081017 Word Of Mouth
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This document discusses word-of-mouth (WOM) marketing. It defines WOM as the informal passing of recommendations or general information between individuals. The document notes that WOM is a critical part of media interactions and that consumers are more receptive to referral-based advertising. It identifies key drivers of organic and amplified WOM, such as focusing on customer satisfaction and identifying influencers. The document also addresses ethics in WOM marketing and provides examples of both effective and unethical WOM campaigns.
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1104 digital marketing group
Ged Carroll, director of digital strategies, discussed how understanding user intent online is crucial for effective digital marketing and public relations. Intent-driven content and conversations allow organizations to have open discussions and control their messaging, while social media, news, and advertising are often content-driven or push users based on demographics. Understanding user intent through research provides insights into how to design interactions that meet peoples' underlying needs, desires, and passions.
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The document discusses the concept of viral marketing, which aims to encourage people to voluntarily share marketing messages. It outlines factors for successful viral campaigns such as brevity, appealing content, and seeding content in social networks and blogs. Examples of viral marketing campaigns are also provided, like a Cadbury chocolate ad featuring a gorilla that generated discussion and increased sales.
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081118 - PR
The document discusses the changing nature of public relations (PR) and how it is adapting to new online and social media. It notes that PR is shifting from traditional media to more direct engagement with key audiences online. Specifically, it outlines how PR professionals can leverage tools like blogs, social networks, videos and virtual worlds to better monitor conversations and engage with stakeholders in a more collaborative way. It also provides examples of how companies like JetBlue and Purina have effectively used online PR strategies during crises.
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This document provides guidance on using social media in public relations and marketing. It discusses how social media has impacted consumers, media and stakeholders. It outlines how to develop an online communications strategy, including auditing the online environment, tools, tactics, targets and teams. It also discusses measuring social media efforts and provides a detailed review of common online communications tools.
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The document provides an overview of online public relations techniques, including:
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The document discusses online public relations and the impact of web 2.0 technologies. It notes that PR is now about listening to publics online, identifying influencers and issues related to brands, and engaging stakeholders through relevant conversations and relationships. Effective online PR requires understanding the online environment, selecting the right tools and techniques, and testing and measuring strategies.
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The document summarizes a presentation about participatory marketing. It discusses how marketing is evolving from push messaging to participation as consumers gain more power through social media. Examples are given of how companies like Dell, Starbucks, Microsoft and Google are engaging customers by having them participate in marketing through social networks, idea exchanges, photo uploads, videos and competitions. While social media efforts have met with mixed results for some brands, there are also success stories. The presentation encourages marketers to embrace consumer participation and power in order to remain relevant.
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The document discusses the rise of social media and its impact on traditional methods of communication and advertising. It outlines how major corporations are embracing social media to forge more genuine connections with customers through transparency and engagement rather than top-down messaging. Networks like Facebook, Twitter, YouTube, and blogs are driving a paradigm shift away from tightly controlled corporate images toward a more human approach centered on building communities and relationships.
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Research into the mobile app eco-systems of different large internet companies. More information here: http://renaissancechambara.jp/2018/04/12/app-constellations-2018-research/
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http://renaissancechambara.jp/2016/04/04/huaweis-expansion-into-smartphone-market/
April 2016 - marketing stats
a collection of datapoints that I had to pull together. More on the numbers here http://renaissancechambara.jp/2016/04/01/online-advertising-and-technology-data-points/ You can find the latest information that I share on renaissancechambara.jp
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Profiling social conversations on Twitter about Mobile World Congress as a base line. Some interesting data points came out of looking at respondents by country and relative influence. It should help work out how good different mobile device manufacturers did in the buzz stakes later. More here http://renaissancechambara.jp/2016/02/24/profiling-social-conversations-at-mobile-world-congress-2016/
What does Zero Based Budgeting mean for agencies?
This document discusses zero-based budgeting and its implications. Zero-based budgeting requires all expenses to be justified each period, starting from zero, rather than using previous budgets as a baseline. Clients are adopting it for strategic budgeting due to economic uncertainties. It means marketing teams must thoroughly research and justify budgets based on key performance indicators. The process impacts agencies, holding groups, and the creative process by requiring tighter briefs, shorter timelines, and focus on measurable ROI.
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[To download this presentation, visit:
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To download this presentation, visit:
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HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
Innovative Uses of Revit in Urban Planning and Design
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
The latest Heat Pump Manual from Newentide
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https://www.britannica.com/event/Expo-Shanghai-2010
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The Most Inspiring Entrepreneurs to Follow in 2024.pdf
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081017 Word Of Mouth
- 1. WORD-OF-MOUTH (MARKETING) DIGITAL Waggener Edstrom Worldwide |Ged Carroll |November 17, 2008
- 3. WHAT IS WOM?
- 5. CRITICAL PART OF MEDIA INTERACTION
- 6. WHY WOM?
- 9. KEY DRIVERS
- 11. THE LONE SERVER
- 13. BEING ON THE RECEIVING END
- 18. ETHICS?
- 22. BIBLIOGRAPHY
- 24. © Waggener Edstrom Worldwide 2008