Chip Conley is the founder of Joie de Vivre Hotels and FEST300, and head of global hospitality and strategy at Airbnb. He discusses how Maslow's hierarchy of needs applies to companies and their ability to achieve peak performance. High-performing companies consciously work to fulfill not just basic needs but also esteem, belonging, and self-actualization needs of employees, customers, and investors to transform, succeed and survive long-term. This allows the company, employees, customers, and investors to reach their highest potential.