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@bmacdfw
DISRUPTION IN DESTINATION BRANDINGโ€ฆ
@bmacdfw
DISRUPTIONโ€ฆAN OPPORTUNITY
FOR ACTION
BRUCE MACMILLAN
APPETITE FOR DISRUPTION
1
@bmacdfw
DISRUPTION IN DESTINATION BRANDINGโ€ฆ
@bmacdfw
2
DISRUPTION
@bmacdfw
3
DISRUPTION IS INEVITABLE
@bmacdfw
@bmacdfw
4
DISRUPTION REPRESENTS
AN UNPRECEDENTED
OPPORTUNITY FOR ACTION
@bmacdfw
@bmacdfw
DISRUPTION IN DESTINATION BRANDINGโ€ฆ
@bmacdfw
5
DISRUPTION
Driving
Forces
Types of
Disruption
What Can I Do
About it?
Opportunities
in your space
@bmacdfw
6
DISRUPTION
@bmacdfw
7
@bmacdfw
8
STARTED IN 1984
AT ITS PEAK IN 2004, BLOCKBUSTER
CONSISTED OF NEARLY 60,000 EMPLOYEES
AND OVER 9,000 STORES.
NAMED AS ONE OF THE โ€œBEST PLACES TO
WORK IN AMERICAโ€.
VIACOM PURCHASED BLOCKBUSTER FOR
$8.4 BILLION IN 1994 FROM WAYNE
HIEZUENGA
SEPTEMBER 2010 BLOCKBUSTER DECLARED
BANKRUPTCY
@bmacdfw@bmacdfw
@bmacdfw@bmacdfw
STARTED IN 1997
REED HASTINGS OFFERED TO SELL NETFLIX
TO BLOCKBUSTER FOR $20 MILLION IN
2000.
MARKET CAPITALIZATION OF $42 BILLION
3,500 EMPLOYEES AND 75 MILLION USERS
WORLD-WIDE
GENERATES OVER 50% OF US PRIME-TIME
WEB TRAFFIC
@bmacdfw
11
@bmacdfw
Personal
Convenience
In-Person
Availability
Enabled by Technologyโ€ฆ
@bmacdfw
12
FAILED TO SEE THE DISRUPTION
COMINGโ€ฆAND LACKED THE
COURAGE TO ACT
@bmacdfw
13
DISRUPTION
@bmacdfw
@bmacdfw
14
@bmacdfw
CONVENIENCE
SIMPLIFY
BETTER VALUE
DISRUPTION
@bmacdfw
15
@bmacdfw
Starts out with a
smaller,
underserved
customer
segment (the
extendable core)
โ€ฆand then
migratesโ€ฆ
DISRUPTION
@bmacdfw
16
KEY FORCES OF
DISRUPTION
@bmacdfw
@bmacdfw
17
TIME POVERTY
The Quest to Create Time
@bmacdfw
@bmacdfw
18
SHIFT FROM HARDWARE TO
SOFTWARE
@bmacdfw
@bmacdfw
19
SHIFT FROM HARDWARE TO
SOFTWARE
@bmacdfw
DISRUPTED DISRUPTOR
@bmacdfw
20
SHIFT FROM HUMANWARE TO
SOFTWARE
@bmacdfw
DISRUPTED DISRUPTOR
@bmacdfw
21
GLOBAL CONNECTIVITY
Low Cost/Accelerated development
@bmacdfw
@bmacdfw
22
โ€œIt's true that in the hyperconnected world, in the age of
Facebook and Twitter, the people are more empowered and a lot
more innovation and ideas will come from the bottom up, not just
the top down. That's a good thing - in theory.โ€
Thomas Friedman
@bmacdfw
@bmacdfw
23
GLOBAL CONNECTIVITY
Low Cost/Accelerated development
@bmacdfw
COMPLEX/SLOW SIMPLE/FAST
RAISING MONEY
HIRING SKILL
@bmacdfw
24
DISRUPTION AS SPORT
@bmacdfw
@bmacdfw
25
@bmacdfw
DISRUPTION AS SPORT
โ€œThe innovators who create products at
hackathons arenโ€™t even trying to disrupt
