Making content real again
“It was an extremely important part of my healing process to
make the story. I hope folks in Malaysia have the opportunity
to make such stories for themselves. I entered the workshop
intending on making a macro political analysis of violence
against women, and had a four-page script. The teacher came
up to me and circled the center of my script and said, this is
actually your story! I couldn't believe it. But she was right.
The story was specifically about my mother. What I learned is
that people care more about stories when they are in
multimedia format, putting them onto video actually allows
some people to hear a story where they wouldn't be able to
stomach having you tell them the same story sitting in front
of them,” Jamie, storyteller.
The “viral” campaign:
ALS ice bucket challenge
•Simple: Visual, fun,
shareable, easy to replicate
•Gamify: Set up a challenge
that was passed on to 3
others, feel-good factor of
supporting a worthy cause
•Authentic people power :
Attracted celebs and
ordinary folk. Real stories
of people with ALS and
their family and friends.
Empowering the marginalised:
Orang Asli learn video production skills
to highlight their own local issues and stories
Attribution: CSR project by SEACO
David Wu: Walking the talk and
It’s not the technology,
tools, devices or apps.
It’s the story.
So what’s your story?