Online advertising, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

1. DIGITAL
ADVERTISING
PAST, PRESENT & FUTURE

2. The Art of
Living
Networking

3. Be Concise

4. #tag - Because being ‘literary’ is not enough

5. Landscape of Logins

6. Numbers don’t lie

7. Some Shameful Facts

8.  Visual content is by far the primary driver for engagement on
Facebook, with photos accounting for 95 percent of total engagement
compared to videos
 While 20 percent of posts now include hashtags, Simply Measured saw
no measurable change in how hashtags influence engagement.
However, if the hashtags results for twitter are impeccable, the same
could not be said for Facebook yet.
FUTURE

9.  Length of Posts Matter. Analysis of more than 500 status updates from the top brands shows
that the longer a status update is, the less engagement it typically receives.
 Not Allowing Fans to Post on Walls Hinders Engagement. 29 percent of top brands do not
allow users to post on their wall. For these brands, engagement on their page is limited to likes,
comments and shares on brand posts, resulting in 15 percent less engagement than brands that
do allow user posts. This is despite the fact that brands that don’t allow user posts have 71
percent more fans.
 Facebook, MTV and Coca-Cola Top the List. Facebook claims the top spot with 93 million
fans, followed by Coca-Cola and MTV with 68.6 million and 45.8 million fans, respectively. When
it comes to overall engagement, only MTV made the leader list, following behind Disney, Ferrari
and Intel.
 Automotive Brands Dominate the Top 10. Automotive brands are taking advantage of their
fans passion for high quality car photos, posting more frequently than other brands and receiving
nearly twice the Inter-brand average per post engagement. Ferrari, Mercedes-Benz, BMW,
Harley-Davidson and Audi USA all rank among the top 10 in engagement.
Aspects that every brand maintain while managing their
campaign

10.  OBA (Online Behavioural Advertising) allows online systems to classify the audience
based on their web surfing habits.
 Although there are opt-out options available, it is not widely known. People therefore
perceive this practice as intrusive and infringing to user privacy.
 Online Advertising Industry is working on a standard named as DNT (Do Not
Track), this is still under development.
 DNT Setting will be updated in all the browsers through an update which allows the
users to choose. However, Microsoft thought otherwise.
 A parallel between OBA and telephone marketing is sometimes drawn, but they are
very different and we know why
Controversy – Under Construction

11.  TruSignal, an innovative digital ad targeting and predictive analytics firm, with
BlueKai, the world’s only complete enterprise data activation platform, announced
availability of new, interest-based lookalikes
 BlueKai’s in-market segments are critical for reaching hand raisers who are already in-
market and ready to make a purchase decision
 The new interest-based segments are a great way to reach another important
segment of the market: users who are not presently in-market, but who could be soon
Extending the Spectrum

12. THANK YOU
In the inverted food chain of fame, it was the big beasts who were stalked
and hunted