your business. Youโ€™re just the collateral
damage.โ€
Larry Downes and Paul Nunes
Harvard Business Review
March 2013
@bmacdfw
26
@bmacdfw
TYPES OF DISRUPTION
@bmacdfw
27
@bmacdfw
BIG-BANG DISRUPTION
@bmacdfw
28
@bmacdfw
BIG-BANG DISRUPTION
@bmacdfw
29
@bmacdfw
BIG-BANG DISRUPTION
STARTED IN JUNE 2010
OPERATING IN 400+ CITIES IN 68 COUNTRIES
75+ MILLION GLOBAL CUSTOMERS
ONE BILLION TOTAL RIDES/TWO MILLION+
RIDES PER DAY
50,000 DRIVERS BEING ADDED PER MONTH
RECENTLY VALUED AT $62.5 BILLION
@bmacdfw
30
@bmacdfw
TECHNOLOGY INNOVATION
@bmacdfw
31
@bmacdfw
TECHNOLOGY INNOVATION
DISRUPTED DISRUPTORDEAD
@bmacdfw
32
@bmacdfw
LEGISLATIVE POLICY
@bmacdfw
33
@bmacdfw
LEGISLATIVE POLICY
@bmacdfw
34
@bmacdfw
LEGISLATIVE POLICY
DISRUPTED DISRUPTOR
@bmacdfw
DISRUPTION IN DESTINATION BRANDINGโ€ฆ
@bmacdfw
35
WHAT CAN I DO ABOUT IT?
Action Strategies
@bmacdfw
36
@bmacdfw
BE ON THE LOOKOUT FOR
DISRUPTORS
@bmacdfw
37
@bmacdfw
BE ON THE LOOKOUT FOR
DISRUPTORS
EPIC
FAIL
EPIC
FAIL
FIGURED IT
OUT
@bmacdfw
38
@bmacdfw
CREATE A BIGGER STORY
@bmacdfw
39
@bmacdfw
CREATE A BIGGER STORY
@bmacdfw
40
@bmacdfw
CREATE A BIGGER STORY
@bmacdfw
41
@bmacdfw
CREATE A BIGGER STORY
@bmacdfw
42
@bmacdfw
CREATE YOUR OWN
DISRUPTION
@bmacdfw
43
@bmacdfw
CREATE YOUR OWN DISRUPTION
DISRUPTED DISRUPTED
@bmacdfw
44
@bmacdfw
DISRUPTED DISRUPTORS
CREATE YOUR OWN DISRUPTION
@bmacdfw
45
@bmacdfw
PREPARE TO EXIT AND
CREATE YOUR OWN PIVOT
@bmacdfw
46
@bmacdfw
PREPARE TO EXIT AND CREATE
YOUR OWN PIVOT
DISRUPTED DISRUPTORS
@bmacdfw
47
@bmacdfw
LOOMING DISRUPTIONS
@bmacdfw
48
@bmacdfw
LOOMING DISRUPTIONS
MORTGAGES
DISRUPTED DISRUPTORS
@bmacdfw
49
@bmacdfw
LOOMING DISRUPTIONS
GROCERIES
DISRUPTED DISRUPTORS
@bmacdfw
50
@bmacdfw
Disruption in Your Space
Approach #1: Create a bigger story
Double-down on a better
care experience
@bmacdfw
51
@bmacdfw
Double-down on a better
care experience
Disruption in Your Space
Approach #1: Create a bigger story
@bmacdfw
52
@bmacdfw
Combine high-touch and
high-tech
Disruption in Your Space
Approach #2: Create Your Own Disruption
@bmacdfw
53
@bmacdfw
Disruption in Your Space
Approach #2: Create Your Own Disruption
Combine high-touch and
high-tech
@bmacdfw
DISRUPTION IN DESTINATION BRANDINGโ€ฆ
@bmacdfw
54
THE PATH AHEAD IS FULL
OF OPPORTUNITYโ€ฆ
@bmacdfw
DISRUPTION IN DESTINATION BRANDINGโ€ฆ
@bmacdfw
DISRUPTIONโ€ฆAN OPPORTUNITY
FOR ACTION
BRUCE MACMILLAN
APPETITE FOR DISRUPTION
55

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