Chip Conley, Best Selling Author & Entreprenuer Thriving nonprofits require effective leaders. And while there's no magic recipe that creates an amazing leader, Chip will talk about how he used psychologist Abraham Maslow's iconic Hierarchy of Needs as a means of creating peak experiences in his business, and especially how he's used this model with many of his favorite nonprofits. Discover how your nonprofit can reconnect with its purpose and hear Chip's thoughts on why nonprofits actually enjoy advantages over today's for-profits.

1. Helping Your Nonprofit Operate
at PEAK Performance
CHIP CONLEY
Founder of Joie de Vivre Hotels
Author of PEAK + Emotional Equations
Founder of FEST300

2. Life, and work, is all about
where you pay your attention.

3. Just as people experience varying
levels of fulfillment …

5. … so do organizations.

7. CALLING
CAREER
JOB

8. My Calling in Life?

9. Create

11. You Are Where You Sleep

12. “Identity Refreshment”

14. 3. Strong
Customer
Loyalty
4. Profitable +
Sustainable
Business
2. Enthusiastic
Staff
1. Unique
Corporate
Culture
The Service Profit Chain: Karmic Capitalism

15. By 2001 JDV
was flying high.

20. SELFACTUALIZATION
Where Peak Experiences Occur
ESTEEM
SOCIAL / BELONGING
SAFETY
PHYSIOLOGICAL
Maslow’s Hierarchy of Needs

21. What Does a
Self-Actualized
Organization
Look Like?

22. IDENTITY
REFRESHMENT
Self Actualization
FEELING LIKE A VIP
Esteem
RESPONSIVE STAFF SERVICE
A QUIET AND SAFE ROOM
A COMFORTABLE AND CLEAN BED
Hotel Hierarchy of Needs
Social Belonging
Safety
Physical

23. TRANSFORM
Self-Actualization
SUCCEED
Social / Belonging + Esteem
SURVIVE
Physiological + Safety
Transformation

24. Calling
MEANING
Creates Inspiration
TRANSFORM
Career
RECOGNITION
Creates Loyalty
SUCCEED
Job
MONEY
SURVIVE
Employee
Creates
Motivation

25. UNRECOGNIZED
NEEDS
Creates Evangelism
TRANSFORM
DESIRES
Creates Commitment
SUCCEED
EXPECTATIONS
SURVIVE
Customer
Creates
Satisfaction

26. LEGACY
Creates Pride of Ownership
TRANSFORM
RELATIONSHIP ALIGNMENT
Creates Confidence
SUCCEED
TRANSACTION ALIGNMENT
SURVIVE
Investor/Donor
Creates Trust

27. Customer
UNRECOGNIZED
NEEDS
DESIRES
EXPECTATIONS
MEANING
RECOGNITION
Strong
Customer
Loyalty
Profitable +
Enthusiastic
Sustainable
Staff
Business
Unique
Corporate
Culture
LEGACY
RELATIONSHIP ALIGNMENT
MONEY
TRANSACTION ALIGNMENT
Employee
Investor/Donor

28. Peak Performing Organizations
Consciously Using Maslow

29. Nonprofit Leaders Operating at PEAK Performance
1. Create an organizational Culture that is a magnet for
good people and great practices.
2. Realize that it's the Meaning that drew their Employees,
but Money and Recognition is what allows them to stay.
3. Stabilize the base of the Customer pyramid but are
constantly brainstorming about how to mind-read their
unrecognized needs.
4. Assure that they're transactionally aligned with their
Boards, but use the Organization's Legacy as the inspirational
carrot.

30. Creating Peak
Experiences Creates
Peak Performance

31. Seek the Peak
chipconley.com