This document compares two sites on their positive and negative attributes. It lists 5 positives and 5 negatives for each site and asks what lessons can be learned from the analysis to incorporate into one's own social media strategy.

1. Comparative analysis
Site: Site:
Positive Positive
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5.
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5.
Negative Negative
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5.
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5.
What lessons did you learn that can you incorporate in your own social media
strategy?
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5.