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CULT 320 
Globalization and Culture 
Fall 2014, Kara Heitz, 09/04/14
Questions: 
1) What did the world look like c.1400 CE? And how 
did it get to the way it looked in 1775? 
2) What were some of the cultural effects of these 
early globalization processes? 
3) What is different (if anything) about the 
relationships between globalization and culture 
today?
Portrait of wealthy Dutch merchants, with trading ships that 
made them wealthy in the background (c. mid-1600s)
Coffeehouses became important meeting places in the 1700s in France 
for discussion of Enlightenment ideas such as freedom, equality, 
individual rights, etc. Discussions were fueled by coffee and sugar, two 
products whose presence in Europe was made possible through the 
Atlantic trading system based on colonialism, plantations, and slavery.
“The negative impact of the international slave trade 
on Africa was immense. It can be seen on the 
personal, family, communal, and continental levels. In 
addition to the millions of able-bodied individuals 
captured and transported, the death toll and the 
economic and environmental destruction resulting 
from wars and slave raids were startlingly high. In the 
famines that followed military actions, the old and 
very young were often killed or left to starve. 
… 
Besides its demographic toll, the slave trade, and the 
Africans' resistance to it, led to profound social and 
political changes. Social relations were restructured 
and traditional values were subverted. The slave trade 
resulted in the development of predatory regimes, as 
well as stagnation or regression. Many communities 
relocated as far from the slavers' route as possible. In 
the process, their technological and economic 
development was hindered as they devoted their 
energy to hiding and defending themselves. 
… 
In the end, the slave trade left the continent 
underdeveloped, disorganized, and vulnerable to the 
next phase of European hegemony: colonialism.” 
(http://www.inmotionaame.org/migrations/topic.cfm; 
jsessionid=f8302122851410345234289?migration=1& 
topic=9&bhcp=1)
“Although indigenous people ranked below 
Spaniards in Spanish America’s social order, 
direct descendants of pre-Hispanic nobility were 
afforded certain political privileges, including 
the right to hold office in local government. In 
order to legitimize claims to noble lineage in the 
viceroyalty of Peru, members of the Inca elite 
often conspicuously displayed in their homes 
Europeanized portraits of their ancestors, the 
fourteen ancient Andean rulers. 
The Inca had no pictorial portraiture tradition 
before the conquest. Soon after European 
contact, however, series of Inca kings painted by 
local artists in European portrait styles started to 
appear in indigenous and Creole inventories. 
This bust-length portrait series is based on a 
1615 Spanish engraving “ 
(http://www.brooklynmuseum.org/opencollecti 
on/objects/2297/Manco_Capac_First_Inca_1_of 
_14_Portraits_of_Inca_Kings) 
Manco Capac, First Inca, 1 of 
14 Portraits of Inca Kings. Peru, 
probably mid-18th century.

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09 04-14 slides

  • 1. CULT 320 Globalization and Culture Fall 2014, Kara Heitz, 09/04/14
  • 2. Questions: 1) What did the world look like c.1400 CE? And how did it get to the way it looked in 1775? 2) What were some of the cultural effects of these early globalization processes? 3) What is different (if anything) about the relationships between globalization and culture today?
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  • 9. Portrait of wealthy Dutch merchants, with trading ships that made them wealthy in the background (c. mid-1600s)
  • 10. Coffeehouses became important meeting places in the 1700s in France for discussion of Enlightenment ideas such as freedom, equality, individual rights, etc. Discussions were fueled by coffee and sugar, two products whose presence in Europe was made possible through the Atlantic trading system based on colonialism, plantations, and slavery.
  • 11. “The negative impact of the international slave trade on Africa was immense. It can be seen on the personal, family, communal, and continental levels. In addition to the millions of able-bodied individuals captured and transported, the death toll and the economic and environmental destruction resulting from wars and slave raids were startlingly high. In the famines that followed military actions, the old and very young were often killed or left to starve. … Besides its demographic toll, the slave trade, and the Africans' resistance to it, led to profound social and political changes. Social relations were restructured and traditional values were subverted. The slave trade resulted in the development of predatory regimes, as well as stagnation or regression. Many communities relocated as far from the slavers' route as possible. In the process, their technological and economic development was hindered as they devoted their energy to hiding and defending themselves. … In the end, the slave trade left the continent underdeveloped, disorganized, and vulnerable to the next phase of European hegemony: colonialism.” (http://www.inmotionaame.org/migrations/topic.cfm; jsessionid=f8302122851410345234289?migration=1& topic=9&bhcp=1)
  • 12. “Although indigenous people ranked below Spaniards in Spanish America’s social order, direct descendants of pre-Hispanic nobility were afforded certain political privileges, including the right to hold office in local government. In order to legitimize claims to noble lineage in the viceroyalty of Peru, members of the Inca elite often conspicuously displayed in their homes Europeanized portraits of their ancestors, the fourteen ancient Andean rulers. The Inca had no pictorial portraiture tradition before the conquest. Soon after European contact, however, series of Inca kings painted by local artists in European portrait styles started to appear in indigenous and Creole inventories. This bust-length portrait series is based on a 1615 Spanish engraving “ (http://www.brooklynmuseum.org/opencollecti on/objects/2297/Manco_Capac_First_Inca_1_of _14_Portraits_of_Inca_Kings) Manco Capac, First Inca, 1 of 14 Portraits of Inca Kings. Peru, probably mid-18th century.