- Dell was able to generate over $3 million in sales over the last two years from exclusive promotions and coupons tweeted from its @DellOutlet Twitter account. It gained 620,000 followers and over $1 million in sales in the last six months alone.
- While the $3 million is small compared to Dell's annual revenue of $61 billion, Twitter provides another channel for Dell to quickly sell returned inventory.
- There is discussion of whether Twitter may generate revenue through premium corporate accounts that use Twitter for direct sales, as Dell has demonstrated.