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Chip Conley
Founder of Joie de Vivre Hotels
Founder & Editor-In-Chief of FEST300
Head of Global Hospitality & Strategy, Airbnb
CHIP CONLEY
Founder of Joie de Vivre Hotels
Founder & Editor-In-Chief of FEST300
Head of Global Hospitality & Strategy, Airbnb
How Great Companies
Get Their Mojo from Maslow
Life, and business, is all about
where you pay your attention.
Just as people experience varying
levels of fulfillment …
… so do companies.
CALLING
CAREER
JOB
My Calling in Life?
Create
You Are Where You Sleep
“Identity Refreshment”
1. Unique
Corporate
Culture
2. Enthusiastic
Staff
3. Strong
Customer
Loyalty
4. Profitable +
Sustainable
Business
The Service Profit Chain: Karmic Capitalism
By 2001 JDV
was flying high.
ESTEEM
SOCIAL / BELONGING
SAFETY
PHYSIOLOGICAL
Maslow’s Hierarchy of Needs
SELF-
ACTUALIZATION
Where Peak Experiences Occur
What Does a
Self-Actualized
Company
Look Like?
FEELING LIKE A VIP
RESPONSIVE STAFF SERVICE
A QUIET AND SAFE ROOM
A COMFORTABLE AND CLEAN BED
Hotel Hierarchy of Needs
IDENTITY
REFRESHMENT
Self Actualization
Physical
Safety
Social Belonging
Esteem
Transformation
TRANSFORM
Self-Actualization
SUCCEED
Social / Belonging + Esteem
SURVIVE
Physiological + Safety
Employee
TRANSFORM
SUCCEED
SURVIVE
Creates InspirationMEANINGCalling
Creates LoyaltyRECOGNITIONCareer
Creates
Motivation
MONEYJob
Creates EvangelismUNRECOGNIZED
NEEDS
TRANSFORM
Customer
Creates CommitmentDESIRES
SUCCEED
Creates
Satisfaction
EXPECTATIONS
SURVIVE
Investor
Creates Pride of OwnershipLEGACY
TRANSFORM
Creates ConfidenceRELATIONSHIP ALIGNMENT
SUCCEED
Creates TrustTRANSACTION ALIGNMENT
SURVIVE
UNRECOGNIZED
NEEDS
DESIRES
EXPECTATIONS
Customer
MEANING
RECOGNITION
MONEY
Employee
LEGACY
RELATIONSHIP ALIGNMENT
TRANSACTION ALIGNMENT
Investor
Unique
Corporate
Culture
Enthusiastic
Staff
Strong
Customer
Loyalty
Profitable +
Sustainable
Business
Peak Performing Organizations
Consciously Using Maslow
Creating Peak
Experiences Creates
Peak Performance
Seek the Peak
chipconley.com
@chipconley
How Great Companies Get Their Mojo from Maslow

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How Great Companies Get Their Mojo from Maslow