0 one-off
•120
min/sms
•0.5GB
€ 0 one-off
€ 27.50
•100
min/sms
•1GB
€ 15
€ 0 one-off
OR
•Unlimited
Voice/sms
•4GB
€ 24
€ 0 one-off
OR
EVEN
•Unlimited
Voice/sms
•8GB
€ 28
€ 0 one-off
€ 24.50

50. Competitive proposition
for all Sim-Only

51. Competitive proposition
for all Sim-Only
100min/SMS
1GB
€10
150min/SMS
1.5GB
€15
250min/SMS
2.5GB
€20

52. Source: Websites of mobile operators
• 300 min + unlimited sms
• 3GB
• 24 months binding
€ 24
+ € 15 activation fee
• 200 min/sms
• 5GB
• 24 months binding
€ 25
+ € 20 activation fee
• 300 min + unlimited sms
• 2GB
• 24 months binding
€ 22.50
+ € 14.95 activation fee
How do we compare?
250 minutes + 2.5GB

53. Source: Websites of mobile operators
• 200 min/sms
• 2GB
• 12 months binding
€ 25
+ € 14.99 activation fee
• 300 min/sms
• 3GB
• 24 months binding
€ 22.50
+ € 9.95 activation fee
• 300 min + unlimited sms
• 3GB
• 24 months binding
€ 24
+ € 15 activation fee
• 200 min/sms
• 5GB
• 24 months binding
€ 25
+ € 20 activation fee
• 300 min + unlimited sms
• 2GB
• 24 months binding
€ 22.50
+ € 14.95 activation fee
How do we compare?
250 minutes + 2.5GB
• 1800 min/sms/MB
• 24 months binding
€ 20
+ € 10 activation fee
No 4G
offer

54. Source: Websites of mobile operators
•250 min/sms
•2.5GB
•12 months binding
€ 20
+
€ 10
activation fee
• 200 min/sms
• 2GB
• 12 months binding
€ 25
+ € 14.99 activation fee
• 300 min/sms
• 3GB
• 24 months binding
€ 22.50
+ € 9.95 activation fee
• 300 min + unlimited sms
• 3GB
• 24 months binding
€ 24
+ € 15 activation fee
• 200 min/sms
• 5GB
• 24 months binding
€ 25
+ € 20 activation fee
• 300 min + unlimited sms
• 2GB
• 24 months binding
€ 22.50
+ € 14.95 activation fee
How do we compare?
250 minutes + 2.5GB
• 1800 min/sms/MB
• 24 months binding
€ 20
+ € 10 activation fee
No 4G
offer

55. Source: Websites of mobile operators
•250 min/sms
•2.5GB
•12 months binding
€ 20
+
€ 10
activation fee
OR
• 200 min/sms
• 2GB
• 12 months binding
€ 25
+ € 14.99 activation fee
• 300 min/sms
• 3GB
• 24 months binding
€ 22.50
+ € 9.95 activation fee
• 300 min + unlimited sms
• 3GB
• 24 months binding
€ 24
+ € 15 activation fee
• 200 min/sms
• 5GB
• 24 months binding
€ 25
+ € 20 activation fee
• 300 min + unlimited sms
• 2GB
• 24 months binding
€ 22.50
+ € 14.95 activation fee
How do we compare?
250 minutes + 2.5GB
• 1800 min/sms/MB
• 24 months binding
€ 20
+ € 10 activation fee
No 4G
offer

56. Source: Websites of mobile operators
•250 min/sms
•2.5GB
•12 months binding
€ 20
+
€ 10
activation fee
OR
• 200 min/sms
• 2GB
• 12 months binding
€ 25
+ € 14.99 activation fee
• 300 min/sms
• 3GB
• 24 months binding
€ 22.50
+ € 9.95 activation fee
• 300 min + unlimited sms
• 3GB
• 24 months binding
€ 24
+ € 15 activation fee
• 200 min/sms
• 5GB
• 24 months binding
€ 25
+ € 20 activation fee
• 300 min + unlimited sms
• 2GB
• 24 months binding
€ 22.50
+ € 14.95 activation fee
How do we compare?
250 minutes + 2.5GB
€ 24
•Unlimited
voice/sms
•4GB
•24
months
binding
• 1800 min/sms/MB
• 24 months binding
€ 20
+ € 10 activation fee
No 4G
offer

57. Source: Websites of mobile operators
•250 min/sms
•2.5GB
•12 months binding
€ 20
+
€ 10
activation fee
OR
• 200 min/sms
• 2GB
• 12 months binding
€ 25
+ € 14.99 activation fee
• 300 min/sms
• 3GB
• 24 months binding
€ 22.50
+ € 9.95 activation fee
• 300 min + unlimited sms
• 3GB
• 24 months binding
€ 24
+ € 15 activation fee
• 200 min/sms
• 5GB
• 24 months binding
€ 25
+ € 20 activation fee
• 300 min + unlimited sms
• 2GB
• 24 months binding
€ 22.50
+ € 14.95 activation fee
How do we compare?
250 minutes + 2.5GB
€ 24
•Unlimited
voice/sms
•4GB
•24
months
binding
• 1800 min/sms/MB
• 24 months binding
€ 20
+ € 10 activation fee
No 4G
offer

58. Building our
brand

61. OMDAT HET KAN
• TELE2 PRESENTS •

62. summary

63. summary

64. summary

65. summary

66. summary

67. summary

68. summary

69. summary

70. summary

71. QUESTIONS?