The document discusses the possibility of repeatable patterns in research and experiments to achieve desired outcomes. It notes that 70-80% of deaths are caused by four main diseases and suggests setting a goal, conducting research through actions and experiments, and obtaining the desired result. While competitors may not know what they are doing, repeatable patterns could exist that increase leads and results by 18% and 58%. The document emphasizes that websites are highly contextual and that heavy lifting should not be skipped.

1. Repeatable
patterns?
Peep Laja, founder of CXL
@peeplaja

2. There’s about
70-80% chance
you'll die from one of
four diseases

5. Goal
↓
Research
↓
Actions / Experiments
↓
Desired Outcome

20. Don’t copy your
competitors, they don’t
know what they’re doing
either

21. Tactic fatigue.
Effectiveness decay

25. AND THEN I WAS LIKE
DO YOU EVEN SCIENCE, BRO?

29. ... but maybe
repeatable
patterns DO
EXIST!

31. +18%

36. +58%
leads

59. Websites
are highly
contextual

60. Don’t
skip the
heavy
lifting

61. THANK YOU!
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